Lexus RX
Lexus
Company
Lexus
Industry
Midsize Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Lexus RX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
82 DMAs
32 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
19 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
75 DMAs
15 States
|
Brand Insights
Brand Insights reveal Lexus RX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus RX shows challenging performance with -4.5% average growth across 51 markets (28.3% avg brand interest), with positive growth in 6 of 51 markets
Top performing markets for Lexus RX demonstrate exceptional results in Wyoming (+38.1% growth, 29.0% brand interest, +8.0% change), North Dakota (+24.0% growth, 31.0% brand interest, +6.0% change), and Iowa (+12.9% growth, 35.0% brand interest, +4.0% change)
Lexus RX has 2 markets with high growth (>15%), 1 market with moderate growth (5-15%), 7 stable markets (0-5%), and 41 declining markets
Notable high-growth markets for Lexus RX include North Dakota (+24.0% growth, 31.0% brand interest) and Wyoming (+38.1% growth, 29.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mercedes-Benz GLE demonstrates category leadership at state level with 17.4% average brand interest growth, showing exceptional performance in Alabama (+22.2%, 22.0% brand interest), Alaska (+44.4%, 13.0% brand interest), and Arizona (+17.6%, 20.0% brand interest)
In high-growth state markets, Mercedes-Benz GLE maintains an average brand interest of 17.9% with consistent performance across 30 markets
Mercedes-Benz GLE shows strong momentum with 17.4% average brand interest growth across key state markets: Vermont (+150.0% growth, +6.0% brand interest), Alaska (+44.4% growth, +4.0% brand interest), and Idaho (+42.9% growth, +3.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 45 state markets, averaging +2.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Lexus RX in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
82
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 32.0% | -5.9% | +6.7% |
| Chicago IL | 3,081,097 | 26.0% | +0.0% | +8.3% |
| Philadelphia PA | 2,642,616 | 26.0% | -3.7% | +8.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 37.0% | +2.8% | +19.4% |
| Atlanta GA | 2,277,873 | 30.0% | -6.3% | +11.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 30.0% | +0.0% | +11.1% |
| Detroit MI | 1,646,663 | 22.0% | -12.0% | +10.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 29.0% | -3.3% | +20.8% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Green Bay-Appleton WI | 400,512 | 30.0% | +11.1% | +15.4% |
| Madison WI | 386,495 | 31.0% | +10.7% | +14.8% |
| Charleston-Huntington WV | 363,503 | 41.0% | +36.7% | +46.4% |
| Toledo OH | 360,723 | 28.0% | +7.7% | +16.7% |
| Waco-Temple-Bryan TX | 346,477 | 32.0% | +10.3% | +39.1% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 33.0% | +6.5% | +26.9% |
| Tri-Cities TN-VA | 281,792 | 42.0% | +7.7% | +16.7% |
| Boise ID | 280,534 | 26.0% | +8.3% | +18.2% |
Maintain & Optimize
Stable markets with consistent performance
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 29.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 33.0% | +0.0% | +3.1% |
| Little Rock-Pine Bluff AR | 490,561 | 34.0% | +0.0% | +3.0% |
| Fargo-Valley City ND | 225,922 | 25.0% | +4.2% | -3.9% |
| Jonesboro AR | 73,449 | 100.0% | +0.0% | +0.0% |
| Great Falls MT | 55,922 | 0.0% | +0.0% | +0.0% |
| Meridian MS | 55,267 | 36.0% | +0.0% | +0.0% |
| Eureka CA | 52,063 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | -4.0% | +0.0% |
| Houston TX | 2,266,381 | 33.0% | -13.2% | +3.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -13.3% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 23.0% | -8.0% | +4.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | -12.5% | +3.7% |
| Phoenix AZ | 1,818,040 | 29.0% | -12.1% | +3.6% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | -7.1% | +4.0% |
| Denver CO | 1,523,659 | 26.0% | -7.1% | +4.0% |
