M&M's
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
Related Brands
Integrate M&M's's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for M&M's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
68 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
97 DMAs
24 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
31 DMAs
2 States
|
Brand Insights
Brand Insights reveal M&M's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
M&M's shows strong performance with 5.9% average growth across 51 markets (46.5% avg brand interest), with positive growth in 42 of 51 markets
Top performing markets for M&M's demonstrate exceptional results in Vermont (+19.1% growth, 50.0% brand interest, +8.0% change), Georgia (+15.8% growth, 44.0% brand interest, +6.0% change), and North Dakota (+15.0% growth, 46.0% brand interest, +6.0% change)
M&M's has 3 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 4 declining markets
Notable high-growth markets for M&M's include Georgia (+15.8% growth, 44.0% brand interest), North Dakota (+15.0% growth, 46.0% brand interest), and Vermont (+19.1% growth, 50.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
M&M's demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Georgia (+15.8%, 44.0% brand interest), North Dakota (+15.0%, 46.0% brand interest), and Vermont (+19.1%, 50.0% brand interest)
In high-growth state markets, M&M's maintains an average brand interest of 46.7% with consistent performance across 3 markets
M&M's shows strong momentum with 5.9% average brand interest growth across key state markets: Vermont (+19.1% growth, +8.0% brand interest), Georgia (+15.8% growth, +6.0% brand interest), and North Dakota (+15.0% growth, +6.0% brand interest)
M&M's captured additional brand interest in 27 state markets, averaging +4.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for M&M's in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
68
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 48.0% | -2.0% | +6.7% |
| Los Angeles CA | 4,962,377 | 43.0% | +4.9% | +10.3% |
| Philadelphia PA | 2,642,616 | 47.0% | +2.2% | +6.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 42.0% | +2.4% | +7.7% |
| Houston TX | 2,266,381 | 43.0% | +2.4% | +10.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 44.0% | +4.8% | +7.3% |
| Boston MA-Manchester NH | 2,206,762 | 50.0% | +4.2% | +6.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 44.0% | +4.8% | +2.3% |
High Growth Priority
Large markets showing strong consistent growth
97
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 45.0% | +7.1% | +12.5% |
| Atlanta GA | 2,277,873 | 45.0% | +12.5% | +12.5% |
| Phoenix AZ | 1,818,040 | 47.0% | +6.8% | +14.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 46.0% | +15.0% | +15.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 47.0% | +6.8% | +11.9% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 43.0% | +7.5% | +13.2% |
| Charlotte NC | 1,124,890 | 46.0% | +9.5% | +12.2% |
| Portland OR | 1,086,232 | 46.0% | +7.0% | +12.2% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 45.0% | +2.3% | +2.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 43.0% | +0.0% | +4.9% |
| Portland-Auburn ME | 364,761 | 51.0% | +2.0% | -3.8% |
| Burlington VT-Plattsburgh NY | 306,170 | 46.0% | +0.0% | +0.0% |
| Youngstown OH | 221,187 | 47.0% | +2.2% | +4.4% |
| Columbus GA | 199,283 | 40.0% | +2.6% | +2.6% |
| Ottumwa IA-Kirksville MO | 39,381 | 90.0% | +0.0% | +0.0% |
| Zanesville OH | 28,849 | 100.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 47.0% | -2.1% | -6.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 42.0% | +0.0% | -8.7% |
| Richmond-Petersburg VA | 516,962 | 43.0% | +0.0% | -6.5% |
