Fiji Water
Company
Fiji Water
Industry
Bottled Water
Related Brands
Integrate Fiji Water's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Fiji Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
41 DMAs
26 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
23 DMAs
16 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
114 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
33 DMAs
4 States
|
Brand Insights
Brand Insights reveal Fiji Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fiji Water shows strong performance with 10.4% average growth across 51 markets (41.9% avg brand interest), with positive growth in 26 of 51 markets
Top performing markets for Fiji Water demonstrate exceptional results in Rhode Island (+171.9% growth, 87.0% brand interest, +55.0% change), South Dakota (+100.0% growth, 45.0% brand interest, +45.0% change), and Vermont (+100.0% growth, 100.0% brand interest, +100.0% change)
Fiji Water has 14 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Fiji Water include Arkansas (+31.2% growth, 21.0% brand interest), District of Columbia (+42.5% growth, 57.0% brand interest), and Hawaii (+27.3% growth, 84.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 34.2% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 100.0% brand interest), Delaware (+100.0%, 3.0% brand interest), and District of Columbia (+39.3%, 39.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.4% with consistent performance across 16 markets
Dasani shows strong momentum with 34.2% average brand interest growth across key state markets: Hawaii (+700.0% growth, +7.0% brand interest), Idaho (+400.0% growth, +4.0% brand interest), and Alaska (+100.0% growth, +100.0% brand interest)
Dasani captured additional brand interest in 23 state markets, averaging +12.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Fiji Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 38.0% | +5.6% | +26.7% |
| Los Angeles CA | 4,962,377 | 32.0% | +0.0% | +23.1% |
| Chicago IL | 3,081,097 | 38.0% | -2.6% | +26.7% |
| Philadelphia PA | 2,642,616 | 37.0% | -7.5% | +48.0% |
| Houston TX | 2,266,381 | 34.0% | -8.1% | +17.2% |
| Boston MA-Manchester NH | 2,206,762 | 38.0% | -2.6% | +11.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 37.0% | -14.0% | +32.1% |
| Phoenix AZ | 1,818,040 | 34.0% | -8.1% | +36.0% |
High Growth Priority
Large markets showing strong consistent growth
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | +8.6% | +40.7% |
| Atlanta GA | 2,277,873 | 34.0% | +6.3% | +70.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 41.0% | +10.8% | +28.1% |
| Detroit MI | 1,646,663 | 46.0% | +9.5% | +76.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 41.0% | +46.4% | +64.0% |
| Portland OR | 1,086,232 | 38.0% | +8.6% | +18.8% |
| Baltimore MD | 977,058 | 43.0% | +10.3% | +59.3% |
| Cincinnati OH | 810,849 | 45.0% | +28.6% | +15.4% |
Maintain & Optimize
Stable markets with consistent performance
114
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus OH | 865,632 | 35.0% | +0.0% | +2.9% |
| Roanoke-Lynchburg VA | 387,932 | 30.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 65.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 44.0% | +0.0% | +0.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 51.0% | +0.0% | +0.0% |
| Colorado Springs-Pueblo CO | 327,871 | 57.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 44.0% | +0.0% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 88.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 34.0% | -22.7% | +3.0% |
| Kansas City MO | 866,618 | 46.0% | -2.1% | +0.0% |
| Memphis TN | 547,706 | 4.0% | -88.6% | -81.8% |
| Buffalo NY | 537,294 | 6.0% | -84.2% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 39.0% | -59.8% | -61.0% |
| Albany-Schenectady-Troy NY | 491,946 | 31.0% | -65.9% | +0.0% |
| Knoxville TN | 475,703 | 46.0% | -24.6% | +0.0% |
| Spokane WA | 409,624 | 84.0% | -16.0% | +0.0% |
Brand Insights
Brand Insights for Fiji Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fiji Water shows strong performance with 12.6% average growth across 210 markets (29.7% avg brand interest), with positive growth in 65 of 210 markets
Top performing markets for Fiji Water demonstrate exceptional results in Dayton OH (+113.3% growth, 96.0% brand interest, +51.0% change), Augusta GA (+100.0% growth, 90.0% brand interest, +90.0% change), and Bakersfield CA (+100.0% growth, 100.0% brand interest, +100.0% change)
Fiji Water has 52 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 85 stable markets (0-5%), and 62 declining markets
Notable high-growth markets for Fiji Water include Augusta GA (+100.0% growth, 90.0% brand interest), Bakersfield CA (+100.0% growth, 100.0% brand interest), and Bangor ME (+100.0% growth, 100.0% brand interest)
Fiji Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Augusta GA (+100.0% growth, +90.0% gain, 90.0% current brand interest), Bakersfield CA (+100.0% growth, +100.0% gain, 100.0% current brand interest), and Bangor ME (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Fiji Water successfully defends strong market positions while maintaining brand interest growth in Augusta GA (maintained 90.0% brand interest, +100.0% growth), Bakersfield CA (maintained 100.0% brand interest, +100.0% growth), and Bangor ME (maintained 100.0% brand interest, +100.0% growth)
In small markets, Fiji Water shows strong growth with notable brand interest: Augusta GA (+100.0% growth, 90.0% brand interest) and Bakersfield CA (+100.0% growth, 100.0% brand interest)
