Aquafina
Pepsi
Company
Pepsi
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Aquafina, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
7 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
18 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
5 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
163 DMAs
49 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
16 DMAs
|
Brand Insights
Brand Insights reveal Aquafina’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Aquafina shows strong performance with 10.1% average growth across 35 markets (19.0% avg brand interest), with positive growth in 23 of 35 markets
Top performing markets for Aquafina demonstrate exceptional results in Iowa (+62.5% growth, 26.0% brand interest, +10.0% brand interest change) and Utah (+13.0% growth, 26.0% brand interest, +3.0% brand interest change)
Aquafina has 12 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Aquafina include Alabama (+50.0% growth, 15.0% brand interest), Florida (+26.7% growth, 19.0% brand interest), and Illinois (+35.7% growth, 19.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Aquafina leads category performance with 10.1% average brand interest growth, particularly strong in Alabama (+50.0%, 15.0% brand interest), Florida (+26.7%, 19.0% brand interest), and Illinois (+35.7%, 19.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 18.8% with consistent performance across 12 markets
Aquafina shows strong momentum with 10.1% average brand interest growth across key markets: Iowa (+62.5% growth, +10.0% brand interest), Alabama (+50.0% growth, +5.0% brand interest), and Louisiana (+42.9% growth, +3.0% brand interest)
Aquafina captured additional brand interest in 23 markets, averaging +3.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Aquafina in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Milwaukee WI | 792,176 | 25.0% | +0.0% | -7.4% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 32.0% | +45.5% | -23.8% |
| Albuquerque-Santa Fe NM | 634,260 | 29.0% | +0.0% | -12.1% |
| Providence RI-New Bedford MA | 584,232 | 20.0% | +0.0% | -31.0% |
| Fresno-Visalia CA | 558,026 | 25.0% | +0.0% | -13.8% |
| Ft. Myers-Naples FL | 543,946 | 23.0% | +0.0% | -8.0% |
| Albany-Schenectady-Troy NY | 509,309 | 26.0% | +0.0% | -36.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 31.0% | +19.2% | +10.7% |
| Honolulu HI | 426,184 | 48.0% | +92.0% | +33.3% |
High Growth Priority
Large markets showing strong consistent growth
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 18.0% | +38.5% | -28.0% |
| Atlanta GA | 2,358,268 | 17.0% | +21.4% | -29.2% |
| Houston TX | 2,346,370 | 16.0% | +23.1% | -33.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 17.0% | +13.3% | -29.2% |
| Boston MA-Manchester NH | 2,284,647 | 17.0% | +13.3% | -32.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 22.0% | +15.8% | -26.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 18.0% | +12.5% | -35.7% |
| Detroit MI | 1,704,780 | 25.0% | +25.0% | -21.9% |
Maintain & Optimize
Stable markets with consistent performance
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Waco-Temple-Bryan TX | 358,706 | 35.0% | +0.0% | +0.0% |
| Davenport IA-Rock Island-Moline IL | 266,288 | 100.0% | +0.0% | +0.0% |
| Lincoln & Hastings-Kearney NE | 256,652 | 100.0% | +0.0% | +0.0% |
| Wilmington NC | 193,195 | 62.0% | +0.0% | +0.0% |
| Columbia SC | N/A | 29.0% | +0.0% | +3.6% |
Monitor & Maintain
All other markets
163
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 14.0% | +0.0% | -36.4% |
| Los Angeles CA | 5,137,519 | 14.0% | +7.7% | -46.2% |
| Dallas-Ft. Worth TX | 2,676,555 | 11.0% | -8.3% | -56.0% |
| St. Louis MO | 1,104,541 | 14.0% | -30.0% | -48.2% |
| Indianapolis IN | 1,062,406 | 11.0% | +0.0% | -56.0% |
| Baltimore MD | 1,011,542 | 13.0% | -7.1% | -48.0% |
| Kansas City MO | 897,204 | 14.0% | +0.0% | -62.2% |
