Evian
Danone
Company
Danone
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Evian, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
207 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
4 DMAs
|
No Brand Insights Available
There are currently no brand insights for this brand.Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Evian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Evian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 39.4% average brand interest growth, showing exceptional performance in Alabama (+33.3%, 40.0% brand interest), Arizona (+42.9%, 30.0% brand interest), and Arkansas (+63.6%, 18.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.7% with consistent performance across 31 markets
Aquafina shows strong momentum with 20.1% average brand interest growth across key state markets: Nebraska (+866.7% growth, +26.0% brand interest), Arkansas (+700.0% growth, +7.0% brand interest), and District of Columbia (+100.0% growth, +36.0% brand interest)
Aquafina captured additional brand interest in 18 state markets, averaging +6.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Evian in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Maintain & Optimize
Stable markets with consistent performance
207
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 0.0% | +0.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 0.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 0.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 0.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 0.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 0.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 0.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New Orleans LA | 584,044 | 0.0% | -100.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 0.0% | -100.0% | +0.0% |
| Columbus GA | 199,283 | 0.0% | -100.0% | +0.0% |
| Duluth MN-Superior WI | 148,546 | 0.0% | -100.0% | +0.0% |
No Brand Insights Available
There are currently no brand insights for this brand.Competitive Insights
Competitive Insights showcase how Evian performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Evian can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Evian can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 7.6% average brand interest growth, showing exceptional performance in Atlanta GA (+20.7%, 35.0% brand interest), Austin TX (+47.6%, 31.0% brand interest), and Baltimore MD (+44.4%, 26.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 49.7% with consistent performance across 54 markets
Dasani shows strong momentum with 7.6% average brand interest growth across key dma markets: Fresno-Visalia CA (+900.0% growth, +27.0% brand interest), Honolulu HI (+760.0% growth, +38.0% brand interest), and Ft. Myers-Naples FL (+450.0% growth, +9.0% brand interest)
Dasani captured additional brand interest in 58 dma markets, averaging +24.5% brand interest growth in key growth dma
In direct competition, Dasani outperforms Mountain Valley Spring Water with 27.1 percentage point brand interest advantage across 204 shared markets: Albany GA (gap: 0.0% brand interest, 100.0% growth), Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 0.0% growth), and Amarillo TX (gap: 0.0% brand interest, 100.0% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (-16.3% vs -16.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Aquafina: 0.0%, -100.0%), Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Aquafina: 1.0%, -80.0%), and Austin TX (Fiji Water leads: 35.0% share, +34.6% growth vs Aquafina: 0.0%, -100.0%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (-8.3% vs -16.3% overall): Cleveland-Akron (Canton) OH (Mountain Valley Spring Water leads: 22.0% share, +37.5% growth vs Aquafina: 11.0%, -26.7%) and Columbus OH (Mountain Valley Spring Water leads: 19.0% share, +18.8% growth vs Aquafina: 17.0%, -5.6%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Birmingham AL (Aquafina: +400.0% growth vs Dasani: -15.7% growth) and Memphis TN (Aquafina: +900.0% growth vs Dasani: -44.4% growth)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Dasani: 0.0%, -100.0%), Chattanooga TN (Fiji Water: +450.0% growth vs Dasani: -34.9% growth), and Columbus OH (Fiji Water leads: 43.0% share, +22.9% growth vs Dasani: 21.0%, -32.3%)
In select markets, Mountain Valley Spring Water outperforms Dasani despite weaker overall growth (-8.3% vs +7.6% overall): Columbus OH (Mountain Valley Spring Water: +18.8% growth vs Dasani: -32.3% growth), Ft. Smith-Fayetteville-Springdale-Rogers AR (Mountain Valley Spring Water leads: 100.0% share, +12.4% growth vs Dasani: 0.0%, -100.0%), and Harrisburg-Lancaster-Lebanon-York PA (Mountain Valley Spring Water leads: 34.0% share, +70.0% growth vs Dasani: 1.0%, -94.1%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-16.3% vs -16.3% overall): Baltimore MD (Aquafina: +20.0% growth vs Fiji Water: -30.2% growth), Birmingham AL (Aquafina leads: 30.0% share, +400.0% growth vs Fiji Water: 2.0%, -95.1%), and Chicago IL (Aquafina: +5.9% growth vs Fiji Water: -10.5% growth)
In select markets, Mountain Valley Spring Water outperforms Fiji Water despite weaker overall growth (-8.3% vs -16.3% overall): Baltimore MD (Mountain Valley Spring Water: +8.3% growth vs Fiji Water: -30.2% growth), Cleveland-Akron (Canton) OH (Mountain Valley Spring Water: +37.5% growth vs Fiji Water: -9.8% growth), and Detroit MI (Mountain Valley Spring Water: +33.3% growth vs Fiji Water: -19.6% growth)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Beaumont-Port Arthur TX (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Charlotte NC (Aquafina leads: 22.0% share, +4.8% growth vs Mountain Valley Spring Water: 18.0%, -33.3%)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Mountain Valley Spring Water: 2.0%, -33.3%)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 30.0% brand interest, +400.0% growth), and Eureka CA (maintained 100.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 35.0% brand interest, +20.7% growth), Austin TX (maintained 31.0% brand interest, +47.6% growth), and Baltimore MD (maintained 26.0% brand interest, +44.4% growth)