Fiji Water
Company
Fiji Water
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Fiji Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
12 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
27 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
135 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
37 DMAs
13 States
|
Brand Insights
Brand Insights reveal Fiji Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Fiji Water shows strong performance with 16.1% average growth across 51 markets (19.0% avg brand interest), with positive growth in 24 of 51 markets
Top performing markets for Fiji Water demonstrate exceptional results in Kentucky (+135.7% growth, 33.0% brand interest, +19.0% change), Utah (+120.0% growth, 33.0% brand interest, +18.0% change), and Mississippi (+100.0% growth, 23.0% brand interest, +23.0% change)
Fiji Water has 15 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Fiji Water include Colorado (+23.8% growth, 26.0% brand interest), Florida (+18.2% growth, 26.0% brand interest), and Kentucky (+135.7% growth, 33.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Fiji Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mountain Valley Spring Water demonstrates category leadership at state level with 33.9% average brand interest growth, showing exceptional performance in Alabama (+28.6%, 18.0% brand interest), Arizona (+28.6%, 36.0% brand interest), and Arkansas (+32.1%, 70.0% brand interest)
In high-growth state markets, Mountain Valley Spring Water maintains an average brand interest of 36.1% with consistent performance across 28 markets
Fiji Water shows strong momentum with 16.1% average brand interest growth across key state markets: Kentucky (+135.7% growth, +19.0% brand interest), Utah (+120.0% growth, +18.0% brand interest), and Mississippi (+100.0% growth, +23.0% brand interest)
Fiji Water captured additional brand interest in 23 state markets, averaging +9.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Fiji Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 27.0% | +0.0% | +17.4% |
| Atlanta GA | 2,277,873 | 22.0% | +10.0% | -4.4% |
| Phoenix AZ | 1,818,040 | 22.0% | +10.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 30.0% | +0.0% | +15.4% |
| Indianapolis IN | 1,026,188 | 28.0% | +0.0% | +21.7% |
| San Antonio TX | 900,609 | 29.0% | -3.3% | +26.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 31.0% | -69.0% | +10.7% |
| New Orleans LA | 584,044 | 35.0% | +2.9% | +9.4% |
High Growth Priority
Large markets showing strong consistent growth
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 29.0% | +11.5% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 26.0% | +23.8% | +0.0% |
| Houston TX | 2,266,381 | 26.0% | +23.8% | +8.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 34.0% | +21.4% | +36.0% |
| Seattle-Tacoma WA | 1,798,974 | 30.0% | +100.0% | -3.2% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 26.0% | +52.9% | +52.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 24.0% | +20.0% | -11.1% |
| Denver CO | 1,523,659 | 25.0% | +19.1% | +13.6% |
Maintain & Optimize
Stable markets with consistent performance
135
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 501,832 | 0.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 0.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 0.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 0.0% | +0.0% | +0.0% |
| Spokane WA | 409,624 | 0.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 0.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 0.0% | +0.0% | +0.0% |
| Springfield MO | 386,138 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 28.0% | +3.7% | -9.7% |
| Philadelphia PA | 2,642,616 | 26.0% | -13.3% | -13.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | -3.5% | -22.2% |
| Boston MA-Manchester NH | 2,206,762 | 25.0% | +4.2% | -26.5% |
| Detroit MI | 1,646,663 | 23.0% | -17.9% | -8.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 25.0% | -3.9% | -16.7% |
| Portland OR | 1,086,232 | 19.0% | -13.6% | -36.7% |
| Baltimore MD | 977,058 | 31.0% | -8.8% | +3.3% |
Brand Insights
Brand Insights for Fiji Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Fiji Water shows stable performance with 3.0% average growth across 208 markets (10.8% avg brand interest), with positive growth in 45 of 208 markets
Top performing markets for Fiji Water demonstrate exceptional results in Cleveland-Akron (Canton) OH (+111.8% growth, 36.0% brand interest, +19.0% change), Baton Rouge LA (+100.0% growth, 100.0% brand interest, +100.0% change), and Buffalo NY (+100.0% growth, 48.0% brand interest, +48.0% change)
Fiji Water has 30 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 143 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Fiji Water include Baton Rouge LA (+100.0% growth, 100.0% brand interest), Buffalo NY (+100.0% growth, 48.0% brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+100.0% growth, 100.0% brand interest)
Fiji Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Baton Rouge LA (+100.0% growth, +100.0% gain, 100.0% current brand interest), Buffalo NY (+100.0% growth, +48.0% gain, 48.0% current brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Fiji Water successfully defends strong market positions while maintaining brand interest growth in Baton Rouge LA (maintained 100.0% brand interest, +100.0% growth), Buffalo NY (maintained 48.0% brand interest, +100.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 100.0% brand interest, +100.0% growth)
In large markets, Fiji Water shows strong growth with notable brand interest: Charlotte NC (+42.9% growth, 30.0% brand interest) and Cleveland-Akron (Canton) OH (+111.8% growth, 36.0% brand interest)
