Lexus RX
Lexus
Company
Lexus
Industry
Midsize Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Lexus RX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
40 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
52 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
94 DMAs
23 States
|
Brand Insights
Brand Insights reveal Lexus RX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus RX shows stable performance with 0.9% average growth across 51 markets (29.0% avg brand interest), with positive growth in 22 of 51 markets
Top performing markets for Lexus RX demonstrate exceptional results in Oregon (+21.7% growth, 28.0% brand interest, +5.0% change), New Hampshire (+15.8% growth, 22.0% brand interest, +3.0% change), and Illinois (+15.4% growth, 30.0% brand interest, +4.0% change)
Lexus RX has 3 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Lexus RX include Illinois (+15.4% growth, 30.0% brand interest), New Hampshire (+15.8% growth, 22.0% brand interest), and Oregon (+21.7% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
BMW X5 demonstrates category leadership at state level with 1.6% average brand interest growth, showing exceptional performance in North Dakota (+30.4%, 30.0% brand interest)
In high-growth state markets, BMW X5 maintains an average brand interest of 30.0% with consistent performance across 1 market
In direct competition, BMW X5 outperforms Lexus RX with 5.2 percentage point brand interest advantage across 51 shared markets: Florida (gap: 1.0% brand interest, 3.5% growth), Illinois (gap: 1.0% brand interest, 18.5% growth), and Kentucky (gap: 13.0% brand interest, 9.4% growth)
In select markets, BMW X5 outperforms Lexus RX despite weaker overall growth (+1.6% vs +0.9% overall): Alaska (BMW X5 leads: 31.0% share, +10.7% growth vs Lexus RX: 21.0%, -12.5%), Colorado (BMW X5 leads: 30.0% share, +3.5% growth vs Lexus RX: 27.0%, -3.6%), and Delaware (BMW X5 leads: 31.0% share, +6.9% growth vs Lexus RX: 27.0%, -6.9%)
Investment Recommendations
Strategic recommendations for Lexus RX in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 27.0% | +3.9% | +3.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 24.0% | +4.4% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 28.0% | +3.7% | +0.0% |
| Charlotte NC | 1,124,890 | 30.0% | +3.5% | +0.0% |
| Indianapolis IN | 1,026,188 | 28.0% | +7.7% | -3.5% |
| Nashville TN | 993,259 | 34.0% | +9.7% | -2.9% |
| San Antonio TX | 900,609 | 34.0% | +6.3% | -8.1% |
| Columbus OH | 865,632 | 31.0% | +3.3% | +3.3% |
High Growth Priority
Large markets showing strong consistent growth
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 31.0% | +10.7% | +3.3% |
| Portland OR | 1,086,232 | 28.0% | +12.0% | +3.7% |
| Salt Lake City UT | 975,902 | 32.0% | +6.7% | +6.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 32.0% | +6.7% | +6.7% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 34.0% | +17.2% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 32.0% | +10.3% | -5.9% |
| Albany-Schenectady-Troy NY | 491,946 | 25.0% | +13.6% | -7.4% |
| Little Rock-Pine Bluff AR | 490,561 | 39.0% | +14.7% | +14.7% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 31.0% | +3.3% | -3.1% |
| Boston MA-Manchester NH | 2,206,762 | 24.0% | +4.4% | -4.0% |
| Detroit MI | 1,646,663 | 24.0% | +4.4% | -4.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 29.0% | +3.6% | -3.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 29.0% | +0.0% | +0.0% |
| Louisville KY | 612,910 | 37.0% | +2.8% | +2.8% |
| New Orleans LA | 584,044 | 33.0% | +0.0% | -2.9% |
| Memphis TN | 547,706 | 31.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
94
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | +0.0% | -4.0% |
| Los Angeles CA | 4,962,377 | 31.0% | -3.1% | -8.8% |
| Philadelphia PA | 2,642,616 | 26.0% | +0.0% | -3.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 34.0% | +0.0% | -5.6% |
