Hulu
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hulu, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
54 DMAs
19 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
55 DMAs
12 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
23 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
79 DMAs
12 States
|
Brand Insights
Brand Insights reveal Hulu’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hulu shows strong performance with 6.1% average growth across 51 markets (18.3% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for Hulu demonstrate exceptional results in Iowa (+16.7% growth, 21.0% brand interest, +3.0% change), Oklahoma (+16.7% growth, 21.0% brand interest, +3.0% change), and Indiana (+11.1% growth, 20.0% brand interest, +2.0% change)
Hulu has 3 markets with high growth (>15%), 35 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for Hulu include District of Columbia (+28.6% growth, 18.0% brand interest), Iowa (+16.7% growth, 21.0% brand interest), and Oklahoma (+16.7% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Connecticut (+16.7%, 7.0% brand interest), and Florida (+16.7%, 7.0% brand interest)
In high-growth state markets, Max maintains an average brand interest of 7.0% with consistent performance across 15 markets
Max shows strong momentum with 7.5% average brand interest growth across key state markets: North Carolina (+33.3% growth, +2.0% brand interest), Iowa (+20.0% growth, +1.0% brand interest), and Alabama (+16.7% growth, +1.0% brand interest)
Max captured additional brand interest in 25 state markets, averaging +1.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hulu in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 16.0% | +6.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 16.0% | +6.7% | +0.0% |
| Atlanta GA | 2,277,873 | 18.0% | +5.9% | +5.9% |
| Houston TX | 2,266,381 | 16.0% | +6.7% | -5.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +0.0% | +7.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | +6.7% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 16.0% | +6.7% | -5.9% |
| Charlotte NC | 1,124,890 | 17.0% | +0.0% | +6.3% |
High Growth Priority
Large markets showing strong consistent growth
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | +6.7% | +14.3% |
| Chicago IL | 3,081,097 | 18.0% | +12.5% | +5.9% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +13.3% | +0.0% |
| Phoenix AZ | 1,818,040 | 19.0% | +18.8% | +5.6% |
| Detroit MI | 1,646,663 | 19.0% | +11.8% | +0.0% |
| Denver CO | 1,523,659 | 18.0% | +12.5% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 14.0% | +16.7% | +7.7% |
| Portland OR | 1,086,232 | 18.0% | +12.5% | +5.9% |
Maintain & Optimize
Stable markets with consistent performance
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 19.0% | +5.6% | -5.0% |
| San Diego CA | 940,959 | 15.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 20.0% | +0.0% | +0.0% |
| Memphis TN | 547,706 | 20.0% | +5.3% | -4.8% |
| Wilkes Barre-Scranton PA | 501,832 | 20.0% | +0.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 21.0% | +5.0% | -4.6% |
| Green Bay-Appleton WI | 400,512 | 18.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 19.0% | +5.6% | -5.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
79
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 18.0% | +0.0% | -5.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +0.0% | -6.3% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +0.0% | -5.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 16.0% | +0.0% | -5.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 17.0% | +0.0% | -10.5% |
| St. Louis MO | 1,066,886 | 18.0% | +5.9% | -5.3% |
| Cincinnati OH | 810,849 | 18.0% | +0.0% | -5.3% |
| Jacksonville FL | 671,993 | 17.0% | -5.6% | -10.5% |
Brand Insights
Brand Insights for Hulu in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hulu shows stable performance with 4.8% average growth across 210 markets (18.6% avg brand interest), with positive growth in 129 of 210 markets
Top performing markets for Hulu demonstrate exceptional results in Harrisburg-Lancaster-Lebanon-York PA (+35.3% growth, 23.0% brand interest, +6.0% change), Oklahoma City OK (+23.5% growth, 21.0% brand interest, +4.0% change), and Quincy IL-Hannibal MO-Keokuk IA (+22.2% growth, 22.0% brand interest, +4.0% change)
Hulu has 16 markets with high growth (>15%), 111 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Hulu include Albuquerque-Santa Fe NM (+17.6% growth, 20.0% brand interest), Alpena MI (+16.7% growth, 21.0% brand interest), and Amarillo TX (+15.8% growth, 22.0% brand interest)
Hulu demonstrates strong market momentum with combined growth and brand interest gains in key markets: Harrisburg-Lancaster-Lebanon-York PA (+35.3% growth, +6.0% gain, 23.0% current brand interest), Oklahoma City OK (+23.5% growth, +4.0% gain, 21.0% current brand interest), and Quincy IL-Hannibal MO-Keokuk IA (+22.2% growth, +4.0% gain, 22.0% current brand interest)
Hulu successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 21.0% brand interest, +16.7% growth), Amarillo TX (maintained 22.0% brand interest, +15.8% growth), and Harrisburg-Lancaster-Lebanon-York PA (maintained 23.0% brand interest, +35.3% growth)
In large markets, Hulu shows strong growth with notable brand interest: Miami-Ft. Lauderdale FL (+16.7% growth, 14.0% brand interest) and Phoenix AZ (+18.8% growth, 19.0% brand interest)
In medium markets, Hulu shows strong growth with notable brand interest: Albuquerque-Santa Fe NM (+17.6% growth, 20.0% brand interest) and Harrisburg-Lancaster-Lebanon-York PA (+35.3% growth, 23.0% brand interest)
In small markets, Hulu shows modest growth with notable brand interest: Alpena MI (+16.7% growth, 21.0% brand interest) and Amarillo TX (+15.8% growth, 22.0% brand interest)
