M&M's
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
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Investment Recommendations
Targeted investment recommendations for M&M's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
41 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
36 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
117 DMAs
34 States
|
Brand Insights
Brand Insights reveal M&M's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
M&M's shows challenging performance with -3.8% average growth across 51 markets (43.4% avg brand interest), with positive growth in 7 of 51 markets
Top performing markets for M&M's demonstrate exceptional results in South Dakota (+19.4% growth, 43.0% brand interest, +7.0% change)
M&M's has 1 market with high growth (>15%), 2 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for M&M's include South Dakota (+19.4% growth, 43.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Skittles demonstrates category leadership at state level with 11.2% average brand interest growth, showing exceptional performance in Arizona (+15.0%, 23.0% brand interest), California (+15.8%, 22.0% brand interest), and Delaware (+21.1%, 23.0% brand interest)
In high-growth state markets, Skittles maintains an average brand interest of 23.1% with consistent performance across 18 markets
Skittles shows strong momentum with 11.2% average brand interest growth across key state markets: Montana (+41.2% growth, +7.0% brand interest), Idaho (+33.3% growth, +6.0% brand interest), and Pennsylvania (+33.3% growth, +6.0% brand interest)
Skittles captured additional brand interest in 34 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for M&M's in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 41.0% | -4.7% | +5.1% |
| Pittsburgh PA | 998,699 | 50.0% | -2.0% | +8.7% |
| San Diego CA | 940,959 | 43.0% | +4.9% | +4.9% |
| Cincinnati OH | 810,849 | 45.0% | +0.0% | +7.1% |
| Louisville KY | 612,910 | 45.0% | +0.0% | +7.1% |
| New Orleans LA | 584,044 | 42.0% | -8.7% | +10.5% |
| Ft. Myers-Naples FL | 525,402 | 51.0% | -1.9% | +8.5% |
| Little Rock-Pine Bluff AR | 490,561 | 44.0% | +4.8% | +15.8% |
High Growth Priority
Large markets showing strong consistent growth
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Des Moines-Ames IA | 401,464 | 49.0% | +14.0% | +14.0% |
| Shreveport LA | 317,492 | 44.0% | +7.3% | +12.8% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 47.0% | +11.9% | +17.5% |
| Sioux Falls(Mitchell) SD | 235,093 | 40.0% | +11.1% | -16.7% |
| Columbus GA | 199,283 | 49.0% | +16.7% | +4.3% |
| Monterey-Salinas CA | 197,948 | 46.0% | +7.0% | +9.5% |
| Amarillo TX | 167,518 | 51.0% | +6.3% | +18.6% |
| Chico-Redding CA | 160,565 | 49.0% | +14.0% | +22.5% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Austin TX | 831,742 | 42.0% | +0.0% | +2.4% |
| Las Vegas NV | 739,704 | 46.0% | +0.0% | -2.1% |
| Birmingham AL | 651,287 | 44.0% | +0.0% | +4.8% |
| Knoxville TN | 475,703 | 44.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 45.0% | +2.3% | +2.3% |
| South Bend-Elkhart IN | 279,718 | 47.0% | +0.0% | +4.4% |
| Joplin MO-Pittsburg KS | 128,486 | 45.0% | +2.3% | -2.2% |
| Great Falls MT | 55,922 | 100.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
117
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 48.0% | -5.9% | +2.1% |
| Los Angeles CA | 4,962,377 | 43.0% | -4.4% | +4.9% |
| Chicago IL | 3,081,097 | 42.0% | -4.6% | +0.0% |
| Philadelphia PA | 2,642,616 | 42.0% | -6.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 41.0% | -2.4% | +2.5% |
| Houston TX | 2,266,381 | 42.0% | -2.3% | +5.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 41.0% | -6.8% | -2.4% |
| Boston MA-Manchester NH | 2,206,762 | 46.0% | -6.1% | -2.1% |
