Lexus NX
Lexus
Company
Lexus
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Lexus NX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
24 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
50 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
97 DMAs
30 States
|
Brand Insights
Brand Insights reveal Lexus NX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus NX shows challenging performance with -3.9% average growth across 50 markets (11.3% avg brand interest), with positive growth in 10 of 50 markets
Lexus NX has 3 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 22 declining markets
Notable high-growth markets for Lexus NX include Kansas (+15.4% growth, 15.0% brand interest), Pennsylvania (+18.2% growth, 13.0% brand interest), and Vermont (+100.0% growth, 4.0% brand interest)
Lexus NX shows accelerating brand interest growth in Kansas (+15.4% growth, 15.0% brand interest) and Pennsylvania (+18.2% growth, 13.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
BMW X3 demonstrates category leadership at state level with 4.8% average brand interest growth, showing exceptional performance in District of Columbia (+38.1%, 29.0% brand interest), Maine (+30.0%, 26.0% brand interest), and New Mexico (+23.3%, 37.0% brand interest)
In high-growth state markets, BMW X3 maintains an average brand interest of 30.5% with consistent performance across 4 markets
In direct competition, BMW X3 outperforms Audi Q5 with 7.1 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 5.0% brand interest, 4.0% growth), Arizona (gap: 9.0% brand interest, 7.3% growth), and Arkansas (gap: 5.0% brand interest, 20.5% growth)
In select markets, Audi Q5 outperforms Volvo XC60 despite weaker overall growth (+0.2% vs -1.5% overall): Colorado (Audi Q5 leads: 32.0% share, +3.2% growth vs Volvo XC60: 16.0%, -5.9%) and District of Columbia (Audi Q5 leads: 25.0% share, +4.2% growth vs Volvo XC60: 18.0%, -18.2%)
Investment Recommendations
Strategic recommendations for Lexus NX in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 12.0% | +9.1% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +6.7% | -15.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +7.1% | +0.0% |
| Salt Lake City UT | 975,902 | 11.0% | +10.0% | +0.0% |
| Cincinnati OH | 810,849 | 15.0% | -11.8% | +7.1% |
| Milwaukee WI | 765,170 | 12.0% | -7.7% | +9.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 14.0% | -6.7% | +7.7% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 11.0% | +10.0% | -8.3% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 13.0% | +18.2% | +8.3% |
| Charlotte NC | 1,124,890 | 13.0% | +8.3% | +8.3% |
| Pittsburgh PA | 998,699 | 12.0% | +20.0% | +20.0% |
| San Antonio TX | 900,609 | 18.0% | +12.5% | +20.0% |
| Kansas City MO | 866,618 | 16.0% | +23.1% | +23.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 11.0% | +22.2% | +0.0% |
| Birmingham AL | 651,287 | 17.0% | +13.3% | +6.3% |
| Albuquerque-Santa Fe NM | 612,638 | 16.0% | +14.3% | -5.9% |
Maintain & Optimize
Stable markets with consistent performance
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 13.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 16.0% | +0.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 11.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 16.0% | +0.0% | +0.0% |
| Jacksonville FL | 671,993 | 13.0% | +0.0% | +0.0% |
| Buffalo NY | 537,294 | 9.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 14.0% | +0.0% | +0.0% |
| Sioux Falls(Mitchell) SD | 235,093 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
97
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -16.7% | -28.6% |
| Los Angeles CA | 4,962,377 | 16.0% | +0.0% | -5.9% |
| Chicago IL | 3,081,097 | 14.0% | +0.0% | -6.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 17.0% | +0.0% | -5.6% |
| Atlanta GA | 2,277,873 | 14.0% | +0.0% | -17.7% |
| Houston TX | 2,266,381 | 15.0% | -6.3% | -6.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | +0.0% | -18.8% |
| Boston MA-Manchester NH | 2,206,762 | 10.0% | +0.0% | -9.1% |
Brand Insights
Brand Insights for Lexus NX in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus NX shows strong performance with 11.3% average growth across 208 markets (7.6% avg brand interest), with positive growth in 50 of 208 markets
Top performing markets for Lexus NX demonstrate exceptional results in Evansville IN (+950.0% growth, 21.0% brand interest, +19.0% change)
Lexus NX has 32 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 74 stable markets (0-5%), and 84 declining markets
Notable high-growth markets for Lexus NX include Boise ID (+22.2% growth, 11.0% brand interest), Burlington VT-Plattsburgh NY (+100.0% growth, 5.0% brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+50.0% growth, 12.0% brand interest)
Lexus NX achieves significant brand interest gains in Chico-Redding CA (+17.0% brand interest growth, now at 19.0%), Dayton OH (+3.0% brand interest growth, now at 17.0%), and Eugene OR (+5.0% brand interest growth, now at 17.0%)
Lexus NX shows accelerating brand interest growth in Boise ID (+22.2% growth, 11.0% brand interest) and Burlington VT-Plattsburgh NY (+100.0% growth, 5.0% brand interest)
Lexus NX demonstrates emerging brand interest strength in Boise ID (+22.2% growth, 11.0% brand interest) and Burlington VT-Plattsburgh NY (+100.0% growth, 5.0% brand interest)
