M&M's
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
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Investment Recommendations
Targeted investment recommendations for M&M's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
59 DMAs
21 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
41 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
26 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
83 DMAs
15 States
|
Brand Insights
Brand Insights reveal M&M's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
M&M's shows challenging performance with -0.1% average growth across 51 markets (46.3% avg brand interest), with positive growth in 24 of 51 markets
M&M's has 0 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 21 declining markets
M&M's successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 48.0% brand interest, +2.1% growth), Arkansas (maintained 47.0% brand interest, +4.4% growth), and Colorado (maintained 46.0% brand interest, +4.5% growth)
M&M's maintains dominant market position with >35% brand interest in key markets: Maine (53.0% brand interest, 1.9% decline), Alabama (48.0% brand interest, +2.1% growth), and Arkansas (47.0% brand interest, +4.4% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kit Kat demonstrates category leadership at state level with 17.5% average brand interest growth, showing exceptional performance in Alabama (+30.0%, 13.0% brand interest), Arizona (+16.7%, 14.0% brand interest), and California (+28.6%, 18.0% brand interest)
In high-growth state markets, Kit Kat maintains an average brand interest of 14.3% with consistent performance across 30 markets
Kit Kat shows strong momentum with 17.5% average brand interest growth across key state markets: Idaho (+62.5% growth, +5.0% brand interest), Nevada (+54.5% growth, +6.0% brand interest), and Kansas (+50.0% growth, +4.0% brand interest)
Kit Kat captured additional brand interest in 42 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for M&M's in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 50.0% | +4.2% | -2.0% |
| Los Angeles CA | 4,962,377 | 46.0% | +7.0% | +2.2% |
| Detroit MI | 1,646,663 | 47.0% | +6.8% | +2.2% |
| Denver CO | 1,523,659 | 47.0% | +4.4% | +4.4% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 50.0% | +6.4% | +2.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 50.0% | +6.4% | +2.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 45.0% | +4.7% | +2.3% |
| St. Louis MO | 1,066,886 | 47.0% | +2.2% | +6.8% |
High Growth Priority
Large markets showing strong consistent growth
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 50.0% | +11.1% | +4.2% |
| Minneapolis-St. Paul MN | 1,563,558 | 47.0% | +9.3% | +4.4% |
| Jacksonville FL | 671,993 | 49.0% | +6.5% | +6.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 51.0% | +10.9% | -3.8% |
| Richmond-Petersburg VA | 516,962 | 48.0% | +11.6% | +4.4% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 52.0% | +13.0% | +10.6% |
| Des Moines-Ames IA | 401,464 | 47.0% | +6.8% | +9.3% |
| Roanoke-Lynchburg VA | 387,932 | 52.0% | +10.6% | +8.3% |
Maintain & Optimize
Stable markets with consistent performance
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 45.0% | +0.0% | +2.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 42.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 44.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 44.0% | +2.3% | +2.3% |
| Charlotte NC | 1,124,890 | 47.0% | +2.2% | +2.2% |
| Pittsburgh PA | 998,699 | 53.0% | +1.9% | +3.9% |
| Baltimore MD | 977,058 | 45.0% | +2.3% | +2.3% |
| Milwaukee WI | 765,170 | 48.0% | +2.1% | +2.1% |
Turnaround Priority
Markets requiring immediate attention / improvement
83
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 46.0% | -2.1% | +2.2% |