Brand Insights
Brand Insights for M&M's in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
M&M's shows challenging performance with -2.9% average growth across 210 markets (45.9% avg brand interest), with positive growth in 59 of 210 markets
Top performing markets for M&M's demonstrate exceptional results in Bend OR (+117.4% growth, 100.0% brand interest, +54.0% change), North Platte NE (+100.0% growth, 100.0% brand interest, +100.0% change), and Marquette MI (+96.1% growth, 100.0% brand interest, +49.0% change)
M&M's has 26 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 42 stable markets (0-5%), and 130 declining markets
Notable high-growth markets for M&M's include Abilene-Sweetwater TX (+27.3% growth, 56.0% brand interest), Bangor ME (+30.4% growth, 60.0% brand interest), and Bend OR (+117.4% growth, 100.0% brand interest)
M&M's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+27.3% growth, +12.0% gain, 56.0% current brand interest), Bangor ME (+30.4% growth, +14.0% gain, 60.0% current brand interest), and Bend OR (+117.4% growth, +54.0% gain, 100.0% current brand interest)
M&M's successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 56.0% brand interest, +27.3% growth), Bangor ME (maintained 60.0% brand interest, +30.4% growth), and Bend OR (maintained 100.0% brand interest, +117.4% growth)
M&M's achieves significant brand interest gains in Abilene-Sweetwater TX (+12.0% brand interest growth, now at 56.0%), Bangor ME (+14.0% brand interest growth, now at 60.0%), and Bend OR (+54.0% brand interest growth, now at 100.0%)
M&M's shows accelerating brand interest growth in Abilene-Sweetwater TX (+27.3% growth, 56.0% brand interest) and Bangor ME (+30.4% growth, 60.0% brand interest)
M&M's maintains stable brand interest performance in mature markets: Atlanta GA (-4.7% growth, 41.0% brand interest) and Baton Rouge LA (-4.3% growth, 44.0% brand interest)
M&M's faces growth challenges in historically strong markets: Albany GA (-41.2% growth, 30.0% brand interest) and Albany-Schenectady-Troy NY (-13.7% growth, 44.0% brand interest)
M&M's performance in major markets: Atlanta GA (-4.7% growth, 41.0% brand interest, 2.7M TVHH), Baltimore MD (-6.8% growth, 41.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-6.1% growth, 46.0% brand interest, 2.6M TVHH)
M&M's shows positive brand interest growth in markets representing 10.6% of total TVHH coverage
M&M's maintains strong brand interest positions (>30% share) in key markets: Albany GA (30.0% brand interest, -21.0% change), Albany-Schenectady-Troy NY (44.0% brand interest, -7.0% change), and Albuquerque-Santa Fe NM (43.0% brand interest, -4.0% change)
M&M's achieves significant brand interest gains in Abilene-Sweetwater TX (+12.0% brand interest), Bangor ME (+14.0% brand interest), and Bend OR (+54.0% brand interest)
M&M's maintains dominant market position with >35% brand interest in key markets: Ft. Myers-Naples FL (51.0% brand interest, 1.9% decline), Pittsburgh PA (50.0% brand interest, 2.0% decline), and Wheeling WV-Steubenville OH (62.0% brand interest, 1.6% decline)
M&M's shows stable performance with 3.9% average growth across 209 markets (46.1% avg brand interest), with positive growth in 92 of 209 markets
Competitive Insights
Competitive Insights showcase how M&M's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Skittles demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Albany GA (+39.1%, 32.0% brand interest), Albany-Schenectady-Troy NY (+33.3%, 24.0% brand interest), and Albuquerque-Santa Fe NM (+33.3%, 24.0% brand interest)
In high-growth dma markets, Skittles maintains an average brand interest of 28.0% with consistent performance across 83 markets
