Delta Air Lines
Company
Delta Air Lines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Delta Air Lines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
32 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
24 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
26 DMAs
11 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
129 DMAs
34 States
|
Brand Insights
Brand Insights reveal Delta Air Lines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Delta Air Lines shows challenging performance with -1.6% average growth across 51 markets (29.1% avg brand interest), with positive growth in 9 of 51 markets
Top performing markets for Delta Air Lines demonstrate exceptional results in District of Columbia (+10.0% growth, 22.0% brand interest, +2.0% change) and Wyoming (+10.0% growth, 22.0% brand interest, +2.0% change)
Delta Air Lines has 0 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 25 declining markets
Delta Air Lines successfully defends strong market positions while maintaining brand interest growth in New York (maintained 44.0% brand interest, +2.3% growth), Utah (maintained 59.0% brand interest, +1.7% growth), and Vermont (maintained 30.0% brand interest, +3.5% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For Delta Air Lines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Delta Air Lines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
United Airlines demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Connecticut (+25.0%, 20.0% brand interest), Kentucky (+28.6%, 18.0% brand interest), and Michigan (+36.4%, 15.0% brand interest)
In high-growth state markets, United Airlines maintains an average brand interest of 17.9% with consistent performance across 8 markets
United Airlines shows strong momentum with 6.7% average brand interest growth across key state markets: Michigan (+36.4% growth, +4.0% brand interest), Kentucky (+28.6% growth, +4.0% brand interest), and New Mexico (+28.6% growth, +4.0% brand interest)
United Airlines captured additional brand interest in 26 state markets, averaging +2.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Delta Air Lines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +10.0% | +0.0% |
| Denver CO | 1,523,659 | 13.0% | +8.3% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 18.0% | +5.9% | +0.0% |
| St. Louis MO | 1,066,886 | 15.0% | +7.1% | -11.8% |
| Baltimore MD | 977,058 | 16.0% | +6.7% | +0.0% |
| San Antonio TX | 900,609 | 19.0% | +0.0% | +5.6% |
| Kansas City MO | 866,618 | 22.0% | +4.8% | +0.0% |
| Austin TX | 831,742 | 21.0% | +5.0% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +11.8% | -5.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | +13.3% | -5.6% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 34.0% | +6.3% | +6.3% |
| Ft. Myers-Naples FL | 525,402 | 32.0% | +6.7% | +3.2% |
| Tucson (Sierra Vista) AZ | 416,976 | 17.0% | +6.3% | +6.3% |
| Waco-Temple-Bryan TX | 346,477 | 17.0% | +6.3% | +6.3% |
| Shreveport LA | 317,492 | 26.0% | +18.2% | +13.0% |
| Jackson MS | 288,295 | 34.0% | +6.3% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 38.0% | +0.0% | +2.7% |
| Houston TX | 2,266,381 | 11.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 30.0% | +0.0% | +3.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 24.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 16.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 21.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 35.0% | +2.9% | -2.8% |
| Louisville KY | 612,910 | 28.0% | +0.0% | +3.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
129
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 25.0% | -3.9% | -3.9% |
| Chicago IL | 3,081,097 | 10.0% | +0.0% | -9.1% |
| Philadelphia PA | 2,642,616 | 14.0% | +0.0% | -12.5% |
| Atlanta GA | 2,277,873 | 69.0% | -1.4% | -1.4% |
