Toyota Corolla
Toyota
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Toyota Corolla, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
27 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
15 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
17 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
61 DMAs
33 States
|
|
Monitor & Maintain
|
All other markets
|
85 DMAs
15 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Toyota Corolla’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Toyota Corolla shows stable performance with 2.0% average growth across 51 markets (24.5% avg brand interest), with positive growth in 20 of 51 markets
Top performing markets for Toyota Corolla demonstrate exceptional results in Kentucky (+17.4% growth, 27.0% brand interest, +4.0% brand interest change) and Missouri (+13.6% growth, 25.0% brand interest, +3.0% brand interest change)
Toyota Corolla has 1 market with high growth (>15%), 9 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Toyota Corolla include Kentucky (+17.4% growth, 27.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Toyota Corolla, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Toyota Corolla, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volkswagen Jetta leads category performance with 2.6% average brand interest growth, particularly strong in Alaska (+21.4%, 17.0% brand interest), Delaware (+16.7%, 14.0% brand interest), and District of Columbia (+22.2%, 11.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 14.0% with consistent performance across 4 markets
Hyundai Elantra maintains market dominance with an average 43.2% brand interest across key markets: Alabama (41.0% brand interest, +2.5% growth), Florida (38.0% brand interest, +2.7% growth), and Louisiana (40.0% brand interest, +2.6% growth)
Honda Civic dominates in 31 of 51 key battleground markets against Hyundai Elantra, notably in Alaska (36.0% vs 8.0% brand interest), Arizona (42.0% vs 13.0% brand interest), and Arkansas (38.0% vs 17.0% brand interest)
Investment Recommendations
Strategic recommendations for Toyota Corolla in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 20.0% | +0.0% | -4.8% |
| Los Angeles CA | 5,137,519 | 27.0% | -6.9% | +0.0% |
| Philadelphia PA | 2,735,885 | 22.0% | -4.4% | -4.4% |
| Houston TX | 2,346,370 | 31.0% | +0.0% | -3.1% |
| Boston MA-Manchester NH | 2,284,647 | 30.0% | +0.0% | -6.3% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 30.0% | -3.2% | +3.5% |
| Seattle-Tacoma WA | 1,862,467 | 25.0% | -7.4% | -3.9% |
| Detroit MI | 1,704,780 | 22.0% | -8.3% | -4.4% |
Emerging Market
Smaller markets showing strong growth potential
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Corpus Christi TX | 183,471 | 28.0% | +16.7% | +27.3% |
| Monroe LA-El Dorado AR | 153,067 | 26.0% | +13.0% | +8.3% |
| Beaumont-Port Arthur TX | 148,685 | 24.0% | +14.3% | +9.1% |
| Erie PA | 134,130 | 27.0% | +22.7% | +17.4% |
| Terre Haute IN | 123,086 | 22.0% | +15.8% | +10.0% |
| Missoula MT | 114,550 | 27.0% | +17.4% | +12.5% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 27.0% | +12.5% | +12.5% |
| Abilene-Sweetwater TX | 101,957 | 29.0% | +16.0% | +20.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 22.0% | +4.8% | +10.0% |
| Albuquerque-Santa Fe NM | 634,260 | 24.0% | +9.1% | +4.4% |
| Memphis TN | 567,037 | 25.0% | +4.2% | +8.7% |
| Buffalo NY | 556,257 | 27.0% | +17.4% | +3.9% |
| Tucson (Sierra Vista) AZ | 431,693 | 26.0% | +13.0% | +4.0% |
| Madison WI | 400,136 | 27.0% | +8.0% | +3.9% |
| Flint-Saginaw-Bay City MI | 389,004 | 23.0% | +4.6% | +4.6% |
| Chattanooga TN | 353,329 | 20.0% | +11.1% | +5.3% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 29.0% | +16.0% | +0.0% |
| Denver CO | 1,577,435 | 24.0% | +9.1% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 26.0% | +8.3% | -7.1% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 25.0% | +8.7% | +0.0% |
| Salt Lake City UT | 1,010,346 | 23.0% | +9.5% | -4.2% |
Maintain & Optimize
Stable markets with consistent performance
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 25.0% | +0.0% | +4.2% |
| Atlanta GA | 2,358,268 | 28.0% | +3.7% | +0.0% |
| Phoenix AZ | 1,882,206 | 25.0% | +4.2% | +4.2% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 31.0% | +0.0% | +3.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 32.0% | +0.0% | +3.2% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 34.0% | +3.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 20.0% | +5.3% | +0.0% |
