Lexus NX
Lexus
Company
Lexus
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Lexus NX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
40 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
74 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
67 DMAs
20 States
|
Brand Insights
Brand Insights reveal Lexus NX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus NX shows stable performance with 4.0% average growth across 51 markets (11.8% avg brand interest), with positive growth in 13 of 51 markets
Lexus NX has 7 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for Lexus NX include Arkansas (+25.0% growth, 15.0% brand interest), Idaho (+28.6% growth, 9.0% brand interest), and New Hampshire (+16.7% growth, 7.0% brand interest)
Lexus NX achieves significant brand interest gains in North Dakota (+11.0% brand interest growth, now at 11.0%) and South Dakota (+11.0% brand interest growth, now at 11.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Audi Q5 demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alabama (+19.1%, 25.0% brand interest), Alaska (+30.4%, 30.0% brand interest), and Florida (+15.0%, 23.0% brand interest)
In high-growth state markets, Audi Q5 maintains an average brand interest of 29.2% with consistent performance across 12 markets
Audi Q5 shows strong momentum with 8.2% average brand interest growth across key state markets: Alaska (+30.4% growth, +7.0% brand interest), Idaho (+28.1% growth, +9.0% brand interest), and Nebraska (+26.1% growth, +6.0% brand interest)
Audi Q5 captured additional brand interest in 32 state markets, averaging +3.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Lexus NX in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 15.0% | -11.8% | +7.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | -6.3% | +7.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 17.0% | +6.3% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | +0.0% | +7.1% |
| Portland OR | 1,086,232 | 13.0% | +8.3% | +0.0% |
| St. Louis MO | 1,066,886 | 12.0% | +0.0% | +9.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 11.0% | +0.0% | +10.0% |
| Oklahoma City OK | 631,839 | 14.0% | +7.7% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 13.0% | +8.3% | +8.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +16.7% | +0.0% |
| San Diego CA | 940,959 | 18.0% | +12.5% | +5.9% |
| San Antonio TX | 900,609 | 16.0% | +6.7% | +14.3% |
| Cincinnati OH | 810,849 | 16.0% | +14.3% | +6.7% |
| Milwaukee WI | 765,170 | 13.0% | +18.2% | +8.3% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 15.0% | +15.4% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 8.0% | +14.3% | -20.0% |
Maintain & Optimize
Stable markets with consistent performance
74
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 10.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 10.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 16.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 13.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 16.0% | +0.0% | +0.0% |
| Sioux Falls(Mitchell) SD | 235,093 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
67
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 17.0% | +0.0% | -10.5% |
| Chicago IL | 3,081,097 | 14.0% | -6.7% | +0.0% |
| Houston TX | 2,266,381 | 15.0% | -6.3% | -6.3% |
| Boston MA-Manchester NH | 2,206,762 | 10.0% | -9.1% | -9.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | -10.5% | -10.5% |
| Phoenix AZ | 1,818,040 | 12.0% | -14.3% | -7.7% |
| Seattle-Tacoma WA | 1,798,974 | 12.0% | -7.7% | -7.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +0.0% | -6.3% |
Brand Insights
Brand Insights for Lexus NX in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus NX shows stable performance with 4.2% average growth across 203 markets (9.2% avg brand interest), with positive growth in 58 of 203 markets
