Fiji Water
Company
Fiji Water
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Fiji Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
16 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
3 States
|
|
Monitor & Maintain
|
All other markets
|
151 DMAs
44 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
23 DMAs
|
Brand Insights
Brand Insights reveal Fiji Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fiji Water shows challenging performance with -19.3% average growth across 42 markets (24.6% avg brand interest), with positive growth in 8 of 42 markets
Top performing markets for Fiji Water demonstrate exceptional results in Iowa (+19.2% growth, 31.0% brand interest, +5.0% brand interest change), Hawaii (+15.4% growth, 45.0% brand interest, +6.0% brand interest change), and Pennsylvania (+10.7% growth, 31.0% brand interest, +3.0% brand interest change)
Fiji Water has 2 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for Fiji Water include Hawaii (+15.4% growth, 45.0% brand interest) and Iowa (+19.2% growth, 31.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Aquafina leads category performance with 10.1% average brand interest growth, particularly strong in Alabama (+50.0%, 15.0% brand interest), Florida (+26.7%, 19.0% brand interest), and Illinois (+35.7%, 19.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 18.8% with consistent performance across 12 markets
Aquafina shows strong momentum with 10.1% average brand interest growth across key markets: Iowa (+62.5% growth, +10.0% brand interest), Alabama (+50.0% growth, +5.0% brand interest), and Louisiana (+42.9% growth, +3.0% brand interest)
Aquafina captured additional brand interest in 23 markets, averaging +3.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Fiji Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 30.0% | -11.8% | -6.3% |
| Boston MA-Manchester NH | 2,284,647 | 25.0% | -24.2% | -3.9% |
| Detroit MI | 1,704,780 | 24.0% | -11.1% | +4.4% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 29.0% | -6.5% | -6.5% |
| Nashville TN | 1,028,315 | 23.0% | -8.0% | +9.5% |
| Kansas City MO | 897,204 | 29.0% | -21.6% | -6.5% |
| Austin TX | 861,098 | 20.0% | +0.0% | -4.8% |
| Cincinnati OH | 839,467 | 31.0% | -26.2% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus OH | N/A | 41.0% | +36.7% | +20.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 426,184 | 52.0% | +52.9% | +73.3% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 29.0% | +20.8% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 28.0% | -6.7% | +16.7% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 38.0% | +40.7% | +35.7% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 30.0% | +15.4% | +7.1% |
| St. Louis MO | 1,104,541 | 25.0% | +13.6% | +4.2% |
| Pittsburgh PA | 1,033,947 | 29.0% | +11.5% | -12.1% |
| Hartford & New Haven CT | 892,461 | 25.0% | +8.7% | -30.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 25.0% | -13.8% | +47.1% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 32.0% | +0.0% | +0.0% |
| Little Rock-Pine Bluff AR | 507,874 | 14.0% | +0.0% | -6.7% |
| Dayton OH | 432,802 | 64.0% | +0.0% | +0.0% |
| Shreveport LA | 328,698 | 100.0% | +0.0% | +0.0% |
| Champaign & Springfield-Decatur IL | 328,310 | 100.0% | +0.0% | +0.0% |
| South Bend-Elkhart IN | 289,590 | 100.0% | +0.0% | +0.0% |
| Florence-Myrtle Beach SC | 283,448 | 48.0% | +0.0% | +0.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 49.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
151
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 28.0% | +7.7% | +0.0% |
| Oklahoma City OK | 654,139 | 0.0% | +0.0% | -100.0% |
| Albuquerque-Santa Fe NM | 634,260 | 0.0% | +0.0% | -100.0% |
| Providence RI-New Bedford MA | 584,232 | 18.0% | -64.7% | -48.6% |
| Buffalo NY | 556,257 | 0.0% | -100.0% | -100.0% |
| Richmond-Petersburg VA | 535,207 | 0.0% | -100.0% | -100.0% |
| Wilkes Barre-Scranton PA | 519,543 | 47.0% | +0.0% | +56.7% |