| Shreveport LA | 317,492 | 43.0% | -4.4% | -17.3% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 39.0% | -17.0% | -9.3% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 42.0% | +0.0% | -4.6% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 42.0% | -8.7% | -12.5% |
| Florence-Myrtle Beach SC | 273,785 | 44.0% | -8.3% | -13.7% |
Brand Insights
Brand Insights for M&M's in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
M&M's shows strong performance with 11.2% average growth across 210 markets (52.4% avg brand interest), with positive growth in 147 of 210 markets
Top performing markets for M&M's demonstrate exceptional results in Billings, MT (+171.0% growth, 84.0% brand interest, +53.0% change), Ottumwa IA-Kirksville MO (+100.0% growth, 90.0% brand interest, +90.0% change), and St. Joseph MO (+100.0% growth, 56.0% brand interest, +56.0% change)
M&M's has 59 markets with high growth (>15%), 49 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 46 declining markets
Notable high-growth markets for M&M's include Abilene-Sweetwater TX (+22.7% growth, 54.0% brand interest), Albany GA (+35.6% growth, 61.0% brand interest), and Alexandria LA (+51.7% growth, 44.0% brand interest)
M&M's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+22.7% growth, +10.0% gain, 54.0% current brand interest), Albany GA (+35.6% growth, +16.0% gain, 61.0% current brand interest), and Alexandria LA (+51.7% growth, +15.0% gain, 44.0% current brand interest)
M&M's successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 54.0% brand interest, +22.7% growth), Albany GA (maintained 61.0% brand interest, +35.6% growth), and Alexandria LA (maintained 44.0% brand interest, +51.7% growth)
In large markets, M&M's shows modest growth with moderate brand interest: Miami-Ft. Lauderdale FL (+15.0% growth, 46.0% brand interest) and Baltimore MD (+4.8% growth, 44.0% brand interest)
In medium markets, M&M's shows strong growth with moderate brand interest: Cincinnati OH (+19.1% growth, 50.0% brand interest) and Lexington KY (+36.8% growth, 52.0% brand interest)
In small markets, M&M's shows strong growth with high brand interest: Abilene-Sweetwater TX (+22.7% growth, 54.0% brand interest) and Albany GA (+35.6% growth, 61.0% brand interest)
M&M's maintains dominant market position with >35% brand interest in key markets: Springfield-Holyoke MA (53.0% brand interest, 1.9% decline), Tri-Cities TN-VA (51.0% brand interest, 1.9% decline), and Abilene-Sweetwater TX (54.0% brand interest, +22.7% growth)
M&M's achieves significant brand interest gains in Abilene-Sweetwater TX (+10.0% brand interest growth, now at 54.0%), Albany GA (+16.0% brand interest growth, now at 61.0%), and Alexandria LA (+15.0% brand interest growth, now at 44.0%)
M&M's shows accelerating brand interest growth in Abilene-Sweetwater TX (+22.7% growth, 54.0% brand interest) and Albany GA (+35.6% growth, 61.0% brand interest)
M&M's maintains stable brand interest performance in mature markets: Bend OR (-3.2% growth, 92.0% brand interest) and Champaign & Springfield-Decatur IL (-2.1% growth, 46.0% brand interest)
M&M's faces growth challenges in historically strong markets: Baton Rouge LA (-6.5% growth, 43.0% brand interest) and Beaumont-Port Arthur TX (-33.3% growth, 36.0% brand interest)
M&M's performance in major markets: New York NY (-2.0% growth, 48.0% brand interest, 7.7M TVHH), Orlando-Daytona Beach-Melbourne FL (-2.1% growth, 47.0% brand interest, 1.8M TVHH), and Miami-Ft. Lauderdale FL (+15.0% growth, 46.0% brand interest, 1.7M TVHH)
M&M's shows positive brand interest growth in markets representing 76.9% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how M&M's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Snickers demonstrates category leadership at dma level with 15.5% average brand interest growth, showing exceptional performance in Amarillo TX (+29.4%, 22.0% brand interest), Bend OR (+100.0%, 4.0% brand interest), and Binghamton NY (+100.0%, 2.0% brand interest)
