Toyota Corolla
Toyota
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Investment Recommendations
Targeted investment recommendations for Toyota Corolla, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
37 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
8 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
42 DMAs
12 States
|
|
Monitor & Maintain
|
All other markets
|
108 DMAs
38 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
11 DMAs
|
Brand Insights
Brand Insights reveal Toyota Corolla’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Toyota Corolla shows challenging performance with -6.7% average growth across 51 markets (22.9% avg brand interest), with positive growth in 5 of 51 markets
Toyota Corolla has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 43 declining markets
Toyota Corolla maintains strong brand interest positions in key markets: Hawaii (37.0% brand interest, +0.0% change)
Toyota Corolla shows positive brand interest momentum in 5 markets, notably in Arizona (+1.0% brand interest), Maryland (+1.0% brand interest), North Carolina (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Toyota Corolla, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Toyota Corolla, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyundai Elantra leads category performance with 3.0% average brand interest growth, particularly strong in South Dakota (+15.0%, 46.0% brand interest)
In high-growth markets, Hyundai Elantra maintains an average brand interest of 46.0% with consistent performance across 1 market
Hyundai Elantra maintains market dominance with an average 44.4% brand interest across key markets: South Dakota (46.0% brand interest, +15.0% growth), Arizona (43.0% brand interest, +2.4% growth), and Colorado (46.0% brand interest, +2.2% growth)
Hyundai Elantra dominates in 26 of 51 key battleground markets against Honda Civic, notably in Iowa (37.0% vs 13.0% brand interest), Kansas (41.0% vs 13.0% brand interest), and Louisiana (38.0% vs 14.0% brand interest)
Investment Recommendations
Strategic recommendations for Toyota Corolla in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 23.0% | -8.0% | -8.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | -3.9% | -3.9% |
| Atlanta GA | 2,277,873 | 26.0% | -7.1% | -7.1% |
| Houston TX | 2,266,381 | 29.0% | -6.5% | -6.5% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | -6.7% | -6.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | -6.7% | -3.5% |
| Detroit MI | 1,646,663 | 23.0% | +4.6% | -4.2% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 31.0% | -3.1% | -3.1% |
Emerging Market
Smaller markets showing strong growth potential
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sioux City IA | 132,124 | 24.0% | +14.3% | +9.1% |
| Joplin MO-Pittsburg KS | 128,486 | 22.0% | +15.8% | +4.8% |
| Grand Junction-Montrose CO | 66,615 | 25.0% | +19.1% | +8.7% |
| Lima OH | 58,548 | 13.0% | +18.2% | +18.2% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 26.0% | +36.8% | +23.8% |
| Casper-Riverton WY | 47,932 | 31.0% | +19.2% | +14.8% |
| St. Joseph MO | 38,607 | 30.0% | +30.4% | +57.9% |
| Zanesville OH | 28,849 | 22.0% | +120.0% | +10.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Des Moines-Ames IA | 401,464 | 24.0% | +4.4% | +4.4% |
| Waco-Temple-Bryan TX | 346,477 | 24.0% | +4.4% | +9.1% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 17.0% | +6.3% | +6.3% |
| Traverse City-Cadillac MI | 216,002 | 25.0% | +19.1% | +8.7% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Norfolk-Portsmouth-Newport News VA | 656,362 | 22.0% | +10.0% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 27.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 23.0% | +4.6% | +4.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 31.0% | +0.0% | +3.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 27.0% | +3.9% | +0.0% |
| San Diego CA | 940,959 | 26.0% | +4.0% | +4.0% |
| Hartford & New Haven CT | 862,036 | 21.0% | +5.0% | +0.0% |
| Milwaukee WI | 765,170 | 25.0% | +4.2% | +0.0% |
| Las Vegas NV | 739,704 | 24.0% | +0.0% | +4.4% |
Monitor & Maintain
All other markets
108
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 19.0% | -13.6% | -13.6% |
| Albany-Schenectady-Troy NY | 491,946 | 19.0% | -13.6% | -5.0% |
| Dayton OH | 418,047 | 17.0% | -5.6% | -10.5% |
| Tucson (Sierra Vista) AZ | 416,976 | 24.0% | -7.7% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 21.0% | +10.5% | -4.6% |
