Hulu
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
Related Brands
Integrate Hulu's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hulu, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
191 DMAs
48 States
|
Brand Insights
Brand Insights reveal Hulu’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hulu shows challenging performance with -5.6% average growth across 51 markets (15.3% avg brand interest), with positive growth in 4 of 51 markets
Hulu has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 36 declining markets
Hulu achieves significant brand interest gains in Arkansas (+1.0% brand interest), California (+1.0% brand interest), and Missouri (+1.0% brand interest)
Hulu shows challenging performance with -19.9% average growth across 51 markets (15.3% avg brand interest), with positive growth in 0 of 51 markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Arizona (+21.4%, 17.0% brand interest), Hawaii (+20.0%, 18.0% brand interest), and Idaho (+20.0%, 18.0% brand interest)
In high-growth state markets, Amazon Prime Video maintains an average brand interest of 16.6% with consistent performance across 5 markets
Amazon Prime Video shows strong momentum with 7.5% average brand interest growth across key state markets: Arizona (+21.4% growth, +3.0% brand interest), Hawaii (+20.0% growth, +3.0% brand interest), and Idaho (+20.0% growth, +3.0% brand interest)
Amazon Prime Video captured additional brand interest in 39 state markets, averaging +1.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hulu in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 16.0% | +6.7% | -15.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | +7.7% | -17.7% |
| Baltimore MD | 977,058 | 15.0% | +7.1% | -16.7% |
| Wilkes Barre-Scranton PA | 501,832 | 17.0% | +6.3% | -15.0% |
| Roanoke-Lynchburg VA | 387,932 | 17.0% | +6.3% | -5.6% |
| Madison WI | 386,495 | 16.0% | +6.7% | -11.1% |
| Charleston SC | 339,966 | 15.0% | +7.1% | -16.7% |
| Boise ID | 280,534 | 17.0% | +6.3% | -10.5% |
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 17.0% | +13.3% | -15.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 17.0% | +13.3% | -10.5% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 19.0% | +11.8% | -20.8% |
| Watertown NY | 79,271 | 20.0% | +17.7% | -9.1% |
| Great Falls MT | 55,922 | 19.0% | +11.8% | -20.8% |
| Alpena MI | 14,646 | 23.0% | +9.5% | +4.6% |
Turnaround Priority
Markets requiring immediate attention / improvement
191
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | -7.7% | -29.4% |
| Los Angeles CA | 4,962,377 | 13.0% | -13.3% | -18.8% |
| Chicago IL | 3,081,097 | 14.0% | -6.7% | -30.0% |
| Philadelphia PA | 2,642,616 | 14.0% | -6.7% | -26.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +0.0% | -22.2% |
| Houston TX | 2,266,381 | 14.0% | +0.0% | -17.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | -13.3% | -23.5% |
| Boston MA-Manchester NH | 2,206,762 | 13.0% | -7.1% | -27.8% |
Brand Insights
Brand Insights for Hulu in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hulu shows challenging performance with -3.9% average growth across 210 markets (16.2% avg brand interest), with positive growth in 31 of 210 markets
Top performing markets for Hulu demonstrate exceptional results in Watertown NY (+17.6% growth, 20.0% brand interest, +3.0% change) and Joplin MO-Pittsburg KS (+10.0% growth, 22.0% brand interest, +2.0% change)
Hulu has 2 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 61 stable markets (0-5%), and 119 declining markets
Notable high-growth markets for Hulu include Glendive MT (+100.0% growth, 4.0% brand interest) and Watertown NY (+17.6% growth, 20.0% brand interest)
Hulu successfully defends strong market positions while maintaining brand interest growth in Presque Isle ME (maintained 22.0% brand interest, +4.8% growth), Alpena MI (maintained 23.0% brand interest, +9.5% growth), and Joplin MO-Pittsburg KS (maintained 22.0% brand interest, +10.0% growth)
Hulu achieves significant brand interest gains in Watertown NY (+3.0% brand interest growth, now at 20.0%)
Hulu shows accelerating brand interest growth in Glendive MT (+100.0% growth, 4.0% brand interest) and Watertown NY (+17.6% growth, 20.0% brand interest)
Hulu demonstrates emerging brand interest strength in Glendive MT (+100.0% growth, 4.0% brand interest) and Great Falls MT (+11.8% growth, 19.0% brand interest)
Hulu maintains stable brand interest performance in mature markets: Jonesboro AR (-4.5% growth, 21.0% brand interest) and North Platte NE (-4.5% growth, 21.0% brand interest)
Hulu performance in major markets: Boston MA-Manchester NH (-7.1% growth, 13.0% brand interest, 2.6M TVHH), Chicago IL (-6.7% growth, 14.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-5.6% growth, 17.0% brand interest, 1.6M TVHH)