Top performing markets for Lexus NX demonstrate exceptional results in San Angelo TX (+100.0% growth, 100.0% brand interest, +100.0% change), Yuma AZ-El Centro CA (+100.0% growth, 25.0% brand interest, +25.0% change), and Bakersfield CA (+80.0% growth, 27.0% brand interest, +12.0% change)
Lexus NX has 41 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 85 stable markets (0-5%), and 60 declining markets
Notable high-growth markets for Lexus NX include Albany-Schenectady-Troy NY (+57.1% growth, 11.0% brand interest), Bakersfield CA (+80.0% growth, 27.0% brand interest), and Baton Rouge LA (+27.3% growth, 14.0% brand interest)
Lexus NX demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bakersfield CA (+80.0% growth, +12.0% gain, 27.0% current brand interest), Chico-Redding CA (+33.3% growth, +6.0% gain, 24.0% current brand interest), and Lexington KY (+37.5% growth, +6.0% gain, 22.0% current brand interest)
Lexus NX successfully defends strong market positions while maintaining brand interest growth in Bakersfield CA (maintained 27.0% brand interest, +80.0% growth), Chico-Redding CA (maintained 24.0% brand interest, +33.3% growth), and Lexington KY (maintained 22.0% brand interest, +37.5% growth)
Lexus NX achieves significant brand interest gains in Bakersfield CA (+12.0% brand interest growth, now at 27.0%) and Beaumont-Port Arthur TX (+17.0% brand interest growth, now at 17.0%)
Lexus NX shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+57.1% growth, 11.0% brand interest) and Bakersfield CA (+80.0% growth, 27.0% brand interest)
Lexus NX demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+57.1% growth, 11.0% brand interest) and Baton Rouge LA (+27.3% growth, 14.0% brand interest)
Lexus NX performance in major markets: Atlanta GA (-11.8% growth, 15.0% brand interest, 2.7M TVHH), Baltimore MD (-6.7% growth, 14.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-9.1% growth, 10.0% brand interest, 2.6M TVHH)
Lexus NX shows positive brand interest growth in markets representing 24.7% of total TVHH coverage
Lexus NX maintains strong brand interest positions (>30% share) in key markets: Amarillo TX (21.0% brand interest, -3.0% change), Honolulu HI (22.0% brand interest, -2.0% change), and Bakersfield CA (27.0% brand interest, +12.0% change)
Lexus NX achieves significant brand interest gains in Albany-Schenectady-Troy NY (+4.0% brand interest), Bakersfield CA (+12.0% brand interest), and Baton Rouge LA (+3.0% brand interest)
Lexus NX maintains dominant market position with >35% brand interest in key markets: Bakersfield CA (27.0% brand interest, +80.0% change) and San Angelo TX (100.0% brand interest, +100.0% change)
Lexus NX shows stable performance with 3.2% average growth across 200 markets (9.2% avg brand interest), with positive growth in 51 of 200 markets
Top performing markets for Lexus NX demonstrate exceptional results in Chico-Redding CA (+100.0% growth, 24.0% brand interest, +24.0% change), Lubbock TX (+100.0% growth, 22.0% brand interest, +22.0% change), and San Angelo TX (+100.0% growth, 100.0% brand interest, +100.0% change)
Competitive Insights
Competitive Insights showcase how Lexus NX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Audi Q5 demonstrates category leadership at dma level with 12.0% average brand interest growth, showing exceptional performance in Amarillo TX (+81.5%, 49.0% brand interest), Anchorage AK (+32.0%, 33.0% brand interest), and Augusta GA (+107.7%, 27.0% brand interest)
In high-growth dma markets, Audi Q5 maintains an average brand interest of 36.0% with consistent performance across 70 markets
Audi Q5 shows strong momentum with 12.0% average brand interest growth across key dma markets: Twin Falls ID (+127.3% growth, +56.0% brand interest), Duluth MN-Superior WI (+125.9% growth, +34.0% brand interest), and Augusta GA (+107.7% growth, +14.0% brand interest)
Audi Q5 captured additional brand interest in 101 dma markets, averaging +11.6% brand interest growth in key growth dma