| Jacksonville FL | 695,710 | 13.0% | -35.0% | -31.6% |
Turnaround Priority
Markets requiring immediate attention and improvement
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 16.0% | +0.0% | -38.5% |
| Phoenix AZ | 1,882,206 | 15.0% | -16.7% | -42.3% |
| Seattle-Tacoma WA | 1,862,467 | 21.0% | -19.2% | -50.0% |
| Denver CO | 1,577,435 | 21.0% | -8.7% | -36.4% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 19.0% | -17.4% | -40.6% |
| Pittsburgh PA | 1,033,947 | 18.0% | -18.2% | -50.0% |
| Salt Lake City UT | 1,010,346 | 23.0% | +4.6% | -23.3% |
| San Diego CA | 974,169 | 17.0% | -10.5% | -29.2% |
Brand Insights
Brand Insights for Aquafina in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Aquafina shows stable performance with 0.5% average growth across 45 markets (17.8% avg brand interest), with positive growth in 24 of 45 markets
Top performing markets for Aquafina demonstrate exceptional results in Honolulu HI (+92.0% growth, 48.0% brand interest, +23.0% brand interest change), Greensboro-High Point-Winston Salem NC (+45.5% growth, 32.0% brand interest, +10.0% brand interest change), and Detroit MI (+25.0% growth, 25.0% brand interest, +5.0% brand interest change)
Aquafina has 15 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Aquafina include Atlanta GA (+21.4% growth, 17.0% brand interest), Charlotte NC (+20.0% growth, 24.0% brand interest), and Chicago IL (+38.5% growth, 18.0% brand interest)
Aquafina maintains strong brand interest positions in key markets: Greensboro-High Point-Winston Salem NC (32.0% brand interest, +10.0% change), Honolulu HI (48.0% brand interest, +23.0% change), and Oklahoma City OK (31.0% brand interest, +5.0% change)
Aquafina shows positive brand interest momentum in 24 markets, notably in Atlanta GA (+3.0% brand interest), Charlotte NC (+4.0% brand interest), Chicago IL (+5.0% brand interest)
Aquafina demonstrates strong market momentum with combined growth and brand interest gains in key markets: Charlotte NC (+20.0% growth, +4.0% gain, 24.0% current brand interest), Detroit MI (+25.0% growth, +5.0% gain, 25.0% current brand interest), and Greensboro-High Point-Winston Salem NC (+45.5% growth, +10.0% gain, 32.0% current brand interest)
Aquafina successfully defends strong market positions while maintaining brand interest growth in Greensboro-High Point-Winston Salem NC (maintained 32.0% brand interest, +45.5% growth), Honolulu HI (maintained 48.0% brand interest, +92.0% growth), and Oklahoma City OK (maintained 31.0% brand interest, +19.2% growth)
Aquafina maintains dominant market position with >35% brand interest in key markets: Honolulu HI (48.0% brand interest, +92.0% change)
Aquafina achieves significant brand interest gains in Chicago IL (+5.0% brand interest growth, now at 18.0%) and Columbus OH (+5.0% brand interest growth, now at 19.0%)
Aquafina shows accelerating brand interest growth in Atlanta GA (+21.4% growth, 17.0% brand interest) and Charlotte NC (+20.0% growth, 24.0% brand interest)
Aquafina demonstrates emerging brand interest strength in Atlanta GA (+21.4% growth, 17.0% brand interest) and Chicago IL (+38.5% growth, 18.0% brand interest)
Aquafina maintains stable brand interest performance in mature markets: Hartford & New Haven CT (+4.8% growth, 22.0% brand interest) and Salt Lake City UT (+4.5% growth, 23.0% brand interest)
Aquafina performance in major markets: Baltimore MD (-7.1% decline, 13.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-17.4% decline, 19.0% brand interest, 1.6M TVHH), and Dallas-Ft. Worth TX (-8.3% decline, 11.0% brand interest, 3.0M TVHH)
Aquafina shows positive brand interest growth in markets representing 57.4% of total TVHH coverage
Aquafina shows challenging performance with -40.8% average growth across 90 markets (16.6% avg brand interest), with positive growth in 9 of 90 markets
Competitive Insights
