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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for PetSmart, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
25 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
42 DMAs
17 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
111 DMAs
26 States
|
Brand Insights
Brand Insights reveal PetSmart’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PetSmart shows stable performance with 0.6% average growth across 51 markets (42.1% avg brand interest), with positive growth in 18 of 51 markets
Top performing markets for PetSmart demonstrate exceptional results in Maine (+11.1% growth, 30.0% brand interest, +3.0% change)
PetSmart has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 33 stable markets (0-5%), and 13 declining markets
PetSmart successfully defends strong market positions while maintaining brand interest growth in Colorado (maintained 45.0% brand interest, +4.7% growth), Georgia (maintained 56.0% brand interest, +1.8% growth), and Kansas (maintained 41.0% brand interest, +2.5% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For PetSmart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PetSmart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy demonstrates category leadership at state level with 2.2% average brand interest growth, showing exceptional performance in Alaska (+25.0%, 5.0% brand interest) and California (+16.7%, 21.0% brand interest)
In high-growth state markets, Chewy maintains an average brand interest of 13.0% with consistent performance across 2 markets
In direct competition, Chewy outperforms PetSmart with 18.5 percentage point brand interest advantage across 51 shared markets: Colorado (gap: 23.0% brand interest, 13.0% growth), Connecticut (gap: 0.0% brand interest, 12.0% growth), and Florida (gap: 14.0% brand interest, 3.3% growth)
In select markets, PetSmart outperforms Petco despite weaker overall growth (+0.6% vs -0.8% overall): Connecticut (PetSmart: +8.3% growth vs Petco: -2.0% growth) and District of Columbia (PetSmart leads: 39.0% share, +8.3% growth vs Petco: 31.0%, -13.9%)
Investment Recommendations
Strategic recommendations for PetSmart in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 49.0% | +6.5% | -2.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 50.0% | +4.2% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 44.0% | +4.8% | +2.3% |
| Hartford & New Haven CT | 862,036 | 28.0% | +3.7% | +3.7% |
| Jacksonville FL | 671,993 | 47.0% | +4.4% | +0.0% |
| Spokane WA | 409,624 | 30.0% | +7.1% | -3.2% |
| Wichita-Hutchinson KS | 388,977 | 35.0% | +6.1% | +2.9% |
| Omaha NE | 384,022 | 50.0% | +4.2% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Milwaukee WI | 765,170 | 37.0% | +8.8% | +8.8% |
| Portland-Auburn ME | 364,761 | 31.0% | +10.7% | -3.1% |
| Charleston SC | 339,966 | 49.0% | +14.0% | +6.5% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 43.0% | +10.3% | +7.5% |
| Lincoln & Hastings-Kearney NE | 247,903 | 45.0% | +12.5% | +2.3% |
| Johnstown-Altoona PA | 241,655 | 9.0% | +12.5% | +0.0% |
| Lafayette LA | 208,429 | 52.0% | +8.3% | +4.0% |
| Wausau-Rhinelander WI | 160,633 | 37.0% | +19.4% | +23.3% |
Maintain & Optimize
Stable markets with consistent performance
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | +3.2% | -3.0% |
| Atlanta GA | 2,277,873 | 57.0% | +0.0% | +1.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 46.0% | +0.0% | -2.1% |
| Pittsburgh PA | 998,699 | 39.0% | +2.6% | -4.9% |
| Kansas City MO | 866,618 | 42.0% | +2.4% | -4.6% |
| Columbus OH | 865,632 | 46.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 54.0% | +1.9% | -1.8% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 42.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
111
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 39.0% | -2.5% | -4.9% |