| Knoxville TN | 492,492 | 0.0% | +0.0% | -100.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 26.0% | -13.3% | -13.3% |
| Chicago IL | 3,189,842 | 24.0% | -20.0% | -27.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 23.0% | -20.7% | -14.8% |
| Atlanta GA | 2,358,268 | 21.0% | -4.6% | -19.2% |
| Houston TX | 2,346,370 | 22.0% | -21.4% | -18.5% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 28.0% | +3.7% | -9.7% |
| Phoenix AZ | 1,882,206 | 22.0% | +0.0% | -26.7% |
| Seattle-Tacoma WA | 1,862,467 | 19.0% | -20.8% | -20.8% |
Brand Insights
Brand Insights for Fiji Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fiji Water shows challenging performance with -25.8% average growth across 65 markets (23.1% avg brand interest), with positive growth in 12 of 65 markets
Top performing markets for Fiji Water demonstrate exceptional results in Honolulu HI (+52.9% growth, 52.0% brand interest, +18.0% brand interest change), Cleveland-Akron (Canton) OH (+40.7% growth, 38.0% brand interest, +11.0% brand interest change), and Columbus OH (+36.7% growth, 41.0% brand interest, +11.0% brand interest change)
Fiji Water has 6 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 50 declining markets
Notable high-growth markets for Fiji Water include Birmingham AL (+16.0% growth, 29.0% brand interest), Cleveland-Akron (Canton) OH (+40.7% growth, 38.0% brand interest), and Columbus OH (+36.7% growth, 41.0% brand interest)
Fiji Water maintains strong brand interest positions in key markets: Cincinnati OH (31.0% brand interest, -11.0% change), Fresno-Visalia CA (39.0% brand interest, -3.0% change), and Harlingen-Weslaco-Brownsville-McAllen TX (39.0% brand interest, -8.0% change)
Fiji Water shows positive brand interest momentum in 12 markets, notably in Birmingham AL (+4.0% brand interest), Cleveland-Akron (Canton) OH (+11.0% brand interest), Columbus OH (+11.0% brand interest)
Fiji Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Birmingham AL (+16.0% growth, +4.0% gain, 29.0% current brand interest), Cleveland-Akron (Canton) OH (+40.7% growth, +11.0% gain, 38.0% current brand interest), and Columbus OH (+36.7% growth, +11.0% gain, 41.0% current brand interest)
Fiji Water successfully defends strong market positions while maintaining brand interest growth in Birmingham AL (maintained 29.0% brand interest, +16.0% growth), Cleveland-Akron (Canton) OH (maintained 38.0% brand interest, +40.7% growth), and Columbus OH (maintained 41.0% brand interest, +36.7% growth)
Fiji Water maintains dominant market position with >35% brand interest in key markets: Fresno-Visalia CA (39.0% brand interest, -7.1% change) and Harlingen-Weslaco-Brownsville-McAllen TX (39.0% brand interest, -17.0% change)
Fiji Water achieves significant brand interest gains in Cleveland-Akron (Canton) OH (+11.0% brand interest growth, now at 38.0%) and Columbus OH (+11.0% brand interest growth, now at 41.0%)
Fiji Water shows accelerating brand interest growth in Birmingham AL (+16.0% growth, 29.0% brand interest) and Cleveland-Akron (Canton) OH (+40.7% growth, 38.0% brand interest)
Fiji Water maintains stable brand interest performance in mature markets: Atlanta GA (-4.5% decline, 21.0% brand interest) and Las Vegas NV (-3.1% decline, 31.0% brand interest)
Fiji Water faces growth challenges in historically strong markets: Cincinnati OH (-26.2% decline, 31.0% brand interest) and Fresno-Visalia CA (-7.1% decline, 39.0% brand interest)
Fiji Water performance in major markets: Atlanta GA (-4.5% decline, 21.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-24.2% decline, 25.0% brand interest, 2.6M TVHH), and Charlotte NC (-25.9% decline, 20.0% brand interest, 1.3M TVHH)
Fiji Water shows positive brand interest growth in markets representing 23.0% of total TVHH coverage
Fiji Water shows challenging performance with -37.6% average growth across 92 markets (17.7% avg brand interest), with positive growth in 18 of 92 markets
Competitive Insights
