Volkswagen Jetta
Volkswagen
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Investment Recommendations
Targeted investment recommendations for Volkswagen Jetta, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
18 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
16 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
42 DMAs
22 States
|
|
Monitor & Maintain
|
All other markets
|
131 DMAs
26 States
|
Brand Insights
Brand Insights reveal Volkswagen Jetta’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volkswagen Jetta shows stable performance with 2.6% average growth across 51 markets (13.2% avg brand interest), with positive growth in 20 of 51 markets
Volkswagen Jetta has 4 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 6 declining markets
Notable high-growth markets for Volkswagen Jetta include Alaska (+21.4% growth, 17.0% brand interest), Delaware (+16.7% growth, 14.0% brand interest), and District of Columbia (+22.2% growth, 11.0% brand interest)
Volkswagen Jetta shows positive brand interest momentum in 20 markets, notably in Alaska (+3.0% brand interest), Delaware (+2.0% brand interest), District of Columbia (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Volkswagen Jetta, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volkswagen Jetta, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volkswagen Jetta leads category performance with 2.6% average brand interest growth, particularly strong in Alaska (+21.4%, 17.0% brand interest), Delaware (+16.7%, 14.0% brand interest), and District of Columbia (+22.2%, 11.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 14.0% with consistent performance across 4 markets
Hyundai Elantra maintains market dominance with an average 43.2% brand interest across key markets: Alabama (41.0% brand interest, +2.5% growth), Florida (38.0% brand interest, +2.7% growth), and Louisiana (40.0% brand interest, +2.6% growth)
Honda Civic dominates in 31 of 51 key battleground markets against Hyundai Elantra, notably in Alaska (36.0% vs 8.0% brand interest), Arizona (42.0% vs 13.0% brand interest), and Arkansas (38.0% vs 17.0% brand interest)
Investment Recommendations
Strategic recommendations for Volkswagen Jetta in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilmington NC | 193,195 | 17.0% | +13.3% | +21.4% |
| Chico-Redding CA | 166,232 | 9.0% | +28.6% | +12.5% |
| Columbia-Jefferson City MO | 159,914 | 19.0% | +18.8% | +18.8% |
| Monroe LA-El Dorado AR | 153,067 | 8.0% | +60.0% | +14.3% |
| Palm Springs CA | 148,025 | 9.0% | +12.5% | +28.6% |
| Minot-Bismarck-Dickinson(Williston) ND | 146,247 | 20.0% | +25.0% | +17.7% |
| Sioux City IA | 136,787 | 21.0% | +16.7% | +40.0% |
| Erie PA | 134,130 | 15.0% | +36.4% | +7.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 14.0% | +7.7% | +7.7% |
| Memphis TN | 567,037 | 12.0% | +20.0% | +33.3% |
| Buffalo NY | 556,257 | 16.0% | +6.7% | +6.7% |
| Lexington KY | 449,592 | 12.0% | +20.0% | +9.1% |
| Wichita-Hutchinson KS | 402,706 | 15.0% | +36.4% | +25.0% |
| Roanoke-Lynchburg VA | 401,623 | 14.0% | +7.7% | +16.7% |
| Omaha NE | 397,575 | 15.0% | +7.1% | +7.1% |
| Portland-Auburn ME | 377,634 | 21.0% | +10.5% | +5.0% |
High Growth Priority
Large markets showing strong consistent growth
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 13.0% | +18.2% | +8.3% |
| San Antonio TX | 932,395 | 13.0% | +8.3% | +18.2% |
| Jacksonville FL | 695,710 | 13.0% | +8.3% | +8.3% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 12.0% | +9.1% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 11.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,882,206 | 10.0% | +0.0% | +0.0% |
| Detroit MI | 1,704,780 | 15.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 15.0% | -6.3% | +0.0% |
| Denver CO | 1,577,435 | 14.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 14.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 10.0% | +0.0% | +0.0% |
| St. Louis MO | 1,104,541 | 15.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
131
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 9.0% | +0.0% | +0.0% |
| Los Angeles CA | 5,137,519 | 7.0% | +16.7% | +0.0% |
| Chicago IL | 3,189,842 | 11.0% | +10.0% | -8.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 10.0% | +11.1% | +0.0% |
| Atlanta GA | 2,358,268 | 9.0% | +0.0% | +0.0% |
| Houston TX | 2,346,370 | 8.0% | +14.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 9.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 7.0% | +16.7% | +0.0% |
Brand Insights
Brand Insights for Volkswagen Jetta in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volkswagen Jetta shows stable performance with 2.1% average growth across 202 markets (13.5% avg brand interest), with positive growth in 83 of 202 markets
Volkswagen Jetta has 28 markets with high growth (>15%), 50 markets with moderate growth (5-15%), 64 stable markets (0-5%), and 60 declining markets
Notable high-growth markets for Volkswagen Jetta include Augusta GA (+22.2% growth, 11.0% brand interest), Bend OR (+16.7% growth, 21.0% brand interest), and Bowling Green KY (+50.0% growth, 12.0% brand interest)
Volkswagen Jetta shows positive brand interest momentum in 83 markets, notably in Augusta GA (+2.0% brand interest), Bend OR (+3.0% brand interest), Bowling Green KY (+4.0% brand interest)
Volkswagen Jetta achieves significant brand interest gains in Lafayette IN (+5.0% brand interest growth, now at 16.0%) and Quincy IL-Hannibal MO-Keokuk IA (+6.0% brand interest growth, now at 21.0%)
Volkswagen Jetta shows accelerating brand interest growth in Augusta GA (+22.2% growth, 11.0% brand interest) and Bend OR (+16.7% growth, 21.0% brand interest)
