Max
Warner Bros. Discovery
Company
Warner Bros. Discovery
Industry
Streaming
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Investment Recommendations
Targeted investment recommendations for Max, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
95 DMAs
25 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
61 DMAs
13 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
32 DMAs
5 States
|
Brand Insights
Brand Insights reveal Max’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Max shows strong performance with 7.5% average growth across 51 markets (7.1% avg brand interest), with positive growth in 25 of 51 markets
Max has 15 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Max include Alabama (+16.7% growth, 7.0% brand interest), Connecticut (+16.7% growth, 7.0% brand interest), and Florida (+16.7% growth, 7.0% brand interest)
Max shows accelerating brand interest growth in Alabama (+16.7% growth, 7.0% brand interest) and Connecticut (+16.7% growth, 7.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Max, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Max, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Connecticut (+16.7%, 7.0% brand interest), and Florida (+16.7%, 7.0% brand interest)
In high-growth state markets, Max maintains an average brand interest of 7.0% with consistent performance across 15 markets
Max shows strong momentum with 7.5% average brand interest growth across key state markets: North Carolina (+33.3% growth, +2.0% brand interest), Iowa (+20.0% growth, +1.0% brand interest), and Alabama (+16.7% growth, +1.0% brand interest)
Max captured additional brand interest in 25 state markets, averaging +1.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Max in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 7.0% | +0.0% | +16.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 6.0% | +0.0% | +20.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 7.0% | +0.0% | +16.7% |
| Portland OR | 1,086,232 | 8.0% | +0.0% | +14.3% |
| Baltimore MD | 977,058 | 7.0% | +0.0% | +16.7% |
| Salt Lake City UT | 975,902 | 7.0% | +0.0% | +16.7% |
| Jacksonville FL | 671,993 | 6.0% | +0.0% | +20.0% |
| Providence RI-New Bedford MA | 564,315 | 7.0% | +0.0% | +16.7% |
High Growth Priority
Large markets showing strong consistent growth
95
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 8.0% | +14.3% | +14.3% |
| Los Angeles CA | 4,962,377 | 8.0% | +14.3% | +14.3% |
| Philadelphia PA | 2,642,616 | 7.0% | +16.7% | +16.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 7.0% | +16.7% | +16.7% |
| Atlanta GA | 2,277,873 | 7.0% | +16.7% | +16.7% |
| Boston MA-Manchester NH | 2,206,762 | 8.0% | +14.3% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 8.0% | +14.3% | +33.3% |
| Detroit MI | 1,646,663 | 7.0% | +16.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 7.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 6.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 7.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 6.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 8.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 6.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 6.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 7.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 6.0% | +0.0% | -14.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 6.0% | -14.3% | +0.0% |
| Hartford & New Haven CT | 862,036 | 6.0% | +0.0% | -14.3% |
| Austin TX | 831,742 | 7.0% | -12.5% | +0.0% |
| Oklahoma City OK | 631,839 | 6.0% | +0.0% | -14.3% |
| Tulsa OK | 462,154 | 7.0% | +0.0% | -12.5% |
| Springfield MO | 386,138 | 6.0% | +0.0% | -14.3% |
| Toledo OH | 360,723 | 6.0% | -14.3% | +0.0% |
Brand Insights
Brand Insights for Max in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Max shows strong performance with 6.5% average growth across 210 markets (6.9% avg brand interest), with positive growth in 95 of 210 markets
Max has 67 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 96 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Max include Alexandria LA (+20.0% growth, 6.0% brand interest), Amarillo TX (+16.7% growth, 7.0% brand interest), and Anchorage AK (+16.7% growth, 7.0% brand interest)
Max shows accelerating brand interest growth in Alexandria LA (+20.0% growth, 6.0% brand interest) and Amarillo TX (+16.7% growth, 7.0% brand interest)
Max demonstrates emerging brand interest strength in Alexandria LA (+20.0% growth, 6.0% brand interest) and Amarillo TX (+16.7% growth, 7.0% brand interest)
Max performance in major markets: Cleveland-Akron (Canton) OH (-14.3% growth, 6.0% brand interest, 1.6M TVHH), Atlanta GA (+16.7% growth, 7.0% brand interest, 2.7M TVHH), and Charlotte NC (+16.7% growth, 7.0% brand interest, 1.3M TVHH)
Max shows positive brand interest growth in markets representing 49.7% of total TVHH coverage
Max achieves significant brand interest gains in Alexandria LA (+1.0% brand interest), Amarillo TX (+1.0% brand interest), and Anchorage AK (+1.0% brand interest)
Max shows stable performance with 4.6% average growth across 210 markets (6.9% avg brand interest), with positive growth in 86 of 210 markets
Max has 55 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 96 stable markets (0-5%), and 28 declining markets
Notable high-growth markets for Max include Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest), Atlanta GA (+16.7% growth, 7.0% brand interest), and Baltimore MD (+16.7% growth, 7.0% brand interest)
Max shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest) and Atlanta GA (+16.7% growth, 7.0% brand interest)
Max demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest) and Atlanta GA (+16.7% growth, 7.0% brand interest)
Max performance in major markets: Hartford & New Haven CT (-14.3% growth, 6.0% brand interest, 1.0M TVHH), Indianapolis IN (-12.5% growth, 7.0% brand interest, 1.2M TVHH), and Seattle-Tacoma WA (-14.3% growth, 6.0% brand interest, 2.1M TVHH)
Max shows positive brand interest growth in markets representing 50.4% of total TVHH coverage
Max achieves significant brand interest gains in Albany-Schenectady-Troy NY (+1.0% brand interest), Atlanta GA (+1.0% brand interest), and Baltimore MD (+1.0% brand interest)
Competitive Insights
Competitive Insights showcase how Max performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Max can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Max can focus its competitive strategy.