| Charlotte NC | 1,164,592 | 22.0% | +4.8% | +4.8% |
Monitor & Maintain
All other markets
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 26.0% | +4.0% | +8.3% |
| Ft. Myers-Naples FL | 543,946 | 29.0% | +7.4% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 26.0% | +0.0% | +8.3% |
| Albany-Schenectady-Troy NY | 509,309 | 22.0% | +10.0% | +0.0% |
| Tulsa OK | 478,465 | 22.0% | +10.0% | +0.0% |
| Spokane WA | 424,081 | 23.0% | +4.6% | -8.0% |
| Des Moines-Ames IA | 415,633 | 23.0% | -11.5% | -4.2% |
| Portland-Auburn ME | 377,634 | 25.0% | -10.7% | -7.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 932,395 | 29.0% | +7.4% | -14.7% |
Brand Insights
Brand Insights for Toyota Corolla in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Toyota Corolla shows stable performance with 1.0% average growth across 208 markets (23.9% avg brand interest), with positive growth in 100 of 208 markets
Top performing markets for Toyota Corolla demonstrate exceptional results in Fairbanks AK (+45.5% growth, 48.0% brand interest, +15.0% brand interest change), Mankato MN (+45.0% growth, 29.0% brand interest, +9.0% brand interest change), and Hattiesburg-Laurel MS (+25.0% growth, 30.0% brand interest, +6.0% brand interest change)
Toyota Corolla has 19 markets with high growth (>15%), 45 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 72 declining markets
Notable high-growth markets for Toyota Corolla include Abilene-Sweetwater TX (+16.0% growth, 29.0% brand interest), Augusta GA (+17.4% growth, 27.0% brand interest), and Buffalo NY (+17.4% growth, 27.0% brand interest)
Toyota Corolla maintains strong brand interest positions in key markets: Duluth MN-Superior WI (30.0% brand interest, -3.0% change), Juneau AK (46.0% brand interest, -7.0% change), and San Francisco-Oakland-San Jose CA (30.0% brand interest, -1.0% change)
Toyota Corolla shows positive brand interest momentum in 100 markets, notably in Abilene-Sweetwater TX (+4.0% brand interest), Augusta GA (+4.0% brand interest), Buffalo NY (+4.0% brand interest)
Toyota Corolla demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+16.0% growth, +4.0% gain, 29.0% current brand interest), Augusta GA (+17.4% growth, +4.0% gain, 27.0% current brand interest), and Buffalo NY (+17.4% growth, +4.0% gain, 27.0% current brand interest)
Toyota Corolla successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +16.0% growth), Augusta GA (maintained 27.0% brand interest, +17.4% growth), and Buffalo NY (maintained 27.0% brand interest, +17.4% growth)
In large markets, Toyota Corolla shows steady growth with notable brand interest: Detroit MI (-8.3% decline, 22.0% brand interest) and Hartford & New Haven CT (-4.8% decline, 20.0% brand interest)
Toyota Corolla maintains dominant market position with >35% brand interest in key markets: Juneau AK (46.0% brand interest, -13.2% change) and Fairbanks AK (48.0% brand interest, +45.5% change)
Toyota Corolla achieves significant brand interest gains in Erie PA (+5.0% brand interest growth, now at 27.0%) and Fairbanks AK (+15.0% brand interest growth, now at 48.0%)
Toyota Corolla shows accelerating brand interest growth in Abilene-Sweetwater TX (+16.0% growth, 29.0% brand interest) and Augusta GA (+17.4% growth, 27.0% brand interest)
Toyota Corolla maintains stable brand interest performance in mature markets: Burlington VT-Plattsburgh NY (-3.6% decline, 27.0% brand interest) and Charleston SC (-4.2% decline, 23.0% brand interest)
Toyota Corolla faces growth challenges in historically strong markets: Bangor ME (-6.9% decline, 27.0% brand interest) and Burlington VT-Plattsburgh NY (-3.6% decline, 27.0% brand interest)
Toyota Corolla performance in major markets: Detroit MI (-8.3% decline, 22.0% brand interest, 1.9M TVHH), Hartford & New Haven CT (-4.8% decline, 20.0% brand interest, 1.0M TVHH), and Kansas City MO (-4.3% decline, 22.0% brand interest, 1.0M TVHH)
Toyota Corolla shows positive brand interest growth in markets representing 41.4% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Toyota Corolla performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Toyota Corolla can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Toyota Corolla can focus its competitive strategy.
