Priceline
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Priceline, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
21 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
178 DMAs
47 States
|
Brand Insights
Brand Insights reveal Priceline’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Priceline shows challenging performance with -5.5% average growth across 51 markets (14.2% avg brand interest), with positive growth in 5 of 51 markets
Priceline has 1 market with high growth (>15%), 4 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Priceline include Alaska (+20.0% growth, 18.0% brand interest)
Priceline achieves significant brand interest gains in Alaska (+3.0% brand interest growth, now at 18.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Priceline, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Priceline, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category leadership at state level with 23.4% average brand interest growth, showing exceptional performance in Alaska (+75.0%, 7.0% brand interest), Arkansas (+33.3%, 4.0% brand interest), and Delaware (+50.0%, 3.0% brand interest)
In high-growth state markets, Orbitz maintains an average brand interest of 4.7% with consistent performance across 26 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key state markets: Mississippi (+200.0% growth, +2.0% brand interest), Vermont (+150.0% growth, +3.0% brand interest), and Wyoming (+100.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 26 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Priceline in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albany-Schenectady-Troy NY | 491,946 | 15.0% | +7.1% | -16.7% |
| Charleston SC | 339,966 | 16.0% | +6.7% | -27.3% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 14.0% | +7.7% | -26.3% |
| Boise ID | 280,534 | 15.0% | +7.1% | -16.7% |
| Augusta GA | 240,635 | 23.0% | +9.5% | -14.8% |
| Eugene OR | 213,214 | 12.0% | +9.1% | -20.0% |
| Bakersfield CA | 210,103 | 15.0% | +7.1% | -16.7% |
| Monterey-Salinas CA | 197,948 | 12.0% | -7.7% | +9.1% |
High Growth Priority
Large markets showing strong consistent growth
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 900,609 | 19.0% | +11.8% | -17.4% |
| Toledo OH | 360,723 | 17.0% | +21.4% | -29.2% |
| Huntsville-Decatur (Florence) AL | 350,515 | 21.0% | +23.5% | +0.0% |
| Evansville IN | 247,342 | 22.0% | +22.2% | +4.8% |
| Youngstown OH | 221,187 | 23.0% | +43.8% | +0.0% |
| Macon GA | 213,027 | 23.0% | +21.1% | -8.0% |
| La Crosse-Eau Claire WI | 192,704 | 12.0% | +20.0% | -33.3% |
| Wilmington NC | 186,609 | 16.0% | +33.3% | -5.9% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Meridian MS | 55,267 | 9.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
178
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -9.1% | -16.7% |
| Los Angeles CA | 4,962,377 | 10.0% | -16.7% | -23.1% |
| Chicago IL | 3,081,097 | 11.0% | -15.4% | -31.3% |
| Philadelphia PA | 2,642,616 | 11.0% | -15.4% | -26.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | -5.3% | -28.0% |
| Atlanta GA | 2,277,873 | 19.0% | +0.0% | -24.0% |
| Houston TX | 2,266,381 | 15.0% | -6.3% | -16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 10.0% | -23.1% | -33.3% |
Brand Insights
Brand Insights for Priceline in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Priceline shows challenging performance with -5.5% average growth across 210 markets (14.5% avg brand interest), with positive growth in 42 of 210 markets
Top performing markets for Priceline demonstrate exceptional results in North Platte NE (+550.0% growth, 39.0% brand interest, +33.0% change), Casper-Riverton WY (+43.8% growth, 23.0% brand interest, +7.0% change), and Youngstown OH (+43.8% growth, 23.0% brand interest, +7.0% change)
Priceline has 17 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 47 stable markets (0-5%), and 122 declining markets
Notable high-growth markets for Priceline include Bluefield-Beckley-Oak Hill WV (+30.0% growth, 13.0% brand interest), Bowling Green KY (+38.5% growth, 18.0% brand interest), and Casper-Riverton WY (+43.8% growth, 23.0% brand interest)
Priceline demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+43.8% growth, +7.0% gain, 23.0% current brand interest), Evansville IN (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Huntsville-Decatur (Florence) AL (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Priceline successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 23.0% brand interest, +43.8% growth), Evansville IN (maintained 22.0% brand interest, +22.2% growth), and Huntsville-Decatur (Florence) AL (maintained 21.0% brand interest, +23.5% growth)