Fiji Water maintains dominant market position with >35% brand interest in key markets: Augusta GA (90.0% brand interest, +100.0% growth), Bakersfield CA (100.0% brand interest, +100.0% growth), and Bangor ME (100.0% brand interest, +100.0% growth)
Fiji Water achieves significant brand interest gains in Augusta GA (+90.0% brand interest growth, now at 90.0%), Bakersfield CA (+100.0% brand interest growth, now at 100.0%), and Bangor ME (+100.0% brand interest growth, now at 100.0%)
Fiji Water shows accelerating brand interest growth in Augusta GA (+100.0% growth, 90.0% brand interest) and Bakersfield CA (+100.0% growth, 100.0% brand interest)
Fiji Water demonstrates emerging brand interest strength in Baton Rouge LA (+300.0% growth, 8.0% brand interest) and Springfield MO (+100.0% growth, 10.0% brand interest)
Fiji Water maintains stable brand interest performance in mature markets: Boston MA-Manchester NH (-2.6% growth, 38.0% brand interest) and Charleston-Huntington WV (-4.3% growth, 90.0% brand interest)
Fiji Water faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-65.9% growth, 31.0% brand interest) and Albuquerque-Santa Fe NM (-23.8% growth, 48.0% brand interest)
Fiji Water performance in major markets: Boston MA-Manchester NH (-2.6% growth, 38.0% brand interest, 2.6M TVHH), Charlotte NC (-23.8% growth, 32.0% brand interest, 1.3M TVHH), and Chicago IL (-2.6% growth, 38.0% brand interest, 3.6M TVHH)
Fiji Water shows positive brand interest growth in markets representing 37.5% of total TVHH coverage
Fiji Water maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (31.0% brand interest, -60.0% change), Albuquerque-Santa Fe NM (48.0% brand interest, -15.0% change), and Austin TX (26.0% brand interest, -13.0% change)
Competitive Insights
Competitive Insights showcase how Fiji Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 25.1% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 40.0% brand interest), Albany-Schenectady-Troy NY (+260.0%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+22.2%, 44.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 39.2% with consistent performance across 75 markets
Aquafina shows strong momentum with 21.7% average brand interest growth across key dma markets: Charleston SC (+600.0% growth, +6.0% brand interest), Chattanooga TN (+200.0% growth, +4.0% brand interest), and Albany GA (+100.0% growth, +60.0% brand interest)
Aquafina captured additional brand interest in 67 dma markets, averaging +17.5% brand interest growth in key growth dma
Dasani shows strong momentum with 25.1% average brand interest growth across key dma markets: Albany-Schenectady-Troy NY (+260.0% growth, +13.0% brand interest), Chattanooga TN (+132.4% growth, +49.0% brand interest), and Albany GA (+100.0% growth, +40.0% brand interest)
Dasani captured additional brand interest in 80 dma markets, averaging +30.7% brand interest growth in key growth dma
Fiji Water shows strong momentum with 12.6% average brand interest growth across key dma markets: Baton Rouge LA (+300.0% growth, +6.0% brand interest), Dayton OH (+113.3% growth, +51.0% brand interest), and Augusta GA (+100.0% growth, +90.0% brand interest)
Fiji Water captured additional brand interest in 63 dma markets, averaging +44.0% brand interest growth in key growth dma
Mountain Valley Spring Water shows strong momentum with 12.4% average brand interest growth across key dma markets: Greensboro-High Point-Winston Salem NC (+850.0% growth, +17.0% brand interest), Albany-Schenectady-Troy NY (+575.0% growth, +23.0% brand interest), and Savannah GA (+566.7% growth, +17.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 39 dma markets, averaging +18.0% brand interest growth in key growth dma
In direct competition, Dasani outperforms Aquafina with 28.1 percentage point brand interest advantage across 209 shared markets: Augusta GA (gap: 6.0% brand interest, 200.0% growth), Baltimore MD (gap: 3.0% brand interest, 5.3% growth), and Baton Rouge LA (gap: 23.0% brand interest, 46.9% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (+12.6% vs +21.7% overall): Baton Rouge LA (Fiji Water: +300.0% growth vs Aquafina: -53.2% growth), Birmingham AL (Fiji Water leads: 41.0% share, +10.8% growth vs Aquafina: 6.0%, -66.7%), and Cincinnati OH (Fiji Water leads: 45.0% share, +28.6% growth vs Aquafina: 2.0%, -88.2%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (+12.4% vs +21.7% overall): Cincinnati OH (Mountain Valley Spring Water leads: 36.0% share, +38.5% growth vs Aquafina: 2.0%, -88.2%) and Fresno-Visalia CA (Mountain Valley Spring Water leads: 36.0% share, +125.0% growth vs Aquafina: 3.0%, -81.2%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (+21.7% vs +25.1% overall): Augusta GA (Aquafina leads: 6.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Boston MA-Manchester NH (Aquafina: +5.6% growth vs Dasani: -4.3% growth), and Charleston SC (Aquafina leads: 7.0% share, +600.0% growth vs Dasani: 6.0%, -80.0%)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (+12.6% vs +25.1% overall): Augusta GA (Fiji Water leads: 90.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Baltimore MD (Fiji Water leads: 43.0% share, +10.3% growth vs Dasani: 18.0%, -5.3%), and Baton Rouge LA (Fiji Water: +300.0% growth vs Dasani: -6.2% growth)
In select markets, Evian outperforms Dasani despite weaker overall growth (+1.9% vs +25.1% overall): New Orleans LA (Evian: +100.0% growth vs Dasani: -84.0% growth) and Duluth MN-Superior WI (Evian leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, +0.0%)