Max demonstrates category leadership at dma level with 6.5% average brand interest growth, showing exceptional performance in Alexandria LA (+20.0%, 6.0% brand interest), Amarillo TX (+16.7%, 7.0% brand interest), and Anchorage AK (+16.7%, 7.0% brand interest)
In high-growth dma markets, Max maintains an average brand interest of 7.2% with consistent performance across 67 markets
Max shows strong momentum with 6.5% average brand interest growth across key dma markets: Clarksburg-Weston WV (+60.0% growth, +3.0% brand interest), Juneau AK (+42.9% growth, +3.0% brand interest), and Green Bay-Appleton WI (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 95 dma markets, averaging +1.2% brand interest growth in key growth dma
In direct competition, Max outperforms Hulu with 11.8 percentage point brand interest advantage across 210 shared markets: Alpena MI (gap: 21.0% brand interest, 116.7% growth), Austin TX (gap: 9.0% brand interest, 19.2% growth), and Billings, MT (gap: 14.0% brand interest, 14.3% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (+2.2% vs +6.5% overall): Alpena MI (Amazon Prime Video leads: 12.0% share, -20.0% growth vs Max: 0.0%, -100.0%), Austin TX (Amazon Prime Video leads: 14.0% share, +7.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Amazon Prime Video leads: 17.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.8% vs +6.5% overall): Alpena MI (Hulu leads: 21.0% share, +16.7% growth vs Max: 0.0%, -100.0%), Austin TX (Hulu leads: 16.0% share, +6.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Hulu leads: 20.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Max despite weaker overall growth (-2.0% vs +6.5% overall): Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Max: 0.0%, -100.0%), Austin TX (Netflix leads: 55.0% share, +1.9% growth vs Max: 7.0%, -12.5%), and Billings, MT (Netflix leads: 46.0% share, +2.2% growth vs Max: 6.0%, -14.3%)
In select markets, Disney+ outperforms Max despite weaker overall growth (-3.8% vs +6.5% overall): Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Max: 0.0%, -100.0%), Austin TX (Disney+: 8.0% share vs Max: 7.0% share), and Billings, MT (Disney+ leads: 11.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (-2.0% vs +2.2% overall): Albuquerque-Santa Fe NM (Netflix leads: 50.0% share, -3.9% growth vs Amazon Prime Video: 14.0%, -6.7%), Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Amazon Prime Video: 12.0%, -20.0%), and Atlanta GA (Netflix leads: 52.0% share, +0.0% growth vs Amazon Prime Video: 14.0%, -6.7%)
In select markets, Disney+ outperforms Amazon Prime Video despite weaker overall growth (-3.8% vs +2.2% overall): Albuquerque-Santa Fe NM (Disney+: +0.0% growth vs Amazon Prime Video: -6.7% growth), Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Amazon Prime Video: 12.0%, -20.0%), and Binghamton NY (Disney+: +9.1% growth vs Amazon Prime Video: -12.5% growth)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (+2.2% vs +4.8% overall): Abilene-Sweetwater TX (Amazon Prime Video: +25.0% growth vs Hulu: -4.8% growth), Casper-Riverton WY (Amazon Prime Video: +21.4% growth vs Hulu: -15.0% growth), and Columbus-Tupelo-West Point MS (Amazon Prime Video: +16.7% growth vs Hulu: -4.5% growth)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-2.0% vs +4.8% overall): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 20.0%, -4.8%), Casper-Riverton WY (Netflix leads: 47.0% share, +2.2% growth vs Hulu: 17.0%, -15.0%), and Columbus-Tupelo-West Point MS (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 21.0%, -4.5%)
Netflix demonstrates relative improvement against Disney+ in select markets despite weaker overall momentum (-2.0% vs -3.8%): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Disney+: 12.0%, -7.7%), Albany GA (Netflix leads: 50.0% share, +2.0% growth vs Disney+: 12.0%, -14.3%), and Albany-Schenectady-Troy NY (Netflix leads: 53.0% share, +0.0% growth vs Disney+: 8.0%, -11.1%)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 50.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +0.0% growth), and Atlanta GA (maintained 52.0% brand interest, +0.0% growth)
Hulu maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (23.0% brand interest, +35.3% growth), Norfolk-Portsmouth-Newport News VA (21.0% brand interest, +5.0% growth), and Milwaukee WI (20.0% brand interest, +11.1% growth)