| Houston TX | 2,266,381 | 35.0% | +2.9% | -7.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +3.6% | -9.4% |
| Phoenix AZ | 1,818,040 | 31.0% | +0.0% | -6.1% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +0.0% | -7.1% |
Brand Insights
Brand Insights for Lexus RX in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus RX shows strong performance with 10.2% average growth across 209 markets (31.5% avg brand interest), with positive growth in 93 of 209 markets
Top performing markets for Lexus RX demonstrate exceptional results in Elmira NY (+720.0% growth, 41.0% brand interest, +36.0% change), Lafayette IN (+400.0% growth, 30.0% brand interest, +24.0% change), and Clarksburg-Weston WV (+366.7% growth, 28.0% brand interest, +22.0% change)
Lexus RX has 35 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 81 declining markets
Notable high-growth markets for Lexus RX include Abilene-Sweetwater TX (+33.3% growth, 40.0% brand interest), Alexandria LA (+16.1% growth, 36.0% brand interest), and Bangor ME (+69.2% growth, 22.0% brand interest)
Lexus RX demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+33.3% growth, +10.0% gain, 40.0% current brand interest), Alexandria LA (+16.1% growth, +5.0% gain, 36.0% current brand interest), and Bangor ME (+69.2% growth, +9.0% gain, 22.0% current brand interest)
Lexus RX successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 40.0% brand interest, +33.3% growth), Alexandria LA (maintained 36.0% brand interest, +16.1% growth), and Bangor ME (maintained 22.0% brand interest, +69.2% growth)
In large markets, Lexus RX shows modest growth with notable brand interest: Atlanta GA (+3.3% growth, 31.0% brand interest) and Boston MA-Manchester NH (+4.3% growth, 24.0% brand interest)
In medium markets, Lexus RX shows modest growth with moderate brand interest: Knoxville TN (+17.1% growth, 41.0% brand interest) and Norfolk-Portsmouth-Newport News VA (+17.2% growth, 34.0% brand interest)
In small markets, Lexus RX shows strong growth with moderate brand interest: Abilene-Sweetwater TX (+33.3% growth, 40.0% brand interest) and Alexandria LA (+16.1% growth, 36.0% brand interest)
Lexus RX maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (40.0% brand interest, +33.3% growth), Alexandria LA (36.0% brand interest, +16.1% growth), and Biloxi-Gulfport MS (38.0% brand interest, +31.0% growth)
Lexus RX achieves significant brand interest gains in Abilene-Sweetwater TX (+10.0% brand interest growth, now at 40.0%), Alexandria LA (+5.0% brand interest growth, now at 36.0%), and Bangor ME (+9.0% brand interest growth, now at 22.0%)
Lexus RX shows accelerating brand interest growth in Abilene-Sweetwater TX (+33.3% growth, 40.0% brand interest) and Alexandria LA (+16.1% growth, 36.0% brand interest)
Lexus RX maintains stable brand interest performance in mature markets: Baton Rouge LA (-2.5% growth, 39.0% brand interest) and Champaign & Springfield-Decatur IL (-3.7% growth, 26.0% brand interest)
Lexus RX faces growth challenges in historically strong markets: Bakersfield CA (-12.8% growth, 34.0% brand interest) and Baltimore MD (-6.7% growth, 28.0% brand interest)
Lexus RX performance in major markets: Baltimore MD (-6.7% growth, 28.0% brand interest, 1.1M TVHH), Denver CO (-3.6% growth, 27.0% brand interest, 1.8M TVHH), and Kansas City MO (-3.1% growth, 31.0% brand interest, 1.0M TVHH)
Lexus RX shows positive brand interest growth in markets representing 44.6% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Lexus RX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
BMW X5 demonstrates category leadership at dma level with 15.3% average brand interest growth, showing exceptional performance in Albany GA (+16.0%, 29.0% brand interest), Baltimore MD (+20.0%, 30.0% brand interest), and Baton Rouge LA (+15.8%, 22.0% brand interest)
In high-growth dma markets, BMW X5 maintains an average brand interest of 41.2% with consistent performance across 41 markets
