Expedia
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Expedia, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
43 DMAs
17 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
148 DMAs
32 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
14 DMAs
1 State
|
Brand Insights
Brand Insights reveal Expedia’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Expedia shows strong performance with 9.9% average growth across 51 markets (51.3% avg brand interest), with positive growth in 44 of 51 markets
Top performing markets for Expedia demonstrate exceptional results in Mississippi (+31.6% growth, 50.0% brand interest, +12.0% change), North Dakota (+29.6% growth, 57.0% brand interest, +13.0% change), and Arkansas (+27.3% growth, 56.0% brand interest, +12.0% change)
Expedia has 13 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 4 declining markets
Notable high-growth markets for Expedia include Alabama (+18.4% growth, 45.0% brand interest), Alaska (+17.1% growth, 48.0% brand interest), and Arkansas (+27.3% growth, 56.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia demonstrates category leadership at state level with 9.9% average brand interest growth, showing exceptional performance in Alabama (+18.4%, 45.0% brand interest), Alaska (+17.1%, 48.0% brand interest), and Arkansas (+27.3%, 56.0% brand interest)
In high-growth state markets, Expedia maintains an average brand interest of 53.8% with consistent performance across 13 markets
Expedia shows strong momentum with 9.9% average brand interest growth across key state markets: Mississippi (+31.6% growth, +12.0% brand interest), North Dakota (+29.6% growth, +13.0% brand interest), and Arkansas (+27.3% growth, +12.0% brand interest)
Expedia captured additional brand interest in 32 state markets, averaging +6.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Expedia in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 52.0% | -5.5% | +6.1% |
| Chicago IL | 3,081,097 | 52.0% | -3.7% | +10.6% |
| Philadelphia PA | 2,642,616 | 53.0% | +0.0% | +10.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 49.0% | +0.0% | +11.4% |
| Houston TX | 2,266,381 | 53.0% | -1.9% | +10.4% |
| Seattle-Tacoma WA | 1,798,974 | 58.0% | +3.6% | +3.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 49.0% | -2.0% | +8.9% |
| Detroit MI | 1,646,663 | 50.0% | +4.2% | +11.1% |
High Growth Priority
Large markets showing strong consistent growth
148
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 47.0% | +11.9% | +17.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 49.0% | +6.5% | +8.9% |
| Denver CO | 1,523,659 | 51.0% | +6.3% | +10.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 47.0% | +9.3% | +17.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 52.0% | +6.1% | +13.0% |
| Charlotte NC | 1,124,890 | 46.0% | +12.2% | +15.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 44.0% | +7.3% | +10.0% |
| St. Louis MO | 1,066,886 | 48.0% | +11.6% | +23.1% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 53.0% | +0.0% | +1.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 45.0% | +0.0% | +4.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 41.0% | +0.0% | +2.5% |
| Las Vegas NV | 739,704 | 48.0% | +2.1% | +2.1% |
| Wilmington NC | 186,609 | 48.0% | +2.1% | +4.4% |
| Helena MT | 27,557 | 53.0% | +0.0% | -1.9% |
Turnaround Priority
Markets requiring immediate attention / improvement
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 50.0% | -2.0% | +4.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 45.0% | -6.3% | -2.2% |
| Phoenix AZ | 1,818,040 | 48.0% | -2.0% | +2.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 47.0% | -2.1% | +4.4% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 50.0% | -2.0% | +0.0% |
| Portland OR | 1,086,232 | 48.0% | -5.9% | +2.1% |
| Austin TX | 831,742 | 46.0% | -2.1% | +4.6% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 43.0% | -2.3% | +4.9% |
Brand Insights
Brand Insights for Expedia in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Expedia shows strong performance with 14.0% average growth across 210 markets (52.9% avg brand interest), with positive growth in 168 of 210 markets
Top performing markets for Expedia demonstrate exceptional results in Meridian MS (+154.3% growth, 89.0% brand interest, +54.0% change), Columbus-Tupelo-West Point MS (+91.4% growth, 67.0% brand interest, +32.0% change), and Greenwood-Greenville MS (+80.8% growth, 47.0% brand interest, +21.0% change)
Expedia has 71 markets with high growth (>15%), 80 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 30 declining markets
Notable high-growth markets for Expedia include Albany GA (+74.4% growth, 68.0% brand interest), Alpena MI (+56.5% growth, 97.0% brand interest), and Amarillo TX (+32.7% growth, 69.0% brand interest)
Expedia demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+74.4% growth, +29.0% gain, 68.0% current brand interest), Alpena MI (+56.5% growth, +35.0% gain, 97.0% current brand interest), and Amarillo TX (+32.7% growth, +17.0% gain, 69.0% current brand interest)
Expedia successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 68.0% brand interest, +74.4% growth), Alpena MI (maintained 97.0% brand interest, +56.5% growth), and Amarillo TX (maintained 69.0% brand interest, +32.7% growth)