Brand Insights
Brand Insights for Lexus RX in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus RX shows challenging performance with -6.2% average growth across 208 markets (28.9% avg brand interest), with positive growth in 50 of 208 markets
Top performing markets for Lexus RX demonstrate exceptional results in Meridian MS (+100.0% growth, 36.0% brand interest, +36.0% change), St. Joseph MO (+100.0% growth, 100.0% brand interest, +100.0% change), and Rochester MN-Mason City IA-Austin MN (+52.2% growth, 35.0% brand interest, +12.0% change)
Lexus RX has 19 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 36 stable markets (0-5%), and 129 declining markets
Notable high-growth markets for Lexus RX include Bend OR (+50.0% growth, 24.0% brand interest), Billings, MT (+16.2% growth, 43.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+24.4% growth, 56.0% brand interest)
Lexus RX demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+50.0% growth, +8.0% gain, 24.0% current brand interest), Billings, MT (+16.2% growth, +6.0% gain, 43.0% current brand interest), and Bluefield-Beckley-Oak Hill WV (+24.4% growth, +11.0% gain, 56.0% current brand interest)
Lexus RX successfully defends strong market positions while maintaining brand interest growth in Bend OR (maintained 24.0% brand interest, +50.0% growth), Billings, MT (maintained 43.0% brand interest, +16.2% growth), and Bluefield-Beckley-Oak Hill WV (maintained 56.0% brand interest, +24.4% growth)
Lexus RX achieves significant brand interest gains in Bend OR (+8.0% brand interest growth, now at 24.0%) and Billings, MT (+6.0% brand interest growth, now at 43.0%)
Lexus RX shows accelerating brand interest growth in Bend OR (+50.0% growth, 24.0% brand interest) and Billings, MT (+16.2% growth, 43.0% brand interest)
Lexus RX maintains stable brand interest performance in mature markets: Columbia SC (-2.8% growth, 35.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (-4.0% growth, 24.0% brand interest)
Lexus RX faces growth challenges in historically strong markets: Albany GA (-38.1% growth, 26.0% brand interest) and Albuquerque-Santa Fe NM (-7.9% growth, 35.0% brand interest)
Lexus RX performance in major markets: Atlanta GA (-6.2% growth, 30.0% brand interest, 2.7M TVHH), Baltimore MD (-9.4% growth, 29.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-8.0% growth, 23.0% brand interest, 2.6M TVHH)
Lexus RX shows positive brand interest growth in markets representing 11.9% of total TVHH coverage
Lexus RX maintains strong brand interest positions (>30% share) in key markets: Albany GA (26.0% brand interest, -16.0% change), Albany-Schenectady-Troy NY (22.0% brand interest, -5.0% change), and Albuquerque-Santa Fe NM (35.0% brand interest, -3.0% change)
Lexus RX achieves significant brand interest gains in Bend OR (+8.0% brand interest), Billings, MT (+6.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+11.0% brand interest)
Lexus RX maintains dominant market position with >35% brand interest in key markets: Albany GA (26.0% brand interest, -38.1% change) and Albuquerque-Santa Fe NM (35.0% brand interest, -7.9% change)
Lexus RX shows strong performance with 11.6% average growth across 210 markets (28.8% avg brand interest), with positive growth in 134 of 210 markets
Competitive Insights
Competitive Insights showcase how Lexus RX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Mercedes-Benz GLE demonstrates category leadership at dma level with 17.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 28.0% brand interest), Albany-Schenectady-Troy NY (+33.3%, 16.0% brand interest), and Alexandria LA (+60.9%, 37.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLE maintains an average brand interest of 20.2% with consistent performance across 93 markets
