Max
Warner Bros. Discovery
Company
Warner Bros. Discovery
Industry
Streaming
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Investment Recommendations
Targeted investment recommendations for Max, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
140 DMAs
33 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
37 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
20 DMAs
4 States
|
Brand Insights
Brand Insights reveal Max’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Max shows strong performance with 12.7% average growth across 51 markets (6.8% avg brand interest), with positive growth in 33 of 51 markets
Max has 29 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Max include Alabama (+40.0% growth, 7.0% brand interest), Connecticut (+20.0% growth, 6.0% brand interest), and Delaware (+16.7% growth, 7.0% brand interest)
Max shows accelerating brand interest growth in Alabama (+40.0% growth, 7.0% brand interest) and Connecticut (+20.0% growth, 6.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Max, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Max, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney+ demonstrates category leadership at state level with 16.9% average brand interest growth, showing exceptional performance in Alabama (+18.2%, 13.0% brand interest), Arkansas (+27.3%, 14.0% brand interest), and Connecticut (+25.0%, 10.0% brand interest)
In high-growth state markets, Disney+ maintains an average brand interest of 11.7% with consistent performance across 31 markets
Max shows strong momentum with 12.7% average brand interest growth across key state markets: Alabama (+40.0% growth, +2.0% brand interest), Kentucky (+40.0% growth, +2.0% brand interest), and New Jersey (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 33 state markets, averaging +1.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Max in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| West Palm Beach-Ft. Pierce FL | 754,979 | 6.0% | +0.0% | +20.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 6.0% | +0.0% | +20.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 6.0% | +0.0% | +20.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 7.0% | +0.0% | +16.7% |
| Buffalo NY | 537,294 | 7.0% | -12.5% | +16.7% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 7.0% | +0.0% | +16.7% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 7.0% | +0.0% | +16.7% |
| Montgomery (Selma) AL | 211,769 | 7.0% | +0.0% | +16.7% |
High Growth Priority
Large markets showing strong consistent growth
140
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 8.0% | +33.3% | +14.3% |
| Chicago IL | 3,081,097 | 9.0% | +50.0% | +28.6% |
| Philadelphia PA | 2,642,616 | 7.0% | +40.0% | +16.7% |
| Atlanta GA | 2,277,873 | 7.0% | +16.7% | +16.7% |
| Houston TX | 2,266,381 | 7.0% | +40.0% | +16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 7.0% | +16.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 7.0% | +16.7% | +0.0% |
| Detroit MI | 1,646,663 | 7.0% | +16.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 6.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 7.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 6.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 6.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 6.0% | +0.0% | +0.0% |
| Kansas City MO | 866,618 | 6.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 6.0% | -14.3% | +0.0% |
| Salt Lake City UT | 975,902 | 6.0% | +0.0% | -14.3% |
| Austin TX | 831,742 | 7.0% | +0.0% | -12.5% |
| Columbia SC | 382,874 | 6.0% | +0.0% | -14.3% |
| Gainesville FL | 118,040 | 8.0% | +0.0% | -11.1% |
| Missoula MT | 110,645 | 7.0% | +0.0% | -12.5% |
| Billings, MT | 100,428 | 6.0% | -14.3% | -14.3% |
| Butte-Bozeman MT | 69,267 | 7.0% | +0.0% | -22.2% |
Brand Insights
Brand Insights for Max in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Max shows strong performance with 14.9% average growth across 210 markets (6.9% avg brand interest), with positive growth in 140 of 210 markets
Max has 119 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 60 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Max include Abilene-Sweetwater TX (+133.3% growth, 7.0% brand interest), Albany GA (+75.0% growth, 7.0% brand interest), and Albuquerque-Santa Fe NM (+16.7% growth, 7.0% brand interest)
Max shows accelerating brand interest growth in Abilene-Sweetwater TX (+133.3% growth, 7.0% brand interest) and Albany GA (+75.0% growth, 7.0% brand interest)
Max demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+133.3% growth, 7.0% brand interest) and Albany GA (+75.0% growth, 7.0% brand interest)
Max performance in major markets: Seattle-Tacoma WA (-14.3% growth, 6.0% brand interest, 2.1M TVHH), Atlanta GA (+16.7% growth, 7.0% brand interest, 2.7M TVHH), and Baltimore MD (+16.7% growth, 7.0% brand interest, 1.1M TVHH)
Max shows positive brand interest growth in markets representing 64.9% of total TVHH coverage
Max achieves significant brand interest gains in Abilene-Sweetwater TX (+4.0% brand interest), Albany GA (+3.0% brand interest), and Albuquerque-Santa Fe NM (+1.0% brand interest)
Max shows strong performance with 7.4% average growth across 210 markets (6.9% avg brand interest), with positive growth in 99 of 210 markets
Max has 78 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 90 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for Max include Abilene-Sweetwater TX (+16.7% growth, 7.0% brand interest), Albany GA (+40.0% growth, 7.0% brand interest), and Alexandria LA (+40.0% growth, 7.0% brand interest)
Max shows accelerating brand interest growth in Abilene-Sweetwater TX (+16.7% growth, 7.0% brand interest) and Albany GA (+40.0% growth, 7.0% brand interest)
Max demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+16.7% growth, 7.0% brand interest) and Albany GA (+40.0% growth, 7.0% brand interest)
Max performance in major markets: Cleveland-Akron (Canton) OH (-14.3% growth, 6.0% brand interest, 1.6M TVHH), Salt Lake City UT (-14.3% growth, 6.0% brand interest, 1.1M TVHH), and Atlanta GA (+16.7% growth, 7.0% brand interest, 2.7M TVHH)
Max shows positive brand interest growth in markets representing 44.3% of total TVHH coverage
Max achieves significant brand interest gains in Abilene-Sweetwater TX (+1.0% brand interest), Albany GA (+2.0% brand interest), and Alexandria LA (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Max performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Max can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Max can focus its competitive strategy.
