Honda Civic
Honda
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Honda Civic, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
6 DMAs
|
|
Monitor & Maintain
|
All other markets
|
203 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Honda Civic’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honda Civic shows stable performance with 1.0% average growth across 51 markets (11.8% avg brand interest), with positive growth in 15 of 51 markets
Honda Civic has 1 market with high growth (>15%), 14 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Honda Civic include North Dakota (+33.3% growth, 12.0% brand interest)
Honda Civic shows positive brand interest momentum in 15 markets, notably in North Dakota (+3.0% brand interest), Arizona (+1.0% brand interest), Maine (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volkswagen Jetta leads category performance with 2.6% average brand interest growth, particularly strong in Alaska (+21.4%, 17.0% brand interest), Delaware (+16.7%, 14.0% brand interest), and District of Columbia (+22.2%, 11.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 14.0% with consistent performance across 4 markets
Hyundai Elantra maintains market dominance with an average 43.2% brand interest across key markets: Alabama (41.0% brand interest, +2.5% growth), Florida (38.0% brand interest, +2.7% growth), and Louisiana (40.0% brand interest, +2.6% growth)
Honda Civic dominates in 31 of 51 key battleground markets against Hyundai Elantra, notably in Alaska (36.0% vs 8.0% brand interest), Arizona (42.0% vs 13.0% brand interest), and Arkansas (38.0% vs 17.0% brand interest)
Investment Recommendations
Strategic recommendations for Honda Civic in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
High Growth Priority
Large markets showing strong consistent growth
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,882,206 | 13.0% | +8.3% | -69.8% |
| Detroit MI | 1,704,780 | 12.0% | +9.1% | -72.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 13.0% | +8.3% | -65.8% |
| Nashville TN | 1,028,315 | 13.0% | +8.3% | -69.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 13.0% | +8.3% | -68.3% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 12.0% | +9.1% | -72.7% |
Monitor & Maintain
All other markets
203
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 11.0% | +0.0% | -78.0% |
| Los Angeles CA | 5,137,519 | 7.0% | +0.0% | -86.3% |
| Chicago IL | 3,189,842 | 12.0% | -7.7% | -71.4% |
| Philadelphia PA | 2,735,885 | 13.0% | +0.0% | -71.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 10.0% | -23.1% | -76.7% |
| Atlanta GA | 2,358,268 | 12.0% | +0.0% | -71.4% |
| Houston TX | 2,346,370 | 12.0% | +0.0% | -70.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 10.0% | +0.0% | -77.8% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 1,033,947 | 18.0% | +0.0% | -53.9% |
| Birmingham AL | 674,274 | 15.0% | +0.0% | -61.5% |
Brand Insights
Brand Insights for Honda Civic in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honda Civic shows stable performance with 1.8% average growth across 203 markets (12.5% avg brand interest), with positive growth in 67 of 203 markets
Honda Civic has 26 markets with high growth (>15%), 41 markets with moderate growth (5-15%), 76 stable markets (0-5%), and 60 declining markets
Notable high-growth markets for Honda Civic include Amarillo TX (+22.2% growth, 11.0% brand interest), Bend OR (+40.0% growth, 7.0% brand interest), and Biloxi-Gulfport MS (+16.7% growth, 14.0% brand interest)
Honda Civic shows positive brand interest momentum in 67 markets, notably in Amarillo TX (+2.0% brand interest), Bend OR (+2.0% brand interest), Biloxi-Gulfport MS (+2.0% brand interest)
Honda Civic achieves significant brand interest gains in Lafayette IN (+5.0% brand interest growth, now at 13.0%) and Laredo TX (+6.0% brand interest growth, now at 17.0%)
Honda Civic shows accelerating brand interest growth in Amarillo TX (+22.2% growth, 11.0% brand interest) and Bend OR (+40.0% growth, 7.0% brand interest)
Honda Civic demonstrates emerging brand interest strength in Amarillo TX (+22.2% growth, 11.0% brand interest) and Bend OR (+40.0% growth, 7.0% brand interest)
Honda Civic maintains stable brand interest performance in mature markets: Bluefield-Beckley-Oak Hill WV (+0.0% decline, 20.0% brand interest) and Jonesboro AR (+0.0% decline, 23.0% brand interest)
Honda Civic performance in major markets: Chicago IL (-7.7% decline, 12.0% brand interest, 3.6M TVHH), Dallas-Ft. Worth TX (-23.1% decline, 10.0% brand interest, 3.0M TVHH), and Hartford & New Haven CT (-14.3% decline, 12.0% brand interest, 1.0M TVHH)