Skittles shows strong momentum with 11.7% average brand interest growth across key dma markets: Alexandria LA (+138.1% growth, +58.0% brand interest), Binghamton NY (+131.6% growth, +25.0% brand interest), and Bowling Green KY (+122.7% growth, +27.0% brand interest)
Skittles captured additional brand interest in 122 dma markets, averaging +7.1% brand interest growth in key growth dma
In direct competition, Skittles outperforms Snickers with 10.2 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 24.1% growth), Amarillo TX (gap: 3.0% brand interest, 3.5% growth), and Anchorage AK (gap: 3.0% brand interest, 9.1% growth)
In select markets, M&M's outperforms Kit Kat despite weaker overall growth (-2.9% vs -1.2% overall): Abilene-Sweetwater TX (M&M's leads: 56.0% share, +27.3% growth vs Kit Kat: 0.0%, -100.0%) and Anchorage AK (M&M's leads: 50.0% share, +8.7% growth vs Kit Kat: 13.0%, -13.3%)
In select markets, Snickers outperforms Kit Kat despite weaker overall growth (-0.2% vs -1.2% overall): Abilene-Sweetwater TX (Snickers leads: 22.0% share, +15.8% growth vs Kit Kat: 0.0%, -100.0%) and Atlanta GA (Snickers leads: 16.0% share, +6.7% growth vs Kit Kat: 13.0%, -7.1%)
In select markets, Kit Kat outperforms Skittles despite weaker overall growth (-1.2% vs +11.7% overall): Baton Rouge LA (Kit Kat: +100.0% growth vs Skittles: -20.7% growth) and Chico-Redding CA (Kit Kat: +38.5% growth vs Skittles: -14.3% growth)
In select markets, M&M's outperforms Skittles despite weaker overall growth (-2.9% vs +11.7% overall): Abilene-Sweetwater TX (M&M's leads: 56.0% share, +27.3% growth vs Skittles: 22.0%, -8.3%), Amarillo TX (M&M's leads: 51.0% share, +6.2% growth vs Skittles: 17.0%, -5.6%), and Anchorage AK (M&M's leads: 50.0% share, +8.7% growth vs Skittles: 20.0%, -9.1%)
In select markets, Snickers outperforms Skittles despite weaker overall growth (-0.2% vs +11.7% overall): Abilene-Sweetwater TX (Snickers: +15.8% growth vs Skittles: -8.3% growth) and Baton Rouge LA (Snickers: +35.7% growth vs Skittles: -20.7% growth)
In select markets, Kit Kat outperforms Snickers despite weaker overall growth (-1.2% vs -0.2% overall): Albany GA (Kit Kat leads: 20.0% share, +100.0% growth vs Snickers: 18.0%, -30.8%), Albuquerque-Santa Fe NM (Kit Kat: +16.7% growth vs Snickers: -5.0% growth), and Bakersfield CA (Kit Kat leads: 17.0% share, +30.8% growth vs Snickers: 13.0%, -35.0%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (-2.9% vs -0.2% overall): Amarillo TX (M&M's leads: 51.0% share, +6.2% growth vs Snickers: 20.0%, -9.1%)
In select markets, Kit Kat outperforms Reese's Pieces despite weaker overall growth (-1.2% vs -6.4% overall): Albany-Schenectady-Troy NY (Kit Kat leads: 16.0% share, +14.3% growth vs Reese's Pieces: 0.0%, -100.0%), Albuquerque-Santa Fe NM (Kit Kat leads: 14.0% share, +16.7% growth vs Reese's Pieces: 0.0%, -100.0%), and Baton Rouge LA (Kit Kat leads: 14.0% share, +100.0% growth vs Reese's Pieces: 0.0%, -100.0%)
In select markets, Snickers outperforms Reese's Pieces despite weaker overall growth (-0.2% vs -6.4% overall): Albany-Schenectady-Troy NY (Snickers leads: 16.0% share, +33.3% growth vs Reese's Pieces: 0.0%, -100.0%) and Baton Rouge LA (Snickers leads: 19.0% share, +35.7% growth vs Reese's Pieces: 0.0%, -100.0%)
Kit Kat successfully defends market leadership positions while maintaining brand interest growth in Lima OH (maintained 43.0% brand interest, +100.0% growth), Missoula MT (maintained 25.0% brand interest, +100.0% growth), and Honolulu HI (maintained 22.0% brand interest, +4.8% growth)
M&M's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 56.0% brand interest, +27.3% growth), Bangor ME (maintained 60.0% brand interest, +30.4% growth), and Bend OR (maintained 100.0% brand interest, +117.4% growth)