Dasani
Coca-Cola
Company
Coca-Cola
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Dasani, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
24 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
11 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
119 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
58 DMAs
19 States
|
Brand Insights
Brand Insights reveal Dasani’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Dasani shows challenging performance with -23.0% average growth across 51 markets (23.6% avg brand interest), with positive growth in 3 of 51 markets
Top performing markets for Dasani demonstrate exceptional results in Hawaii (+100.0% growth, 49.0% brand interest, +49.0% change) and Idaho (+92.3% growth, 100.0% brand interest, +48.0% change)
Dasani has 2 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 40 declining markets
Notable high-growth markets for Dasani include Hawaii (+100.0% growth, 49.0% brand interest) and Idaho (+92.3% growth, 100.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mountain Valley Spring Water demonstrates category leadership at state level with 33.9% average brand interest growth, showing exceptional performance in Alabama (+28.6%, 18.0% brand interest), Arizona (+28.6%, 36.0% brand interest), and Arkansas (+32.1%, 70.0% brand interest)
In high-growth state markets, Mountain Valley Spring Water maintains an average brand interest of 36.1% with consistent performance across 28 markets
Fiji Water shows strong momentum with 16.1% average brand interest growth across key state markets: Kentucky (+135.7% growth, +19.0% brand interest), Utah (+120.0% growth, +18.0% brand interest), and Mississippi (+100.0% growth, +23.0% brand interest)
Fiji Water captured additional brand interest in 23 state markets, averaging +9.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Dasani in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | -21.4% | +10.0% |
| Los Angeles CA | 4,962,377 | 20.0% | -20.0% | +17.7% |
| Philadelphia PA | 2,642,616 | 24.0% | -4.0% | +20.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | -30.6% | +19.1% |
| Atlanta GA | 2,277,873 | 33.0% | -23.3% | +6.5% |
| Houston TX | 2,266,381 | 31.0% | -13.9% | +19.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -16.1% | +23.8% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | -38.1% | +18.2% |
High Growth Priority
Large markets showing strong consistent growth
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 998,699 | 41.0% | +17.1% | +241.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 26.0% | +13.0% | +30.0% |
| Birmingham AL | 651,287 | 71.0% | +9.2% | +136.7% |
| Oklahoma City OK | 631,839 | 48.0% | +37.1% | +108.7% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 58.0% | +20.8% | +132.0% |
| Ft. Myers-Naples FL | 525,402 | 39.0% | +18.2% | +44.4% |
| Richmond-Petersburg VA | 516,962 | 48.0% | +23.1% | +100.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 59.0% | +18.0% | +90.3% |
Maintain & Optimize
Stable markets with consistent performance
119
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 46.0% | +0.0% | +0.0% |
| Des Moines-Ames IA | 401,464 | 0.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 0.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 0.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 0.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 0.0% | +0.0% | +0.0% |
| Portland-Auburn ME | 364,761 | 0.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 363,503 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
58
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 22.0% | -24.1% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 27.0% | -29.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | -46.4% | -16.7% |
| Phoenix AZ | 1,818,040 | 20.0% | -37.5% | -20.0% |
| Detroit MI | 1,646,663 | 19.0% | -38.7% | -13.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 18.0% | -47.1% | -14.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 20.0% | -13.0% | -4.8% |
| Charlotte NC | 1,124,890 | 25.0% | -32.4% | +4.2% |
Brand Insights
Brand Insights for Dasani in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Dasani shows challenging performance with -13.3% average growth across 208 markets (10.8% avg brand interest), with positive growth in 14 of 208 markets
Top performing markets for Dasani demonstrate exceptional results in Honolulu HI (+100.0% growth, 46.0% brand interest, +46.0% change), Lexington KY (+100.0% growth, 100.0% brand interest, +100.0% change), and Mankato MN (+100.0% growth, 100.0% brand interest, +100.0% change)
Dasani has 12 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 126 stable markets (0-5%), and 68 declining markets
Notable high-growth markets for Dasani include Columbia SC (+78.6% growth, 100.0% brand interest), Ft. Myers-Naples FL (+18.2% growth, 39.0% brand interest), and Greensboro-High Point-Winston Salem NC (+20.8% growth, 58.0% brand interest)
Dasani demonstrates strong market momentum with combined growth and brand interest gains in key markets: Columbia SC (+78.6% growth, +44.0% gain, 100.0% current brand interest), Ft. Myers-Naples FL (+18.2% growth, +6.0% gain, 39.0% current brand interest), and Greensboro-High Point-Winston Salem NC (+20.8% growth, +10.0% gain, 58.0% current brand interest)
Dasani successfully defends strong market positions while maintaining brand interest growth in Columbia SC (maintained 100.0% brand interest, +78.6% growth), Ft. Myers-Naples FL (maintained 39.0% brand interest, +18.2% growth), and Greensboro-High Point-Winston Salem NC (maintained 58.0% brand interest, +20.8% growth)
Dasani maintains dominant market position with >35% brand interest in key markets: Columbia SC (100.0% brand interest, +78.6% growth), Ft. Myers-Naples FL (39.0% brand interest, +18.2% growth), and Greensboro-High Point-Winston Salem NC (58.0% brand interest, +20.8% growth)
