Nissan Sentra
Nissan
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Investment Recommendations
Targeted investment recommendations for Nissan Sentra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
50 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
41 DMAs
17 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
87 DMAs
24 States
|
Brand Insights
Brand Insights reveal Nissan Sentra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Nissan Sentra shows challenging performance with -4.5% average growth across 51 markets (8.5% avg brand interest), with positive growth in 6 of 51 markets
Nissan Sentra has 2 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for Nissan Sentra include North Dakota (+16.7% growth, 7.0% brand interest) and Pennsylvania (+16.7% growth, 7.0% brand interest)
Nissan Sentra shows accelerating brand interest growth in North Dakota (+16.7% growth, 7.0% brand interest) and Pennsylvania (+16.7% growth, 7.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Nissan Sentra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Nissan Sentra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Corolla demonstrates category leadership at state level with 13.2% average brand interest growth, showing exceptional performance in Delaware (+21.1%, 23.0% brand interest), District of Columbia (+26.9%, 33.0% brand interest), and Idaho (+19.1%, 25.0% brand interest)
In high-growth state markets, Toyota Corolla maintains an average brand interest of 26.8% with consistent performance across 16 markets
Toyota Corolla shows strong momentum with 13.2% average brand interest growth across key state markets: North Dakota (+70.0% growth, +14.0% brand interest), Wyoming (+65.0% growth, +13.0% brand interest), and Vermont (+44.0% growth, +11.0% brand interest)
Toyota Corolla captured additional brand interest in 33 state markets, averaging +4.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Nissan Sentra in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 8.0% | +0.0% | +14.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 9.0% | +0.0% | +12.5% |
| St. Louis MO | 1,066,886 | 12.0% | +0.0% | +9.1% |
| Indianapolis IN | 1,026,188 | 9.0% | +0.0% | +28.6% |
| Columbus OH | 865,632 | 6.0% | +0.0% | +20.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 6.0% | +0.0% | +20.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 10.0% | +0.0% | +11.1% |
| Albuquerque-Santa Fe NM | 612,638 | 12.0% | +9.1% | -7.7% |
High Growth Priority
Large markets showing strong consistent growth
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 10.0% | +11.1% | +11.1% |
| Charlotte NC | 1,124,890 | 9.0% | +12.5% | +0.0% |
| San Diego CA | 940,959 | 9.0% | +12.5% | +12.5% |
| San Antonio TX | 900,609 | 13.0% | +8.3% | +8.3% |
| Austin TX | 831,742 | 10.0% | +11.1% | +25.0% |
| Cincinnati OH | 810,849 | 8.0% | +14.3% | +14.3% |
| Jacksonville FL | 671,993 | 11.0% | +10.0% | +10.0% |
| Fresno-Visalia CA | 539,002 | 9.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 8.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 10.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 6.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 5.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 10.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 7.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 6.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 7.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
87
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | -12.5% | -12.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +0.0% | -9.1% |
| Atlanta GA | 2,277,873 | 9.0% | -10.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 6.0% | -14.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 5.0% | -16.7% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 9.0% | -10.0% | +0.0% |
| Pittsburgh PA | 998,699 | 7.0% | +0.0% | -12.5% |
| Nashville TN | 993,259 | 14.0% | +0.0% | -6.7% |
Brand Insights
Brand Insights for Nissan Sentra in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Nissan Sentra shows strong performance with 13.9% average growth across 210 markets (9.3% avg brand interest), with positive growth in 63 of 210 markets
Top performing markets for Nissan Sentra demonstrate exceptional results in Alexandria LA (+33.3% growth, 20.0% brand interest, +5.0% change) and Jackson TN (+22.2% growth, 22.0% brand interest, +4.0% change)
Nissan Sentra has 33 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 84 stable markets (0-5%), and 64 declining markets
Notable high-growth markets for Nissan Sentra include Abilene-Sweetwater TX (+40.0% growth, 14.0% brand interest), Alexandria LA (+33.3% growth, 20.0% brand interest), and Bangor ME (+33.3% growth, 8.0% brand interest)
Nissan Sentra successfully defends strong market positions while maintaining brand interest growth in Jackson TN (maintained 22.0% brand interest, +22.2% growth) and Harlingen-Weslaco-Brownsville-McAllen TX (maintained 26.0% brand interest, +4.0% growth)
Nissan Sentra achieves significant brand interest gains in Alexandria LA (+5.0% brand interest growth, now at 20.0%), Jackson TN (+4.0% brand interest growth, now at 22.0%), and San Angelo TX (+14.0% brand interest growth, now at 16.0%)
Nissan Sentra shows accelerating brand interest growth in Abilene-Sweetwater TX (+40.0% growth, 14.0% brand interest) and Alexandria LA (+33.3% growth, 20.0% brand interest)