| Boston MA-Manchester NH | 2,206,762 | 41.0% | -6.8% | -4.7% |
| Phoenix AZ | 1,818,040 | 15.0% | -6.3% | -6.3% |
| Seattle-Tacoma WA | 1,798,974 | 48.0% | +0.0% | -4.0% |
| Detroit MI | 1,646,663 | 65.0% | -7.1% | -5.8% |
Brand Insights
Brand Insights for Delta Air Lines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Delta Air Lines shows challenging performance with -0.9% average growth across 210 markets (28.0% avg brand interest), with positive growth in 53 of 210 markets
Top performing markets for Delta Air Lines demonstrate exceptional results in Grand Junction-Montrose CO (+25.0% growth, 20.0% brand interest, +4.0% change), Shreveport LA (+18.2% growth, 26.0% brand interest, +4.0% change), and Bowling Green KY (+15.8% growth, 22.0% brand interest, +3.0% change)
Delta Air Lines has 10 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 74 stable markets (0-5%), and 96 declining markets
Notable high-growth markets for Delta Air Lines include Bowling Green KY (+15.8% growth, 22.0% brand interest), Casper-Riverton WY (+33.3% growth, 16.0% brand interest), and Corpus Christi TX (+20.0% growth, 12.0% brand interest)
Delta Air Lines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Presque Isle ME (+15.4% growth, +4.0% gain, 30.0% current brand interest) and Shreveport LA (+18.2% growth, +4.0% gain, 26.0% current brand interest)
Delta Air Lines successfully defends strong market positions while maintaining brand interest growth in Bowling Green KY (maintained 22.0% brand interest, +15.8% growth), Presque Isle ME (maintained 30.0% brand interest, +15.4% growth), and Shreveport LA (maintained 26.0% brand interest, +18.2% growth)
In large markets, Delta Air Lines shows modest growth with notable brand interest: Charlotte NC (+0.0% growth, 16.0% brand interest) and Chicago IL (+0.0% growth, 10.0% brand interest)
In medium markets, Delta Air Lines shows modest growth with notable brand interest: Albuquerque-Santa Fe NM (+0.0% growth, 11.0% brand interest) and Buffalo NY (+0.0% growth, 23.0% brand interest)
Delta Air Lines achieves significant brand interest gains in Bowling Green KY (+3.0% brand interest growth, now at 22.0%), Casper-Riverton WY (+4.0% brand interest growth, now at 16.0%), and Grand Junction-Montrose CO (+4.0% brand interest growth, now at 20.0%)
Delta Air Lines shows accelerating brand interest growth in Bowling Green KY (+15.8% growth, 22.0% brand interest) and Casper-Riverton WY (+33.3% growth, 16.0% brand interest)
Delta Air Lines demonstrates emerging brand interest strength in Casper-Riverton WY (+33.3% growth, 16.0% brand interest) and Corpus Christi TX (+20.0% growth, 12.0% brand interest)
Delta Air Lines maintains stable brand interest performance in mature markets: Albany GA (-1.7% growth, 58.0% brand interest) and Albany-Schenectady-Troy NY (-4.2% growth, 23.0% brand interest)
Delta Air Lines faces growth challenges in historically strong markets: Albany GA (-1.7% growth, 58.0% brand interest) and Alexandria LA (-20.5% growth, 31.0% brand interest)
Delta Air Lines performance in major markets: Atlanta GA (-1.4% growth, 69.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-6.8% growth, 41.0% brand interest, 2.6M TVHH), and Detroit MI (-7.1% growth, 65.0% brand interest, 1.9M TVHH)
Delta Air Lines shows positive brand interest growth in markets representing 25.0% of total TVHH coverage
Delta Air Lines maintains strong brand interest positions (>30% share) in key markets: Albany GA (58.0% brand interest, -1.0% change), Albany-Schenectady-Troy NY (23.0% brand interest, -1.0% change), and Alexandria LA (31.0% brand interest, -8.0% change)
Competitive Insights
Competitive Insights showcase how Delta Air Lines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Delta Air Lines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Delta Air Lines can focus its competitive strategy.