| Atlanta GA | 2,277,873 | 43.0% | -4.4% | +0.0% |
| Houston TX | 2,266,381 | 42.0% | -2.3% | -2.3% |
| Boston MA-Manchester NH | 2,206,762 | 48.0% | -4.0% | -2.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 42.0% | -4.6% | -2.3% |
| Phoenix AZ | 1,818,040 | 45.0% | -4.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 43.0% | -2.3% | -2.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 44.0% | -4.4% | -2.2% |
Brand Insights
Brand Insights for M&M's in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
M&M's shows stable performance with 0.0% average growth across 208 markets (50.3% avg brand interest), with positive growth in 91 of 208 markets
Top performing markets for M&M's demonstrate exceptional results in Great Falls MT (+325.0% growth, 51.0% brand interest, +39.0% change), Presque Isle ME (+100.0% growth, 100.0% brand interest, +100.0% change), and St. Joseph MO (+78.6% growth, 100.0% brand interest, +44.0% change)
M&M's has 22 markets with high growth (>15%), 36 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 100 declining markets
Notable high-growth markets for M&M's include Amarillo TX (+25.0% growth, 55.0% brand interest), Beaumont-Port Arthur TX (+25.0% growth, 45.0% brand interest), and Cheyenne WY-Scottsbluff NE (+54.4% growth, 71.0% brand interest)
M&M's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+25.0% growth, +11.0% gain, 55.0% current brand interest), Beaumont-Port Arthur TX (+25.0% growth, +9.0% gain, 45.0% current brand interest), and Cheyenne WY-Scottsbluff NE (+54.4% growth, +25.0% gain, 71.0% current brand interest)
M&M's successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 55.0% brand interest, +25.0% growth), Beaumont-Port Arthur TX (maintained 45.0% brand interest, +25.0% growth), and Cheyenne WY-Scottsbluff NE (maintained 71.0% brand interest, +54.4% growth)
In large markets, M&M's shows modest growth with moderate brand interest: Baltimore MD (+2.3% growth, 45.0% brand interest) and Charlotte NC (+2.2% growth, 47.0% brand interest)
In medium markets, M&M's shows modest growth with moderate brand interest: Albany-Schenectady-Troy NY (+0.0% growth, 51.0% brand interest) and Albuquerque-Santa Fe NM (+4.3% growth, 49.0% brand interest)
M&M's maintains dominant market position with >35% brand interest in key markets: Lansing MI (51.0% brand interest, 1.9% decline), Amarillo TX (55.0% brand interest, +25.0% growth), and Beaumont-Port Arthur TX (45.0% brand interest, +25.0% growth)
M&M's achieves significant brand interest gains in Amarillo TX (+11.0% brand interest growth, now at 55.0%), Beaumont-Port Arthur TX (+9.0% brand interest growth, now at 45.0%), and Cheyenne WY-Scottsbluff NE (+25.0% brand interest growth, now at 71.0%)
M&M's shows accelerating brand interest growth in Amarillo TX (+25.0% growth, 55.0% brand interest) and Beaumont-Port Arthur TX (+25.0% growth, 45.0% brand interest)
M&M's maintains stable brand interest performance in mature markets: Atlanta GA (-4.4% growth, 43.0% brand interest) and Austin TX (-4.4% growth, 43.0% brand interest)
M&M's faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-20.4% growth, 43.0% brand interest) and Albany GA (-18.0% growth, 50.0% brand interest)
M&M's performance in major markets: Atlanta GA (-4.4% growth, 43.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-4.0% growth, 48.0% brand interest, 2.6M TVHH), and Hartford & New Haven CT (-3.9% growth, 50.0% brand interest, 1.0M TVHH)
M&M's shows positive brand interest growth in markets representing 49.1% of total TVHH coverage
M&M's maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (43.0% brand interest, -11.0% change), Albany GA (50.0% brand interest, -11.0% change), and Anchorage AK (38.0% brand interest, -8.0% change)