Competitive Insights showcase how Aquafina performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Aquafina shows market leadership with 0.5% average brand interest growth and notable strength in Atlanta GA (+21.4%, 17.0% brand interest), Charlotte NC (+20.0%, 24.0% brand interest), and Chicago IL (+38.5%, 18.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 22.9% with consistent performance across 15 markets
Aquafina maintains market dominance with an average 37.0% brand interest across key markets: Greensboro-High Point-Winston Salem NC (32.0% brand interest, +45.5% growth), Honolulu HI (48.0% brand interest, +92.0% growth), and Oklahoma City OK (31.0% brand interest, +19.2% growth)
Dasani maintains market dominance with an average 47.2% brand interest across key markets: Bakersfield CA (100.0% brand interest, +92.3% growth), Buffalo NY (100.0% brand interest, +300.0% growth), and Dallas-Ft. Worth TX (34.0% brand interest, +21.4% growth)
Fiji Water maintains market dominance with an average 43.8% brand interest across key markets: Cleveland-Akron (Canton) OH (38.0% brand interest, +40.7% growth), Columbus OH (41.0% brand interest, +36.7% growth), and Honolulu HI (52.0% brand interest, +52.9% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.5% brand interest across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (71.0% brand interest, +24.6% growth), New Orleans LA (32.0% brand interest, +18.5% growth), and Oklahoma City OK (33.0% brand interest, +65.0% growth)
Dasani dominates in 25 of 43 key battleground markets against Aquafina, notably in Austin TX (15.0% vs 32.0% brand interest), Baltimore MD (13.0% vs 28.0% brand interest), and Buffalo NY (0.0% vs 100.0% brand interest)
Aquafina dominates in 26 of 37 key battleground markets against Fiji Water, notably in Austin TX (15.0% vs 20.0% brand interest), Baltimore MD (13.0% vs 27.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 38.0% brand interest)
Aquafina dominates in 24 of 37 key battleground markets against Mountain Valley Spring Water, notably in Austin TX (15.0% vs 33.0% brand interest), Baltimore MD (13.0% vs 32.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 23.0% brand interest)
Dasani dominates in 47 of 59 key battleground markets against Fiji Water, notably in Chicago IL (30.0% vs 24.0% brand interest), Cincinnati OH (30.0% vs 31.0% brand interest), and Cleveland-Akron (Canton) OH (20.0% vs 38.0% brand interest)
Dasani dominates in 41 of 53 key battleground markets against Mountain Valley Spring Water, notably in Albany-Schenectady-Troy NY (45.0% vs 0.0% brand interest), Chicago IL (30.0% vs 28.0% brand interest), and Cincinnati OH (30.0% vs 24.0% brand interest)
Fiji Water dominates in 25 of 44 key battleground markets against Mountain Valley Spring Water, notably in Boston MA-Manchester NH (25.0% vs 20.0% brand interest), Charlotte NC (20.0% vs 21.0% brand interest), and Chicago IL (24.0% vs 28.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Greensboro-High Point-Winston Salem NC (maintained 32.0% brand interest, +45.5% growth), Honolulu HI (maintained 48.0% brand interest, +92.0% growth), and Oklahoma City OK (maintained 31.0% brand interest, +19.2% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 100.0% brand interest, +92.3% growth), Baltimore MD (maintained 28.0% brand interest, +16.7% growth), and Buffalo NY (maintained 100.0% brand interest, +300.0% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 29.0% brand interest, +16.0% growth), Cleveland-Akron (Canton) OH (maintained 38.0% brand interest, +40.7% growth), and Columbus OH (maintained 41.0% brand interest, +36.7% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Ft. Smith-Fayetteville-Springdale-Rogers AR (maintained 71.0% brand interest, +24.6% growth), New Orleans LA (maintained 32.0% brand interest, +18.5% growth), and Oklahoma City OK (maintained 33.0% brand interest, +65.0% growth)