In large markets, Expedia shows modest growth with moderate brand interest: Baltimore MD (+17.1% growth, 48.0% brand interest) and Indianapolis IN (+15.2% growth, 53.0% brand interest)
In medium markets, Expedia shows strong growth with moderate brand interest: Birmingham AL (+23.1% growth, 48.0% brand interest) and Little Rock-Pine Bluff AR (+37.2% growth, 59.0% brand interest)
In small markets, Expedia shows strong growth with high brand interest: Albany GA (+74.4% growth, 68.0% brand interest) and Alpena MI (+56.5% growth, 97.0% brand interest)
Expedia achieves significant brand interest gains in Albany GA (+29.0% brand interest growth, now at 68.0%), Alpena MI (+35.0% brand interest growth, now at 97.0%), and Amarillo TX (+17.0% brand interest growth, now at 69.0%)
Expedia shows accelerating brand interest growth in Albany GA (+74.4% growth, 68.0% brand interest) and Alpena MI (+56.5% growth, 97.0% brand interest)
Expedia maintains stable brand interest performance in mature markets: Austin TX (-2.1% growth, 46.0% brand interest) and Boston MA-Manchester NH (-2.0% growth, 50.0% brand interest)
Expedia faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-18.5% growth, 53.0% brand interest) and Alexandria LA (-12.0% growth, 44.0% brand interest)
Expedia performance in major markets: Boston MA-Manchester NH (-2.0% growth, 50.0% brand interest, 2.6M TVHH), Chicago IL (-3.7% growth, 52.0% brand interest, 3.6M TVHH), and Houston TX (-1.9% growth, 53.0% brand interest, 2.7M TVHH)
Expedia shows positive brand interest growth in markets representing 58.9% of total TVHH coverage
Expedia maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (53.0% brand interest, -12.0% change), Alexandria LA (44.0% brand interest, -6.0% change), and Austin TX (46.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Expedia performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Expedia demonstrates category leadership at dma level with 14.0% average brand interest growth, showing exceptional performance in Albany GA (+74.4%, 68.0% brand interest), Alpena MI (+56.5%, 97.0% brand interest), and Amarillo TX (+32.7%, 69.0% brand interest)
In high-growth dma markets, Expedia maintains an average brand interest of 59.3% with consistent performance across 71 markets
Expedia shows strong momentum with 14.0% average brand interest growth across key dma markets: Meridian MS (+154.3% growth, +54.0% brand interest), Columbus-Tupelo-West Point MS (+91.4% growth, +32.0% brand interest), and Greenwood-Greenville MS (+80.8% growth, +21.0% brand interest)
Expedia captured additional brand interest in 151 dma markets, averaging +9.2% brand interest growth in key growth dma
In direct competition, Expedia outperforms Booking.com with 36.8 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 31.0% brand interest, 75.6% growth), Alexandria LA (gap: 20.0% brand interest, 38.3% growth), and Austin TX (gap: 29.0% brand interest, 23.6% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-10.0% vs -1.0% overall): Bend OR (Kayak leads: 24.0% share, +4.3% growth vs Booking.com: 14.0%, -12.5%) and Birmingham AL (Kayak: +20.0% growth vs Booking.com: -12.0% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-1.0% vs -10.0% overall): Abilene-Sweetwater TX (Booking.com leads: 22.0% share, +57.1% growth vs Kayak: 7.0%, -30.0%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.7% vs -10.0% overall): Abilene-Sweetwater TX (Priceline leads: 18.0% share, +63.6% growth vs Kayak: 7.0%, -30.0%)
Orbitz demonstrates relative improvement against Kayak in select markets despite weaker overall momentum (-5.7% vs -10.0%): Baton Rouge LA (Orbitz: +50.0% growth vs Kayak: -8.3% growth), Billings, MT (Orbitz: +50.0% growth vs Kayak: -26.7% growth), and Butte-Bozeman MT (Orbitz: +20.0% growth vs Kayak: -12.0% growth)
In select markets, Booking.com outperforms Orbitz despite weaker overall growth (-1.0% vs -5.7% overall): Anchorage AK (Booking.com leads: 16.0% share, +23.1% growth vs Orbitz: 4.0%, -20.0%) and Bakersfield CA (Booking.com leads: 22.0% share, +22.2% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 68.0% brand interest, +74.4% growth), Alpena MI (maintained 97.0% brand interest, +56.5% growth), and Amarillo TX (maintained 69.0% brand interest, +32.7% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 22.0% brand interest, +57.1% growth), Alexandria LA (maintained 24.0% brand interest, +26.3% growth), and Bakersfield CA (maintained 22.0% brand interest, +22.2% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 21.0% brand interest, +5.0% growth), Cheyenne WY-Scottsbluff NE (maintained 21.0% brand interest, +10.5% growth), and Dothan AL (maintained 22.0% brand interest, +10.0% growth)
Kayak successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 23.0% brand interest, +100.0% growth), Bend OR (maintained 24.0% brand interest, +4.3% growth), and Charlottesville VA (maintained 24.0% brand interest, +9.1% growth)
Expedia maintains strong brand interest position in key markets: Baltimore MD (48.0% brand interest, +17.1% growth), Birmingham AL (48.0% brand interest, +23.1% growth), and Indianapolis IN (53.0% brand interest, +15.2% growth)
Booking.com maintains strong brand interest position in key markets: San Francisco-Oakland-San Jose CA (22.0% brand interest, +22.2% growth) and Washington DC (Hagerstown MD) (20.0% brand interest, +5.3% growth)