| Roanoke-Lynchburg VA | 387,932 | 19.0% | -5.0% | -13.6% |
| Madison WI | 386,495 | 25.0% | -7.4% | +4.2% |
| Flint-Saginaw-Bay City MI | 375,743 | 21.0% | -8.7% | -12.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | -10.0% | -10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -6.9% | -10.0% |
| Phoenix AZ | 1,818,040 | 22.0% | -12.0% | -12.0% |
| Seattle-Tacoma WA | 1,798,974 | 22.0% | -12.0% | -15.4% |
| Minneapolis-St. Paul MN | 1,563,558 | 21.0% | -12.5% | -8.7% |
| Denver CO | 1,523,659 | 21.0% | -12.5% | -8.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 19.0% | -5.0% | -9.5% |
| Pittsburgh PA | 998,699 | 19.0% | -5.0% | -9.5% |
Brand Insights
Brand Insights for Toyota Corolla in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Toyota Corolla shows challenging performance with -6.0% average growth across 207 markets (22.2% avg brand interest), with positive growth in 47 of 207 markets
Top performing markets for Toyota Corolla demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+36.8% growth, 26.0% brand interest, +7.0% brand interest change), St. Joseph MO (+30.4% growth, 30.0% brand interest, +7.0% brand interest change), and Casper-Riverton WY (+19.2% growth, 31.0% brand interest, +5.0% brand interest change)
Toyota Corolla has 10 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 135 declining markets
Notable high-growth markets for Toyota Corolla include Butte-Bozeman MT (+15.4% growth, 30.0% brand interest), Casper-Riverton WY (+19.2% growth, 31.0% brand interest), and Cheyenne WY-Scottsbluff NE (+36.8% growth, 26.0% brand interest)
Toyota Corolla maintains strong brand interest positions in key markets: Fairbanks AK (31.0% brand interest, -17.0% change), Miami-Ft. Lauderdale FL (32.0% brand interest, -2.0% change), and Orlando-Daytona Beach-Melbourne FL (31.0% brand interest, -1.0% change)
Toyota Corolla shows positive brand interest momentum in 47 markets, notably in Butte-Bozeman MT (+4.0% brand interest), Casper-Riverton WY (+5.0% brand interest), Cheyenne WY-Scottsbluff NE (+7.0% brand interest)
Toyota Corolla demonstrates strong market momentum with combined growth and brand interest gains in key markets: Butte-Bozeman MT (+15.4% growth, +4.0% gain, 30.0% current brand interest), Casper-Riverton WY (+19.2% growth, +5.0% gain, 31.0% current brand interest), and Cheyenne WY-Scottsbluff NE (+36.8% growth, +7.0% gain, 26.0% current brand interest)
Toyota Corolla successfully defends strong market positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 30.0% brand interest, +15.4% growth), Casper-Riverton WY (maintained 31.0% brand interest, +19.2% growth), and Cheyenne WY-Scottsbluff NE (maintained 26.0% brand interest, +36.8% growth)
Toyota Corolla maintains dominant market position with >35% brand interest in key markets: Honolulu HI (37.0% brand interest, +0.0% change)
Toyota Corolla achieves significant brand interest gains in Casper-Riverton WY (+5.0% brand interest growth, now at 31.0%) and Cheyenne WY-Scottsbluff NE (+7.0% brand interest growth, now at 26.0%)
Toyota Corolla shows accelerating brand interest growth in Butte-Bozeman MT (+15.4% growth, 30.0% brand interest) and Casper-Riverton WY (+19.2% growth, 31.0% brand interest)
Toyota Corolla demonstrates emerging brand interest strength in Lima OH (+18.2% growth, 13.0% brand interest) and Wheeling WV-Steubenville OH (+11.8% growth, 19.0% brand interest)
Toyota Corolla maintains stable brand interest performance in mature markets: Austin TX (-3.6% decline, 27.0% brand interest) and Baltimore MD (-4.3% decline, 22.0% brand interest)
Toyota Corolla faces growth challenges in historically strong markets: Atlanta GA (-7.1% decline, 26.0% brand interest) and Austin TX (-3.6% decline, 27.0% brand interest)
Toyota Corolla performance in major markets: Atlanta GA (-7.1% decline, 26.0% brand interest, 2.7M TVHH), Baltimore MD (-4.3% decline, 22.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-6.7% decline, 28.0% brand interest, 2.6M TVHH)
Toyota Corolla shows positive brand interest growth in markets representing 20.3% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Toyota Corolla performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Toyota Corolla can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Toyota Corolla can focus its competitive strategy.
