Fiji Water
Company
Fiji Water
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Fiji Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
31 DMAs
31 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
78 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
74 DMAs
7 States
|
Brand Insights
Brand Insights reveal Fiji Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fiji Water shows challenging performance with -0.3% average growth across 51 markets (35.3% avg brand interest), with positive growth in 14 of 51 markets
Top performing markets for Fiji Water demonstrate exceptional results in Maine (+411.1% growth, 46.0% brand interest, +37.0% change), West Virginia (+171.4% growth, 95.0% brand interest, +60.0% change), and South Dakota (+122.2% growth, 100.0% brand interest, +55.0% change)
Fiji Water has 8 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 33 declining markets
Notable high-growth markets for Fiji Water include Iowa (+70.0% growth, 68.0% brand interest), Maine (+411.1% growth, 46.0% brand interest), and Mississippi (+34.5% growth, 39.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 39.4% average brand interest growth, showing exceptional performance in Alabama (+33.3%, 40.0% brand interest), Arizona (+42.9%, 30.0% brand interest), and Arkansas (+63.6%, 18.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.7% with consistent performance across 31 markets
Aquafina shows strong momentum with 20.1% average brand interest growth across key state markets: Nebraska (+866.7% growth, +26.0% brand interest), Arkansas (+700.0% growth, +7.0% brand interest), and District of Columbia (+100.0% growth, +36.0% brand interest)
Aquafina captured additional brand interest in 18 state markets, averaging +6.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Fiji Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 36.0% | -5.3% | +38.5% |
| Los Angeles CA | 4,962,377 | 33.0% | +3.1% | +22.2% |
| Chicago IL | 3,081,097 | 34.0% | -10.5% | +25.9% |
| Philadelphia PA | 2,642,616 | 36.0% | -2.7% | +20.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | -18.4% | +47.6% |
| Atlanta GA | 2,277,873 | 31.0% | -8.8% | +55.0% |
| Houston TX | 2,266,381 | 34.0% | +0.0% | +61.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 37.0% | -9.8% | +27.6% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 43.0% | +13.2% | +79.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 40.0% | +8.1% | +42.9% |
| Seattle-Tacoma WA | 1,798,974 | 38.0% | +8.6% | +153.3% |
| Denver CO | 1,523,659 | 44.0% | +12.8% | +109.5% |
| Pittsburgh PA | 998,699 | 34.0% | +6.3% | +21.4% |
| Columbus OH | 865,632 | 43.0% | +22.9% | +87.0% |
| Austin TX | 831,742 | 35.0% | +34.6% | +66.7% |
| Milwaukee WI | 765,170 | 54.0% | +50.0% | +184.2% |
Maintain & Optimize
Stable markets with consistent performance
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tri-Cities TN-VA | 281,792 | 0.0% | +0.0% | +0.0% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 0.0% | +0.0% | +0.0% |
| Evansville IN | 247,342 | 0.0% | +0.0% | +0.0% |
| Eugene OR | 213,214 | 0.0% | +0.0% | +0.0% |
| Lafayette LA | 208,429 | 0.0% | +0.0% | +0.0% |
| La Crosse-Eau Claire WI | 192,704 | 0.0% | +0.0% | +0.0% |
| Amarillo TX | 167,518 | 0.0% | +0.0% | +0.0% |
| Wausau-Rhinelander WI | 160,633 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
74
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 23.0% | -25.8% | -4.2% |
| Baltimore MD | 977,058 | 30.0% | -30.2% | -11.8% |
| San Antonio TX | 900,609 | 21.0% | -32.3% | -30.0% |
| Kansas City MO | 866,618 | 35.0% | -23.9% | -5.4% |
| Birmingham AL | 651,287 | 2.0% | -95.1% | -94.3% |
| Oklahoma City OK | 631,839 | 26.0% | -31.6% | +0.0% |
| Fresno-Visalia CA | 539,002 | 40.0% | -31.0% | -9.1% |
| Buffalo NY | 537,294 | 4.0% | -33.3% | +0.0% |
Brand Insights
Brand Insights for Fiji Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fiji Water shows challenging performance with -16.3% average growth across 208 markets (15.8% avg brand interest), with positive growth in 37 of 208 markets
Top performing markets for Fiji Water demonstrate exceptional results in Rochester NY (+900.0% growth, 100.0% brand interest, +90.0% change), Memphis TN (+600.0% growth, 28.0% brand interest, +24.0% change), and Chattanooga TN (+450.0% growth, 44.0% brand interest, +36.0% change)
Fiji Water has 19 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 86 stable markets (0-5%), and 91 declining markets
Notable high-growth markets for Fiji Water include Albany-Schenectady-Troy NY (+222.6% growth, 100.0% brand interest), Austin TX (+34.6% growth, 35.0% brand interest), and Chattanooga TN (+450.0% growth, 44.0% brand interest)
Fiji Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+222.6% growth, +69.0% gain, 100.0% current brand interest), Austin TX (+34.6% growth, +9.0% gain, 35.0% current brand interest), and Chattanooga TN (+450.0% growth, +36.0% gain, 44.0% current brand interest)
Fiji Water successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 100.0% brand interest, +222.6% growth), Austin TX (maintained 35.0% brand interest, +34.6% growth), and Chattanooga TN (maintained 44.0% brand interest, +450.0% growth)
In medium markets, Fiji Water shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (+222.6% growth, 100.0% brand interest) and Austin TX (+34.6% growth, 35.0% brand interest)
Fiji Water maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (100.0% brand interest, +222.6% growth), Chattanooga TN (44.0% brand interest, +450.0% growth), and Columbia SC (57.0% brand interest, +67.7% growth)