Lexus RX shows strong momentum with 10.2% average brand interest growth across key dma markets: Elmira NY (+720.0% growth, +36.0% brand interest), Lafayette IN (+400.0% growth, +24.0% brand interest), and Clarksburg-Weston WV (+366.7% growth, +22.0% brand interest)
Lexus RX captured additional brand interest in 65 dma markets, averaging +10.9% brand interest growth in key growth dma
BMW X5 shows strong momentum with 15.3% average brand interest growth across key dma markets: Marquette MI (+860.0% growth, +43.0% brand interest), Quincy IL-Hannibal MO-Keokuk IA (+800.0% growth, +32.0% brand interest), and Cheyenne WY-Scottsbluff NE (+250.0% growth, +25.0% brand interest)
BMW X5 captured additional brand interest in 74 dma markets, averaging +11.0% brand interest growth in key growth dma
Volvo XC90 shows strong momentum with 9.6% average brand interest growth across key dma markets: Laredo TX (+700.0% growth, +14.0% brand interest), San Angelo TX (+520.0% growth, +26.0% brand interest), and Clarksburg-Weston WV (+480.0% growth, +24.0% brand interest)
Volvo XC90 captured additional brand interest in 64 dma markets, averaging +6.2% brand interest growth in key growth dma
In direct competition, BMW X5 outperforms Lexus RX with 12.3 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 14.0% brand interest, 76.8% growth), Albany-Schenectady-Troy NY (gap: 4.0% brand interest, 23.0% growth), and Albuquerque-Santa Fe NM (gap: 6.0% brand interest, 12.5% growth)
In select markets, Mercedes-Benz GLE outperforms Lexus RX despite weaker overall growth (+2.6% vs +10.2% overall): Bakersfield CA (Mercedes-Benz GLE: +26.3% growth vs Lexus RX: -12.8% growth), Beaumont-Port Arthur TX (Mercedes-Benz GLE: +19.2% growth vs Lexus RX: -16.7% growth), and Champaign & Springfield-Decatur IL (Mercedes-Benz GLE: +11.8% growth vs Lexus RX: -3.7% growth)
In select markets, Audi Q7 outperforms Lexus RX despite weaker overall growth (-7.5% vs +10.2% overall): Anchorage AK (Audi Q7: +6.2% growth vs Lexus RX: -8.7% growth), Bakersfield CA (Audi Q7: +16.7% growth vs Lexus RX: -12.8% growth), and Baton Rouge LA (Audi Q7: +12.5% growth vs Lexus RX: -2.5% growth)
In select markets, Volvo XC90 outperforms Lexus RX despite weaker overall growth (+9.6% vs +10.2% overall): Binghamton NY (Volvo XC90: +33.3% growth vs Lexus RX: -11.1% growth), Burlington VT-Plattsburgh NY (Volvo XC90 leads: 36.0% share, +12.5% growth vs Lexus RX: 15.0%, -11.8%), and Casper-Riverton WY (Volvo XC90 leads: 95.0% share, +313.0% growth vs Lexus RX: 0.0%, -100.0%)
In select markets, Audi Q7 outperforms Mercedes-Benz GLE despite weaker overall growth (-7.5% vs +2.6% overall): Albany GA (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -16.7% growth), Anchorage AK (Audi Q7 leads: 17.0% share, +6.2% growth vs Mercedes-Benz GLE: 11.0%, -15.4%), and Augusta GA (Audi Q7: +37.5% growth vs Mercedes-Benz GLE: -4.8% growth)
In select markets, Lexus RX outperforms BMW X5 despite weaker overall growth (+10.2% vs +15.3% overall): Abilene-Sweetwater TX (Lexus RX leads: 40.0% share, +33.3% growth vs BMW X5: 26.0%, -43.5%), Albany-Schenectady-Troy NY (Lexus RX: +13.6% growth vs BMW X5: -9.4% growth), and Albuquerque-Santa Fe NM (Lexus RX leads: 35.0% share, +6.1% growth vs BMW X5: 29.0%, -6.5%)
In select markets, Mercedes-Benz GLE outperforms BMW X5 despite weaker overall growth (+2.6% vs +15.3% overall): Abilene-Sweetwater TX (Mercedes-Benz GLE leads: 33.0% share, +50.0% growth vs BMW X5: 26.0%, -43.5%), Albany-Schenectady-Troy NY (Mercedes-Benz GLE: +13.3% growth vs BMW X5: -9.4% growth), and Amarillo TX (Mercedes-Benz GLE: +8.3% growth vs BMW X5: -6.9% growth)
In select markets, Audi Q7 outperforms BMW X5 despite weaker overall growth (-7.5% vs +15.3% overall): Albuquerque-Santa Fe NM (Audi Q7: +12.5% growth vs BMW X5: -6.5% growth), Bakersfield CA (Audi Q7: +16.7% growth vs BMW X5: -3.9% growth), and Bangor ME (Audi Q7: +25.0% growth vs BMW X5: -30.4% growth)