Nissan Sentra
Nissan
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Nissan Sentra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
15 DMAs
3 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
5 States
|
|
Monitor & Maintain
|
All other markets
|
176 DMAs
42 States
|
Brand Insights
Brand Insights reveal Nissan Sentra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Nissan Sentra shows challenging performance with -0.1% average growth across 51 markets (8.8% avg brand interest), with positive growth in 10 of 51 markets
Nissan Sentra has 3 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Nissan Sentra include District of Columbia (+28.6% growth, 9.0% brand interest), Michigan (+16.7% growth, 7.0% brand interest), and Rhode Island (+16.7% growth, 7.0% brand interest)
Nissan Sentra shows positive brand interest momentum in 10 markets, notably in District of Columbia (+2.0% brand interest), Michigan (+1.0% brand interest), Rhode Island (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Nissan Sentra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Nissan Sentra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volkswagen Jetta leads category performance with 2.6% average brand interest growth, particularly strong in Alaska (+21.4%, 17.0% brand interest), Delaware (+16.7%, 14.0% brand interest), and District of Columbia (+22.2%, 11.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 14.0% with consistent performance across 4 markets
Hyundai Elantra maintains market dominance with an average 43.2% brand interest across key markets: Alabama (41.0% brand interest, +2.5% growth), Florida (38.0% brand interest, +2.7% growth), and Louisiana (40.0% brand interest, +2.6% growth)
Honda Civic dominates in 31 of 51 key battleground markets against Hyundai Elantra, notably in Alaska (36.0% vs 8.0% brand interest), Arizona (42.0% vs 13.0% brand interest), and Arkansas (38.0% vs 17.0% brand interest)
Investment Recommendations
Strategic recommendations for Nissan Sentra in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chico-Redding CA | 166,232 | 8.0% | +14.3% | +14.3% |
| Columbus-Tupelo-West Point MS | 165,898 | 16.0% | +14.3% | +14.3% |
| Beaumont-Port Arthur TX | 148,685 | 14.0% | +16.7% | +7.7% |
| Odessa-Midland TX | 140,976 | 14.0% | +16.7% | +7.7% |
| Binghamton NY | 117,022 | 11.0% | +22.2% | +37.5% |
| Missoula MT | 114,550 | 7.0% | +40.0% | +16.7% |
| Clarksburg-Weston WV | 87,824 | 13.0% | +18.2% | +62.5% |
| Harrisonburg VA | 87,023 | 10.0% | +11.1% | +25.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 10.0% | +11.1% | +11.1% |
| Knoxville TN | 492,492 | 13.0% | +8.3% | +8.3% |
| Spokane WA | 424,081 | 7.0% | +16.7% | +16.7% |
| Des Moines-Ames IA | 415,633 | 9.0% | +12.5% | +12.5% |
| Roanoke-Lynchburg VA | 401,623 | 12.0% | +20.0% | +9.1% |
| Flint-Saginaw-Bay City MI | 389,004 | 9.0% | +50.0% | +28.6% |
| Boise ID | 290,435 | 8.0% | +33.3% | +14.3% |
| Tallahassee FL-Thomasville GA | 263,586 | 13.0% | +8.3% | +18.2% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,104,541 | 11.0% | +0.0% | +0.0% |
| Nashville TN | 1,028,315 | 14.0% | -6.7% | +0.0% |
| Memphis TN | 567,037 | 16.0% | -5.9% | -5.9% |
| Tulsa OK | 478,465 | 11.0% | +0.0% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 27.0% | +0.0% | +0.0% |
| Savannah GA | 332,675 | 11.0% | +0.0% | +0.0% |
| Shreveport LA | 328,698 | 16.0% | +0.0% | +6.7% |
| El Paso TX | 327,122 | 16.0% | +0.0% | -5.9% |
Monitor & Maintain
All other markets
176
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 8.0% | +0.0% | -11.1% |
| Los Angeles CA | 5,137,519 | 8.0% | +14.3% | +0.0% |
| Chicago IL | 3,189,842 | 10.0% | +11.1% | +0.0% |
| Philadelphia PA | 2,735,885 | 7.0% | -12.5% | -12.5% |
| Dallas-Ft. Worth TX | 2,676,555 | 11.0% | +10.0% | +0.0% |
| Atlanta GA | 2,358,268 | 9.0% | +0.0% | -10.0% |
| Houston TX | 2,346,370 | 10.0% | +11.1% | +11.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 6.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Nissan Sentra in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Nissan Sentra shows challenging performance with -1.4% average growth across 197 markets (9.7% avg brand interest), with positive growth in 55 of 197 markets
Nissan Sentra has 21 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 69 stable markets (0-5%), and 73 declining markets
Notable high-growth markets for Nissan Sentra include Beaumont-Port Arthur TX (+16.7% growth, 14.0% brand interest), Binghamton NY (+22.2% growth, 11.0% brand interest), and Boise ID (+33.3% growth, 8.0% brand interest)
Nissan Sentra maintains strong brand interest positions in key markets: Greenwood-Greenville MS (34.0% brand interest, +3.0% change)
Nissan Sentra shows positive brand interest momentum in 55 markets, notably in Beaumont-Port Arthur TX (+2.0% brand interest), Binghamton NY (+2.0% brand interest), Boise ID (+2.0% brand interest)
Nissan Sentra achieves significant brand interest gains in Quincy IL-Hannibal MO-Keokuk IA (+5.0% brand interest growth, now at 11.0%)
Nissan Sentra shows accelerating brand interest growth in Beaumont-Port Arthur TX (+16.7% growth, 14.0% brand interest) and Binghamton NY (+22.2% growth, 11.0% brand interest)
