Nissan Sentra
Nissan
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Investment Recommendations
Targeted investment recommendations for Nissan Sentra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
78 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
46 DMAs
18 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
49 DMAs
7 States
|
Brand Insights
Brand Insights reveal Nissan Sentra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Nissan Sentra shows stable performance with 3.7% average growth across 51 markets (9.0% avg brand interest), with positive growth in 18 of 51 markets
Nissan Sentra has 4 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 28 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Nissan Sentra include Montana (+20.0% growth, 6.0% brand interest), Nebraska (+25.0% growth, 10.0% brand interest), and Pennsylvania (+16.7% growth, 7.0% brand interest)
Nissan Sentra maintains consistent performance with steady growth and stable brand interest across 27% of markets, exemplified by New Mexico (+9.1% growth, +1.0% brand interest), Oklahoma (+9.1% growth, +1.0% brand interest), and California (+14.3% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Nissan Sentra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Nissan Sentra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nissan Sentra demonstrates category leadership at state level with 3.7% average brand interest growth, showing exceptional performance in Montana (+20.0%, 6.0% brand interest), Nebraska (+25.0%, 10.0% brand interest), and Pennsylvania (+16.7%, 7.0% brand interest)
In high-growth state markets, Nissan Sentra maintains an average brand interest of 8.2% with consistent performance across 4 markets
In direct competition, Nissan Sentra outperforms Honda Civic with 34.1 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 31.0% brand interest, 27.6% growth), Arizona (gap: 34.0% brand interest, 7.7% growth), and Idaho (gap: 36.0% brand interest, 17.4% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.2% vs +0.3% overall): Alaska (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 8.0%, -11.1%), California (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -12.5% growth), and Hawaii (Volkswagen Jetta: +20.0% growth vs Hyundai Elantra: -12.5% growth)
Investment Recommendations
Strategic recommendations for Nissan Sentra in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 8.0% | +0.0% | +14.3% |
| Philadelphia PA | 2,642,616 | 8.0% | +0.0% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 5.0% | +0.0% | +25.0% |
| Seattle-Tacoma WA | 1,798,974 | 6.0% | +0.0% | +20.0% |
| Detroit MI | 1,646,663 | 8.0% | +0.0% | +14.3% |
| St. Louis MO | 1,066,886 | 12.0% | +0.0% | +9.1% |
| Kansas City MO | 866,618 | 10.0% | +0.0% | +11.1% |
| Columbus OH | 865,632 | 6.0% | +0.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 10.0% | +11.1% | +11.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 7.0% | +16.7% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 8.0% | +14.3% | +14.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 7.0% | +16.7% | +16.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 9.0% | +12.5% | +0.0% |
| Pittsburgh PA | 998,699 | 8.0% | +14.3% | +14.3% |
| San Antonio TX | 900,609 | 13.0% | +18.2% | +18.2% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 9.0% | +12.5% | -10.0% |
Maintain & Optimize
Stable markets with consistent performance
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 8.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 9.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 10.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 6.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 10.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 8.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 6.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,124,890 | 8.0% | -11.1% | -11.1% |
| Nashville TN | 993,259 | 14.0% | -6.7% | +0.0% |
| Baltimore MD | 977,058 | 8.0% | +0.0% | -11.1% |
| Cincinnati OH | 810,849 | 7.0% | -12.5% | +0.0% |
| Jacksonville FL | 671,993 | 9.0% | +0.0% | -10.0% |
| Birmingham AL | 651,287 | 12.0% | +0.0% | -7.7% |
| Albany-Schenectady-Troy NY | 491,946 | 8.0% | +0.0% | -11.1% |
| Little Rock-Pine Bluff AR | 490,561 | 13.0% | +0.0% | -7.1% |
Brand Insights
Brand Insights for Nissan Sentra in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Nissan Sentra shows strong performance with 7.2% average growth across 210 markets (9.5% avg brand interest), with positive growth in 83 of 210 markets
Top performing markets for Nissan Sentra demonstrate exceptional results in Jonesboro AR (+222.2% growth, 29.0% brand interest, +20.0% change), Meridian MS (+100.0% growth, 20.0% brand interest, +10.0% change), and Alexandria LA (+40.0% growth, 21.0% brand interest, +6.0% change)
Nissan Sentra has 54 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 85 stable markets (0-5%), and 42 declining markets
Notable high-growth markets for Nissan Sentra include Abilene-Sweetwater TX (+33.3% growth, 12.0% brand interest), Albany GA (+15.4% growth, 15.0% brand interest), and Alexandria LA (+40.0% growth, 21.0% brand interest)
Nissan Sentra demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+40.0% growth, +6.0% gain, 21.0% current brand interest), Jackson MS (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Jonesboro AR (+222.2% growth, +20.0% gain, 29.0% current brand interest)
Nissan Sentra successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 21.0% brand interest, +40.0% growth), Jackson MS (maintained 22.0% brand interest, +22.2% growth), and Jonesboro AR (maintained 29.0% brand interest, +222.2% growth)
Nissan Sentra achieves significant brand interest gains in Alexandria LA (+6.0% brand interest growth, now at 21.0%) and Cheyenne WY-Scottsbluff NE (+7.0% brand interest growth, now at 7.0%)
Nissan Sentra shows accelerating brand interest growth in Abilene-Sweetwater TX (+33.3% growth, 12.0% brand interest) and Albany GA (+15.4% growth, 15.0% brand interest)
Nissan Sentra demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+33.3% growth, 12.0% brand interest) and Albany GA (+15.4% growth, 15.0% brand interest)