Hulu maintains consistent performance with steady growth and stable brand interest across 54% of markets, exemplified by Parkersburg WV (+15.0% growth, +3.0% brand interest), Topeka KS (+15.0% growth, +3.0% brand interest), and Wichita Falls TX & Lawton OK (+15.0% growth, +3.0% brand interest)
Hulu achieves significant brand interest gains in Harrisburg-Lancaster-Lebanon-York PA (+6.0% brand interest growth, now at 23.0%)
Hulu shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+17.6% growth, 20.0% brand interest) and Alpena MI (+16.7% growth, 21.0% brand interest)
Hulu demonstrates emerging brand interest strength in Ft. Smith-Fayetteville-Springdale-Rogers AR (+18.8% growth, 19.0% brand interest) and Miami-Ft. Lauderdale FL (+16.7% growth, 14.0% brand interest)
Hulu maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.8% growth, 20.0% brand interest) and Columbus-Tupelo-West Point MS (-4.5% growth, 21.0% brand interest)
Hulu performance in major markets: Miami-Ft. Lauderdale FL (+16.7% growth, 14.0% brand interest, 1.7M TVHH), Phoenix AZ (+18.8% growth, 19.0% brand interest, 2.1M TVHH), and Salt Lake City UT (+20.0% growth, 18.0% brand interest, 1.1M TVHH)
Hulu shows positive brand interest growth in markets representing 70.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Hulu performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Max demonstrates category leadership at dma level with 6.5% average brand interest growth, showing exceptional performance in Alexandria LA (+20.0%, 6.0% brand interest), Amarillo TX (+16.7%, 7.0% brand interest), and Anchorage AK (+16.7%, 7.0% brand interest)
In high-growth dma markets, Max maintains an average brand interest of 7.2% with consistent performance across 67 markets
Max shows strong momentum with 6.5% average brand interest growth across key dma markets: Clarksburg-Weston WV (+60.0% growth, +3.0% brand interest), Juneau AK (+42.9% growth, +3.0% brand interest), and Green Bay-Appleton WI (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 95 dma markets, averaging +1.2% brand interest growth in key growth dma
In direct competition, Max outperforms Hulu with 11.8 percentage point brand interest advantage across 210 shared markets: Alpena MI (gap: 21.0% brand interest, 116.7% growth), Austin TX (gap: 9.0% brand interest, 19.2% growth), and Billings, MT (gap: 14.0% brand interest, 14.3% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (+2.2% vs +6.5% overall): Alpena MI (Amazon Prime Video leads: 12.0% share, -20.0% growth vs Max: 0.0%, -100.0%), Austin TX (Amazon Prime Video leads: 14.0% share, +7.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Amazon Prime Video leads: 17.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.8% vs +6.5% overall): Alpena MI (Hulu leads: 21.0% share, +16.7% growth vs Max: 0.0%, -100.0%), Austin TX (Hulu leads: 16.0% share, +6.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Hulu leads: 20.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Max despite weaker overall growth (-2.0% vs +6.5% overall): Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Max: 0.0%, -100.0%), Austin TX (Netflix leads: 55.0% share, +1.9% growth vs Max: 7.0%, -12.5%), and Billings, MT (Netflix leads: 46.0% share, +2.2% growth vs Max: 6.0%, -14.3%)
In select markets, Disney+ outperforms Max despite weaker overall growth (-3.8% vs +6.5% overall): Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Max: 0.0%, -100.0%), Austin TX (Disney+: 8.0% share vs Max: 7.0% share), and Billings, MT (Disney+ leads: 11.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (-2.0% vs +2.2% overall): Albuquerque-Santa Fe NM (Netflix leads: 50.0% share, -3.9% growth vs Amazon Prime Video: 14.0%, -6.7%), Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Amazon Prime Video: 12.0%, -20.0%), and Atlanta GA (Netflix leads: 52.0% share, +0.0% growth vs Amazon Prime Video: 14.0%, -6.7%)
In select markets, Disney+ outperforms Amazon Prime Video despite weaker overall growth (-3.8% vs +2.2% overall): Albuquerque-Santa Fe NM (Disney+: +0.0% growth vs Amazon Prime Video: -6.7% growth), Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Amazon Prime Video: 12.0%, -20.0%), and Binghamton NY (Disney+: +9.1% growth vs Amazon Prime Video: -12.5% growth)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (+2.2% vs +4.8% overall): Abilene-Sweetwater TX (Amazon Prime Video: +25.0% growth vs Hulu: -4.8% growth), Casper-Riverton WY (Amazon Prime Video: +21.4% growth vs Hulu: -15.0% growth), and Columbus-Tupelo-West Point MS (Amazon Prime Video: +16.7% growth vs Hulu: -4.5% growth)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-2.0% vs +4.8% overall): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 20.0%, -4.8%), Casper-Riverton WY (Netflix leads: 47.0% share, +2.2% growth vs Hulu: 17.0%, -15.0%), and Columbus-Tupelo-West Point MS (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 21.0%, -4.5%)
Netflix demonstrates relative improvement against Disney+ in select markets despite weaker overall momentum (-2.0% vs -3.8%): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Disney+: 12.0%, -7.7%), Albany GA (Netflix leads: 50.0% share, +2.0% growth vs Disney+: 12.0%, -14.3%), and Albany-Schenectady-Troy NY (Netflix leads: 53.0% share, +0.0% growth vs Disney+: 8.0%, -11.1%)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 50.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +0.0% growth), and Atlanta GA (maintained 52.0% brand interest, +0.0% growth)
Hulu maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (23.0% brand interest, +35.3% growth), Norfolk-Portsmouth-Newport News VA (21.0% brand interest, +5.0% growth), and Milwaukee WI (20.0% brand interest, +11.1% growth)