Expedia
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Expedia, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
118 DMAs
40 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
65 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
13 DMAs
4 States
|
Brand Insights
Brand Insights reveal Expedia’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Expedia shows stable performance with 2.4% average growth across 51 markets (52.5% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for Expedia demonstrate exceptional results in West Virginia (+12.8% growth, 53.0% brand interest, +6.0% change) and Colorado (+10.0% growth, 55.0% brand interest, +5.0% change)
Expedia has 0 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 34 stable markets (0-5%), and 5 declining markets
Expedia successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 46.0% brand interest, +2.2% growth), Arizona (maintained 53.0% brand interest, +1.9% growth), and Arkansas (maintained 57.0% brand interest, +1.8% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Expedia, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category leadership at state level with 23.4% average brand interest growth, showing exceptional performance in Alaska (+75.0%, 7.0% brand interest), Arkansas (+33.3%, 4.0% brand interest), and Delaware (+50.0%, 3.0% brand interest)
In high-growth state markets, Orbitz maintains an average brand interest of 4.7% with consistent performance across 26 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key state markets: Mississippi (+200.0% growth, +2.0% brand interest), Vermont (+150.0% growth, +3.0% brand interest), and Wyoming (+100.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 26 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Expedia in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
118
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 56.0% | +5.7% | +3.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 48.0% | -2.0% | +6.7% |
| Boston MA-Manchester NH | 2,206,762 | 52.0% | +4.0% | +2.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 50.0% | +2.0% | +6.4% |
| Detroit MI | 1,646,663 | 51.0% | +2.0% | +10.9% |
| Denver CO | 1,523,659 | 52.0% | +2.0% | +6.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 49.0% | +4.3% | +16.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 52.0% | +0.0% | +10.6% |
High Growth Priority
Large markets showing strong consistent growth
65
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 49.0% | +8.9% | +6.5% |
| Phoenix AZ | 1,818,040 | 52.0% | +8.3% | +8.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 53.0% | +8.2% | +15.2% |
| Portland OR | 1,086,232 | 51.0% | +6.3% | +4.1% |
| Indianapolis IN | 1,026,188 | 60.0% | +13.2% | +36.4% |
| Nashville TN | 993,259 | 47.0% | +6.8% | +14.6% |
| Hartford & New Haven CT | 862,036 | 57.0% | +11.8% | +18.8% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 46.0% | +12.2% | +9.5% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 53.0% | +1.9% | +0.0% |
| Los Angeles CA | 4,962,377 | 54.0% | +1.9% | +3.9% |
| Chicago IL | 3,081,097 | 53.0% | +1.9% | +3.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 45.0% | +0.0% | +4.7% |
| Seattle-Tacoma WA | 1,798,974 | 59.0% | +1.7% | +1.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 47.0% | +0.0% | +2.2% |
| San Diego CA | 940,959 | 51.0% | +2.0% | +2.0% |
| Columbus OH | 865,632 | 47.0% | +2.2% | +4.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 44.0% | -6.4% | +2.3% |
| Houston TX | 2,266,381 | 52.0% | -1.9% | +2.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 47.0% | -6.0% | -6.0% |
| Las Vegas NV | 739,704 | 46.0% | -4.2% | +0.0% |
| Honolulu HI | 411,655 | 42.0% | -4.6% | +0.0% |
| Palm Springs CA | 142,979 | 51.0% | -3.8% | +4.1% |
| Gainesville FL | 118,040 | 43.0% | -6.5% | -6.5% |
| Harrisonburg VA | 84,057 | 49.0% | -3.9% | +2.1% |
Brand Insights
Brand Insights for Expedia in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Expedia shows stable performance with 4.7% average growth across 210 markets (55.2% avg brand interest), with positive growth in 139 of 210 markets
Top performing markets for Expedia demonstrate exceptional results in Presque Isle ME (+78.6% growth, 100.0% brand interest, +44.0% change), Greenwood-Greenville MS (+57.5% growth, 74.0% brand interest, +27.0% change), and Lima OH (+55.8% growth, 81.0% brand interest, +29.0% change)
Expedia has 15 markets with high growth (>15%), 63 markets with moderate growth (5-15%), 93 stable markets (0-5%), and 39 declining markets
Notable high-growth markets for Expedia include Bluefield-Beckley-Oak Hill WV (+26.1% growth, 58.0% brand interest), Bowling Green KY (+15.7% growth, 59.0% brand interest), and Clarksburg-Weston WV (+18.9% growth, 63.0% brand interest)
Expedia demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bluefield-Beckley-Oak Hill WV (+26.1% growth, +12.0% gain, 58.0% current brand interest), Bowling Green KY (+15.7% growth, +8.0% gain, 59.0% current brand interest), and Clarksburg-Weston WV (+18.9% growth, +10.0% gain, 63.0% current brand interest)
Expedia successfully defends strong market positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 58.0% brand interest, +26.1% growth), Bowling Green KY (maintained 59.0% brand interest, +15.7% growth), and Clarksburg-Weston WV (maintained 63.0% brand interest, +18.9% growth)