In high-growth dma markets, Snickers maintains an average brand interest of 16.1% with consistent performance across 79 markets
Kit Kat shows strong momentum with 7.0% average brand interest growth across key dma markets: Rochester MN-Mason City IA-Austin MN (+120.0% growth, +12.0% brand interest), Abilene-Sweetwater TX (+100.0% growth, +1.0% brand interest), and Albany GA (+100.0% growth, +2.0% brand interest)
Kit Kat captured additional brand interest in 72 dma markets, averaging +4.0% brand interest growth in key growth dma
M&M's shows strong momentum with 11.2% average brand interest growth across key dma markets: Billings, MT (+171.0% growth, +53.0% brand interest), Ottumwa IA-Kirksville MO (+100.0% growth, +90.0% brand interest), and St. Joseph MO (+100.0% growth, +56.0% brand interest)
M&M's captured additional brand interest in 107 dma markets, averaging +13.2% brand interest growth in key growth dma
Snickers shows strong momentum with 15.5% average brand interest growth across key dma markets: Utica NY (+400.0% growth, +4.0% brand interest), Palm Springs CA (+121.4% growth, +17.0% brand interest), and Bend OR (+100.0% growth, +4.0% brand interest)
Snickers captured additional brand interest in 112 dma markets, averaging +4.9% brand interest growth in key growth dma
Reese's Pieces shows strong momentum with 5.3% average brand interest growth across key dma markets: Clarksburg-Weston WV (+100.0% growth, +38.0% brand interest), Davenport IA-Rock Island-Moline IL (+100.0% growth, +7.0% brand interest), and Grand Rapids-Kalamazoo-Battle Creek MI (+100.0% growth, +3.0% brand interest)
Reese's Pieces captured additional brand interest in 45 dma markets, averaging +4.1% brand interest growth in key growth dma
In direct competition, Snickers outperforms M&M's with 38.9 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 50.0% brand interest, 108.4% growth), Albany GA (gap: 57.0% brand interest, 114.5% growth), and Albany-Schenectady-Troy NY (gap: 39.0% brand interest, 21.0% growth)
In select markets, Reese's Pieces outperforms Kit Kat despite weaker overall growth (+5.3% vs +7.0% overall): Cleveland-Akron (Canton) OH (Reese's Pieces: +33.3% growth vs Kit Kat: -8.3% growth), Dallas-Ft. Worth TX (Reese's Pieces: +33.3% growth vs Kit Kat: -14.3% growth), and Davenport IA-Rock Island-Moline IL (Reese's Pieces leads: 7.0% share, +100.0% growth vs Kit Kat: 1.0%, -90.0%)
In select markets, Skittles outperforms M&M's despite weaker overall growth (-3.5% vs +11.2% overall): Baton Rouge LA (Skittles: +31.8% growth vs M&M's: -6.5% growth), Beaumont-Port Arthur TX (Skittles leads: 44.0% share, +69.2% growth vs M&M's: 36.0%, -33.3%), and Bluefield-Beckley-Oak Hill WV (Skittles: +10.0% growth vs M&M's: -8.6% growth)
In select markets, Kit Kat outperforms Snickers despite weaker overall growth (+7.0% vs +15.5% overall): Abilene-Sweetwater TX (Kit Kat: +100.0% growth vs Snickers: -85.7% growth), Albany GA (Kit Kat: +100.0% growth vs Snickers: -79.0% growth), and Albany-Schenectady-Troy NY (Kit Kat leads: 13.0% share, +8.3% growth vs Snickers: 12.0%, -7.7%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (+11.2% vs +15.5% overall): Abilene-Sweetwater TX (M&M's leads: 54.0% share, +22.7% growth vs Snickers: 4.0%, -85.7%), Albany GA (M&M's leads: 61.0% share, +35.6% growth vs Snickers: 4.0%, -79.0%), and Albany-Schenectady-Troy NY (M&M's leads: 51.0% share, +13.3% growth vs Snickers: 12.0%, -7.7%)
In select markets, Skittles outperforms Snickers despite weaker overall growth (-3.5% vs +15.5% overall): Abilene-Sweetwater TX (Skittles leads: 41.0% share, +46.4% growth vs Snickers: 4.0%, -85.7%)