Competitive Insights
Competitive Insights showcase how M&M's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Kit Kat demonstrates category leadership at dma level with 77.6% average brand interest growth, showing exceptional performance in Albany GA (+450.0%, 11.0% brand interest), Albuquerque-Santa Fe NM (+20.0%, 12.0% brand interest), and Atlanta GA (+18.2%, 13.0% brand interest)
In high-growth dma markets, Kit Kat maintains an average brand interest of 15.1% with consistent performance across 100 markets
Kit Kat shows strong momentum with 77.6% average brand interest growth across key dma markets: Montgomery (Selma) AL (+950.0% growth, +19.0% brand interest), Biloxi-Gulfport MS (+900.0% growth, +9.0% brand interest), and Yuma AZ-El Centro CA (+850.0% growth, +17.0% brand interest)
Kit Kat captured additional brand interest in 121 dma markets, averaging +5.6% brand interest growth in key growth dma
Snickers shows strong momentum with 56.2% average brand interest growth across key dma markets: Binghamton NY (+900.0% growth, +18.0% brand interest), Joplin MO-Pittsburg KS (+900.0% growth, +18.0% brand interest), and Bowling Green KY (+850.0% growth, +17.0% brand interest)
Snickers captured additional brand interest in 62 dma markets, averaging +10.9% brand interest growth in key growth dma
Reese's Pieces shows strong momentum with 6.0% average brand interest growth across key dma markets: Greenville-New Bern-Washington NC (+900.0% growth, +9.0% brand interest), Cincinnati OH (+150.0% growth, +3.0% brand interest), and Bakersfield CA (+100.0% growth, +6.0% brand interest)
Reese's Pieces captured additional brand interest in 34 dma markets, averaging +6.5% brand interest growth in key growth dma
In direct competition, Kit Kat outperforms Snickers with 7.3 percentage point brand interest advantage across 193 shared markets: Amarillo TX (gap: 3.0% brand interest, 11.8% growth), Bend OR (gap: 20.0% brand interest, 500.0% growth), and Billings, MT (gap: 27.0% brand interest, 540.0% growth)
In select markets, M&M's outperforms Kit Kat despite weaker overall growth (+0.0% vs +77.6% overall): Amarillo TX (M&M's leads: 55.0% share, +25.0% growth vs Kit Kat: 12.0%, -20.0%)
In select markets, Skittles outperforms Kit Kat despite weaker overall growth (-2.9% vs +77.6% overall): Bend OR (Skittles leads: 31.0% share, +100.0% growth vs Kit Kat: 0.0%, -100.0%) and Billings, MT (Skittles leads: 19.0% share, +137.5% growth vs Kit Kat: 0.0%, -100.0%)
In select markets, Snickers outperforms Kit Kat despite weaker overall growth (+56.2% vs +77.6% overall): Bend OR (Snickers leads: 20.0% share, +400.0% growth vs Kit Kat: 0.0%, -100.0%) and Billings, MT (Snickers leads: 27.0% share, +440.0% growth vs Kit Kat: 0.0%, -100.0%)
In select markets, Reese's Pieces outperforms Kit Kat despite weaker overall growth (+6.0% vs +77.6% overall): Honolulu HI (Reese's Pieces: +100.0% growth vs Kit Kat: -15.0% growth), Johnstown-Altoona PA (Reese's Pieces: +100.0% growth vs Kit Kat: -35.3% growth), and Monroe LA-El Dorado AR (Reese's Pieces leads: 14.0% share, +100.0% growth vs Kit Kat: 1.0%, -50.0%)
In select markets, M&M's outperforms Skittles despite weaker overall growth (+0.0% vs -2.9% overall): Albuquerque-Santa Fe NM (M&M's leads: 49.0% share, +4.3% growth vs Skittles: 18.0%, -10.0%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (+0.0% vs +56.2% overall): Albuquerque-Santa Fe NM (M&M's leads: 49.0% share, +4.3% growth vs Snickers: 16.0%, -11.1%) and Amarillo TX (M&M's leads: 55.0% share, +25.0% growth vs Snickers: 15.0%, -31.8%)
In select markets, Skittles outperforms Snickers despite weaker overall growth (-2.9% vs +56.2% overall): Albany-Schenectady-Troy NY (Skittles leads: 21.0% share, +16.7% growth vs Snickers: 11.0%, -8.3%)