Dasani
Coca-Cola
Company
Coca-Cola
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Dasani, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
4 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
25 DMAs
12 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
124 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
57 DMAs
27 States
|
Brand Insights
Brand Insights reveal Dasani’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Dasani shows strong performance with 34.2% average growth across 51 markets (23.0% avg brand interest), with positive growth in 29 of 51 markets
Top performing markets for Dasani demonstrate exceptional results in Alaska (+100.0% growth, 100.0% brand interest, +100.0% change), New Mexico (+100.0% growth, 27.0% brand interest, +27.0% change), and South Dakota (+100.0% growth, 55.0% brand interest, +55.0% change)
Dasani has 16 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Dasani include Alaska (+100.0% growth, 100.0% brand interest), Delaware (+100.0% growth, 3.0% brand interest), and District of Columbia (+39.3% growth, 39.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Dasani, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 34.2% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 100.0% brand interest), Delaware (+100.0%, 3.0% brand interest), and District of Columbia (+39.3%, 39.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.4% with consistent performance across 16 markets
Dasani shows strong momentum with 34.2% average brand interest growth across key state markets: Hawaii (+700.0% growth, +7.0% brand interest), Idaho (+400.0% growth, +4.0% brand interest), and Alaska (+100.0% growth, +100.0% brand interest)
Dasani captured additional brand interest in 23 state markets, averaging +12.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Dasani in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 17.0% | +6.3% | -39.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 24.0% | +9.1% | -42.9% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 20.0% | -25.9% | +5.3% |
| Louisville KY | 612,910 | 29.0% | +0.0% | +11.5% |
| Tulsa OK | 462,154 | 43.0% | +4.9% | +34.4% |
High Growth Priority
Large markets showing strong consistent growth
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 19.0% | +46.2% | -32.1% |
| Seattle-Tacoma WA | 1,798,974 | 25.0% | +19.1% | -13.8% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 18.0% | +50.0% | -10.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 20.0% | +42.9% | -41.2% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 25.0% | +31.6% | -7.4% |
| Nashville TN | 993,259 | 26.0% | +18.2% | -35.0% |
| Salt Lake City UT | 975,902 | 24.0% | +60.0% | -14.3% |
| San Diego CA | 940,959 | 17.0% | +21.4% | -45.2% |
Maintain & Optimize
Stable markets with consistent performance
124
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 20.0% | +5.3% | -4.8% |
| Wilkes Barre-Scranton PA | 501,832 | 55.0% | +0.0% | +0.0% |
| Spokane WA | 409,624 | 7.0% | +0.0% | +0.0% |
| Des Moines-Ames IA | 401,464 | 6.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 43.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 23.0% | +0.0% | +0.0% |
| Roanoke-Lynchburg VA | 387,932 | 32.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 17.0% | +0.0% | -19.1% |
| Chicago IL | 3,081,097 | 19.0% | +0.0% | -38.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | -4.8% | -31.0% |
| Atlanta GA | 2,277,873 | 29.0% | +0.0% | -31.0% |
| Houston TX | 2,266,381 | 22.0% | +0.0% | -35.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 21.0% | +0.0% | -16.0% |
| Boston MA-Manchester NH | 2,206,762 | 22.0% | -4.4% | -21.4% |
| Phoenix AZ | 1,818,040 | 20.0% | -13.0% | -41.2% |
Brand Insights
Brand Insights for Dasani in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Dasani shows strong performance with 25.1% average growth across 210 markets (18.7% avg brand interest), with positive growth in 83 of 210 markets
Top performing markets for Dasani demonstrate exceptional results in Chattanooga TN (+132.4% growth, 86.0% brand interest, +49.0% change), Albany GA (+100.0% growth, 40.0% brand interest, +40.0% change), and Amarillo TX (+100.0% growth, 100.0% brand interest, +100.0% change)
Dasani has 75 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 98 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for Dasani include Albany GA (+100.0% growth, 40.0% brand interest), Albany-Schenectady-Troy NY (+260.0% growth, 18.0% brand interest), and Albuquerque-Santa Fe NM (+22.2% growth, 44.0% brand interest)
Dasani demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+100.0% growth, +40.0% gain, 40.0% current brand interest), Albuquerque-Santa Fe NM (+22.2% growth, +8.0% gain, 44.0% current brand interest), and Amarillo TX (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Dasani successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 40.0% brand interest, +100.0% growth), Albuquerque-Santa Fe NM (maintained 44.0% brand interest, +22.2% growth), and Amarillo TX (maintained 100.0% brand interest, +100.0% growth)
In large markets, Dasani shows strong growth with notable brand interest: Columbus OH (+63.2% growth, 31.0% brand interest) and Hartford & New Haven CT (+40.0% growth, 35.0% brand interest)
In medium markets, Dasani shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+260.0% growth, 18.0% brand interest) and Albuquerque-Santa Fe NM (+22.2% growth, 44.0% brand interest)
