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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for PetSmart, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
13 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
33 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
135 DMAs
38 States
|
Brand Insights
Brand Insights reveal PetSmart’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PetSmart shows challenging performance with -3.3% average growth across 51 markets (41.5% avg brand interest), with positive growth in 7 of 51 markets
PetSmart has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 37 declining markets
PetSmart successfully defends strong market positions while maintaining brand interest growth in Arizona (maintained 52.0% brand interest, +0.0% growth), California (maintained 40.0% brand interest, +2.6% growth), and Florida (maintained 44.0% brand interest, +0.0% growth)
PetSmart maintains stable brand interest performance in mature markets: Alaska (-2.9% growth, 34.0% brand interest) and Arkansas (-4.5% growth, 42.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For PetSmart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PetSmart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Arizona (+15.0%, 23.0% brand interest), Kentucky (+17.9%, 33.0% brand interest), and Nevada (+15.0%, 23.0% brand interest)
In high-growth state markets, Chewy maintains an average brand interest of 26.2% with consistent performance across 6 markets
Chewy shows strong momentum with 5.9% average brand interest growth across key state markets: North Carolina (+20.8% growth, +5.0% brand interest), Kentucky (+17.9% growth, +5.0% brand interest), and Texas (+16.7% growth, +3.0% brand interest)
Chewy captured additional brand interest in 29 state markets, averaging +2.6% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for PetSmart in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 37.0% | +2.8% | +5.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 43.0% | +4.9% | -2.3% |
| Hartford & New Haven CT | 862,036 | 27.0% | +3.9% | +8.0% |
| Milwaukee WI | 765,170 | 35.0% | -2.8% | +6.1% |
| Knoxville TN | 475,703 | 54.0% | +1.9% | +5.9% |
| Tucson (Sierra Vista) AZ | 416,976 | 50.0% | +0.0% | +6.4% |
| Honolulu HI | 411,655 | 27.0% | +0.0% | +8.0% |
| Green Bay-Appleton WI | 400,512 | 37.0% | +5.7% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Johnstown-Altoona PA | 241,655 | 12.0% | +33.3% | +33.3% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 55.0% | +10.0% | +5.8% |
| Bakersfield CA | 210,103 | 47.0% | +6.8% | +6.8% |
| Wausau-Rhinelander WI | 160,633 | 37.0% | +15.6% | +27.6% |
| Bangor ME | 120,853 | 30.0% | +15.4% | +15.4% |
| Wheeling WV-Steubenville OH | 108,851 | 20.0% | +25.0% | +0.0% |
| Yuma AZ-El Centro CA | 107,619 | 63.0% | +8.6% | +6.8% |
| Lake Charles LA | 84,941 | 50.0% | +8.7% | +8.7% |
Maintain & Optimize
Stable markets with consistent performance
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 45.0% | +0.0% | -2.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 49.0% | +0.0% | -2.0% |
| Atlanta GA | 2,277,873 | 56.0% | +0.0% | -1.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 49.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 44.0% | +2.3% | -2.2% |
| San Diego CA | 940,959 | 27.0% | +0.0% | +3.9% |
| Las Vegas NV | 739,704 | 50.0% | +0.0% | -2.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 38.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
135
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 31.0% | -3.1% | -3.1% |
| Los Angeles CA | 4,962,377 | 41.0% | -2.4% | -2.4% |
| Chicago IL | 3,081,097 | 45.0% | -2.2% | -6.3% |
| Houston TX | 2,266,381 | 47.0% | -6.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 46.0% | -4.2% | -2.1% |
| Boston MA-Manchester NH | 2,206,762 | 33.0% | -2.9% | +3.1% |
| Phoenix AZ | 1,818,040 | 53.0% | -5.4% | -3.6% |
| Seattle-Tacoma WA | 1,798,974 | 33.0% | -2.9% | +0.0% |
Brand Insights
Brand Insights for PetSmart in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PetSmart shows challenging performance with -2.5% average growth across 210 markets (43.0% avg brand interest), with positive growth in 46 of 210 markets
Top performing markets for PetSmart demonstrate exceptional results in Meridian MS (+100.0% growth, 21.0% brand interest, +21.0% change), Wheeling WV-Steubenville OH (+25.0% growth, 20.0% brand interest, +4.0% change), and Twin Falls ID (+19.5% growth, 49.0% brand interest, +8.0% change)
PetSmart has 8 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 61 stable markets (0-5%), and 129 declining markets
Notable high-growth markets for PetSmart include Bangor ME (+15.4% growth, 30.0% brand interest), Eureka CA (+16.7% growth, 7.0% brand interest), and Greenwood-Greenville MS (+17.8% growth, 53.0% brand interest)
PetSmart demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+15.4% growth, +4.0% gain, 30.0% current brand interest), Greenwood-Greenville MS (+17.8% growth, +8.0% gain, 53.0% current brand interest), and Meridian MS (+100.0% growth, +21.0% gain, 21.0% current brand interest)
PetSmart successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 30.0% brand interest, +15.4% growth), Greenwood-Greenville MS (maintained 53.0% brand interest, +17.8% growth), and Meridian MS (maintained 21.0% brand interest, +100.0% growth)
PetSmart achieves significant brand interest gains in Greenwood-Greenville MS (+8.0% brand interest growth, now at 53.0%) and Meridian MS (+21.0% brand interest growth, now at 21.0%)
PetSmart shows accelerating brand interest growth in Bangor ME (+15.4% growth, 30.0% brand interest) and Eureka CA (+16.7% growth, 7.0% brand interest)
PetSmart demonstrates emerging brand interest strength in Eureka CA (+16.7% growth, 7.0% brand interest) and Johnstown-Altoona PA (+33.3% growth, 12.0% brand interest)
PetSmart maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.0% growth, 49.0% brand interest) and Albany GA (-4.5% growth, 63.0% brand interest)
PetSmart faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.0% growth, 49.0% brand interest) and Albany GA (-4.5% growth, 63.0% brand interest)
PetSmart performance in major markets: Baltimore MD (-6.7% growth, 42.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-2.9% growth, 33.0% brand interest, 2.6M TVHH), and Charlotte NC (-8.5% growth, 54.0% brand interest, 1.3M TVHH)
PetSmart shows positive brand interest growth in markets representing 12.5% of total TVHH coverage
PetSmart maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (49.0% brand interest, -1.0% change), Albany GA (63.0% brand interest, -3.0% change), and Albuquerque-Santa Fe NM (46.0% brand interest, -4.0% change)
PetSmart achieves significant brand interest gains in Bangor ME (+4.0% brand interest), Eureka CA (+1.0% brand interest), and Greenwood-Greenville MS (+8.0% brand interest)
PetSmart maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (49.0% brand interest, -2.0% change) and Albany GA (63.0% brand interest, -4.5% change)
Competitive Insights
Competitive Insights showcase how PetSmart performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PetSmart can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PetSmart can focus its competitive strategy.