In medium markets, Fiji Water shows strong growth with notable brand interest: Buffalo NY (+100.0% growth, 48.0% brand interest) and Cincinnati OH (+50.0% growth, 45.0% brand interest)
Fiji Water maintains dominant market position with >35% brand interest in key markets: Baton Rouge LA (100.0% brand interest, +100.0% growth), Buffalo NY (48.0% brand interest, +100.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (100.0% brand interest, +100.0% growth)
Fiji Water achieves significant brand interest gains in Baton Rouge LA (+100.0% brand interest growth, now at 100.0%), Buffalo NY (+48.0% brand interest growth, now at 48.0%), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+100.0% brand interest growth, now at 100.0%)
Fiji Water shows accelerating brand interest growth in Baton Rouge LA (+100.0% growth, 100.0% brand interest) and Buffalo NY (+100.0% growth, 48.0% brand interest)
Fiji Water maintains stable brand interest performance in mature markets: Miami-Ft. Lauderdale FL (-3.9% growth, 25.0% brand interest) and San Antonio TX (-3.3% growth, 29.0% brand interest)
Fiji Water faces growth challenges in historically strong markets: Baltimore MD (-8.8% growth, 31.0% brand interest) and Fresno-Visalia CA (-13.6% growth, 38.0% brand interest)
Fiji Water performance in major markets: Baltimore MD (-8.8% growth, 31.0% brand interest, 1.1M TVHH), Columbus OH (-8.7% growth, 21.0% brand interest, 1.0M TVHH), and Detroit MI (-17.9% growth, 23.0% brand interest, 1.9M TVHH)
Fiji Water shows positive brand interest growth in markets representing 49.9% of total TVHH coverage
Fiji Water maintains strong brand interest positions (>30% share) in key markets: Baltimore MD (31.0% brand interest, -3.0% change), Columbus OH (21.0% brand interest, -2.0% change), and Detroit MI (23.0% brand interest, -5.0% change)
Competitive Insights
Competitive Insights showcase how Fiji Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Fiji Water can focus its competitive strategy.
Mountain Valley Spring Water demonstrates category leadership at dma level with 13.0% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+100.0%, 46.0% brand interest), Atlanta GA (+63.2%, 31.0% brand interest), and Bakersfield CA (+100.0%, 100.0% brand interest)
In high-growth dma markets, Mountain Valley Spring Water maintains an average brand interest of 41.9% with consistent performance across 47 markets
Mountain Valley Spring Water shows strong momentum with 13.0% average brand interest growth across key dma markets: Cincinnati OH (+140.0% growth, +21.0% brand interest), Detroit MI (+137.5% growth, +22.0% brand interest), and Columbus OH (+111.8% growth, +19.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 54 dma markets, averaging +23.9% brand interest growth in key growth dma
In direct competition, Mountain Valley Spring Water outperforms Fiji Water with 23.0 percentage point brand interest advantage across 208 shared markets: Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 100.0% growth), Austin TX (gap: 16.0% brand interest, 9.8% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (gap: 13.0% brand interest, 21.3% growth)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-3.6% vs -13.3% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Austin TX (Aquafina: +38.5% growth vs Dasani: -15.4% growth), and Colorado Springs-Pueblo CO (Aquafina leads: 52.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-3.6% vs +3.0% overall): Birmingham AL (Aquafina leads: 29.0% share, +100.0% growth vs Fiji Water: 0.0%, -100.0%) and Fresno-Visalia CA (Aquafina: +14.8% growth vs Fiji Water: -13.6% growth)
In select markets, Dasani outperforms Fiji Water despite weaker overall growth (-13.3% vs +3.0% overall): Birmingham AL (Dasani leads: 71.0% share, +9.2% growth vs Fiji Water: 0.0%, -100.0%) and Ft. Myers-Naples FL (Dasani leads: 39.0% share, +18.2% growth vs Fiji Water: 0.0%, -100.0%)
In select markets, Aquafina outperforms Evian despite weaker overall growth (-3.6% vs +0.5% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Evian: 0.0%, +0.0%) and Austin TX (Aquafina leads: 18.0% share, +38.5% growth vs Evian: 0.0%, +0.0%)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-3.6% vs +13.0% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%), Austin TX (Aquafina: +38.5% growth vs Mountain Valley Spring Water: -5.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (Aquafina: +81.2% growth vs Mountain Valley Spring Water: -17.1% growth)
In select markets, Dasani outperforms Mountain Valley Spring Water despite weaker overall growth (-13.3% vs +13.0% overall): Greenville-Spartanburg SC-Asheville NC-Anderson SC (Dasani: +13.0% growth vs Mountain Valley Spring Water: -17.1% growth)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (+3.0% vs +13.0% overall): Austin TX (Fiji Water: +4.8% growth vs Mountain Valley Spring Water: -5.0% growth) and Little Rock-Pine Bluff AR (Fiji Water: +100.0% growth vs Mountain Valley Spring Water: -16.1% growth)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 29.0% brand interest, +100.0% growth), and Colorado Springs-Pueblo CO (maintained 52.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Columbia SC (maintained 100.0% brand interest, +78.6% growth), Ft. Myers-Naples FL (maintained 39.0% brand interest, +18.2% growth), and Greensboro-High Point-Winston Salem NC (maintained 58.0% brand interest, +20.8% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 100.0% brand interest, +100.0% growth), Buffalo NY (maintained 48.0% brand interest, +100.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 100.0% brand interest, +100.0% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +100.0% growth), Atlanta GA (maintained 31.0% brand interest, +63.2% growth), and Bakersfield CA (maintained 100.0% brand interest, +100.0% growth)