Mercedes-Benz GLE shows strong momentum with 17.0% average brand interest growth across key dma markets: Chico-Redding CA (+185.7% growth, +13.0% brand interest), Binghamton NY (+100.0% growth, +12.0% brand interest), and Clarksburg-Weston WV (+100.0% growth, +20.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 135 dma markets, averaging +5.3% brand interest growth in key growth dma
Audi Q7 shows strong momentum with 7.8% average brand interest growth across key dma markets: Columbus GA (+175.0% growth, +7.0% brand interest), Butte-Bozeman MT (+125.0% growth, +20.0% brand interest), and Albany GA (+100.0% growth, +10.0% brand interest)
Audi Q7 captured additional brand interest in 88 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLE outperforms Audi Q7 with 11.3 percentage point brand interest advantage across 208 shared markets: Albany GA (gap: 16.0% brand interest, 116.1% growth), Anchorage AK (gap: 7.0% brand interest, 50.0% growth), and Biloxi-Gulfport MS (gap: 1.0% brand interest, 128.6% growth)
BMW X5 demonstrates relative improvement against Lexus RX in select markets despite weaker overall momentum (-3.0% vs -6.2%): Albany GA (BMW X5: -14.8% growth vs Lexus RX: -38.1% growth), Albany-Schenectady-Troy NY (BMW X5 leads: 31.0% share, -11.4% growth vs Lexus RX: 22.0%, -18.5%), and Albuquerque-Santa Fe NM (BMW X5: +14.3% growth vs Lexus RX: -7.9% growth)
In select markets, Lexus RX outperforms Mercedes-Benz GLE despite weaker overall growth (-6.2% vs +17.0% overall): Anchorage AK (Lexus RX leads: 26.0% share, +0.0% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), Biloxi-Gulfport MS (Lexus RX leads: 31.0% share, -8.8% growth vs Mercedes-Benz GLE: 15.0%, -28.6%), and Bluefield-Beckley-Oak Hill WV (Lexus RX leads: 56.0% share, +24.4% growth vs Mercedes-Benz GLE: 0.0%, -100.0%)
In select markets, BMW X5 outperforms Mercedes-Benz GLE despite weaker overall growth (-3.0% vs +17.0% overall): Albany GA (BMW X5: -14.8% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (BMW X5 leads: 28.0% share, -6.7% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (BMW X5 leads: 25.0% share, -21.9% growth vs Mercedes-Benz GLE: 15.0%, -28.6%)
In select markets, Audi Q7 outperforms Mercedes-Benz GLE despite weaker overall growth (+7.8% vs +17.0% overall): Albany GA (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (Audi Q7 leads: 19.0% share, +35.7% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -28.6% growth)
In select markets, Volvo XC90 outperforms Mercedes-Benz GLE despite weaker overall growth (+2.3% vs +17.0% overall): Albany GA (Volvo XC90: +100.0% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (Volvo XC90 leads: 15.0% share, -6.2% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (Volvo XC90: +15.4% growth vs Mercedes-Benz GLE: -28.6% growth)
In select markets, Lexus RX outperforms BMW X5 despite weaker overall growth (-6.2% vs -3.0% overall): Albany GA (Lexus RX: 26.0% share vs BMW X5: 23.0% share), Anchorage AK (Lexus RX: +0.0% growth vs BMW X5: -6.7% growth), and Atlanta GA (Lexus RX: 30.0% share vs BMW X5: 25.0% share)
In select markets, Lexus RX outperforms Audi Q7 despite weaker overall growth (-6.2% vs +7.8% overall): Alexandria LA (Lexus RX leads: 25.0% share, -26.5% growth vs Audi Q7: 0.0%, -100.0%), Augusta GA (Lexus RX leads: 33.0% share, -5.7% growth vs Audi Q7: 10.0%, -16.7%), and Baton Rouge LA (Lexus RX leads: 34.0% share, -8.1% growth vs Audi Q7: 11.0%, -8.3%)
In select markets, BMW X5 outperforms Audi Q7 despite weaker overall growth (-3.0% vs +7.8% overall): Alexandria LA (BMW X5 leads: 38.0% share, +40.7% growth vs Audi Q7: 0.0%, -100.0%), Augusta GA (BMW X5 leads: 21.0% share, +0.0% growth vs Audi Q7: 10.0%, -16.7%), and Baton Rouge LA (BMW X5 leads: 18.0% share, -5.3% growth vs Audi Q7: 11.0%, -8.3%)
In select markets, Volvo XC90 outperforms Audi Q7 despite weaker overall growth (+2.3% vs +7.8% overall): Alexandria LA (Volvo XC90: +0.0% growth vs Audi Q7: -100.0% growth), Augusta GA (Volvo XC90 leads: 13.0% share, +0.0% growth vs Audi Q7: 10.0%, -16.7%), and Bend OR (Volvo XC90 leads: 19.0% share, -17.4% growth vs Audi Q7: 14.0%, -44.0%)