Dasani
Coca-Cola
Company
Coca-Cola
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Dasani, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
55 DMAs
32 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
85 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
66 DMAs
11 States
|
Brand Insights
Brand Insights reveal Dasani’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Dasani shows strong performance with 39.4% average growth across 49 markets (25.0% avg brand interest), with positive growth in 36 of 49 markets
Top performing markets for Dasani demonstrate exceptional results in Idaho (+800.0% growth, 45.0% brand interest, +40.0% change), Maine (+671.4% growth, 54.0% brand interest, +47.0% change), and New Mexico (+81.5% growth, 49.0% brand interest, +22.0% change)
Dasani has 31 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Dasani include Alabama (+33.3% growth, 40.0% brand interest), Arizona (+42.9% growth, 30.0% brand interest), and Arkansas (+63.6% growth, 18.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 39.4% average brand interest growth, showing exceptional performance in Alabama (+33.3%, 40.0% brand interest), Arizona (+42.9%, 30.0% brand interest), and Arkansas (+63.6%, 18.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.7% with consistent performance across 31 markets
Aquafina shows strong momentum with 20.1% average brand interest growth across key state markets: Nebraska (+866.7% growth, +26.0% brand interest), Arkansas (+700.0% growth, +7.0% brand interest), and District of Columbia (+100.0% growth, +36.0% brand interest)
Aquafina captured additional brand interest in 18 state markets, averaging +6.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Dasani in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 30.0% | +7.1% | -18.9% |
High Growth Priority
Large markets showing strong consistent growth
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | +15.0% | -17.9% |
| Los Angeles CA | 4,962,377 | 22.0% | +29.4% | -12.0% |
| Chicago IL | 3,081,097 | 26.0% | +36.8% | -10.3% |
| Philadelphia PA | 2,642,616 | 25.0% | +47.1% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | +40.0% | -22.2% |
| Atlanta GA | 2,277,873 | 35.0% | +20.7% | -18.6% |
| Houston TX | 2,266,381 | 25.0% | +13.6% | -30.6% |
| Phoenix AZ | 1,818,040 | 31.0% | +55.0% | -3.1% |
Maintain & Optimize
Stable markets with consistent performance
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 0.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 100.0% | +0.0% | +0.0% |
| Boise ID | 280,534 | 0.0% | +0.0% | +0.0% |
| Reno NV | 260,899 | 0.0% | +0.0% | +0.0% |
| Ft. Wayne IN | 242,556 | 0.0% | +0.0% | +0.0% |
| Lansing MI | 221,663 | 0.0% | +0.0% | +0.0% |
| Youngstown OH | 221,187 | 0.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 21.0% | +0.0% | -32.3% |
| Boston MA-Manchester NH | 2,206,762 | 23.0% | +4.6% | -39.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | -10.5% | -39.3% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +4.0% | -38.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | -15.0% | -26.1% |
| San Diego CA | 940,959 | 15.0% | -11.8% | -42.3% |
| Columbus OH | 865,632 | 21.0% | -32.3% | -48.8% |
| Hartford & New Haven CT | 862,036 | 34.0% | -2.9% | -22.7% |
Brand Insights
Brand Insights for Dasani in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Dasani shows strong performance with 7.6% average growth across 206 markets (15.5% avg brand interest), with positive growth in 61 of 206 markets
Top performing markets for Dasani demonstrate exceptional results in Fresno-Visalia CA (+900.0% growth, 30.0% brand interest, +27.0% change), Honolulu HI (+760.0% growth, 43.0% brand interest, +38.0% change), and Jackson MS (+426.3% growth, 100.0% brand interest, +81.0% change)
Dasani has 54 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 89 stable markets (0-5%), and 59 declining markets
Notable high-growth markets for Dasani include Atlanta GA (+20.7% growth, 35.0% brand interest), Austin TX (+47.6% growth, 31.0% brand interest), and Baltimore MD (+44.4% growth, 26.0% brand interest)
Dasani demonstrates strong market momentum with combined growth and brand interest gains in key markets: Atlanta GA (+20.7% growth, +6.0% gain, 35.0% current brand interest), Austin TX (+47.6% growth, +10.0% gain, 31.0% current brand interest), and Baltimore MD (+44.4% growth, +8.0% gain, 26.0% current brand interest)
Dasani successfully defends strong market positions while maintaining brand interest growth in Atlanta GA (maintained 35.0% brand interest, +20.7% growth), Austin TX (maintained 31.0% brand interest, +47.6% growth), and Baltimore MD (maintained 26.0% brand interest, +44.4% growth)
In large markets, Dasani shows strong growth with notable brand interest: Atlanta GA (+20.7% growth, 35.0% brand interest) and Baltimore MD (+44.4% growth, 26.0% brand interest)
In medium markets, Dasani shows strong growth with notable brand interest: Austin TX (+47.6% growth, 31.0% brand interest) and Buffalo NY (+124.4% growth, 92.0% brand interest)
Dasani maintains dominant market position with >35% brand interest in key markets: Baton Rouge LA (100.0% brand interest, +122.2% growth), Buffalo NY (92.0% brand interest, +124.4% growth), and Cincinnati OH (52.0% brand interest, +205.9% growth)
