Lexus RX
Lexus
Company
Lexus
Industry
Midsize Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Lexus RX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
73 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
70 DMAs
21 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
22 DMAs
15 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
46 DMAs
5 States
|
Brand Insights
Brand Insights reveal Lexus RX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus RX shows strong performance with 6.0% average growth across 51 markets (28.7% avg brand interest), with positive growth in 31 of 51 markets
Top performing markets for Lexus RX demonstrate exceptional results in Vermont (+53.9% growth, 20.0% brand interest, +7.0% change), Idaho (+30.4% growth, 30.0% brand interest, +7.0% change), and Wyoming (+23.8% growth, 26.0% brand interest, +5.0% change)
Lexus RX has 6 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Lexus RX include Delaware (+20.8% growth, 29.0% brand interest), Idaho (+30.4% growth, 30.0% brand interest), and Kansas (+17.9% growth, 33.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus RX demonstrates category leadership at state level with 6.0% average brand interest growth, showing exceptional performance in Delaware (+20.8%, 29.0% brand interest), Idaho (+30.4%, 30.0% brand interest), and Kansas (+17.9%, 33.0% brand interest)
In high-growth state markets, Lexus RX maintains an average brand interest of 27.7% with consistent performance across 6 markets
Lexus RX shows strong momentum with 6.0% average brand interest growth across key state markets: Vermont (+53.9% growth, +7.0% brand interest), Idaho (+30.4% growth, +7.0% brand interest), and Wyoming (+23.8% growth, +5.0% brand interest)
Lexus RX captured additional brand interest in 22 state markets, averaging +3.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Lexus RX in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
73
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 32.0% | +3.2% | +3.2% |
| Chicago IL | 3,081,097 | 26.0% | +8.3% | +0.0% |
| Philadelphia PA | 2,642,616 | 26.0% | +4.0% | +8.3% |
| Atlanta GA | 2,277,873 | 30.0% | +3.5% | +3.5% |
| Houston TX | 2,266,381 | 34.0% | +0.0% | +6.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +3.7% | +3.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | +3.7% | +3.7% |
| Phoenix AZ | 1,818,040 | 31.0% | +0.0% | +6.9% |
High Growth Priority
Large markets showing strong consistent growth
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,124,890 | 29.0% | +7.4% | +7.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 32.0% | +6.7% | +14.3% |
| Portland OR | 1,086,232 | 25.0% | +13.6% | +4.2% |
| Columbus OH | 865,632 | 30.0% | +11.1% | +3.5% |
| Milwaukee WI | 765,170 | 31.0% | +19.2% | +6.9% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 27.0% | +8.0% | +8.0% |
| Las Vegas NV | 739,704 | 32.0% | +14.3% | +6.7% |
| Jacksonville FL | 671,993 | 34.0% | +13.3% | +9.7% |
Maintain & Optimize
Stable markets with consistent performance
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 34.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 23.0% | +0.0% | +4.6% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +0.0% | +4.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 28.0% | +0.0% | +3.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 23.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 25.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 30.0% | +0.0% | +3.5% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 25.0% | +0.0% | +4.2% |
Turnaround Priority
Markets requiring immediate attention / improvement
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | -4.0% | -4.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 29.0% | +0.0% | -3.3% |
| Nashville TN | 993,259 | 31.0% | -6.1% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 29.0% | -3.3% | -3.3% |
| Richmond-Petersburg VA | 516,962 | 30.0% | -3.2% | +3.5% |
| Albany-Schenectady-Troy NY | 491,946 | 22.0% | -4.4% | -8.3% |
| Tulsa OK | 462,154 | 34.0% | -2.9% | +0.0% |
| Dayton OH | 418,047 | 27.0% | -6.9% | -15.6% |
Brand Insights
Brand Insights for Lexus RX in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus RX shows strong performance with 8.5% average growth across 210 markets (31.0% avg brand interest), with positive growth in 114 of 210 markets
Top performing markets for Lexus RX demonstrate exceptional results in Idaho Falls-Pocatello ID (+650.0% growth, 30.0% brand interest, +26.0% change), Fairbanks AK (+400.0% growth, 25.0% brand interest, +20.0% change), and Helena MT (+100.0% growth, 100.0% brand interest, +100.0% change)
Lexus RX has 45 markets with high growth (>15%), 37 markets with moderate growth (5-15%), 66 stable markets (0-5%), and 62 declining markets
Notable high-growth markets for Lexus RX include Beaumont-Port Arthur TX (+27.3% growth, 42.0% brand interest), Boise ID (+20.8% growth, 29.0% brand interest), and Bowling Green KY (+38.5% growth, 54.0% brand interest)
Lexus RX demonstrates strong market momentum with combined growth and brand interest gains in key markets: Beaumont-Port Arthur TX (+27.3% growth, +9.0% gain, 42.0% current brand interest), Boise ID (+20.8% growth, +5.0% gain, 29.0% current brand interest), and Bowling Green KY (+38.5% growth, +15.0% gain, 54.0% current brand interest)