In small markets, Dasani shows strong growth with notable brand interest: Albany GA (+100.0% growth, 40.0% brand interest) and Amarillo TX (+100.0% growth, 100.0% brand interest)
Dasani maintains dominant market position with >35% brand interest in key markets: Albany GA (40.0% brand interest, +100.0% growth), Albuquerque-Santa Fe NM (44.0% brand interest, +22.2% growth), and Amarillo TX (100.0% brand interest, +100.0% growth)
Dasani achieves significant brand interest gains in Albany GA (+40.0% brand interest growth, now at 40.0%), Albany-Schenectady-Troy NY (+13.0% brand interest growth, now at 18.0%), and Albuquerque-Santa Fe NM (+8.0% brand interest growth, now at 44.0%)
Dasani shows accelerating brand interest growth in Albany GA (+100.0% growth, 40.0% brand interest) and Albany-Schenectady-Troy NY (+260.0% growth, 18.0% brand interest)
Dasani demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+260.0% growth, 18.0% brand interest) and Champaign & Springfield-Decatur IL (+100.0% growth, 8.0% brand interest)
Dasani maintains stable brand interest performance in mature markets: Boston MA-Manchester NH (-4.3% growth, 22.0% brand interest) and Dallas-Ft. Worth TX (-4.8% growth, 20.0% brand interest)
Dasani faces growth challenges in historically strong markets: Baton Rouge LA (-6.2% growth, 45.0% brand interest) and Cleveland-Akron (Canton) OH (-17.6% growth, 28.0% brand interest)
Dasani performance in major markets: Baltimore MD (-5.3% growth, 18.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-4.3% growth, 22.0% brand interest, 2.6M TVHH), and Cleveland-Akron (Canton) OH (-17.6% growth, 28.0% brand interest, 1.6M TVHH)
Competitive Insights
Competitive Insights showcase how Dasani performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Dasani can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 25.1% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 40.0% brand interest), Albany-Schenectady-Troy NY (+260.0%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+22.2%, 44.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 39.2% with consistent performance across 75 markets
Aquafina shows strong momentum with 21.7% average brand interest growth across key dma markets: Charleston SC (+600.0% growth, +6.0% brand interest), Chattanooga TN (+200.0% growth, +4.0% brand interest), and Albany GA (+100.0% growth, +60.0% brand interest)
Aquafina captured additional brand interest in 67 dma markets, averaging +17.5% brand interest growth in key growth dma
Dasani shows strong momentum with 25.1% average brand interest growth across key dma markets: Albany-Schenectady-Troy NY (+260.0% growth, +13.0% brand interest), Chattanooga TN (+132.4% growth, +49.0% brand interest), and Albany GA (+100.0% growth, +40.0% brand interest)
Dasani captured additional brand interest in 80 dma markets, averaging +30.7% brand interest growth in key growth dma
Fiji Water shows strong momentum with 12.6% average brand interest growth across key dma markets: Baton Rouge LA (+300.0% growth, +6.0% brand interest), Dayton OH (+113.3% growth, +51.0% brand interest), and Augusta GA (+100.0% growth, +90.0% brand interest)
Fiji Water captured additional brand interest in 63 dma markets, averaging +44.0% brand interest growth in key growth dma
Mountain Valley Spring Water shows strong momentum with 12.4% average brand interest growth across key dma markets: Greensboro-High Point-Winston Salem NC (+850.0% growth, +17.0% brand interest), Albany-Schenectady-Troy NY (+575.0% growth, +23.0% brand interest), and Savannah GA (+566.7% growth, +17.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 39 dma markets, averaging +18.0% brand interest growth in key growth dma
In direct competition, Dasani outperforms Aquafina with 28.1 percentage point brand interest advantage across 209 shared markets: Augusta GA (gap: 6.0% brand interest, 200.0% growth), Baltimore MD (gap: 3.0% brand interest, 5.3% growth), and Baton Rouge LA (gap: 23.0% brand interest, 46.9% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (+12.6% vs +21.7% overall): Baton Rouge LA (Fiji Water: +300.0% growth vs Aquafina: -53.2% growth), Birmingham AL (Fiji Water leads: 41.0% share, +10.8% growth vs Aquafina: 6.0%, -66.7%), and Cincinnati OH (Fiji Water leads: 45.0% share, +28.6% growth vs Aquafina: 2.0%, -88.2%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (+12.4% vs +21.7% overall): Cincinnati OH (Mountain Valley Spring Water leads: 36.0% share, +38.5% growth vs Aquafina: 2.0%, -88.2%) and Fresno-Visalia CA (Mountain Valley Spring Water leads: 36.0% share, +125.0% growth vs Aquafina: 3.0%, -81.2%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (+21.7% vs +25.1% overall): Augusta GA (Aquafina leads: 6.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Boston MA-Manchester NH (Aquafina: +5.6% growth vs Dasani: -4.3% growth), and Charleston SC (Aquafina leads: 7.0% share, +600.0% growth vs Dasani: 6.0%, -80.0%)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (+12.6% vs +25.1% overall): Augusta GA (Fiji Water leads: 90.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Baltimore MD (Fiji Water leads: 43.0% share, +10.3% growth vs Dasani: 18.0%, -5.3%), and Baton Rouge LA (Fiji Water: +300.0% growth vs Dasani: -6.2% growth)
In select markets, Evian outperforms Dasani despite weaker overall growth (+1.9% vs +25.1% overall): New Orleans LA (Evian: +100.0% growth vs Dasani: -84.0% growth) and Duluth MN-Superior WI (Evian leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, +0.0%)