| Chicago IL | 3,081,097 | 45.0% | -4.3% | -8.2% |
| Philadelphia PA | 2,642,616 | 47.0% | -2.1% | -2.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 49.0% | +0.0% | -5.8% |
| Houston TX | 2,266,381 | 45.0% | +0.0% | -10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 46.0% | +0.0% | -8.0% |
| Boston MA-Manchester NH | 2,206,762 | 34.0% | +0.0% | -5.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 35.0% | -5.4% | -7.9% |
Brand Insights
Brand Insights for PetSmart in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PetSmart shows stable performance with 4.1% average growth across 210 markets (44.0% avg brand interest), with positive growth in 95 of 210 markets
Top performing markets for PetSmart demonstrate exceptional results in St. Joseph MO (+32.4% growth, 45.0% brand interest, +11.0% change), Parkersburg WV (+25.0% growth, 60.0% brand interest, +12.0% change), and Wausau-Rhinelander WI (+19.4% growth, 37.0% brand interest, +6.0% change)
PetSmart has 10 markets with high growth (>15%), 36 markets with moderate growth (5-15%), 88 stable markets (0-5%), and 76 declining markets
Notable high-growth markets for PetSmart include Bend OR (+16.1% growth, 36.0% brand interest), Eureka CA (+25.0% growth, 10.0% brand interest), and Fairbanks AK (+600.0% growth, 14.0% brand interest)
PetSmart demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+16.1% growth, +5.0% gain, 36.0% current brand interest), Parkersburg WV (+25.0% growth, +12.0% gain, 60.0% current brand interest), and Sioux City IA (+18.6% growth, +8.0% gain, 51.0% current brand interest)
PetSmart successfully defends strong market positions while maintaining brand interest growth in Bend OR (maintained 36.0% brand interest, +16.1% growth), Parkersburg WV (maintained 60.0% brand interest, +25.0% growth), and Sioux City IA (maintained 51.0% brand interest, +18.6% growth)
In small markets, PetSmart shows strong growth with moderate brand interest: Bend OR (+16.1% growth, 36.0% brand interest) and Eureka CA (+25.0% growth, 10.0% brand interest)
PetSmart achieves significant brand interest gains in Bend OR (+5.0% brand interest growth, now at 36.0%), Parkersburg WV (+12.0% brand interest growth, now at 60.0%), and Quincy IL-Hannibal MO-Keokuk IA (+3.0% brand interest growth, now at 18.0%)
PetSmart shows accelerating brand interest growth in Bend OR (+16.1% growth, 36.0% brand interest) and Eureka CA (+25.0% growth, 10.0% brand interest)
PetSmart demonstrates emerging brand interest strength in Eureka CA (+25.0% growth, 10.0% brand interest) and Fairbanks AK (+600.0% growth, 14.0% brand interest)
PetSmart maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.3% growth, 43.0% brand interest) and Alexandria LA (-4.3% growth, 45.0% brand interest)
PetSmart faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.3% growth, 43.0% brand interest) and Albuquerque-Santa Fe NM (-7.8% growth, 47.0% brand interest)
PetSmart performance in major markets: Chicago IL (-4.3% growth, 45.0% brand interest, 3.6M TVHH), Los Angeles CA (-2.5% growth, 39.0% brand interest, 5.8M TVHH), and Nashville TN (-2.1% growth, 47.0% brand interest, 1.2M TVHH)
PetSmart shows positive brand interest growth in markets representing 37.2% of total TVHH coverage
PetSmart maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (43.0% brand interest, -1.0% change), Albuquerque-Santa Fe NM (47.0% brand interest, -4.0% change), and Alexandria LA (45.0% brand interest, -2.0% change)
PetSmart achieves significant brand interest gains in Bend OR (+5.0% brand interest), Eureka CA (+2.0% brand interest), and Fairbanks AK (+12.0% brand interest)
Competitive Insights
Competitive Insights showcase how PetSmart performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PetSmart can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PetSmart can focus its competitive strategy.