Volkswagen Jetta demonstrates emerging brand interest strength in Augusta GA (+22.2% growth, 11.0% brand interest) and Bowling Green KY (+50.0% growth, 12.0% brand interest)
Volkswagen Jetta maintains stable brand interest performance in mature markets: Duluth MN-Superior WI (-4.5% decline, 21.0% brand interest) and Green Bay-Appleton WI (-4.3% decline, 22.0% brand interest)
Volkswagen Jetta performance in major markets: Charlotte NC (-10.0% decline, 9.0% brand interest, 1.3M TVHH), Hartford & New Haven CT (-6.2% decline, 15.0% brand interest, 1.0M TVHH), and Kansas City MO (-6.7% decline, 14.0% brand interest, 1.0M TVHH)
Volkswagen Jetta shows positive brand interest growth in markets representing 37.6% of total TVHH coverage
Volkswagen Jetta shows challenging performance with -1.5% average growth across 205 markets (13.5% avg brand interest), with positive growth in 57 of 205 markets
Volkswagen Jetta has 22 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 64 stable markets (0-5%), and 85 declining markets
Notable high-growth markets for Volkswagen Jetta include Binghamton NY (+35.7% growth, 19.0% brand interest), Bowling Green KY (+100.0% growth, 12.0% brand interest), and Cheyenne WY-Scottsbluff NE (+41.7% growth, 17.0% brand interest)
Volkswagen Jetta shows positive brand interest momentum in 57 markets, notably in Binghamton NY (+5.0% brand interest), Bowling Green KY (+6.0% brand interest), Cheyenne WY-Scottsbluff NE (+5.0% brand interest)
Volkswagen Jetta demonstrates strong market momentum with combined growth and brand interest gains in key markets: Helena MT (+31.2% growth, +5.0% gain, 21.0% current brand interest), Quincy IL-Hannibal MO-Keokuk IA (+23.5% growth, +4.0% gain, 21.0% current brand interest), and Sioux City IA (+40.0% growth, +6.0% gain, 21.0% current brand interest)
Volkswagen Jetta achieves significant brand interest gains in Binghamton NY (+5.0% brand interest growth, now at 19.0%) and Bowling Green KY (+6.0% brand interest growth, now at 12.0%)
Competitive Insights
Competitive Insights showcase how Volkswagen Jetta performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volkswagen Jetta can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volkswagen Jetta can focus its competitive strategy.
Volkswagen Jetta leads category performance with 2.1% average brand interest growth, particularly strong in Augusta GA (+22.2%, 11.0% brand interest), Bend OR (+16.7%, 21.0% brand interest), and Bowling Green KY (+50.0%, 12.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 13.7% with consistent performance across 28 markets
Hyundai Elantra maintains market dominance with an average 43.1% brand interest across key markets: Helena MT (50.0% brand interest, +19.1% growth), North Platte NE (100.0% brand interest, +63.9% growth), and Presque Isle ME (66.0% brand interest, +46.7% growth)
Toyota Corolla maintains market dominance with an average 36.0% brand interest across key markets: Fairbanks AK (48.0% brand interest, +45.5% growth), Miami-Ft. Lauderdale FL (34.0% brand interest, +3.0% growth), and Bend OR (31.0% brand interest, +6.9% growth)
Honda Civic dominates in 125 of 203 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 12.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 12.0% brand interest), and Amarillo TX (37.0% vs 11.0% brand interest)
Volkswagen Jetta dominates in 130 of 202 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 16.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 15.0% brand interest), and Amarillo TX (37.0% vs 20.0% brand interest)
Toyota Corolla dominates in 128 of 208 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 22.0% brand interest), and Amarillo TX (37.0% vs 22.0% brand interest)
Nissan Sentra dominates in 107 of 196 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 9.0% brand interest), and Amarillo TX (37.0% vs 10.0% brand interest)
Volkswagen Jetta dominates in 96 of 169 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 13.0% brand interest), Augusta GA (14.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (10.0% vs 10.0% brand interest)
Toyota Corolla dominates in 105 of 199 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 24.0% brand interest), Augusta GA (14.0% vs 27.0% brand interest), and Austin TX (12.0% vs 28.0% brand interest)
Honda Civic dominates in 92 of 165 key battleground markets against Nissan Sentra, notably in Austin TX (12.0% vs 9.0% brand interest), Beaumont-Port Arthur TX (10.0% vs 14.0% brand interest), and Binghamton NY (12.0% vs 11.0% brand interest)
Toyota Corolla dominates in 107 of 198 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (16.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 22.0% brand interest), and Alexandria LA (0.0% vs 25.0% brand interest)
Volkswagen Jetta dominates in 90 of 161 key battleground markets against Nissan Sentra, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 9.0% brand interest), and Alexandria LA (0.0% vs 19.0% brand interest)
Toyota Corolla dominates in 102 of 196 key battleground markets against Nissan Sentra, notably in Albany GA (25.0% vs 15.0% brand interest), Bangor ME (27.0% vs 8.0% brand interest), and Burlington VT-Plattsburgh NY (27.0% vs 7.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 50.0% brand interest, +19.1% growth), North Platte NE (maintained 100.0% brand interest, +63.9% growth), and Presque Isle ME (maintained 66.0% brand interest, +46.7% growth)
Toyota Corolla successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +16.0% growth), Augusta GA (maintained 27.0% brand interest, +17.4% growth), and Buffalo NY (maintained 27.0% brand interest, +17.4% growth)