In direct competition, Audi Q5 outperforms Lexus NX with 20.1 percentage point brand interest advantage across 203 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 100.0% growth), Albany GA (gap: 21.0% brand interest, 4.5% growth), and Austin TX (gap: 11.0% brand interest, 0.6% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (-5.2% vs +2.7% overall): Augusta GA (BMW X3 leads: 29.0% share, -9.4% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (BMW X3: 21.0% share vs Volvo XC60: 16.0% share), and Champaign & Springfield-Decatur IL (BMW X3: 32.0% share vs Volvo XC60: 21.0% share)
In select markets, Mercedes-Benz GLC outperforms Volvo XC60 despite weaker overall growth (-0.5% vs +2.7% overall): Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (Mercedes-Benz GLC: -10.0% growth vs Volvo XC60: -20.0% growth), and Champaign & Springfield-Decatur IL (Mercedes-Benz GLC: -7.1% growth vs Volvo XC60: -8.7% growth)
In select markets, Volvo XC60 outperforms Audi Q5 despite weaker overall growth (+2.7% vs +12.0% overall): Abilene-Sweetwater TX (Volvo XC60: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Volvo XC60 leads: 22.0% share, +100.0% growth vs Audi Q5: 21.0%, -4.5%), and Austin TX (Volvo XC60: +0.0% growth vs Audi Q5: -7.7% growth)
In select markets, Lexus NX outperforms Audi Q5 despite weaker overall growth (+4.2% vs +12.0% overall): Abilene-Sweetwater TX (Lexus NX: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Lexus NX: +0.0% growth vs Audi Q5: -4.5% growth), and Austin TX (Lexus NX: -7.1% growth vs Audi Q5: -7.7% growth)
In select markets, BMW X3 outperforms Audi Q5 despite weaker overall growth (-5.2% vs +12.0% overall): Abilene-Sweetwater TX (BMW X3 leads: 100.0% share, +100.0% growth vs Audi Q5: 0.0%, -100.0%), Albany GA (BMW X3: 32.0% share vs Audi Q5: 21.0% share), and Austin TX (BMW X3 leads: 30.0% share, +3.5% growth vs Audi Q5: 24.0%, -7.7%)
In select markets, Mercedes-Benz GLC outperforms Audi Q5 despite weaker overall growth (-0.5% vs +12.0% overall): Abilene-Sweetwater TX (Mercedes-Benz GLC: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Mercedes-Benz GLC: 25.0% share vs Audi Q5: 21.0% share), and Austin TX (Mercedes-Benz GLC: +11.8% growth vs Audi Q5: -7.7% growth)
In select markets, Volvo XC60 outperforms Lexus NX despite weaker overall growth (+2.7% vs +4.2% overall): Albuquerque-Santa Fe NM (Volvo XC60: +18.2% growth vs Lexus NX: -5.9% growth), Amarillo TX (Volvo XC60: +0.0% growth vs Lexus NX: -12.5% growth), and Atlanta GA (Volvo XC60: +0.0% growth vs Lexus NX: -11.8% growth)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (-5.2% vs +4.2% overall): Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Lexus NX: 16.0%, -5.9%), Amarillo TX (BMW X3: 30.0% share vs Lexus NX: 21.0% share), and Atlanta GA (BMW X3 leads: 28.0% share, +3.7% growth vs Lexus NX: 15.0%, -11.8%)
In select markets, Mercedes-Benz GLC outperforms Lexus NX despite weaker overall growth (-0.5% vs +4.2% overall): Amarillo TX (Mercedes-Benz GLC: +0.0% growth vs Lexus NX: -12.5% growth), Atlanta GA (Mercedes-Benz GLC leads: 20.0% share, +0.0% growth vs Lexus NX: 15.0%, -11.8%), and Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Lexus NX: 16.0%, -23.8%)
In select markets, BMW X3 outperforms Mercedes-Benz GLC despite weaker overall growth (-5.2% vs -0.5% overall): Albany GA (BMW X3: 32.0% share vs Mercedes-Benz GLC: 25.0% share), Albany-Schenectady-Troy NY (BMW X3 leads: 37.0% share, -5.1% growth vs Mercedes-Benz GLC: 9.0%, -30.8%), and Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Mercedes-Benz GLC: 11.0%, -15.4%)
Volvo XC60 successfully defends market leadership positions while maintaining brand interest growth in Duluth MN-Superior WI (maintained 39.0% brand interest, +21.9% growth), Burlington VT-Plattsburgh NY (maintained 35.0% brand interest, +2.9% growth), and Bangor ME (maintained 38.0% brand interest, +11.8% growth)