In large markets, Expedia shows modest growth with high brand interest: Baltimore MD (+0.0% growth, 48.0% brand interest) and Boston MA-Manchester NH (+4.0% growth, 52.0% brand interest)
In medium markets, Expedia shows modest growth with moderate brand interest: Albuquerque-Santa Fe NM (+3.9% growth, 54.0% brand interest) and Austin TX (+0.0% growth, 46.0% brand interest)
In small markets, Expedia shows strong growth with high brand interest: Bluefield-Beckley-Oak Hill WV (+26.1% growth, 58.0% brand interest) and Bowling Green KY (+15.7% growth, 59.0% brand interest)
Expedia achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+12.0% brand interest growth, now at 58.0%), Bowling Green KY (+8.0% brand interest growth, now at 59.0%), and Clarksburg-Weston WV (+10.0% brand interest growth, now at 63.0%)
Expedia shows accelerating brand interest growth in Bluefield-Beckley-Oak Hill WV (+26.1% growth, 58.0% brand interest) and Bowling Green KY (+15.7% growth, 59.0% brand interest)
Expedia maintains stable brand interest performance in mature markets: Albany GA (-4.4% growth, 65.0% brand interest) and Alexandria LA (-2.3% growth, 43.0% brand interest)
Expedia faces growth challenges in historically strong markets: Albany GA (-4.4% growth, 65.0% brand interest) and Alexandria LA (-2.3% growth, 43.0% brand interest)
Expedia performance in major markets: Atlanta GA (-6.4% growth, 44.0% brand interest, 2.7M TVHH), Dallas-Ft. Worth TX (-2.0% growth, 48.0% brand interest, 3.0M TVHH), and Houston TX (-1.9% growth, 52.0% brand interest, 2.7M TVHH)
Expedia shows positive brand interest growth in markets representing 67.6% of total TVHH coverage
Expedia maintains strong brand interest positions (>30% share) in key markets: Albany GA (65.0% brand interest, -3.0% change), Alexandria LA (43.0% brand interest, -1.0% change), and Atlanta GA (44.0% brand interest, -3.0% change)
Competitive Insights
Competitive Insights showcase how Expedia performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Expedia can focus its competitive strategy.
Orbitz demonstrates category leadership at dma level with 23.4% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 3.0% brand interest), Albuquerque-Santa Fe NM (+33.3%, 4.0% brand interest), and Amarillo TX (+100.0%, 2.0% brand interest)
In high-growth dma markets, Orbitz maintains an average brand interest of 4.6% with consistent performance across 95 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key dma markets: Harlingen-Weslaco-Brownsville-McAllen TX (+200.0% growth, +2.0% brand interest), Jackson MS (+200.0% growth, +2.0% brand interest), and Wilkes Barre-Scranton PA (+150.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 95 dma markets, averaging +2.2% brand interest growth in key growth dma
In direct competition, Orbitz outperforms Expedia with 52.0 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 51.0% brand interest, 33.0% growth), Bakersfield CA (gap: 51.0% brand interest, 37.2% growth), and Billings, MT (gap: 57.0% brand interest, 63.2% growth)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-5.5% vs -6.5% overall): Albany-Schenectady-Troy NY (Priceline: +7.1% growth vs Booking.com: -11.8% growth) and Alexandria LA (Priceline leads: 24.0% share, +14.3% growth vs Booking.com: 22.0%, -8.3%)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-7.5% vs -6.5% overall): Abilene-Sweetwater TX (Kayak: +28.6% growth vs Booking.com: -31.8% growth)
In select markets, Booking.com outperforms Priceline despite weaker overall growth (-6.5% vs -5.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Priceline: 15.0%, -11.8%)
In select markets, Kayak outperforms Priceline despite weaker overall growth (-7.5% vs -5.5% overall): Albany GA (Kayak: +25.0% growth vs Priceline: -11.1% growth) and Baltimore MD (Kayak: +7.7% growth vs Priceline: -12.5% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-6.5% vs -7.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Kayak: 10.0%, -16.7%) and Austin TX (Booking.com leads: 18.0% share, +5.9% growth vs Kayak: 17.0%, -5.6%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-5.5% vs -7.5% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 13.0%, -13.3%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 9.0%, -10.0%)
In select markets, Expedia outperforms Orbitz despite weaker overall growth (+4.7% vs +23.4% overall): Albany-Schenectady-Troy NY (Expedia leads: 54.0% share, +8.0% growth vs Orbitz: 3.0%, -25.0%), Bakersfield CA (Expedia leads: 53.0% share, +3.9% growth vs Orbitz: 2.0%, -33.3%), and Billings, MT (Expedia leads: 60.0% share, +13.2% growth vs Orbitz: 3.0%, -50.0%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-5.5% vs +23.4% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 3.0%, -25.0%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 2.0%, -33.3%)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-7.5% vs +23.4% overall): Billings, MT (Kayak leads: 12.0% share, +9.1% growth vs Orbitz: 3.0%, -50.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 58.0% brand interest, +26.1% growth), Bowling Green KY (maintained 59.0% brand interest, +15.7% growth), and Clarksburg-Weston WV (maintained 63.0% brand interest, +18.9% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 22.0% brand interest, +15.8% growth), Cheyenne WY-Scottsbluff NE (maintained 38.0% brand interest, +216.7% growth), and Columbus GA (maintained 26.0% brand interest, +23.8% growth)