Nissan Sentra leads category performance with 3.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+30.0%, 13.0% brand interest), Alexandria LA (+21.1%, 23.0% brand interest), and Billings, MT (+80.0%, 9.0% brand interest)
In high-growth markets, Nissan Sentra maintains an average brand interest of 12.4% with consistent performance across 49 markets
Hyundai Elantra maintains market dominance with an average 45.7% brand interest across key markets: Binghamton NY (40.0% brand interest, +21.2% growth), Erie PA (47.0% brand interest, +23.7% growth), and Fairbanks AK (48.0% brand interest, +54.8% growth)
Toyota Corolla maintains market dominance with an average 31.3% brand interest across key markets: Casper-Riverton WY (31.0% brand interest, +19.2% growth), Marquette MI (32.0% brand interest, +18.5% growth), and Anchorage AK (31.0% brand interest, +14.8% growth)
Hyundai Elantra dominates in 103 of 202 key battleground markets against Honda Civic, notably in Alexandria LA (38.0% vs 17.0% brand interest), Anchorage AK (37.0% vs 9.0% brand interest), and Austin TX (40.0% vs 13.0% brand interest)
Hyundai Elantra dominates in 114 of 203 key battleground markets against Volkswagen Jetta, notably in Anchorage AK (37.0% vs 15.0% brand interest), Austin TX (40.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (41.0% vs 11.0% brand interest)
Hyundai Elantra dominates in 144 of 207 key battleground markets against Toyota Corolla, notably in Alexandria LA (38.0% vs 21.0% brand interest), Anchorage AK (37.0% vs 31.0% brand interest), and Austin TX (40.0% vs 27.0% brand interest)
Nissan Sentra dominates in 113 of 201 key battleground markets against Hyundai Elantra, notably in Alexandria LA (38.0% vs 23.0% brand interest), Anchorage AK (37.0% vs 8.0% brand interest), and Austin TX (40.0% vs 9.0% brand interest)
Honda Civic dominates in 88 of 172 key battleground markets against Volkswagen Jetta, notably in Augusta GA (12.0% vs 11.0% brand interest), Bangor ME (12.0% vs 24.0% brand interest), and Binghamton NY (10.0% vs 14.0% brand interest)
Honda Civic dominates in 123 of 199 key battleground markets against Toyota Corolla, notably in Augusta GA (12.0% vs 27.0% brand interest), Bangor ME (12.0% vs 25.0% brand interest), and Binghamton NY (10.0% vs 27.0% brand interest)
Nissan Sentra dominates in 95 of 167 key battleground markets against Honda Civic, notably in Augusta GA (12.0% vs 10.0% brand interest), Bangor ME (12.0% vs 6.0% brand interest), and Bluefield-Beckley-Oak Hill WV (16.0% vs 12.0% brand interest)
Volkswagen Jetta dominates in 116 of 193 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (15.0% vs 23.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 22.0% brand interest), and Anchorage AK (15.0% vs 31.0% brand interest)
Nissan Sentra dominates in 94 of 164 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (15.0% vs 13.0% brand interest), Albuquerque-Santa Fe NM (12.0% vs 12.0% brand interest), and Anchorage AK (15.0% vs 8.0% brand interest)
Nissan Sentra dominates in 144 of 200 key battleground markets against Toyota Corolla, notably in Abilene-Sweetwater TX (23.0% vs 13.0% brand interest), Albany GA (19.0% vs 16.0% brand interest), and Albany-Schenectady-Troy NY (19.0% vs 8.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 40.0% brand interest, +21.2% growth), Erie PA (maintained 47.0% brand interest, +23.7% growth), and Fairbanks AK (maintained 48.0% brand interest, +54.8% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 31.0% brand interest, +40.9% growth), Great Falls MT (maintained 28.0% brand interest, +40.0% growth), and Mankato MN (maintained 27.0% brand interest, +50.0% growth)