Nissan Sentra demonstrates emerging brand interest strength in Beaumont-Port Arthur TX (+16.7% growth, 14.0% brand interest) and Binghamton NY (+22.2% growth, 11.0% brand interest)
Nissan Sentra maintains stable brand interest performance in mature markets: Jackson MS (-4.8% decline, 20.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (+0.0% decline, 27.0% brand interest)
Nissan Sentra performance in major markets: Charlotte NC (-11.1% decline, 8.0% brand interest, 1.3M TVHH), Miami-Ft. Lauderdale FL (-12.5% decline, 7.0% brand interest, 1.7M TVHH), and Nashville TN (-6.7% decline, 14.0% brand interest, 1.2M TVHH)
Nissan Sentra shows positive brand interest growth in markets representing 27.0% of total TVHH coverage
Nissan Sentra shows stable performance with 1.9% average growth across 202 markets (9.7% avg brand interest), with positive growth in 68 of 202 markets
Top performing markets for Nissan Sentra demonstrate exceptional results in Greenwood-Greenville MS (+25.9% growth, 34.0% brand interest, +7.0% brand interest change)
Nissan Sentra has 36 markets with high growth (>15%), 32 markets with moderate growth (5-15%), 67 stable markets (0-5%), and 67 declining markets
Notable high-growth markets for Nissan Sentra include Alexandria LA (+35.7% growth, 19.0% brand interest), Bend OR (+20.0% growth, 6.0% brand interest), and Biloxi-Gulfport MS (+18.2% growth, 13.0% brand interest)
Nissan Sentra maintains strong brand interest positions in key markets: Greenwood-Greenville MS (34.0% brand interest, +7.0% change)
Competitive Insights
Competitive Insights showcase how Nissan Sentra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Nissan Sentra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Nissan Sentra can focus its competitive strategy.
Volkswagen Jetta leads category performance with 2.1% average brand interest growth, particularly strong in Augusta GA (+22.2%, 11.0% brand interest), Bend OR (+16.7%, 21.0% brand interest), and Bowling Green KY (+50.0%, 12.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 13.7% with consistent performance across 28 markets
Hyundai Elantra maintains market dominance with an average 43.1% brand interest across key markets: Helena MT (50.0% brand interest, +19.1% growth), North Platte NE (100.0% brand interest, +63.9% growth), and Presque Isle ME (66.0% brand interest, +46.7% growth)
Toyota Corolla maintains market dominance with an average 36.0% brand interest across key markets: Fairbanks AK (48.0% brand interest, +45.5% growth), Miami-Ft. Lauderdale FL (34.0% brand interest, +3.0% growth), and Bend OR (31.0% brand interest, +6.9% growth)
Honda Civic dominates in 125 of 203 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 12.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 12.0% brand interest), and Amarillo TX (37.0% vs 11.0% brand interest)
Volkswagen Jetta dominates in 130 of 202 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 16.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 15.0% brand interest), and Amarillo TX (37.0% vs 20.0% brand interest)
Toyota Corolla dominates in 128 of 208 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 22.0% brand interest), and Amarillo TX (37.0% vs 22.0% brand interest)
Nissan Sentra dominates in 107 of 196 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 9.0% brand interest), and Amarillo TX (37.0% vs 10.0% brand interest)
Volkswagen Jetta dominates in 96 of 169 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 13.0% brand interest), Augusta GA (14.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (10.0% vs 10.0% brand interest)
Toyota Corolla dominates in 105 of 199 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 24.0% brand interest), Augusta GA (14.0% vs 27.0% brand interest), and Austin TX (12.0% vs 28.0% brand interest)
Honda Civic dominates in 92 of 165 key battleground markets against Nissan Sentra, notably in Austin TX (12.0% vs 9.0% brand interest), Beaumont-Port Arthur TX (10.0% vs 14.0% brand interest), and Binghamton NY (12.0% vs 11.0% brand interest)
Toyota Corolla dominates in 107 of 198 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (16.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 22.0% brand interest), and Alexandria LA (0.0% vs 25.0% brand interest)
Volkswagen Jetta dominates in 90 of 161 key battleground markets against Nissan Sentra, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 9.0% brand interest), and Alexandria LA (0.0% vs 19.0% brand interest)
Toyota Corolla dominates in 102 of 196 key battleground markets against Nissan Sentra, notably in Albany GA (25.0% vs 15.0% brand interest), Bangor ME (27.0% vs 8.0% brand interest), and Burlington VT-Plattsburgh NY (27.0% vs 7.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 50.0% brand interest, +19.1% growth), North Platte NE (maintained 100.0% brand interest, +63.9% growth), and Presque Isle ME (maintained 66.0% brand interest, +46.7% growth)
Toyota Corolla successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +16.0% growth), Augusta GA (maintained 27.0% brand interest, +17.4% growth), and Buffalo NY (maintained 27.0% brand interest, +17.4% growth)