Integrate PetSmart's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for PetSmart, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
41 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
92 DMAs
36 States
|
|
Monitor & Maintain
|
All other markets
|
68 DMAs
14 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal PetSmart’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PetSmart shows challenging performance with -2.1% average growth across 51 markets (43.0% avg brand interest), with positive growth in 12 of 51 markets
PetSmart has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 33 declining markets
PetSmart maintains strong brand interest positions in key markets: Alaska (34.0% brand interest, -1.0% change), Arizona (56.0% brand interest, -1.0% change), and California (39.0% brand interest, -1.0% change)
PetSmart shows positive brand interest momentum in 12 markets, notably in Alabama (+2.0% brand interest), Arkansas (+2.0% brand interest), Delaware (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For PetSmart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PetSmart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy leads category performance with 11.1% average brand interest growth, particularly strong in Alaska (+25.0%, 5.0% brand interest), Colorado (+15.0%, 23.0% brand interest), and Delaware (+16.7%, 28.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 22.6% with consistent performance across 14 markets
Chewy shows strong momentum with 11.1% average brand interest growth across key markets: Minnesota (+50.0% growth, +9.0% brand interest), Alaska (+25.0% growth, +1.0% brand interest), and New Mexico (+22.2% growth, +4.0% brand interest)
Chewy captured additional brand interest in 38 markets, averaging +3.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for PetSmart in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 33.0% | -5.7% | +0.0% |
| Chicago IL | 3,189,842 | 46.0% | -6.1% | +0.0% |
| Philadelphia PA | 2,735,885 | 48.0% | -2.0% | +4.4% |
| Atlanta GA | 2,358,268 | 57.0% | -1.7% | +1.8% |
| Houston TX | 2,346,370 | 48.0% | -4.0% | -2.0% |
| Boston MA-Manchester NH | 2,284,647 | 35.0% | +6.1% | -7.9% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 37.0% | -2.6% | +5.7% |
| Phoenix AZ | 1,882,206 | 55.0% | -5.2% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wausau-Rhinelander WI | 166,302 | 33.0% | +10.0% | +17.9% |
| Meridian MS | 57,218 | 16.0% | +23.1% | +33.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 426,184 | 27.0% | +3.9% | +8.0% |
| Spokane WA | 424,081 | 32.0% | +6.7% | +3.2% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 324,958 | 35.0% | +6.1% | +2.9% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 297,713 | 43.0% | +7.5% | +4.9% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,062,406 | 58.0% | +13.7% | +16.0% |
| San Diego CA | 974,169 | 29.0% | +16.0% | -3.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 54.0% | +8.0% | +1.9% |
Maintain & Optimize
Stable markets with consistent performance
92
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 41.0% | +2.5% | +2.5% |
| Dallas-Ft. Worth TX | 2,676,555 | 50.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 50.0% | +0.0% | +2.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 43.0% | +0.0% | +4.9% |
| St. Louis MO | 1,104,541 | 50.0% | +0.0% | +4.2% |
| Nashville TN | 1,028,315 | 54.0% | +5.9% | +1.9% |
| Austin TX | 861,098 | 50.0% | +2.0% | +2.0% |
| Milwaukee WI | 792,176 | 35.0% | +2.9% | +6.1% |
Monitor & Maintain
All other markets
68
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,164,592 | 60.0% | +1.7% | +7.1% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 55.0% | +0.0% | +7.8% |
| Ft. Myers-Naples FL | 543,946 | 45.0% | +0.0% | +12.5% |
| Tucson (Sierra Vista) AZ | 431,693 | 48.0% | -7.7% | +0.0% |
| Des Moines-Ames IA | 415,633 | 43.0% | -2.3% | +7.5% |
| Green Bay-Appleton WI | 414,647 | 35.0% | -10.3% | -7.9% |
| Madison WI | 400,136 | 47.0% | -7.8% | +2.2% |
| Toledo OH | 373,454 | 46.0% | +2.2% | +9.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 39.0% | -9.3% | -9.3% |
Brand Insights
Brand Insights for PetSmart in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PetSmart shows challenging performance with -3.4% average growth across 205 markets (45.5% avg brand interest), with positive growth in 46 of 205 markets
Top performing markets for PetSmart demonstrate exceptional results in San Diego CA (+16.0% growth, 29.0% brand interest, +4.0% brand interest change), Indianapolis IN (+13.7% growth, 58.0% brand interest, +7.0% brand interest change), and Wausau-Rhinelander WI (+10.0% growth, 33.0% brand interest, +3.0% brand interest change)
PetSmart has 2 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 64 stable markets (0-5%), and 122 declining markets
Notable high-growth markets for PetSmart include Meridian MS (+23.1% growth, 16.0% brand interest) and San Diego CA (+16.0% growth, 29.0% brand interest)
PetSmart maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (49.0% brand interest, -6.0% change), Albany GA (65.0% brand interest, -2.0% change), and Albany-Schenectady-Troy NY (42.0% brand interest, -2.0% change)
PetSmart shows positive brand interest momentum in 46 markets, notably in Meridian MS (+3.0% brand interest), San Diego CA (+4.0% brand interest), Austin TX (+1.0% brand interest)
PetSmart demonstrates strong market momentum with combined growth and brand interest gains in key markets: San Diego CA (+16.0% growth, +4.0% gain, 29.0% current brand interest) and Indianapolis IN (+13.7% growth, +7.0% gain, 58.0% current brand interest)