Dasani achieves significant brand interest gains in Atlanta GA (+6.0% brand interest growth, now at 35.0%), Austin TX (+10.0% brand interest growth, now at 31.0%), and Baltimore MD (+8.0% brand interest growth, now at 26.0%)
Dasani shows accelerating brand interest growth in Atlanta GA (+20.7% growth, 35.0% brand interest) and Austin TX (+47.6% growth, 31.0% brand interest)
Dasani demonstrates emerging brand interest strength in Dayton OH (+50.0% growth, 6.0% brand interest) and Ft. Myers-Naples FL (+450.0% growth, 11.0% brand interest)
Dasani maintains stable brand interest performance in mature markets: Hartford & New Haven CT (-2.9% growth, 34.0% brand interest) and Albuquerque-Santa Fe NM (+4.5% growth, 46.0% brand interest)
Dasani faces growth challenges in historically strong markets: Birmingham AL (-15.7% growth, 43.0% brand interest) and Chattanooga TN (-34.9% growth, 56.0% brand interest)
Dasani performance in major markets: Columbus OH (-32.3% growth, 21.0% brand interest, 1.0M TVHH), Hartford & New Haven CT (-2.9% growth, 34.0% brand interest, 1.0M TVHH), and Sacramento-Stockton-Modesto CA (-15.0% growth, 17.0% brand interest, 1.5M TVHH)
Dasani shows positive brand interest growth in markets representing 65.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Dasani performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 7.6% average brand interest growth, showing exceptional performance in Atlanta GA (+20.7%, 35.0% brand interest), Austin TX (+47.6%, 31.0% brand interest), and Baltimore MD (+44.4%, 26.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 49.7% with consistent performance across 54 markets
Dasani shows strong momentum with 7.6% average brand interest growth across key dma markets: Fresno-Visalia CA (+900.0% growth, +27.0% brand interest), Honolulu HI (+760.0% growth, +38.0% brand interest), and Ft. Myers-Naples FL (+450.0% growth, +9.0% brand interest)
Dasani captured additional brand interest in 58 dma markets, averaging +24.5% brand interest growth in key growth dma
In direct competition, Dasani outperforms Mountain Valley Spring Water with 27.1 percentage point brand interest advantage across 204 shared markets: Albany GA (gap: 0.0% brand interest, 100.0% growth), Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 0.0% growth), and Amarillo TX (gap: 0.0% brand interest, 100.0% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (-16.3% vs -16.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Aquafina: 0.0%, -100.0%), Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Aquafina: 1.0%, -80.0%), and Austin TX (Fiji Water leads: 35.0% share, +34.6% growth vs Aquafina: 0.0%, -100.0%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (-8.3% vs -16.3% overall): Cleveland-Akron (Canton) OH (Mountain Valley Spring Water leads: 22.0% share, +37.5% growth vs Aquafina: 11.0%, -26.7%) and Columbus OH (Mountain Valley Spring Water leads: 19.0% share, +18.8% growth vs Aquafina: 17.0%, -5.6%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Birmingham AL (Aquafina: +400.0% growth vs Dasani: -15.7% growth) and Memphis TN (Aquafina: +900.0% growth vs Dasani: -44.4% growth)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Dasani: 0.0%, -100.0%), Chattanooga TN (Fiji Water: +450.0% growth vs Dasani: -34.9% growth), and Columbus OH (Fiji Water leads: 43.0% share, +22.9% growth vs Dasani: 21.0%, -32.3%)
In select markets, Mountain Valley Spring Water outperforms Dasani despite weaker overall growth (-8.3% vs +7.6% overall): Columbus OH (Mountain Valley Spring Water: +18.8% growth vs Dasani: -32.3% growth), Ft. Smith-Fayetteville-Springdale-Rogers AR (Mountain Valley Spring Water leads: 100.0% share, +12.4% growth vs Dasani: 0.0%, -100.0%), and Harrisburg-Lancaster-Lebanon-York PA (Mountain Valley Spring Water leads: 34.0% share, +70.0% growth vs Dasani: 1.0%, -94.1%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-16.3% vs -16.3% overall): Baltimore MD (Aquafina: +20.0% growth vs Fiji Water: -30.2% growth), Birmingham AL (Aquafina leads: 30.0% share, +400.0% growth vs Fiji Water: 2.0%, -95.1%), and Chicago IL (Aquafina: +5.9% growth vs Fiji Water: -10.5% growth)
In select markets, Mountain Valley Spring Water outperforms Fiji Water despite weaker overall growth (-8.3% vs -16.3% overall): Baltimore MD (Mountain Valley Spring Water: +8.3% growth vs Fiji Water: -30.2% growth), Cleveland-Akron (Canton) OH (Mountain Valley Spring Water: +37.5% growth vs Fiji Water: -9.8% growth), and Detroit MI (Mountain Valley Spring Water: +33.3% growth vs Fiji Water: -19.6% growth)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Beaumont-Port Arthur TX (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Charlotte NC (Aquafina leads: 22.0% share, +4.8% growth vs Mountain Valley Spring Water: 18.0%, -33.3%)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Mountain Valley Spring Water: 2.0%, -33.3%)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 30.0% brand interest, +400.0% growth), and Eureka CA (maintained 100.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 35.0% brand interest, +20.7% growth), Austin TX (maintained 31.0% brand interest, +47.6% growth), and Baltimore MD (maintained 26.0% brand interest, +44.4% growth)