Hertz
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hertz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
41 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
21 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
123 DMAs
36 States
|
Brand Insights
Brand Insights reveal Hertz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hertz shows challenging performance with -1.5% average growth across 51 markets (32.0% avg brand interest), with positive growth in 16 of 51 markets
Hertz has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 21 declining markets
Hertz successfully defends strong market positions while maintaining brand interest growth in Connecticut (maintained 35.0% brand interest, +2.9% growth), District of Columbia (maintained 35.0% brand interest, +2.9% growth), and Georgia (maintained 38.0% brand interest, +2.7% growth)
Hertz maintains dominant market position with >35% brand interest in key markets: Georgia (38.0% brand interest, +2.7% growth), Illinois (37.0% brand interest, +0.0% growth), and Massachusetts (43.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hertz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Budget demonstrates category leadership at state level with 6.8% average brand interest growth, showing exceptional performance in Delaware (+20.0%, 18.0% brand interest), Indiana (+17.6%, 20.0% brand interest), and Kansas (+25.0%, 15.0% brand interest)
In high-growth state markets, Budget maintains an average brand interest of 18.1% with consistent performance across 10 markets
Budget shows strong momentum with 6.8% average brand interest growth across key state markets: North Dakota (+33.3% growth, +4.0% brand interest), Vermont (+28.6% growth, +4.0% brand interest), and Nebraska (+26.7% growth, +4.0% brand interest)
Budget captured additional brand interest in 26 state markets, averaging +2.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hertz in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 35.0% | +9.4% | +2.9% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 32.0% | +3.2% | +0.0% |
| Pittsburgh PA | 998,699 | 36.0% | +5.9% | +0.0% |
| Nashville TN | 993,259 | 32.0% | +6.7% | -11.1% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 28.0% | +7.7% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 32.0% | +3.2% | +0.0% |
| Oklahoma City OK | 631,839 | 37.0% | +8.8% | -2.6% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 33.0% | +3.1% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Baltimore MD | 977,058 | 34.0% | +6.3% | +3.0% |
| Birmingham AL | 651,287 | 30.0% | +15.4% | -3.2% |
| Albuquerque-Santa Fe NM | 612,638 | 32.0% | +6.7% | +6.7% |
| Little Rock-Pine Bluff AR | 490,561 | 33.0% | +10.0% | +22.2% |
| Springfield MO | 386,138 | 20.0% | +25.0% | +17.7% |
| Omaha NE | 384,022 | 29.0% | +11.5% | +20.8% |
| Charleston SC | 339,966 | 27.0% | +12.5% | +3.9% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 32.0% | +14.3% | -3.0% |
Maintain & Optimize
Stable markets with consistent performance
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 39.0% | +0.0% | +2.6% |
| Philadelphia PA | 2,642,616 | 36.0% | +0.0% | -2.7% |
| Atlanta GA | 2,277,873 | 41.0% | +2.5% | -2.4% |
| Boston MA-Manchester NH | 2,206,762 | 42.0% | +2.4% | -4.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 32.0% | +3.2% | -3.0% |
| Portland OR | 1,086,232 | 35.0% | +0.0% | -2.8% |
| Salt Lake City UT | 975,902 | 36.0% | +2.9% | +2.9% |
| Columbus OH | 865,632 | 29.0% | +3.6% | -3.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
123
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 36.0% | +5.9% | -10.0% |
| Los Angeles CA | 4,962,377 | 40.0% | +5.3% | -7.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 32.0% | +0.0% | -8.6% |
| Houston TX | 2,266,381 | 36.0% | +2.9% | -5.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | +0.0% | -8.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 43.0% | +0.0% | -8.5% |
| Phoenix AZ | 1,818,040 | 33.0% | +3.1% | -17.5% |
| Seattle-Tacoma WA | 1,798,974 | 30.0% | -6.3% | -16.7% |
Brand Insights
Brand Insights for Hertz in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hertz shows challenging performance with -0.8% average growth across 210 markets (30.9% avg brand interest), with positive growth in 67 of 210 markets
Top performing markets for Hertz demonstrate exceptional results in Fairbanks AK (+136.4% growth, 26.0% brand interest, +15.0% change), Casper-Riverton WY (+127.3% growth, 100.0% brand interest, +56.0% change), and Ottumwa IA-Kirksville MO (+100.0% growth, 43.0% brand interest, +43.0% change)
Hertz has 19 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 66 stable markets (0-5%), and 103 declining markets
Notable high-growth markets for Hertz include Birmingham AL (+15.4% growth, 30.0% brand interest), Bluefield-Beckley-Oak Hill WV (+30.3% growth, 43.0% brand interest), and Casper-Riverton WY (+127.3% growth, 100.0% brand interest)
Hertz demonstrates strong market momentum with combined growth and brand interest gains in key markets: Birmingham AL (+15.4% growth, +4.0% gain, 30.0% current brand interest), Bluefield-Beckley-Oak Hill WV (+30.3% growth, +10.0% gain, 43.0% current brand interest), and Casper-Riverton WY (+127.3% growth, +56.0% gain, 100.0% current brand interest)
Hertz successfully defends strong market positions while maintaining brand interest growth in Birmingham AL (maintained 30.0% brand interest, +15.4% growth), Bluefield-Beckley-Oak Hill WV (maintained 43.0% brand interest, +30.3% growth), and Casper-Riverton WY (maintained 100.0% brand interest, +127.3% growth)