PetSmart successfully defends strong market positions while maintaining brand interest growth in San Diego CA (maintained 29.0% brand interest, +16.0% growth), Anchorage AK (maintained 41.0% brand interest, +0.0% decline), and Augusta GA (maintained 50.0% brand interest, +0.0% decline)
In large markets, PetSmart shows slight decline with moderate brand interest: Atlanta GA (-1.7% decline, 57.0% brand interest) and Baltimore MD (-6.4% decline, 44.0% brand interest)
In medium markets, PetSmart shows slight decline with moderate brand interest: Albany-Schenectady-Troy NY (-4.5% decline, 42.0% brand interest) and Albuquerque-Santa Fe NM (-4.0% decline, 48.0% brand interest)
In small markets, PetSmart shows slight decline with moderate brand interest: Abilene-Sweetwater TX (-10.9% decline, 49.0% brand interest) and Albany GA (-3.0% decline, 65.0% brand interest)
PetSmart maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (49.0% brand interest, -10.9% change) and Albany GA (65.0% brand interest, -3.0% change)
PetSmart achieves significant brand interest gains in Indianapolis IN (+7.0% brand interest growth, now at 58.0%)
PetSmart shows accelerating brand interest growth in Meridian MS (+23.1% growth, 16.0% brand interest) and San Diego CA (+16.0% growth, 29.0% brand interest)
PetSmart demonstrates emerging brand interest strength in Meridian MS (+23.1% growth, 16.0% brand interest) and Johnstown-Altoona PA (+12.5% growth, 9.0% brand interest)
PetSmart maintains stable brand interest performance in mature markets: Albany GA (-3.0% decline, 65.0% brand interest) and Albany-Schenectady-Troy NY (-4.5% decline, 42.0% brand interest)
Competitive Insights
Competitive Insights showcase how PetSmart performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PetSmart can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PetSmart can focus its competitive strategy.
Chewy demonstrates category dominance with 9.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 16.0% brand interest), Alexandria LA (+44.4%, 13.0% brand interest), and Baton Rouge LA (+21.4%, 17.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 24.2% with consistent performance across 46 markets
Chewy shows strong momentum with 9.6% average brand interest growth across key markets: Alexandria LA (+44.4% growth, +4.0% brand interest), Zanesville OH (+43.8% growth, +7.0% brand interest), and Great Falls MT (+41.2% growth, +7.0% brand interest)
Chewy captured additional brand interest in 141 markets, averaging +2.9% brand interest growth in key growth markets
Petco maintains market dominance with an average 40.3% brand interest across key markets: Bakersfield CA (38.0% brand interest, +2.7% growth), Bangor ME (32.0% brand interest, +3.2% growth), and Colorado Springs-Pueblo CO (34.0% brand interest, +3.0% growth)
PetSmart maintains market dominance with an average 47.8% brand interest across key markets: Austin TX (50.0% brand interest, +2.0% growth), Billings, MT (60.0% brand interest, +1.7% growth), and Charleston SC (47.0% brand interest, +2.2% growth)
Chewy maintains market dominance with an average 36.4% brand interest across key markets: Dayton OH (37.0% brand interest, +15.6% growth), Lafayette IN (35.0% brand interest, +25.0% growth), and Madison WI (40.0% brand interest, +17.6% growth)
PetSmart dominates in 108 of 190 key battleground markets against Petco, notably in Albany-Schenectady-Troy NY (23.0% vs 42.0% brand interest), Albuquerque-Santa Fe NM (28.0% vs 48.0% brand interest), and Alexandria LA (35.0% vs 52.0% brand interest)
Chewy dominates in 166 of 190 key battleground markets against Petco, notably in Albany-Schenectady-Troy NY (23.0% vs 35.0% brand interest), Albuquerque-Santa Fe NM (28.0% vs 24.0% brand interest), and Alexandria LA (35.0% vs 13.0% brand interest)
Chewy dominates in 174 of 202 key battleground markets against PetSmart, notably in Abilene-Sweetwater TX (49.0% vs 16.0% brand interest), Albany GA (65.0% vs 26.0% brand interest), and Albany-Schenectady-Troy NY (42.0% vs 35.0% brand interest)
Petco successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 28.0% brand interest, +0.0% decline), Anchorage AK (maintained 56.0% brand interest, +0.0% decline), and Bakersfield CA (maintained 38.0% brand interest, +2.7% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in San Diego CA (maintained 29.0% brand interest, +16.0% growth), Anchorage AK (maintained 41.0% brand interest, +0.0% decline), and Augusta GA (maintained 50.0% brand interest, +0.0% decline)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 28.0% brand interest, +16.7% growth), Cheyenne WY-Scottsbluff NE (maintained 26.0% brand interest, +18.2% growth), and Cleveland-Akron (Canton) OH (maintained 29.0% brand interest, +16.0% growth)
PetSmart emerges as competitive challenger to Petco with superior brand interest growth rates in Medford-Klamath Falls OR (-5.4% vs -11.6% growth), Meridian MS (+23.1% vs -12.1% growth), and San Diego CA (+16.0% vs -9.7% growth)
Chewy emerges as competitive challenger to Petco with superior brand interest growth rates in Lima OH (-5.6% vs -18.8% growth), Abilene-Sweetwater TX (+33.3% vs +6.1% growth), and Alexandria LA (+44.4% vs -7.9% growth)
Petco emerges as competitive challenger to PetSmart with superior brand interest growth rates in Grand Junction-Montrose CO (-2.9% vs -11.1% growth), Evansville IN (+20.0% vs -6.0% growth), and Flint-Saginaw-Bay City MI (+40.0% vs -4.9% growth)