Chewy demonstrates category leadership at dma level with 9.3% average brand interest growth, showing exceptional performance in Alexandria LA (+35.7%, 19.0% brand interest), Anchorage AK (+33.3%, 4.0% brand interest), and Augusta GA (+29.4%, 22.0% brand interest)
In high-growth dma markets, Chewy maintains an average brand interest of 23.6% with consistent performance across 19 markets
Chewy shows strong momentum with 9.3% average brand interest growth across key dma markets: Fairbanks AK (+900.0% growth, +9.0% brand interest), Victoria TX (+800.0% growth, +16.0% brand interest), and San Antonio TX (+50.0% growth, +8.0% brand interest)
Chewy captured additional brand interest in 62 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Chewy outperforms PetSmart with 22.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 30.0% brand interest, 18.0% growth), Bangor ME (gap: 9.0% brand interest, 21.1% growth), and Bend OR (gap: 12.0% brand interest, 33.4% growth)
In select markets, Petco outperforms PetSmart despite weaker overall growth (-0.6% vs +4.1% overall): Albuquerque-Santa Fe NM (Petco: +3.9% growth vs PetSmart: -7.8% growth) and Amarillo TX (Petco: +7.1% growth vs PetSmart: -3.6% growth)
In select markets, Petco outperforms Chewy despite weaker overall growth (-0.6% vs +9.3% overall): Abilene-Sweetwater TX (Petco leads: 38.0% share, +5.6% growth vs Chewy: 16.0%, -15.8%) and Bangor ME (Petco: +3.1% growth vs Chewy: -9.5% growth)
In select markets, PetSmart outperforms Chewy despite weaker overall growth (+4.1% vs +9.3% overall): Abilene-Sweetwater TX (PetSmart leads: 46.0% share, +2.2% growth vs Chewy: 16.0%, -15.8%), Bangor ME (PetSmart: +11.5% growth vs Chewy: -9.5% growth), and Bend OR (PetSmart leads: 36.0% share, +16.1% growth vs Chewy: 24.0%, -17.2%)
Petco successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 25.0% brand interest, +19.1% growth), Biloxi-Gulfport MS (maintained 21.0% brand interest, +16.7% growth), and Duluth MN-Superior WI (maintained 36.0% brand interest, +16.1% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 36.0% brand interest, +16.1% growth), Parkersburg WV (maintained 60.0% brand interest, +25.0% growth), and Sioux City IA (maintained 51.0% brand interest, +18.6% growth)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Augusta GA (maintained 22.0% brand interest, +29.4% growth), Chico-Redding CA (maintained 23.0% brand interest, +15.0% growth), and Clarksburg-Weston WV (maintained 56.0% brand interest, +16.7% growth)
Petco maintains strong brand interest position in key markets: Dallas-Ft. Worth TX (30.0% brand interest, +3.5% growth), Grand Rapids-Kalamazoo-Battle Creek MI (29.0% brand interest, +3.6% growth), and Harrisburg-Lancaster-Lebanon-York PA (27.0% brand interest, +3.9% growth)
PetSmart maintains strong brand interest position in key markets: Austin TX (44.0% brand interest, +2.3% growth), Cincinnati OH (54.0% brand interest, +1.9% growth), and Cleveland-Akron (Canton) OH (44.0% brand interest, +2.3% growth)
Chewy maintains strong brand interest position in key markets: San Antonio TX (24.0% brand interest, +50.0% growth), San Francisco-Oakland-San Jose CA (28.0% brand interest, +16.7% growth), and Birmingham AL (22.0% brand interest, +4.8% growth)
PetSmart dominates head-to-head competition against Petco in 148 of 169 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (75.0% vs 0.0% brand interest), Alexandria LA (45.0% vs 36.0% brand interest), and Atlanta GA (57.0% vs 19.0% brand interest)
PetSmart dominates head-to-head competition against Chewy in 169 of 182 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (43.0% vs 34.0% brand interest), Albuquerque-Santa Fe NM (47.0% vs 26.0% brand interest), and Alexandria LA (45.0% vs 19.0% brand interest)