Nissan Sentra demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+40.0% growth, 14.0% brand interest) and Bangor ME (+33.3% growth, 8.0% brand interest)
Nissan Sentra maintains stable brand interest performance in mature markets: Laredo TX (-4.3% growth, 22.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (+4.0% growth, 26.0% brand interest)
Nissan Sentra performance in major markets: Atlanta GA (-10.0% growth, 9.0% brand interest, 2.7M TVHH), New York NY (-12.5% growth, 7.0% brand interest, 7.7M TVHH), and Raleigh-Durham (Fayetteville) NC (-10.0% growth, 9.0% brand interest, 1.3M TVHH)
Nissan Sentra shows positive brand interest growth in markets representing 17.9% of total TVHH coverage
Nissan Sentra maintains strong brand interest positions (>30% share) in key markets: Greenwood-Greenville MS (32.0% brand interest, -2.0% change), Laredo TX (22.0% brand interest, -1.0% change), and Alexandria LA (20.0% brand interest, +5.0% change)
Nissan Sentra achieves significant brand interest gains in Abilene-Sweetwater TX (+4.0% brand interest), Alexandria LA (+5.0% brand interest), and Bangor ME (+2.0% brand interest)
Nissan Sentra shows stable performance with 3.2% average growth across 210 markets (9.3% avg brand interest), with positive growth in 72 of 210 markets
Top performing markets for Nissan Sentra demonstrate exceptional results in Jackson TN (+22.2% growth, 22.0% brand interest, +4.0% change)
Nissan Sentra has 38 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 75 declining markets
Competitive Insights
Competitive Insights showcase how Nissan Sentra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Nissan Sentra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Nissan Sentra can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 13.9% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alexandria LA (+33.3%, 20.0% brand interest), and Bangor ME (+33.3%, 8.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 10.2% with consistent performance across 33 markets
Hyundai Elantra shows strong momentum with 8.9% average brand interest growth across key dma markets: Billings, MT (+800.0% growth, +8.0% brand interest), Marquette MI (+800.0% growth, +8.0% brand interest), and Bend OR (+600.0% growth, +6.0% brand interest)
Hyundai Elantra captured additional brand interest in 63 dma markets, averaging +2.1% brand interest growth in key growth dma
Toyota Corolla shows strong momentum with 11.2% average brand interest growth across key dma markets: Wheeling WV-Steubenville OH (+115.4% growth, +15.0% brand interest), Cheyenne WY-Scottsbluff NE (+106.2% growth, +17.0% brand interest), and Parkersburg WV (+104.8% growth, +22.0% brand interest)
Toyota Corolla captured additional brand interest in 113 dma markets, averaging +5.8% brand interest growth in key growth dma
Nissan Sentra shows strong momentum with 13.9% average brand interest growth across key dma markets: Fairbanks AK (+900.0% growth, +9.0% brand interest), Marquette MI (+900.0% growth, +9.0% brand interest), and San Angelo TX (+700.0% growth, +14.0% brand interest)
Nissan Sentra captured additional brand interest in 62 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Toyota Corolla with 15.7 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 30.0% brand interest, 70.7% growth), Atlanta GA (gap: 17.0% brand interest, 10.0% growth), and Augusta GA (gap: 15.0% brand interest, 13.3% growth)
In select markets, Honda Civic outperforms Hyundai Elantra despite weaker overall growth (-2.1% vs +8.9% overall): Albany GA (Honda Civic leads: 40.0% share, +2.6% growth vs Hyundai Elantra: 14.0%, -17.6%)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-3.9% vs +8.9% overall): Amarillo TX (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 11.0%, -15.4%) and Baton Rouge LA (Volkswagen Jetta: +50.0% growth vs Hyundai Elantra: -7.7% growth)
In select markets, Hyundai Elantra outperforms Toyota Corolla despite weaker overall growth (+8.9% vs +11.2% overall): Lima OH (Hyundai Elantra leads: 14.0% share, +55.6% growth vs Toyota Corolla: 10.0%, -37.5%) and Mankato MN (Hyundai Elantra: +36.4% growth vs Toyota Corolla: -20.0% growth)
In select markets, Honda Civic outperforms Toyota Corolla despite weaker overall growth (-2.1% vs +11.2% overall): Alpena MI (Honda Civic leads: 100.0% share, +212.5% growth vs Toyota Corolla: 0.0%, -100.0%), Binghamton NY (Honda Civic leads: 39.0% share, +5.4% growth vs Toyota Corolla: 23.0%, -14.8%), and Bluefield-Beckley-Oak Hill WV (Honda Civic leads: 39.0% share, +18.2% growth vs Toyota Corolla: 21.0%, -8.7%)
In select markets, Volkswagen Jetta outperforms Toyota Corolla despite weaker overall growth (-3.9% vs +11.2% overall): Bowling Green KY (Volkswagen Jetta: +16.7% growth vs Toyota Corolla: -4.8% growth), Columbus GA (Volkswagen Jetta: +12.5% growth vs Toyota Corolla: -8.0% growth), and Grand Junction-Montrose CO (Volkswagen Jetta leads: 20.0% share, +17.6% growth vs Toyota Corolla: 19.0%, -9.5%)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+8.9% vs +13.9% overall): Anchorage AK (Hyundai Elantra leads: 11.0% share, +37.5% growth vs Nissan Sentra: 5.0%, -50.0%) and Atlanta GA (Hyundai Elantra leads: 14.0% share, +16.7% growth vs Nissan Sentra: 9.0%, -10.0%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (-2.1% vs +13.9% overall): Augusta GA (Honda Civic leads: 41.0% share, +2.5% growth vs Nissan Sentra: 10.0%, -9.1%)