Delta Air Lines
Company
Delta Air Lines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Delta Air Lines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
96 DMAs
24 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
83 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
20 DMAs
4 States
|
Brand Insights
Brand Insights reveal Delta Air Lines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Delta Air Lines shows stable performance with 4.1% average growth across 51 markets (29.9% avg brand interest), with positive growth in 32 of 51 markets
Top performing markets for Delta Air Lines demonstrate exceptional results in Arkansas (+13.6% growth, 25.0% brand interest, +3.0% change), Hawaii (+13.0% growth, 26.0% brand interest, +3.0% change), and North Carolina (+12.0% growth, 28.0% brand interest, +3.0% change)
Delta Air Lines has 0 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 4 declining markets
Delta Air Lines successfully defends strong market positions while maintaining brand interest growth in Florida (maintained 29.0% brand interest, +3.6% growth), Georgia (maintained 68.0% brand interest, +3.0% growth), and Kentucky (maintained 33.0% brand interest, +3.1% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For Delta Air Lines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Delta Air Lines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines dominates head-to-head competition against United Airlines in 30 of 34 shared state markets, with superior brand interest in key battlegrounds: Kentucky (30.0% vs 13.0% brand interest), New Mexico (26.0% vs 14.0% brand interest), and North Carolina (49.0% vs 11.0% brand interest)
American Airlines dominates head-to-head competition against Southwest Airlines in 26 of 33 shared state markets, with superior brand interest in key battlegrounds: New Jersey (23.0% vs 4.0% brand interest), North Carolina (49.0% vs 12.0% brand interest), and South Carolina (42.0% vs 12.0% brand interest)
Delta Air Lines dominates head-to-head competition against United Airlines in 30 of 36 shared state markets, with superior brand interest in key battlegrounds: Alabama (40.0% vs 12.0% brand interest), Alaska (47.0% vs 18.0% brand interest), and Arkansas (25.0% vs 13.0% brand interest)
Delta Air Lines emerges as competitive threat to American Airlines with superior growth momentum (+4.1% vs +3.0%) across contested markets: Kentucky (Delta Air Lines leads: 33.0% share, +3.1% growth vs American Airlines: 30.0%, -9.1%) and Minnesota (Delta Air Lines leads: 68.0% share, +3.0% growth vs American Airlines: 13.0%, -7.1%)
Investment Recommendations
Strategic recommendations for Delta Air Lines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
96
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 36.0% | +5.9% | +5.9% |
| Chicago IL | 3,081,097 | 11.0% | +0.0% | +10.0% |
| Boston MA-Manchester NH | 2,206,762 | 44.0% | +2.3% | +7.3% |
| Seattle-Tacoma WA | 1,798,974 | 51.0% | +2.0% | +8.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 29.0% | +3.6% | +16.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 23.0% | +0.0% | +15.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 23.0% | +4.6% | +21.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 18.0% | +5.9% | +12.5% |
High Growth Priority
Large markets showing strong consistent growth
83
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 27.0% | +8.0% | +12.5% |
| Philadelphia PA | 2,642,616 | 16.0% | +14.3% | +23.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +20.0% | +20.0% |
| Houston TX | 2,266,381 | 11.0% | +10.0% | +10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +11.8% | +11.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +7.1% | +7.1% |
| Phoenix AZ | 1,818,040 | 16.0% | +6.7% | +14.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 32.0% | +6.7% | +18.5% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 69.0% | +1.5% | +4.6% |
| Detroit MI | 1,646,663 | 69.0% | +1.5% | +1.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 68.0% | +1.5% | +4.6% |
| Salt Lake City UT | 975,902 | 56.0% | +0.0% | +3.7% |
| Lansing MI | 221,663 | 52.0% | +0.0% | +0.0% |
| Wausau-Rhinelander WI | 160,633 | 43.0% | +0.0% | +2.4% |