Lexus NX performance in major markets: Baltimore MD (-7.1% growth, 13.0% brand interest, 1.1M TVHH), Columbus OH (-8.3% growth, 11.0% brand interest, 1.0M TVHH), and Detroit MI (-10.0% growth, 9.0% brand interest, 1.9M TVHH)
Lexus NX shows positive brand interest growth in markets representing 24.6% of total TVHH coverage
Lexus NX maintains strong brand interest positions (>30% share) in key markets: Evansville IN (21.0% brand interest, +19.0% change) and Bakersfield CA (21.0% brand interest, +0.0% change)
Lexus NX achieves significant brand interest gains in Boise ID (+2.0% brand interest), Burlington VT-Plattsburgh NY (+5.0% brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+4.0% brand interest)
Lexus NX shows stable performance with 1.6% average growth across 210 markets (7.8% avg brand interest), with positive growth in 54 of 210 markets
Top performing markets for Lexus NX demonstrate exceptional results in Wichita Falls TX & Lawton OK (+100.0% growth, 38.0% brand interest, +38.0% change), Bakersfield CA (+40.0% growth, 21.0% brand interest, +6.0% change), and Evansville IN (+40.0% growth, 21.0% brand interest, +6.0% change)
Lexus NX has 40 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 81 declining markets
Notable high-growth markets for Lexus NX include Albany-Schenectady-Troy NY (+28.6% growth, 9.0% brand interest), Anchorage AK (+20.0% growth, 12.0% brand interest), and Bakersfield CA (+40.0% growth, 21.0% brand interest)
Lexus NX demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bakersfield CA (+40.0% growth, +6.0% gain, 21.0% current brand interest), Evansville IN (+40.0% growth, +6.0% gain, 21.0% current brand interest), and Wichita Falls TX & Lawton OK (+100.0% growth, +38.0% gain, 38.0% current brand interest)
Competitive Insights
Competitive Insights showcase how Lexus NX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Volvo XC60 demonstrates category leadership at dma level with 15.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+100.0%, 3.0% brand interest), Augusta GA (+18.8%, 19.0% brand interest), and Bangor ME (+17.1%, 41.0% brand interest)
In high-growth dma markets, Volvo XC60 maintains an average brand interest of 18.0% with consistent performance across 48 markets
Volvo XC60 shows strong momentum with 15.5% average brand interest growth across key dma markets: Erie PA (+950.0% growth, +19.0% brand interest), Yakima-Pasco-Richland-Kennewick WA (+900.0% growth, +9.0% brand interest), and La Crosse-Eau Claire WI (+850.0% growth, +17.0% brand interest)
Volvo XC60 captured additional brand interest in 74 dma markets, averaging +5.9% brand interest growth in key growth dma
Audi Q5 shows strong momentum with 12.5% average brand interest growth across key dma markets: Sioux City IA (+772.7% growth, +85.0% brand interest), Dothan AL (+750.0% growth, +15.0% brand interest), and Yuma AZ-El Centro CA (+575.0% growth, +23.0% brand interest)
Audi Q5 captured additional brand interest in 70 dma markets, averaging +12.2% brand interest growth in key growth dma
Lexus NX shows strong momentum with 11.3% average brand interest growth across key dma markets: Evansville IN (+950.0% growth, +19.0% brand interest), Chico-Redding CA (+850.0% growth, +17.0% brand interest), and Ft. Wayne IN (+800.0% growth, +8.0% brand interest)
Lexus NX captured additional brand interest in 50 dma markets, averaging +3.3% brand interest growth in key growth dma
BMW X3 shows strong momentum with 14.1% average brand interest growth across key dma markets: Lafayette IN (+809.1% growth, +89.0% brand interest), Greenwood-Greenville MS (+650.0% growth, +78.0% brand interest), and Sherman TX-Ada OK (+571.4% growth, +40.0% brand interest)
BMW X3 captured additional brand interest in 81 dma markets, averaging +14.4% brand interest growth in key growth dma
In direct competition, Volvo XC60 outperforms BMW X3 with 24.9 percentage point brand interest advantage across 204 shared markets: Albany GA (gap: 55.0% brand interest, 157.1% growth), Albuquerque-Santa Fe NM (gap: 26.0% brand interest, 48.2% growth), and Alexandria LA (gap: 92.0% brand interest, 217.5% growth)
In select markets, Audi Q5 outperforms Volvo XC60 despite weaker overall growth (+12.5% vs +15.5% overall): Anchorage AK (Audi Q5 leads: 29.0% share, +7.4% growth vs Volvo XC60: 13.0%, -38.1%)
In select markets, Lexus NX outperforms Volvo XC60 despite weaker overall growth (+11.3% vs +15.5% overall): Albuquerque-Santa Fe NM (Lexus NX leads: 16.0% share, +14.3% growth vs Volvo XC60: 12.0%, -29.4%) and Anchorage AK (Lexus NX: +9.1% growth vs Volvo XC60: -38.1% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (+14.1% vs +15.5% overall): Albany GA (BMW X3 leads: 55.0% share, +57.1% growth vs Volvo XC60: 0.0%, -100.0%), Albuquerque-Santa Fe NM (BMW X3 leads: 38.0% share, +18.8% growth vs Volvo XC60: 12.0%, -29.4%), and Alexandria LA (BMW X3 leads: 96.0% share, +134.2% growth vs Volvo XC60: 4.0%, -83.3%)
In select markets, Mercedes-Benz GLC outperforms Volvo XC60 despite weaker overall growth (-0.2% vs +15.5% overall): Bakersfield CA (Mercedes-Benz GLC leads: 21.0% share, +31.2% growth vs Volvo XC60: 0.0%, -100.0%)
In select markets, Lexus NX outperforms Audi Q5 despite weaker overall growth (+11.3% vs +12.5% overall): Albuquerque-Santa Fe NM (Lexus NX: +14.3% growth vs Audi Q5: -13.0% growth), Boise ID (Lexus NX: +22.2% growth vs Audi Q5: -3.0% growth), and Charleston SC (Lexus NX: +22.2% growth vs Audi Q5: -4.8% growth)