Hulu shows positive brand interest growth in markets representing 8.9% of total TVHH coverage
Hulu maintains strong brand interest positions (>30% share) in key markets: Jonesboro AR (21.0% brand interest, -1.0% change), North Platte NE (21.0% brand interest, -1.0% change), and Watertown NY (20.0% brand interest, +3.0% change)
Hulu achieves significant brand interest gains in Glendive MT (+4.0% brand interest), Watertown NY (+3.0% brand interest), and Presque Isle ME (+1.0% brand interest)
Hulu shows challenging performance with -18.7% average growth across 210 markets (16.2% avg brand interest), with positive growth in 1 of 210 markets
Hulu has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 208 declining markets
Hulu maintains stable brand interest performance in mature markets: Alpena MI (+4.5% growth, 23.0% brand interest) and Joplin MO-Pittsburg KS (+0.0% growth, 22.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hulu performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Amazon Prime Video demonstrates category leadership at dma level with 11.5% average brand interest growth, showing exceptional performance in Albany GA (+25.0%, 15.0% brand interest), Alpena MI (+23.1%, 16.0% brand interest), and Amarillo TX (+15.4%, 15.0% brand interest)
In high-growth dma markets, Amazon Prime Video maintains an average brand interest of 16.9% with consistent performance across 40 markets
Amazon Prime Video shows strong momentum with 11.5% average brand interest growth across key dma markets: Glendive MT (+925.0% growth, +37.0% brand interest), Boston MA-Manchester NH (+30.8% growth, +4.0% brand interest), and Las Vegas NV (+30.8% growth, +4.0% brand interest)
Amazon Prime Video captured additional brand interest in 140 dma markets, averaging +2.0% brand interest growth in key growth dma
In direct competition, Amazon Prime Video outperforms Netflix with 36.1 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 64.0% brand interest, 57.7% growth), Beaumont-Port Arthur TX (gap: 36.0% brand interest, 10.3% growth), and Billings, MT (gap: 31.0% brand interest, 17.9% growth)
In select markets, Disney+ outperforms Max despite weaker overall growth (-1.0% vs -26.7% overall): Albany GA (Disney+ leads: 13.0% share, +18.2% growth vs Max: 4.0%, -33.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (+4.7% vs +11.5% overall): Abilene-Sweetwater TX (Netflix leads: 73.0% share, +32.7% growth vs Amazon Prime Video: 9.0%, -25.0%), Beaumont-Port Arthur TX (Netflix leads: 51.0% share, +4.1% growth vs Amazon Prime Video: 15.0%, -6.2%), and Billings, MT (Netflix leads: 47.0% share, +6.8% growth vs Amazon Prime Video: 16.0%, -11.1%)
Disney+ demonstrates relative improvement against Hulu in select markets despite weaker overall momentum (-1.0% vs -3.9%): Albany GA (Disney+: +18.2% growth vs Hulu: -15.0% growth), Butte-Bozeman MT (Disney+: +11.1% growth vs Hulu: -5.6% growth), and Cleveland-Akron (Canton) OH (Disney+: +11.1% growth vs Hulu: -5.6% growth)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (-3.9% vs -1.0% overall): Alpena MI (Hulu leads: 23.0% share, +9.5% growth vs Disney+: 8.0%, -27.3%)
Hulu successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 22.0% brand interest, +4.8% growth), Alpena MI (maintained 23.0% brand interest, +9.5% growth), and Joplin MO-Pittsburg KS (maintained 22.0% brand interest, +10.0% growth)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 73.0% brand interest, +32.7% growth), Clarksburg-Weston WV (maintained 57.0% brand interest, +21.3% growth), and Evansville IN (maintained 55.0% brand interest, +19.6% growth)
Netflix maintains strong brand interest position in key markets: Austin TX (53.0% brand interest, +3.9% growth), Baltimore MD (56.0% brand interest, +1.8% growth), and Boston MA-Manchester NH (56.0% brand interest, +1.8% growth)
Amazon Prime Video dominates head-to-head competition against Max in 195 of 195 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (15.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (15.0% vs 6.0% brand interest)
Hulu dominates head-to-head competition against Max in 187 of 187 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (17.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 6.0% brand interest)
Netflix dominates head-to-head competition against Max in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (73.0% vs 3.0% brand interest), Albany GA (51.0% vs 4.0% brand interest), and Albany-Schenectady-Troy NY (54.0% vs 7.0% brand interest)
Disney+ dominates head-to-head competition against Max in 43 of 43 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (13.0% vs 4.0% brand interest), Beaumont-Port Arthur TX (11.0% vs 6.0% brand interest), and Birmingham AL (11.0% vs 6.0% brand interest)