| Salisbury MD | 157,650 | 13.0% | +0.0% | +0.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 51.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 12.0% | -7.7% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 38.0% | -2.6% | +2.7% |
| Louisville KY | 612,910 | 24.0% | -7.7% | +4.4% |
| Albany-Schenectady-Troy NY | 491,946 | 22.0% | -4.4% | +4.8% |
| Toledo OH | 360,723 | 53.0% | -1.9% | -1.9% |
| Fargo-Valley City ND | 225,922 | 48.0% | -2.0% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 41.0% | -4.7% | -2.4% |
| Macon GA | 213,027 | 57.0% | -1.7% | +1.8% |
Brand Insights
Brand Insights for Delta Air Lines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Delta Air Lines shows strong performance with 6.1% average growth across 210 markets (28.9% avg brand interest), with positive growth in 136 of 210 markets
Top performing markets for Delta Air Lines demonstrate exceptional results in Palm Springs CA (+33.3% growth, 24.0% brand interest, +6.0% change), Alpena MI (+26.8% growth, 71.0% brand interest, +15.0% change), and Shreveport LA (+20.0% growth, 24.0% brand interest, +4.0% change)
Delta Air Lines has 30 markets with high growth (>15%), 71 markets with moderate growth (5-15%), 71 stable markets (0-5%), and 38 declining markets
Notable high-growth markets for Delta Air Lines include Abilene-Sweetwater TX (+44.4% growth, 13.0% brand interest), Alpena MI (+26.8% growth, 71.0% brand interest), and Amarillo TX (+20.0% growth, 6.0% brand interest)
Delta Air Lines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+26.8% growth, +15.0% gain, 71.0% current brand interest), Binghamton NY (+15.2% growth, +5.0% gain, 38.0% current brand interest), and Fairbanks AK (+17.8% growth, +8.0% gain, 53.0% current brand interest)
Delta Air Lines successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 71.0% brand interest, +26.8% growth), Binghamton NY (maintained 38.0% brand interest, +15.2% growth), and Erie PA (maintained 21.0% brand interest, +16.7% growth)
In large markets, Delta Air Lines shows strong growth with notable brand interest: Charlotte NC (+20.0% growth, 18.0% brand interest) and Dallas-Ft. Worth TX (+20.0% growth, 12.0% brand interest)
In medium markets, Delta Air Lines shows modest growth with notable brand interest: Albuquerque-Santa Fe NM (+0.0% growth, 12.0% brand interest) and Birmingham AL (+2.7% growth, 38.0% brand interest)
In small markets, Delta Air Lines shows strong growth with notable brand interest: Abilene-Sweetwater TX (+44.4% growth, 13.0% brand interest) and Alpena MI (+26.8% growth, 71.0% brand interest)
Delta Air Lines maintains consistent performance with steady growth and stable brand interest across 31% of markets, exemplified by Sioux City IA (+15.0% growth, +3.0% brand interest), Bakersfield CA (+5.3% growth, +1.0% brand interest), and Bangor ME (+6.7% growth, +2.0% brand interest)
Delta Air Lines achieves significant brand interest gains in Alpena MI (+15.0% brand interest growth, now at 71.0%), Binghamton NY (+5.0% brand interest growth, now at 38.0%), and Charlotte NC (+3.0% brand interest growth, now at 18.0%)
Delta Air Lines shows accelerating brand interest growth in Abilene-Sweetwater TX (+44.4% growth, 13.0% brand interest) and Alpena MI (+26.8% growth, 71.0% brand interest)
Delta Air Lines demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+44.4% growth, 13.0% brand interest) and Amarillo TX (+20.0% growth, 6.0% brand interest)
Delta Air Lines maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.3% growth, 22.0% brand interest) and Anchorage AK (-2.0% growth, 49.0% brand interest)
Delta Air Lines faces growth challenges in historically strong markets: Anchorage AK (-2.0% growth, 49.0% brand interest) and Butte-Bozeman MT (-5.3% growth, 36.0% brand interest)
Delta Air Lines performance in major markets: Columbus OH (-4.0% growth, 24.0% brand interest, 1.0M TVHH), Denver CO (-7.7% growth, 12.0% brand interest, 1.8M TVHH), and Charlotte NC (+20.0% growth, 18.0% brand interest, 1.3M TVHH)
Competitive Insights
Competitive Insights showcase how Delta Air Lines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Delta Air Lines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Delta Air Lines can focus its competitive strategy.
