Category | Description | Markets |
---|---|---|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
8 States
|
High Growth Priority
|
Large markets showing strong consistent growth
|
78 DMAs
17 States
|
Maintain & Optimize
|
Stable markets with consistent performance
|
46 DMAs
18 States
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
49 DMAs
7 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 8.0% | +0.0% | +14.3% |
Philadelphia PA | 2,642,616 | 8.0% | +0.0% | +14.3% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 5.0% | +0.0% | +25.0% |
Seattle-Tacoma WA | 1,798,974 | 6.0% | +0.0% | +20.0% |
Detroit MI | 1,646,663 | 8.0% | +0.0% | +14.3% |
St. Louis MO | 1,066,886 | 12.0% | +0.0% | +9.1% |
Kansas City MO | 866,618 | 10.0% | +0.0% | +11.1% |
Columbus OH | 865,632 | 6.0% | +0.0% | +20.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Chicago IL | 3,081,097 | 10.0% | +11.1% | +11.1% |
Washington DC (Hagerstown MD) | 2,224,748 | 7.0% | +16.7% | +0.0% |
Cleveland-Akron (Canton) OH | 1,319,557 | 8.0% | +14.3% | +14.3% |
Sacramento-Stockton-Modesto CA | 1,276,768 | 7.0% | +16.7% | +16.7% |
Raleigh-Durham (Fayetteville) NC | 1,096,084 | 9.0% | +12.5% | +0.0% |
Pittsburgh PA | 998,699 | 8.0% | +14.3% | +14.3% |
San Antonio TX | 900,609 | 13.0% | +18.2% | +18.2% |
Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 9.0% | +12.5% | -10.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 4,962,377 | 8.0% | +0.0% | +0.0% |
Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +0.0% | +0.0% |
Atlanta GA | 2,277,873 | 9.0% | +0.0% | +0.0% |
Houston TX | 2,266,381 | 10.0% | +0.0% | +0.0% |
Boston MA-Manchester NH | 2,206,762 | 6.0% | +0.0% | +0.0% |
Phoenix AZ | 1,818,040 | 10.0% | +0.0% | +0.0% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 8.0% | +0.0% | +0.0% |
Minneapolis-St. Paul MN | 1,563,558 | 6.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Charlotte NC | 1,124,890 | 8.0% | -11.1% | -11.1% |
Nashville TN | 993,259 | 14.0% | -6.7% | +0.0% |
Baltimore MD | 977,058 | 8.0% | +0.0% | -11.1% |
Cincinnati OH | 810,849 | 7.0% | -12.5% | +0.0% |
Jacksonville FL | 671,993 | 9.0% | +0.0% | -10.0% |
Birmingham AL | 651,287 | 12.0% | +0.0% | -7.7% |
Albany-Schenectady-Troy NY | 491,946 | 8.0% | +0.0% | -11.1% |
Little Rock-Pine Bluff AR | 490,561 | 13.0% | +0.0% | -7.1% |