Honda Civic shows positive brand interest growth in markets representing 20.9% of total TVHH coverage
Honda Civic shows challenging performance with -68.9% average growth across 208 markets (12.2% avg brand interest), with positive growth in 0 of 208 markets
Honda Civic has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 208 declining markets
Honda Civic performance in major markets: Atlanta GA (-71.4% decline, 12.0% brand interest, 2.7M TVHH), Baltimore MD (-70.5% decline, 13.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-78.6% decline, 9.0% brand interest, 2.6M TVHH)
Honda Civic shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Honda Civic performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Volkswagen Jetta leads category performance with 2.1% average brand interest growth, particularly strong in Augusta GA (+22.2%, 11.0% brand interest), Bend OR (+16.7%, 21.0% brand interest), and Bowling Green KY (+50.0%, 12.0% brand interest)
In high-growth markets, Volkswagen Jetta maintains an average brand interest of 13.7% with consistent performance across 28 markets
Hyundai Elantra maintains market dominance with an average 43.1% brand interest across key markets: Helena MT (50.0% brand interest, +19.1% growth), North Platte NE (100.0% brand interest, +63.9% growth), and Presque Isle ME (66.0% brand interest, +46.7% growth)
Toyota Corolla maintains market dominance with an average 36.0% brand interest across key markets: Fairbanks AK (48.0% brand interest, +45.5% growth), Miami-Ft. Lauderdale FL (34.0% brand interest, +3.0% growth), and Bend OR (31.0% brand interest, +6.9% growth)
Honda Civic dominates in 125 of 203 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 12.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 12.0% brand interest), and Amarillo TX (37.0% vs 11.0% brand interest)
Volkswagen Jetta dominates in 130 of 202 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 16.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 15.0% brand interest), and Amarillo TX (37.0% vs 20.0% brand interest)
Toyota Corolla dominates in 128 of 208 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 22.0% brand interest), and Amarillo TX (37.0% vs 22.0% brand interest)
Nissan Sentra dominates in 107 of 196 key battleground markets against Hyundai Elantra, notably in Abilene-Sweetwater TX (33.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (42.0% vs 9.0% brand interest), and Amarillo TX (37.0% vs 10.0% brand interest)
Volkswagen Jetta dominates in 96 of 169 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 13.0% brand interest), Augusta GA (14.0% vs 11.0% brand interest), and Beaumont-Port Arthur TX (10.0% vs 10.0% brand interest)
Toyota Corolla dominates in 105 of 199 key battleground markets against Honda Civic, notably in Albuquerque-Santa Fe NM (12.0% vs 24.0% brand interest), Augusta GA (14.0% vs 27.0% brand interest), and Austin TX (12.0% vs 28.0% brand interest)
Honda Civic dominates in 92 of 165 key battleground markets against Nissan Sentra, notably in Austin TX (12.0% vs 9.0% brand interest), Beaumont-Port Arthur TX (10.0% vs 14.0% brand interest), and Binghamton NY (12.0% vs 11.0% brand interest)
Toyota Corolla dominates in 107 of 198 key battleground markets against Volkswagen Jetta, notably in Abilene-Sweetwater TX (16.0% vs 29.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 22.0% brand interest), and Alexandria LA (0.0% vs 25.0% brand interest)
Volkswagen Jetta dominates in 90 of 161 key battleground markets against Nissan Sentra, notably in Abilene-Sweetwater TX (16.0% vs 10.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 9.0% brand interest), and Alexandria LA (0.0% vs 19.0% brand interest)
Toyota Corolla dominates in 102 of 196 key battleground markets against Nissan Sentra, notably in Albany GA (25.0% vs 15.0% brand interest), Bangor ME (27.0% vs 8.0% brand interest), and Burlington VT-Plattsburgh NY (27.0% vs 7.0% brand interest)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 50.0% brand interest, +19.1% growth), North Platte NE (maintained 100.0% brand interest, +63.9% growth), and Presque Isle ME (maintained 66.0% brand interest, +46.7% growth)
Toyota Corolla successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +16.0% growth), Augusta GA (maintained 27.0% brand interest, +17.4% growth), and Buffalo NY (maintained 27.0% brand interest, +17.4% growth)