Lexus RX successfully defends strong market positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 42.0% brand interest, +27.3% growth), Boise ID (maintained 29.0% brand interest, +20.8% growth), and Bowling Green KY (maintained 54.0% brand interest, +38.5% growth)
In large markets, Lexus RX shows modest growth with notable brand interest: Atlanta GA (+3.5% growth, 30.0% brand interest) and Baltimore MD (+3.5% growth, 30.0% brand interest)
In medium markets, Lexus RX shows modest growth with moderate brand interest: Louisville KY (+16.1% growth, 36.0% brand interest) and Milwaukee WI (+19.2% growth, 31.0% brand interest)
In small markets, Lexus RX shows strong growth with moderate brand interest: Beaumont-Port Arthur TX (+27.3% growth, 42.0% brand interest) and Boise ID (+20.8% growth, 29.0% brand interest)
Lexus RX maintains dominant market position with >35% brand interest in key markets: Beaumont-Port Arthur TX (42.0% brand interest, +27.3% growth), Bowling Green KY (54.0% brand interest, +38.5% growth), and Cheyenne WY-Scottsbluff NE (78.0% brand interest, +69.6% growth)
Lexus RX achieves significant brand interest gains in Beaumont-Port Arthur TX (+9.0% brand interest growth, now at 42.0%), Boise ID (+5.0% brand interest growth, now at 29.0%), and Bowling Green KY (+15.0% brand interest growth, now at 54.0%)
Lexus RX shows accelerating brand interest growth in Beaumont-Port Arthur TX (+27.3% growth, 42.0% brand interest) and Boise ID (+20.8% growth, 29.0% brand interest)
Lexus RX demonstrates emerging brand interest strength in Burlington VT-Plattsburgh NY (+21.4% growth, 17.0% brand interest) and Lafayette IN (+50.0% growth, 6.0% brand interest)
Lexus RX maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.3% growth, 22.0% brand interest) and Chico-Redding CA (-3.0% growth, 32.0% brand interest)
Lexus RX faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-9.1% growth, 30.0% brand interest) and Albany GA (-13.9% growth, 31.0% brand interest)
Lexus RX performance in major markets: Nashville TN (-6.1% growth, 31.0% brand interest, 1.2M TVHH), New York NY (-4.0% growth, 24.0% brand interest, 7.7M TVHH), and Atlanta GA (+3.5% growth, 30.0% brand interest, 2.7M TVHH)
Competitive Insights
Competitive Insights showcase how Lexus RX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Mercedes-Benz GLE demonstrates category leadership at dma level with 17.9% average brand interest growth, showing exceptional performance in Alexandria LA (+933.3%, 31.0% brand interest), Billings, MT (+100.0%, 2.0% brand interest), and Biloxi-Gulfport MS (+17.6%, 20.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLE maintains an average brand interest of 16.2% with consistent performance across 41 markets
Lexus RX shows strong momentum with 8.5% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+650.0% growth, +26.0% brand interest), Fairbanks AK (+400.0% growth, +20.0% brand interest), and Mankato MN (+200.0% growth, +12.0% brand interest)
Lexus RX captured additional brand interest in 82 dma markets, averaging +7.5% brand interest growth in key growth dma
Mercedes-Benz GLE shows strong momentum with 17.9% average brand interest growth across key dma markets: Alexandria LA (+933.3% growth, +28.0% brand interest), Missoula MT (+900.0% growth, +9.0% brand interest), and Greenwood-Greenville MS (+485.7% growth, +34.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 64 dma markets, averaging +4.8% brand interest growth in key growth dma
BMW X5 shows strong momentum with 6.2% average brand interest growth across key dma markets: Lima OH (+480.0% growth, +24.0% brand interest), Mankato MN (+425.0% growth, +34.0% brand interest), and Great Falls MT (+357.1% growth, +25.0% brand interest)
BMW X5 captured additional brand interest in 70 dma markets, averaging +9.8% brand interest growth in key growth dma
Audi Q7 shows strong momentum with 16.7% average brand interest growth across key dma markets: Sioux City IA (+900.0% growth, +18.0% brand interest), Amarillo TX (+800.0% growth, +8.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+533.3% growth, +16.0% brand interest)
Audi Q7 captured additional brand interest in 80 dma markets, averaging +3.8% brand interest growth in key growth dma
Volvo XC90 shows strong momentum with 11.4% average brand interest growth across key dma markets: Billings, MT (+900.0% growth, +18.0% brand interest), Missoula MT (+750.0% growth, +15.0% brand interest), and Elmira NY (+500.0% growth, +30.0% brand interest)
Volvo XC90 captured additional brand interest in 59 dma markets, averaging +6.1% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLE outperforms Audi Q7 with 8.6 percentage point brand interest advantage across 201 shared markets: Abilene-Sweetwater TX (gap: 22.0% brand interest, 66.7% growth), Albany-Schenectady-Troy NY (gap: 2.0% brand interest, 36.2% growth), and Alpena MI (gap: 0.0% brand interest, 100.0% growth)
In select markets, BMW X5 outperforms Lexus RX despite weaker overall growth (+6.2% vs +8.5% overall): Abilene-Sweetwater TX (BMW X5 leads: 46.0% share, +48.4% growth vs Lexus RX: 30.0%, -9.1%) and Albany GA (BMW X5: +8.7% growth vs Lexus RX: -13.9% growth)
In select markets, Lexus RX outperforms Mercedes-Benz GLE despite weaker overall growth (+8.5% vs +17.9% overall): Amarillo TX (Lexus RX leads: 39.0% share, +5.4% growth vs Mercedes-Benz GLE: 12.0%, -42.9%)
In select markets, BMW X5 outperforms Mercedes-Benz GLE despite weaker overall growth (+6.2% vs +17.9% overall): Abilene-Sweetwater TX (BMW X5 leads: 46.0% share, +48.4% growth vs Mercedes-Benz GLE: 22.0%, -33.3%)