Competitive Insights showcase how Fiji Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Aquafina shows market leadership with 0.5% average brand interest growth and notable strength in Atlanta GA (+21.4%, 17.0% brand interest), Charlotte NC (+20.0%, 24.0% brand interest), and Chicago IL (+38.5%, 18.0% brand interest)
In high-growth markets, Aquafina maintains an average brand interest of 22.9% with consistent performance across 15 markets
Aquafina maintains market dominance with an average 37.0% brand interest across key markets: Greensboro-High Point-Winston Salem NC (32.0% brand interest, +45.5% growth), Honolulu HI (48.0% brand interest, +92.0% growth), and Oklahoma City OK (31.0% brand interest, +19.2% growth)
Dasani maintains market dominance with an average 47.2% brand interest across key markets: Bakersfield CA (100.0% brand interest, +92.3% growth), Buffalo NY (100.0% brand interest, +300.0% growth), and Dallas-Ft. Worth TX (34.0% brand interest, +21.4% growth)
Fiji Water maintains market dominance with an average 43.8% brand interest across key markets: Cleveland-Akron (Canton) OH (38.0% brand interest, +40.7% growth), Columbus OH (41.0% brand interest, +36.7% growth), and Honolulu HI (52.0% brand interest, +52.9% growth)
Mountain Valley Spring Water maintains market dominance with an average 40.5% brand interest across key markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (71.0% brand interest, +24.6% growth), New Orleans LA (32.0% brand interest, +18.5% growth), and Oklahoma City OK (33.0% brand interest, +65.0% growth)
Dasani dominates in 25 of 43 key battleground markets against Aquafina, notably in Austin TX (15.0% vs 32.0% brand interest), Baltimore MD (13.0% vs 28.0% brand interest), and Buffalo NY (0.0% vs 100.0% brand interest)
Aquafina dominates in 26 of 37 key battleground markets against Fiji Water, notably in Austin TX (15.0% vs 20.0% brand interest), Baltimore MD (13.0% vs 27.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 38.0% brand interest)
Aquafina dominates in 24 of 37 key battleground markets against Mountain Valley Spring Water, notably in Austin TX (15.0% vs 33.0% brand interest), Baltimore MD (13.0% vs 32.0% brand interest), and Cleveland-Akron (Canton) OH (19.0% vs 23.0% brand interest)
Dasani dominates in 47 of 59 key battleground markets against Fiji Water, notably in Chicago IL (30.0% vs 24.0% brand interest), Cincinnati OH (30.0% vs 31.0% brand interest), and Cleveland-Akron (Canton) OH (20.0% vs 38.0% brand interest)
Dasani dominates in 41 of 53 key battleground markets against Mountain Valley Spring Water, notably in Albany-Schenectady-Troy NY (45.0% vs 0.0% brand interest), Chicago IL (30.0% vs 28.0% brand interest), and Cincinnati OH (30.0% vs 24.0% brand interest)
Fiji Water dominates in 25 of 44 key battleground markets against Mountain Valley Spring Water, notably in Boston MA-Manchester NH (25.0% vs 20.0% brand interest), Charlotte NC (20.0% vs 21.0% brand interest), and Chicago IL (24.0% vs 28.0% brand interest)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Greensboro-High Point-Winston Salem NC (maintained 32.0% brand interest, +45.5% growth), Honolulu HI (maintained 48.0% brand interest, +92.0% growth), and Oklahoma City OK (maintained 31.0% brand interest, +19.2% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Bakersfield CA (maintained 100.0% brand interest, +92.3% growth), Baltimore MD (maintained 28.0% brand interest, +16.7% growth), and Buffalo NY (maintained 100.0% brand interest, +300.0% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 29.0% brand interest, +16.0% growth), Cleveland-Akron (Canton) OH (maintained 38.0% brand interest, +40.7% growth), and Columbus OH (maintained 41.0% brand interest, +36.7% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Ft. Smith-Fayetteville-Springdale-Rogers AR (maintained 71.0% brand interest, +24.6% growth), New Orleans LA (maintained 32.0% brand interest, +18.5% growth), and Oklahoma City OK (maintained 33.0% brand interest, +65.0% growth)