Fiji Water achieves significant brand interest gains in Albany-Schenectady-Troy NY (+69.0% brand interest growth, now at 100.0%), Austin TX (+9.0% brand interest growth, now at 35.0%), and Chattanooga TN (+36.0% brand interest growth, now at 44.0%)
Fiji Water shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+222.6% growth, 100.0% brand interest) and Austin TX (+34.6% growth, 35.0% brand interest)
Fiji Water maintains stable brand interest performance in mature markets: Knoxville TN (-4.3% growth, 44.0% brand interest) and Mobile AL-Pensacola (Ft. Walton Beach) FL (-2.2% growth, 45.0% brand interest)
Fiji Water faces growth challenges in historically strong markets: Atlanta GA (-8.8% growth, 31.0% brand interest) and Baltimore MD (-30.2% growth, 30.0% brand interest)
Fiji Water performance in major markets: Atlanta GA (-8.8% growth, 31.0% brand interest, 2.7M TVHH), Baltimore MD (-30.2% growth, 30.0% brand interest, 1.1M TVHH), and Chicago IL (-10.5% growth, 34.0% brand interest, 3.6M TVHH)
Fiji Water shows positive brand interest growth in markets representing 31.9% of total TVHH coverage
Fiji Water maintains strong brand interest positions (>30% share) in key markets: Atlanta GA (31.0% brand interest, -3.0% change), Baltimore MD (30.0% brand interest, -13.0% change), and Chicago IL (34.0% brand interest, -4.0% change)
Fiji Water achieves significant brand interest gains in Albany-Schenectady-Troy NY (+69.0% brand interest), Austin TX (+9.0% brand interest), and Chattanooga TN (+36.0% brand interest)
Competitive Insights
Competitive Insights showcase how Fiji Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 7.6% average brand interest growth, showing exceptional performance in Atlanta GA (+20.7%, 35.0% brand interest), Austin TX (+47.6%, 31.0% brand interest), and Baltimore MD (+44.4%, 26.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 49.7% with consistent performance across 54 markets
Dasani shows strong momentum with 7.6% average brand interest growth across key dma markets: Fresno-Visalia CA (+900.0% growth, +27.0% brand interest), Honolulu HI (+760.0% growth, +38.0% brand interest), and Ft. Myers-Naples FL (+450.0% growth, +9.0% brand interest)
Dasani captured additional brand interest in 58 dma markets, averaging +24.5% brand interest growth in key growth dma
In direct competition, Dasani outperforms Mountain Valley Spring Water with 27.1 percentage point brand interest advantage across 204 shared markets: Albany GA (gap: 0.0% brand interest, 100.0% growth), Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 0.0% growth), and Amarillo TX (gap: 0.0% brand interest, 100.0% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (-16.3% vs -16.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Aquafina: 0.0%, -100.0%), Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Aquafina: 1.0%, -80.0%), and Austin TX (Fiji Water leads: 35.0% share, +34.6% growth vs Aquafina: 0.0%, -100.0%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (-8.3% vs -16.3% overall): Cleveland-Akron (Canton) OH (Mountain Valley Spring Water leads: 22.0% share, +37.5% growth vs Aquafina: 11.0%, -26.7%) and Columbus OH (Mountain Valley Spring Water leads: 19.0% share, +18.8% growth vs Aquafina: 17.0%, -5.6%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Birmingham AL (Aquafina: +400.0% growth vs Dasani: -15.7% growth) and Memphis TN (Aquafina: +900.0% growth vs Dasani: -44.4% growth)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Dasani: 0.0%, -100.0%), Chattanooga TN (Fiji Water: +450.0% growth vs Dasani: -34.9% growth), and Columbus OH (Fiji Water leads: 43.0% share, +22.9% growth vs Dasani: 21.0%, -32.3%)
In select markets, Mountain Valley Spring Water outperforms Dasani despite weaker overall growth (-8.3% vs +7.6% overall): Columbus OH (Mountain Valley Spring Water: +18.8% growth vs Dasani: -32.3% growth), Ft. Smith-Fayetteville-Springdale-Rogers AR (Mountain Valley Spring Water leads: 100.0% share, +12.4% growth vs Dasani: 0.0%, -100.0%), and Harrisburg-Lancaster-Lebanon-York PA (Mountain Valley Spring Water leads: 34.0% share, +70.0% growth vs Dasani: 1.0%, -94.1%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-16.3% vs -16.3% overall): Baltimore MD (Aquafina: +20.0% growth vs Fiji Water: -30.2% growth), Birmingham AL (Aquafina leads: 30.0% share, +400.0% growth vs Fiji Water: 2.0%, -95.1%), and Chicago IL (Aquafina: +5.9% growth vs Fiji Water: -10.5% growth)
In select markets, Mountain Valley Spring Water outperforms Fiji Water despite weaker overall growth (-8.3% vs -16.3% overall): Baltimore MD (Mountain Valley Spring Water: +8.3% growth vs Fiji Water: -30.2% growth), Cleveland-Akron (Canton) OH (Mountain Valley Spring Water: +37.5% growth vs Fiji Water: -9.8% growth), and Detroit MI (Mountain Valley Spring Water: +33.3% growth vs Fiji Water: -19.6% growth)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Beaumont-Port Arthur TX (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Charlotte NC (Aquafina leads: 22.0% share, +4.8% growth vs Mountain Valley Spring Water: 18.0%, -33.3%)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Mountain Valley Spring Water: 2.0%, -33.3%)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 30.0% brand interest, +400.0% growth), and Eureka CA (maintained 100.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 35.0% brand interest, +20.7% growth), Austin TX (maintained 31.0% brand interest, +47.6% growth), and Baltimore MD (maintained 26.0% brand interest, +44.4% growth)