Delta Air Lines demonstrates category leadership at dma level with 6.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+44.4%, 13.0% brand interest), Alpena MI (+26.8%, 71.0% brand interest), and Amarillo TX (+20.0%, 6.0% brand interest)
In high-growth dma markets, Delta Air Lines maintains an average brand interest of 21.6% with consistent performance across 30 markets
Delta Air Lines shows strong momentum with 6.1% average brand interest growth across key dma markets: Lubbock TX (+100.0% growth, +3.0% brand interest), North Platte NE (+100.0% growth, +12.0% brand interest), and Laredo TX (+66.7% growth, +6.0% brand interest)
Delta Air Lines captured additional brand interest in 99 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Delta Air Lines outperforms American Airlines with 15.7 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 5.0% brand interest, 16.9% growth), Anchorage AK (gap: 22.0% brand interest, 14.5% growth), and Bowling Green KY (gap: 4.0% brand interest, 12.9% growth)
In select markets, United Airlines outperforms American Airlines despite weaker overall growth (-5.2% vs +2.3% overall): Clarksburg-Weston WV (United Airlines: +10.0% growth vs American Airlines: -14.7% growth)
In select markets, Southwest Airlines outperforms American Airlines despite weaker overall growth (-2.0% vs +2.3% overall): Baton Rouge LA (Southwest Airlines: +3.6% growth vs American Airlines: -3.3% growth), Cincinnati OH (Southwest Airlines: +9.1% growth vs American Airlines: -3.6% growth), and Clarksburg-Weston WV (Southwest Airlines: +13.0% growth vs American Airlines: -14.7% growth)
In select markets, Southwest Airlines outperforms United Airlines despite weaker overall growth (-2.0% vs -5.2% overall): Albany-Schenectady-Troy NY (Southwest Airlines leads: 37.0% share, +2.8% growth vs United Airlines: 14.0%, -17.6%) and Albuquerque-Santa Fe NM (Southwest Airlines leads: 44.0% share, +2.3% growth vs United Airlines: 16.0%, -5.9%)
In select markets, American Airlines outperforms Delta Air Lines despite weaker overall growth (+2.3% vs +6.1% overall): Albany-Schenectady-Troy NY (American Airlines leads: 27.0% share, +12.5% growth vs Delta Air Lines: 22.0%, -4.3%), Anchorage AK (American Airlines: +12.5% growth vs Delta Air Lines: -2.0% growth), and Bowling Green KY (American Airlines leads: 25.0% share, +4.2% growth vs Delta Air Lines: 21.0%, -8.7%)
In select markets, United Airlines outperforms Delta Air Lines despite weaker overall growth (-5.2% vs +6.1% overall): Butte-Bozeman MT (United Airlines: +11.1% growth vs Delta Air Lines: -5.3% growth), Casper-Riverton WY (United Airlines leads: 61.0% share, +7.0% growth vs Delta Air Lines: 13.0%, -23.5%), and Denver CO (United Airlines leads: 42.0% share, +2.4% growth vs Delta Air Lines: 12.0%, -7.7%)
In select markets, Southwest Airlines outperforms Delta Air Lines despite weaker overall growth (-2.0% vs +6.1% overall): Albany-Schenectady-Troy NY (Southwest Airlines leads: 37.0% share, +2.8% growth vs Delta Air Lines: 22.0%, -4.3%), Bowling Green KY (Southwest Airlines leads: 45.0% share, +2.3% growth vs Delta Air Lines: 21.0%, -8.7%), and Columbia-Jefferson City MO (Southwest Airlines leads: 38.0% share, +8.6% growth vs Delta Air Lines: 15.0%, -6.2%)
In select markets, United Airlines outperforms Southwest Airlines despite weaker overall growth (-5.2% vs -2.0% overall): Baltimore MD (United Airlines: +6.7% growth vs Southwest Airlines: -5.7% growth)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Juneau AK (maintained 44.0% brand interest, +15.8% growth), and Meridian MS (maintained 37.0% brand interest, +32.1% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Twin Falls ID (maintained 29.0% brand interest, +45.0% growth), Denver CO (maintained 42.0% brand interest, +2.4% growth), and South Bend-Elkhart IN (maintained 25.0% brand interest, +4.2% growth)
Delta Air Lines successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 71.0% brand interest, +26.8% growth), Binghamton NY (maintained 38.0% brand interest, +15.2% growth), and Erie PA (maintained 21.0% brand interest, +16.7% growth)
Southwest Airlines successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 24.0% brand interest, +33.3% growth), North Platte NE (maintained 25.0% brand interest, +31.6% growth), and Ottumwa IA-Kirksville MO (maintained 29.0% brand interest, +45.0% growth)