Chewy demonstrates category leadership at dma level with 6.9% average brand interest growth, showing exceptional performance in Alexandria LA (+20.0%, 18.0% brand interest), Alpena MI (+100.0%, 100.0% brand interest), and Anchorage AK (+33.3%, 4.0% brand interest)
In high-growth dma markets, Chewy maintains an average brand interest of 29.2% with consistent performance across 31 markets
Chewy shows strong momentum with 6.9% average brand interest growth across key dma markets: Laredo TX (+133.3% growth, +4.0% brand interest), Alpena MI (+100.0% growth, +100.0% brand interest), and North Platte NE (+100.0% growth, +100.0% brand interest)
Chewy captured additional brand interest in 113 dma markets, averaging +4.8% brand interest growth in key growth dma
In direct competition, Chewy outperforms Petco with 16.1 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 12.0% brand interest, 10.3% growth), Bakersfield CA (gap: 25.0% brand interest, 1.8% growth), and Bangor ME (gap: 10.0% brand interest, 14.6% growth)
In select markets, PetSmart outperforms Petco despite weaker overall growth (-2.5% vs +2.0% overall): Abilene-Sweetwater TX (PetSmart leads: 49.0% share, -2.0% growth vs Petco: 34.0%, -2.9%), Alexandria LA (PetSmart leads: 48.0% share, -2.0% growth vs Petco: 34.0%, -5.6%), and Bakersfield CA (PetSmart leads: 47.0% share, +6.8% growth vs Petco: 39.0%, -4.9%)
In select markets, Petco outperforms Chewy despite weaker overall growth (+2.0% vs +6.9% overall): Albany-Schenectady-Troy NY (Petco: +4.8% growth vs Chewy: -5.6% growth), Bakersfield CA (Petco leads: 39.0% share, -4.9% growth vs Chewy: 14.0%, -6.7%), and Bangor ME (Petco: +3.5% growth vs Chewy: -11.1% growth)
In select markets, PetSmart outperforms Chewy despite weaker overall growth (-2.5% vs +6.9% overall): Albany-Schenectady-Troy NY (PetSmart leads: 44.0% share, +2.3% growth vs Chewy: 34.0%, -5.6%), Bakersfield CA (PetSmart leads: 47.0% share, +6.8% growth vs Chewy: 14.0%, -6.7%), and Bangor ME (PetSmart: +15.4% growth vs Chewy: -11.1% growth)
Petco successfully defends market leadership positions while maintaining brand interest growth in Clarksburg-Weston WV (maintained 28.0% brand interest, +21.7% growth), Salisbury MD (maintained 28.0% brand interest, +21.7% growth), and Sioux City IA (maintained 27.0% brand interest, +17.4% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 30.0% brand interest, +15.4% growth), Greenwood-Greenville MS (maintained 53.0% brand interest, +17.8% growth), and Twin Falls ID (maintained 49.0% brand interest, +19.5% growth)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +100.0% growth), Charlotte NC (maintained 26.0% brand interest, +18.2% growth), and Charlottesville VA (maintained 37.0% brand interest, +19.4% growth)
Petco maintains strong brand interest position in key markets: Baltimore MD (34.0% brand interest, +3.0% growth), Los Angeles CA (42.0% brand interest, +2.4% growth), and Nashville TN (26.0% brand interest, +4.0% growth)
PetSmart maintains strong brand interest position in key markets: Hartford & New Haven CT (27.0% brand interest, +3.9% growth), Miami-Ft. Lauderdale FL (44.0% brand interest, +2.3% growth), and Sacramento-Stockton-Modesto CA (43.0% brand interest, +4.9% growth)
Chewy maintains strong brand interest position in key markets: Charlotte NC (26.0% brand interest, +18.2% growth), Greenville-Spartanburg SC-Asheville NC-Anderson SC (31.0% brand interest, +19.2% growth), and Orlando-Daytona Beach-Melbourne FL (27.0% brand interest, +17.4% growth)
PetSmart dominates head-to-head competition against Petco in 134 of 161 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (49.0% vs 34.0% brand interest), Alexandria LA (48.0% vs 34.0% brand interest), and Bakersfield CA (47.0% vs 39.0% brand interest)
Petco dominates head-to-head competition against Chewy in 76 of 141 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (34.0% vs 17.0% brand interest), Alexandria LA (34.0% vs 18.0% brand interest), and Bakersfield CA (39.0% vs 14.0% brand interest)