In large markets, Hertz shows modest growth with moderate brand interest: Atlanta GA (+2.5% growth, 41.0% brand interest) and Boston MA-Manchester NH (+2.4% growth, 42.0% brand interest)
Hertz maintains dominant market position with >35% brand interest in key markets: Bluefield-Beckley-Oak Hill WV (43.0% brand interest, +30.3% growth), Casper-Riverton WY (100.0% brand interest, +127.3% growth), and Idaho Falls-Pocatello ID (36.0% brand interest, +16.1% growth)
Hertz achieves significant brand interest gains in Birmingham AL (+4.0% brand interest growth, now at 30.0%), Bluefield-Beckley-Oak Hill WV (+10.0% brand interest growth, now at 43.0%), and Casper-Riverton WY (+56.0% brand interest growth, now at 100.0%)
Hertz shows accelerating brand interest growth in Birmingham AL (+15.4% growth, 30.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+30.3% growth, 43.0% brand interest)
Hertz maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.9% growth, 39.0% brand interest) and Austin TX (-3.1% growth, 31.0% brand interest)
Hertz faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-4.9% growth, 39.0% brand interest) and Austin TX (-3.1% growth, 31.0% brand interest)
Hertz performance in major markets: Cleveland-Akron (Canton) OH (-3.1% growth, 31.0% brand interest, 1.6M TVHH), Indianapolis IN (-3.6% growth, 27.0% brand interest, 1.2M TVHH), and Kansas City MO (-6.5% growth, 29.0% brand interest, 1.0M TVHH)
Hertz shows positive brand interest growth in markets representing 41.9% of total TVHH coverage
Hertz maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (24.0% brand interest, -2.0% change), Albany GA (21.0% brand interest, -3.0% change), and Albany-Schenectady-Troy NY (39.0% brand interest, -2.0% change)
Hertz achieves significant brand interest gains in Birmingham AL (+4.0% brand interest), Bluefield-Beckley-Oak Hill WV (+10.0% brand interest), and Casper-Riverton WY (+56.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hertz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hertz can focus its competitive strategy.
Budget demonstrates category leadership at dma level with 7.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+41.7%, 17.0% brand interest), Alexandria LA (+25.0%, 15.0% brand interest), and Bangor ME (+64.3%, 23.0% brand interest)
In high-growth dma markets, Budget maintains an average brand interest of 19.1% with consistent performance across 52 markets
Budget shows strong momentum with 7.7% average brand interest growth across key dma markets: Charlottesville VA (+160.0% growth, +8.0% brand interest), Bluefield-Beckley-Oak Hill WV (+100.0% growth, +18.0% brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +27.0% brand interest)
Budget captured additional brand interest in 102 dma markets, averaging +4.3% brand interest growth in key growth dma
Alamo shows strong momentum with 7.5% average brand interest growth across key dma markets: Sioux Falls(Mitchell) SD (+150.0% growth, +6.0% brand interest), Springfield-Holyoke MA (+125.0% growth, +5.0% brand interest), and Beaumont-Port Arthur TX (+100.0% growth, +6.0% brand interest)
Alamo captured additional brand interest in 63 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Budget outperforms Alamo with 11.8 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 7.0% brand interest, 2.4% growth), Bakersfield CA (gap: 12.0% brand interest, 66.7% growth), and Beaumont-Port Arthur TX (gap: 6.0% brand interest, 129.4% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (-0.8% vs -0.8% overall): Albuquerque-Santa Fe NM (Hertz leads: 32.0% share, +6.7% growth vs Enterprise: 27.0%, -3.6%)
In select markets, Enterprise outperforms Budget despite weaker overall growth (-0.8% vs +7.7% overall): Amarillo TX (Enterprise leads: 31.0% share, +34.8% growth vs Budget: 16.0%, -15.8%) and Bakersfield CA (Enterprise leads: 36.0% share, +12.5% growth vs Budget: 15.0%, -16.7%)
In select markets, Alamo outperforms Budget despite weaker overall growth (+7.5% vs +7.7% overall): Bakersfield CA (Alamo: +50.0% growth vs Budget: -16.7% growth), Beaumont-Port Arthur TX (Alamo: +100.0% growth vs Budget: -29.4% growth), and Chattanooga TN (Alamo: +20.0% growth vs Budget: -6.2% growth)
In select markets, Hertz outperforms Budget despite weaker overall growth (-0.8% vs +7.7% overall): Amarillo TX (Hertz leads: 30.0% share, +7.1% growth vs Budget: 16.0%, -15.8%) and Beaumont-Port Arthur TX (Hertz leads: 28.0% share, +3.7% growth vs Budget: 12.0%, -29.4%)
In select markets, Avis outperforms Budget despite weaker overall growth (+2.1% vs +7.7% overall): Charlotte NC (Avis leads: 23.0% share, +4.5% growth vs Budget: 16.0%, -5.9%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-0.8% vs +7.5% overall): Amarillo TX (Enterprise leads: 31.0% share, +34.8% growth vs Alamo: 9.0%, -18.2%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (-0.8% vs +7.5% overall): Albuquerque-Santa Fe NM (Hertz leads: 32.0% share, +6.7% growth vs Alamo: 7.0%, -12.5%) and Amarillo TX (Hertz leads: 30.0% share, +7.1% growth vs Alamo: 9.0%, -18.2%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+2.1% vs +7.5% overall): Abilene-Sweetwater TX (Avis leads: 23.0% share, +15.0% growth vs Alamo: 12.0%, -14.3%)
In select markets, Enterprise outperforms Hertz despite weaker overall growth (-0.8% vs -0.8% overall): Albany GA (Enterprise leads: 42.0% share, +2.4% growth vs Hertz: 21.0%, -12.5%) and Austin TX (Enterprise: +15.0% growth vs Hertz: -3.1% growth)