United Airlines demonstrates category leadership at dma level with 7.4% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+42.9%, 30.0% brand interest), Alexandria LA (+30.8%, 17.0% brand interest), and Augusta GA (+28.6%, 9.0% brand interest)
In high-growth dma markets, United Airlines maintains an average brand interest of 19.5% with consistent performance across 42 markets
United Airlines shows strong momentum with 7.4% average brand interest growth across key dma markets: Mankato MN (+85.7% growth, +6.0% brand interest), Tri-Cities TN-VA (+54.5% growth, +6.0% brand interest), and Detroit MI (+50.0% growth, +4.0% brand interest)
United Airlines captured additional brand interest in 111 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, United Airlines outperforms American Airlines with 14.3 percentage point brand interest advantage across 209 shared markets: Billings, MT (gap: 16.0% brand interest, 21.8% growth), Casper-Riverton WY (gap: 54.0% brand interest, 12.2% growth), and Charlottesville VA (gap: 1.0% brand interest, 19.2% growth)
In select markets, Delta Air Lines outperforms American Airlines despite weaker overall growth (-0.9% vs +0.5% overall): Augusta GA (Delta Air Lines leads: 51.0% share, +2.0% growth vs American Airlines: 30.0%, -6.2%) and Baltimore MD (Delta Air Lines leads: 16.0% share, +6.7% growth vs American Airlines: 15.0%, -11.8%)
In select markets, Southwest Airlines outperforms American Airlines despite weaker overall growth (+0.2% vs +0.5% overall): Binghamton NY (Southwest Airlines: +25.0% growth vs American Airlines: -3.1% growth) and Bowling Green KY (Southwest Airlines leads: 43.0% share, +2.4% growth vs American Airlines: 22.0%, -15.4%)
In select markets, American Airlines outperforms United Airlines despite weaker overall growth (+0.5% vs +7.4% overall): Billings, MT (American Airlines: +16.7% growth vs United Airlines: -5.1% growth), Charlottesville VA (American Airlines leads: 32.0% share, +10.3% growth vs United Airlines: 31.0%, -8.8%), and Chico-Redding CA (American Airlines: +6.2% growth vs United Airlines: -3.5% growth)
In select markets, Delta Air Lines outperforms United Airlines despite weaker overall growth (-0.9% vs +7.4% overall): Casper-Riverton WY (Delta Air Lines: +33.3% growth vs United Airlines: -6.0% growth) and Des Moines-Ames IA (Delta Air Lines leads: 25.0% share, +4.2% growth vs United Airlines: 24.0%, -4.0%)
In select markets, Southwest Airlines outperforms United Airlines despite weaker overall growth (+0.2% vs +7.4% overall): Billings, MT (Southwest Airlines: +25.0% growth vs United Airlines: -5.1% growth), Casper-Riverton WY (Southwest Airlines: +20.0% growth vs United Airlines: -6.0% growth), and Charlottesville VA (Southwest Airlines: +12.5% growth vs United Airlines: -8.8% growth)
In select markets, American Airlines outperforms Delta Air Lines despite weaker overall growth (+0.5% vs -0.9% overall): Albany GA (American Airlines: +5.0% growth vs Delta Air Lines: -1.7% growth) and Albany-Schenectady-Troy NY (American Airlines leads: 25.0% share, +4.2% growth vs Delta Air Lines: 23.0%, -4.2%)
In select markets, Southwest Airlines outperforms Delta Air Lines despite weaker overall growth (+0.2% vs -0.9% overall): Alexandria LA (Southwest Airlines: +30.0% growth vs Delta Air Lines: -20.5% growth)
In select markets, American Airlines outperforms Southwest Airlines despite weaker overall growth (+0.5% vs +0.2% overall): Albany-Schenectady-Troy NY (American Airlines: +4.2% growth vs Southwest Airlines: -2.9% growth) and Albuquerque-Santa Fe NM (American Airlines: +4.0% growth vs Southwest Airlines: -6.4% growth)
In select markets, Delta Air Lines outperforms Southwest Airlines despite weaker overall growth (-0.9% vs +0.2% overall): Augusta GA (Delta Air Lines leads: 51.0% share, +2.0% growth vs Southwest Airlines: 10.0%, -9.1%) and Austin TX (Delta Air Lines: +5.0% growth vs Southwest Airlines: -2.8% growth)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 21.0% brand interest, +16.7% growth), Glendive MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 22.0% brand interest, +15.8% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 30.0% brand interest, +42.9% growth), Charleston-Huntington WV (maintained 23.0% brand interest, +21.1% growth), and Clarksburg-Weston WV (maintained 27.0% brand interest, +17.4% growth)