Volkswagen Jetta leads category performance with 2.1% average brand interest growth, particularly strong in Augusta GA (+22.2%, 11.0% brand interest), Bend OR (+16.7%, 21.0% brand interest), and Bowling Green KY (+50.0%, 12.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 13.7% with consistent performance across 28 markets
Hyundai Elantra maintains market dominance with an average 43.1% brand interest across key markets: Helena MT (50.0% brand interest, +19.1% growth), North Platte NE (100.0% brand interest, +63.9% growth), and Presque Isle ME (66.0% brand interest, +46.7% growth)
Toyota Corolla maintains market dominance with an average 36.0% brand interest across key markets: Fairbanks AK (48.0% brand interest, +45.5% growth), Miami-Ft. Lauderdale FL (34.0% brand interest, +3.0% growth), and Bend OR (31.0% brand interest, +6.9% growth)
Honda Civic dominates in 125 of 203 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 12.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 12.0% brand interest), and Amarillo TX (37.0% vs 11.0% brand interest)
Volkswagen Jetta dominates in 130 of 202 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 16.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 15.0% brand interest), and Amarillo TX (37.0% vs 20.0% brand interest)
Toyota Corolla dominates in 128 of 208 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 22.0% brand interest), and Amarillo TX (37.0% vs 22.0% brand interest)
Nissan Sentra dominates in 107 of 196 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 9.0% brand interest), and Amarillo TX (37.0% vs 10.0% brand interest)
Volkswagen Jetta dominates in 96 of 169 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 13.0% brand interest), Augusta GA (14.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (10.0% vs 10.0% brand interest)
Toyota Corolla dominates in 105 of 199 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 24.0% brand interest), Augusta GA (14.0% vs 27.0% brand interest), and Austin TX (12.0% vs 28.0% brand interest)
Honda Civic dominates in 92 of 165 key battleground markets against Nissan Sentra, notably in Austin TX (12.0% vs 9.0% brand interest), Beaumont-Port Arthur TX (10.0% vs 14.0% brand interest), and Binghamton NY (12.0% vs 11.0% brand interest)
Toyota Corolla dominates in 107 of 198 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (16.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 22.0% brand interest), and Alexandria LA (0.0% vs 25.0% brand interest)
Volkswagen Jetta dominates in 90 of 161 key battleground markets against Nissan Sentra, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 9.0% brand interest), and Alexandria LA (0.0% vs 19.0% brand interest)
Toyota Corolla dominates in 102 of 196 key battleground markets against Nissan Sentra, notably in Albany GA (25.0% vs 15.0% brand interest), Bangor ME (27.0% vs 8.0% brand interest), and Burlington VT-Plattsburgh NY (27.0% vs 7.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 50.0% brand interest, +19.1% growth), North Platte NE (maintained 100.0% brand interest, +63.9% growth), and Presque Isle ME (maintained 66.0% brand interest, +46.7% growth)
Toyota Corolla successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +16.0% growth), Augusta GA (maintained 27.0% brand interest, +17.4% growth), and Buffalo NY (maintained 27.0% brand interest, +17.4% growth)