Dasani achieves significant brand interest gains in Columbia SC (+44.0% brand interest growth, now at 100.0%), Ft. Myers-Naples FL (+6.0% brand interest growth, now at 39.0%), and Greensboro-High Point-Winston Salem NC (+10.0% brand interest growth, now at 58.0%)
Dasani shows accelerating brand interest growth in Columbia SC (+78.6% growth, 100.0% brand interest) and Ft. Myers-Naples FL (+18.2% growth, 39.0% brand interest)
Dasani maintains stable brand interest performance in mature markets: Cleveland-Akron (Canton) OH (-2.7% growth, 36.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (-2.0% growth, 48.0% brand interest)
Dasani faces growth challenges in historically strong markets: Atlanta GA (-23.3% growth, 33.0% brand interest) and Boston MA-Manchester NH (-28.9% growth, 27.0% brand interest)
Dasani performance in major markets: Atlanta GA (-23.3% growth, 33.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-28.9% growth, 27.0% brand interest, 2.6M TVHH), and Charlotte NC (-32.4% growth, 25.0% brand interest, 1.3M TVHH)
Dasani shows positive brand interest growth in markets representing 6.9% of total TVHH coverage
Dasani maintains strong brand interest positions (>30% share) in key markets: Atlanta GA (33.0% brand interest, -10.0% change), Austin TX (22.0% brand interest, -4.0% change), and Boston MA-Manchester NH (27.0% brand interest, -11.0% change)
Dasani achieves significant brand interest gains in Columbia SC (+44.0% brand interest), Ft. Myers-Naples FL (+6.0% brand interest), and Greensboro-High Point-Winston Salem NC (+10.0% brand interest)
Dasani shows stable performance with 0.6% average growth across 209 markets (10.7% avg brand interest), with positive growth in 40 of 209 markets
Competitive Insights
Competitive Insights showcase how Dasani performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Mountain Valley Spring Water demonstrates category leadership at dma level with 13.0% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+100.0%, 46.0% brand interest), Atlanta GA (+63.2%, 31.0% brand interest), and Bakersfield CA (+100.0%, 100.0% brand interest)
In high-growth dma markets, Mountain Valley Spring Water maintains an average brand interest of 41.9% with consistent performance across 47 markets
Mountain Valley Spring Water shows strong momentum with 13.0% average brand interest growth across key dma markets: Cincinnati OH (+140.0% growth, +21.0% brand interest), Detroit MI (+137.5% growth, +22.0% brand interest), and Columbus OH (+111.8% growth, +19.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 54 dma markets, averaging +23.9% brand interest growth in key growth dma
In direct competition, Mountain Valley Spring Water outperforms Fiji Water with 23.0 percentage point brand interest advantage across 208 shared markets: Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 100.0% growth), Austin TX (gap: 16.0% brand interest, 9.8% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (gap: 13.0% brand interest, 21.3% growth)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-3.6% vs -13.3% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Austin TX (Aquafina: +38.5% growth vs Dasani: -15.4% growth), and Colorado Springs-Pueblo CO (Aquafina leads: 52.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-3.6% vs +3.0% overall): Birmingham AL (Aquafina leads: 29.0% share, +100.0% growth vs Fiji Water: 0.0%, -100.0%) and Fresno-Visalia CA (Aquafina: +14.8% growth vs Fiji Water: -13.6% growth)
In select markets, Dasani outperforms Fiji Water despite weaker overall growth (-13.3% vs +3.0% overall): Birmingham AL (Dasani leads: 71.0% share, +9.2% growth vs Fiji Water: 0.0%, -100.0%) and Ft. Myers-Naples FL (Dasani leads: 39.0% share, +18.2% growth vs Fiji Water: 0.0%, -100.0%)
In select markets, Aquafina outperforms Evian despite weaker overall growth (-3.6% vs +0.5% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Evian: 0.0%, +0.0%) and Austin TX (Aquafina leads: 18.0% share, +38.5% growth vs Evian: 0.0%, +0.0%)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-3.6% vs +13.0% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%), Austin TX (Aquafina: +38.5% growth vs Mountain Valley Spring Water: -5.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (Aquafina: +81.2% growth vs Mountain Valley Spring Water: -17.1% growth)
In select markets, Dasani outperforms Mountain Valley Spring Water despite weaker overall growth (-13.3% vs +13.0% overall): Greenville-Spartanburg SC-Asheville NC-Anderson SC (Dasani: +13.0% growth vs Mountain Valley Spring Water: -17.1% growth)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (+3.0% vs +13.0% overall): Austin TX (Fiji Water: +4.8% growth vs Mountain Valley Spring Water: -5.0% growth) and Little Rock-Pine Bluff AR (Fiji Water: +100.0% growth vs Mountain Valley Spring Water: -16.1% growth)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 29.0% brand interest, +100.0% growth), and Colorado Springs-Pueblo CO (maintained 52.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Columbia SC (maintained 100.0% brand interest, +78.6% growth), Ft. Myers-Naples FL (maintained 39.0% brand interest, +18.2% growth), and Greensboro-High Point-Winston Salem NC (maintained 58.0% brand interest, +20.8% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 100.0% brand interest, +100.0% growth), Buffalo NY (maintained 48.0% brand interest, +100.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 100.0% brand interest, +100.0% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +100.0% growth), Atlanta GA (maintained 31.0% brand interest, +63.2% growth), and Bakersfield CA (maintained 100.0% brand interest, +100.0% growth)