Nissan Sentra maintains stable brand interest performance in mature markets: Hattiesburg-Laurel MS (+0.0% growth, 20.0% brand interest) and Jackson TN (+0.0% growth, 20.0% brand interest)
Nissan Sentra performance in major markets: Charlotte NC (-11.1% growth, 8.0% brand interest, 1.3M TVHH), Nashville TN (-6.7% growth, 14.0% brand interest, 1.2M TVHH), and Sacramento-Stockton-Modesto CA (+16.7% growth, 7.0% brand interest, 1.5M TVHH)
Nissan Sentra shows positive brand interest growth in markets representing 27.8% of total TVHH coverage
Nissan Sentra maintains strong brand interest positions (>30% share) in key markets: Harlingen-Weslaco-Brownsville-McAllen TX (25.0% brand interest, -3.0% change), Alexandria LA (21.0% brand interest, +6.0% change), and Jackson MS (22.0% brand interest, +4.0% change)
Nissan Sentra achieves significant brand interest gains in Abilene-Sweetwater TX (+3.0% brand interest), Albany GA (+2.0% brand interest), and Alexandria LA (+6.0% brand interest)
Nissan Sentra maintains dominant market position with >35% brand interest in key markets: Harlingen-Weslaco-Brownsville-McAllen TX (25.0% brand interest, -10.7% change) and Jonesboro AR (29.0% brand interest, +222.2% change)
Nissan Sentra shows stable performance with 4.3% average growth across 210 markets (9.5% avg brand interest), with positive growth in 89 of 210 markets
Competitive Insights
Competitive Insights showcase how Nissan Sentra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Nissan Sentra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Nissan Sentra can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 7.2% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 12.0% brand interest), Albany GA (+15.4%, 15.0% brand interest), and Alexandria LA (+40.0%, 21.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 11.7% with consistent performance across 54 markets
Nissan Sentra shows strong momentum with 7.2% average brand interest growth across key dma markets: Jonesboro AR (+222.2% growth, +20.0% brand interest), Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest), and Meridian MS (+100.0% growth, +10.0% brand interest)
Nissan Sentra captured additional brand interest in 83 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Honda Civic with 32.3 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 28.0% brand interest, 58.8% growth), Beaumont-Port Arthur TX (gap: 29.0% brand interest, 25.1% growth), and Biloxi-Gulfport MS (gap: 25.0% brand interest, 11.7% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.0% vs +2.0% overall): Albuquerque-Santa Fe NM (Volkswagen Jetta leads: 13.0% share, +0.0% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Volkswagen Jetta leads: 16.0% share, -11.1% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -7.1% growth)
In select markets, Toyota Corolla outperforms Hyundai Elantra despite weaker overall growth (-4.4% vs +2.0% overall): Albuquerque-Santa Fe NM (Toyota Corolla leads: 23.0% share, -4.2% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Toyota Corolla leads: 22.0% share, +0.0% growth vs Hyundai Elantra: 13.0%, -7.1%)
In select markets, Volkswagen Jetta outperforms Honda Civic despite weaker overall growth (-0.0% vs +2.3% overall): Alexandria LA (Volkswagen Jetta: +33.3% growth vs Honda Civic: -10.0% growth), Billings, MT (Volkswagen Jetta: +5.0% growth vs Honda Civic: -18.4% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Honda Civic: -2.6% growth)
In select markets, Toyota Corolla outperforms Volkswagen Jetta despite weaker overall growth (-4.4% vs -0.0% overall): Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Volkswagen Jetta: 16.0%, -11.1%), Austin TX (Toyota Corolla leads: 26.0% share, -3.7% growth vs Volkswagen Jetta: 10.0%, -9.1%), and Baton Rouge LA (Toyota Corolla: 23.0% share vs Volkswagen Jetta: 7.0% share)
Volkswagen Jetta demonstrates relative improvement against Toyota Corolla in select markets despite weaker overall momentum (-0.0% vs -4.4%): Abilene-Sweetwater TX (Volkswagen Jetta: +28.6% growth vs Toyota Corolla: -36.7% growth), Albany GA (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -20.0% growth), and Albany-Schenectady-Troy NY (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -9.5% growth)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+2.0% vs +7.2% overall): Bangor ME (Hyundai Elantra leads: 13.0% share, -7.1% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Hyundai Elantra leads: 13.0% share, +18.2% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Hyundai Elantra leads: 16.0% share, +14.3% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (+2.3% vs +7.2% overall): Bangor ME (Honda Civic leads: 32.0% share, +3.2% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Honda Civic leads: 41.0% share, +5.1% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Honda Civic leads: 37.0% share, -2.6% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Volkswagen Jetta outperforms Nissan Sentra despite weaker overall growth (-0.0% vs +7.2% overall): Bangor ME (Volkswagen Jetta leads: 25.0% share, +13.6% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Volkswagen Jetta: +10.0% growth vs Nissan Sentra: -20.0% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Nissan Sentra: -14.3% growth)
In select markets, Toyota Corolla outperforms Nissan Sentra despite weaker overall growth (-4.4% vs +7.2% overall): Bangor ME (Toyota Corolla leads: 26.0% share, +8.3% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Toyota Corolla leads: 23.0% share, -8.0% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Toyota Corolla leads: 26.0% share, -3.7% growth vs Nissan Sentra: 12.0%, -14.3%)
Honda Civic successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 41.0% brand interest, +24.2% growth), Elmira NY (maintained 37.0% brand interest, +23.3% growth), and Erie PA (maintained 47.0% brand interest, +27.0% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 29.0% brand interest, +20.8% growth), Juneau AK (maintained 28.0% brand interest, +100.0% growth), and North Platte NE (maintained 100.0% brand interest, +100.0% growth)