Aquafina
Pepsi
Company
Pepsi
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Aquafina, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
17 DMAs
13 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
108 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
81 DMAs
25 States
|
Brand Insights
Brand Insights reveal Aquafina’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Aquafina shows strong performance with 20.1% average growth across 48 markets (12.6% avg brand interest), with positive growth in 18 of 48 markets
Top performing markets for Aquafina demonstrate exceptional results in Nebraska (+866.7% growth, 29.0% brand interest, +26.0% change), District of Columbia (+100.0% growth, 36.0% brand interest, +36.0% change), and Indiana (+53.3% growth, 23.0% brand interest, +8.0% change)
Aquafina has 13 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for Aquafina include Arkansas (+700.0% growth, 8.0% brand interest), Connecticut (+41.7% growth, 17.0% brand interest), and District of Columbia (+100.0% growth, 36.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 39.4% average brand interest growth, showing exceptional performance in Alabama (+33.3%, 40.0% brand interest), Arizona (+42.9%, 30.0% brand interest), and Arkansas (+63.6%, 18.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.7% with consistent performance across 31 markets
Aquafina shows strong momentum with 20.1% average brand interest growth across key state markets: Nebraska (+866.7% growth, +26.0% brand interest), Arkansas (+700.0% growth, +7.0% brand interest), and District of Columbia (+100.0% growth, +36.0% brand interest)
Aquafina captured additional brand interest in 18 state markets, averaging +6.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Aquafina in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | +6.3% | -26.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 17.0% | +6.3% | -32.0% |
| Indianapolis IN | 1,026,188 | 18.0% | +5.9% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +16.7% | -6.7% |
| Los Angeles CA | 4,962,377 | 15.0% | +15.4% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | +36.4% | +25.0% |
| Houston TX | 2,266,381 | 14.0% | +27.3% | -6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +15.4% | -16.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 26.0% | +36.8% | -7.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 13.0% | +44.4% | -18.8% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 22.0% | +22.2% | -8.3% |
Maintain & Optimize
Stable markets with consistent performance
108
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Kansas City MO | 866,618 | 1.0% | +0.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 0.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 6.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 0.0% | +0.0% | +0.0% |
| Springfield MO | 386,138 | 0.0% | +0.0% | +0.0% |
| Portland-Auburn ME | 364,761 | 0.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 363,503 | 0.0% | +0.0% | +0.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 18.0% | +5.9% | -5.3% |
| Philadelphia PA | 2,642,616 | 14.0% | -12.5% | -17.7% |
| Atlanta GA | 2,277,873 | 14.0% | +0.0% | -22.2% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | -5.3% | -5.3% |
| Phoenix AZ | 1,818,040 | 9.0% | -40.0% | -50.0% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | -19.1% | -29.2% |
| Detroit MI | 1,646,663 | 15.0% | +0.0% | -40.0% |
| Denver CO | 1,523,659 | 1.0% | -96.0% | -95.5% |
Brand Insights
Brand Insights for Aquafina in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Aquafina shows challenging performance with -16.3% average growth across 208 markets (5.9% avg brand interest), with positive growth in 27 of 208 markets
Top performing markets for Aquafina demonstrate exceptional results in Memphis TN (+900.0% growth, 20.0% brand interest, +18.0% change), Birmingham AL (+400.0% growth, 30.0% brand interest, +24.0% change), and Toledo OH (+316.7% growth, 100.0% brand interest, +76.0% change)
Aquafina has 21 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 111 stable markets (0-5%), and 71 declining markets
Notable high-growth markets for Aquafina include Baltimore MD (+20.0% growth, 18.0% brand interest), Beaumont-Port Arthur TX (+100.0% growth, 100.0% brand interest), and Birmingham AL (+400.0% growth, 30.0% brand interest)
Aquafina demonstrates strong market momentum with combined growth and brand interest gains in key markets: Beaumont-Port Arthur TX (+100.0% growth, +100.0% gain, 100.0% current brand interest), Birmingham AL (+400.0% growth, +24.0% gain, 30.0% current brand interest), and Eureka CA (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Aquafina successfully defends strong market positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 30.0% brand interest, +400.0% growth), and Eureka CA (maintained 100.0% brand interest, +100.0% growth)
Aquafina maintains dominant market position with >35% brand interest in key markets: Beaumont-Port Arthur TX (100.0% brand interest, +100.0% growth), Eureka CA (100.0% brand interest, +100.0% growth), and Lexington KY (46.0% brand interest, +15.0% growth)
Aquafina achieves significant brand interest gains in Baltimore MD (+3.0% brand interest growth, now at 18.0%), Beaumont-Port Arthur TX (+100.0% brand interest growth, now at 100.0%), and Birmingham AL (+24.0% brand interest growth, now at 30.0%)