Disney+ demonstrates category leadership at dma level with 16.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+133.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+22.2%, 11.0% brand interest), and Alexandria LA (+30.0%, 13.0% brand interest)
In high-growth dma markets, Disney+ maintains an average brand interest of 12.6% with consistent performance across 117 markets
Max shows strong momentum with 14.9% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +4.0% brand interest), Juneau AK (+100.0% growth, +5.0% brand interest), and Albany GA (+75.0% growth, +3.0% brand interest)
Max captured additional brand interest in 140 dma markets, averaging +1.4% brand interest growth in key growth dma
Disney+ shows strong momentum with 16.3% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +8.0% brand interest), Tri-Cities TN-VA (+66.7% growth, +6.0% brand interest), and Alpena MI (+50.0% growth, +4.0% brand interest)
Disney+ captured additional brand interest in 186 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Disney+ outperforms Max with 5.1 percentage point brand interest advantage across 210 shared markets: Glendive MT (gap: 0.0% brand interest, 100.0% growth), Juneau AK (gap: 1.0% brand interest, 110.0% growth), and Parkersburg WV (gap: 1.0% brand interest, 59.1% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (-3.4% vs +14.9% overall): Alpena MI (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 0.0%, -100.0%), Billings, MT (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 6.0%, -14.3%), and Buffalo NY (Amazon Prime Video leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.4% vs +14.9% overall): Buffalo NY (Hulu leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Netflix outperforms Max despite weaker overall growth (-4.5% vs +14.9% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Max: 0.0%, -100.0%)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (-3.4% vs +4.4% overall): Albany-Schenectady-Troy NY (Amazon Prime Video leads: 16.0% share, +6.7% growth vs Hulu: 14.0%, -6.7%), Alpena MI (Amazon Prime Video: +6.2% growth vs Hulu: -8.7% growth), and Anchorage AK (Amazon Prime Video leads: 18.0% share, +5.9% growth vs Hulu: 17.0%, -5.6%)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-4.5% vs +4.4% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Hulu: 21.0%, -8.7%)
In select markets, Max outperforms Disney+ despite weaker overall growth (+14.9% vs +16.3% overall): Juneau AK (Max leads: 10.0% share, +100.0% growth vs Disney+: 9.0%, -10.0%), Parkersburg WV (Max: +50.0% growth vs Disney+: -9.1% growth), and Sacramento-Stockton-Modesto CA (Max: +16.7% growth vs Disney+: -9.1% growth)
In select markets, Amazon Prime Video outperforms Disney+ despite weaker overall growth (-3.4% vs +16.3% overall): Juneau AK (Amazon Prime Video leads: 19.0% share, +5.6% growth vs Disney+: 9.0%, -10.0%) and Parkersburg WV (Amazon Prime Video leads: 16.0% share, +14.3% growth vs Disney+: 10.0%, -9.1%)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (+4.4% vs +16.3% overall): Sacramento-Stockton-Modesto CA (Hulu leads: 15.0% share, +7.1% growth vs Disney+: 10.0%, -9.1%)
In select markets, Netflix outperforms Disney+ despite weaker overall growth (-4.5% vs +16.3% overall): Glendive MT (Netflix leads: 100.0% share, +88.7% growth vs Disney+: 0.0%, -100.0%)