Aquafina shows accelerating brand interest growth in Baltimore MD (+20.0% growth, 18.0% brand interest) and Beaumont-Port Arthur TX (+100.0% growth, 100.0% brand interest)
Aquafina demonstrates emerging brand interest strength in Baltimore MD (+20.0% growth, 18.0% brand interest) and Dallas-Ft. Worth TX (+36.4% growth, 15.0% brand interest)
Aquafina maintains stable brand interest performance in mature markets: Sacramento-Stockton-Modesto CA (-4.3% growth, 22.0% brand interest) and Charlotte NC (+4.8% growth, 22.0% brand interest)
Aquafina performance in major markets: Boston MA-Manchester NH (-5.3% growth, 18.0% brand interest, 2.6M TVHH), Cleveland-Akron (Canton) OH (-26.7% growth, 11.0% brand interest, 1.6M TVHH), and Columbus OH (-5.6% growth, 17.0% brand interest, 1.0M TVHH)
Aquafina shows positive brand interest growth in markets representing 37.8% of total TVHH coverage
Aquafina maintains strong brand interest positions (>30% share) in key markets: Honolulu HI (28.0% brand interest, -15.0% change), Richmond-Petersburg VA (25.0% brand interest, -2.0% change), and Sacramento-Stockton-Modesto CA (22.0% brand interest, -1.0% change)
Aquafina achieves significant brand interest gains in Baltimore MD (+3.0% brand interest), Beaumont-Port Arthur TX (+100.0% brand interest), and Birmingham AL (+24.0% brand interest)
Aquafina shows challenging performance with -5.1% average growth across 209 markets (6.6% avg brand interest), with positive growth in 19 of 209 markets
Competitive Insights
Competitive Insights showcase how Aquafina performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 7.6% average brand interest growth, showing exceptional performance in Atlanta GA (+20.7%, 35.0% brand interest), Austin TX (+47.6%, 31.0% brand interest), and Baltimore MD (+44.4%, 26.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 49.7% with consistent performance across 54 markets
Dasani shows strong momentum with 7.6% average brand interest growth across key dma markets: Fresno-Visalia CA (+900.0% growth, +27.0% brand interest), Honolulu HI (+760.0% growth, +38.0% brand interest), and Ft. Myers-Naples FL (+450.0% growth, +9.0% brand interest)
Dasani captured additional brand interest in 58 dma markets, averaging +24.5% brand interest growth in key growth dma
In direct competition, Dasani outperforms Mountain Valley Spring Water with 27.1 percentage point brand interest advantage across 204 shared markets: Albany GA (gap: 0.0% brand interest, 100.0% growth), Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 0.0% growth), and Amarillo TX (gap: 0.0% brand interest, 100.0% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (-16.3% vs -16.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Aquafina: 0.0%, -100.0%), Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Aquafina: 1.0%, -80.0%), and Austin TX (Fiji Water leads: 35.0% share, +34.6% growth vs Aquafina: 0.0%, -100.0%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (-8.3% vs -16.3% overall): Cleveland-Akron (Canton) OH (Mountain Valley Spring Water leads: 22.0% share, +37.5% growth vs Aquafina: 11.0%, -26.7%) and Columbus OH (Mountain Valley Spring Water leads: 19.0% share, +18.8% growth vs Aquafina: 17.0%, -5.6%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Birmingham AL (Aquafina: +400.0% growth vs Dasani: -15.7% growth) and Memphis TN (Aquafina: +900.0% growth vs Dasani: -44.4% growth)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Dasani: 0.0%, -100.0%), Chattanooga TN (Fiji Water: +450.0% growth vs Dasani: -34.9% growth), and Columbus OH (Fiji Water leads: 43.0% share, +22.9% growth vs Dasani: 21.0%, -32.3%)
In select markets, Mountain Valley Spring Water outperforms Dasani despite weaker overall growth (-8.3% vs +7.6% overall): Columbus OH (Mountain Valley Spring Water: +18.8% growth vs Dasani: -32.3% growth), Ft. Smith-Fayetteville-Springdale-Rogers AR (Mountain Valley Spring Water leads: 100.0% share, +12.4% growth vs Dasani: 0.0%, -100.0%), and Harrisburg-Lancaster-Lebanon-York PA (Mountain Valley Spring Water leads: 34.0% share, +70.0% growth vs Dasani: 1.0%, -94.1%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-16.3% vs -16.3% overall): Baltimore MD (Aquafina: +20.0% growth vs Fiji Water: -30.2% growth), Birmingham AL (Aquafina leads: 30.0% share, +400.0% growth vs Fiji Water: 2.0%, -95.1%), and Chicago IL (Aquafina: +5.9% growth vs Fiji Water: -10.5% growth)
In select markets, Mountain Valley Spring Water outperforms Fiji Water despite weaker overall growth (-8.3% vs -16.3% overall): Baltimore MD (Mountain Valley Spring Water: +8.3% growth vs Fiji Water: -30.2% growth), Cleveland-Akron (Canton) OH (Mountain Valley Spring Water: +37.5% growth vs Fiji Water: -9.8% growth), and Detroit MI (Mountain Valley Spring Water: +33.3% growth vs Fiji Water: -19.6% growth)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Beaumont-Port Arthur TX (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Charlotte NC (Aquafina leads: 22.0% share, +4.8% growth vs Mountain Valley Spring Water: 18.0%, -33.3%)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Mountain Valley Spring Water: 2.0%, -33.3%)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 30.0% brand interest, +400.0% growth), and Eureka CA (maintained 100.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 35.0% brand interest, +20.7% growth), Austin TX (maintained 31.0% brand interest, +47.6% growth), and Baltimore MD (maintained 26.0% brand interest, +44.4% growth)