Priceline maintains dominant market position with >35% brand interest in key markets: North Platte NE (39.0% brand interest, +550.0% growth)
Priceline achieves significant brand interest gains in Bowling Green KY (+5.0% brand interest growth, now at 18.0%), Casper-Riverton WY (+7.0% brand interest growth, now at 23.0%), and Evansville IN (+4.0% brand interest growth, now at 22.0%)
Priceline shows accelerating brand interest growth in Bluefield-Beckley-Oak Hill WV (+30.0% growth, 13.0% brand interest) and Bowling Green KY (+38.5% growth, 18.0% brand interest)
Priceline demonstrates emerging brand interest strength in Bluefield-Beckley-Oak Hill WV (+30.0% growth, 13.0% brand interest) and Bowling Green KY (+38.5% growth, 18.0% brand interest)
Priceline maintains stable brand interest performance in mature markets: Biloxi-Gulfport MS (-4.3% growth, 22.0% brand interest) and Lafayette LA (-4.3% growth, 22.0% brand interest)
Priceline performance in major markets: Baltimore MD (-12.5% growth, 14.0% brand interest, 1.1M TVHH), Charlotte NC (-5.6% growth, 17.0% brand interest, 1.3M TVHH), and Chicago IL (-15.4% growth, 11.0% brand interest, 3.6M TVHH)
Priceline shows positive brand interest growth in markets representing 9.1% of total TVHH coverage
Priceline maintains strong brand interest positions (>30% share) in key markets: Biloxi-Gulfport MS (22.0% brand interest, -1.0% change), Lafayette LA (22.0% brand interest, -1.0% change), and Memphis TN (21.0% brand interest, -2.0% change)
Priceline achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+3.0% brand interest), Bowling Green KY (+5.0% brand interest), and Casper-Riverton WY (+7.0% brand interest)
Priceline shows challenging performance with -28.0% average growth across 210 markets (14.5% avg brand interest), with positive growth in 7 of 210 markets
Competitive Insights
Competitive Insights showcase how Priceline performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Priceline can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Priceline can focus its competitive strategy.
Orbitz demonstrates category leadership at dma level with 23.4% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 3.0% brand interest), Albuquerque-Santa Fe NM (+33.3%, 4.0% brand interest), and Amarillo TX (+100.0%, 2.0% brand interest)
In high-growth dma markets, Orbitz maintains an average brand interest of 4.6% with consistent performance across 95 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key dma markets: Harlingen-Weslaco-Brownsville-McAllen TX (+200.0% growth, +2.0% brand interest), Jackson MS (+200.0% growth, +2.0% brand interest), and Wilkes Barre-Scranton PA (+150.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 95 dma markets, averaging +2.2% brand interest growth in key growth dma
In direct competition, Orbitz outperforms Expedia with 52.0 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 51.0% brand interest, 33.0% growth), Bakersfield CA (gap: 51.0% brand interest, 37.2% growth), and Billings, MT (gap: 57.0% brand interest, 63.2% growth)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-5.5% vs -6.5% overall): Albany-Schenectady-Troy NY (Priceline: +7.1% growth vs Booking.com: -11.8% growth) and Alexandria LA (Priceline leads: 24.0% share, +14.3% growth vs Booking.com: 22.0%, -8.3%)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-7.5% vs -6.5% overall): Abilene-Sweetwater TX (Kayak: +28.6% growth vs Booking.com: -31.8% growth)
In select markets, Booking.com outperforms Priceline despite weaker overall growth (-6.5% vs -5.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Priceline: 15.0%, -11.8%)
In select markets, Kayak outperforms Priceline despite weaker overall growth (-7.5% vs -5.5% overall): Albany GA (Kayak: +25.0% growth vs Priceline: -11.1% growth) and Baltimore MD (Kayak: +7.7% growth vs Priceline: -12.5% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-6.5% vs -7.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Kayak: 10.0%, -16.7%) and Austin TX (Booking.com leads: 18.0% share, +5.9% growth vs Kayak: 17.0%, -5.6%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-5.5% vs -7.5% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 13.0%, -13.3%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 9.0%, -10.0%)
In select markets, Expedia outperforms Orbitz despite weaker overall growth (+4.7% vs +23.4% overall): Albany-Schenectady-Troy NY (Expedia leads: 54.0% share, +8.0% growth vs Orbitz: 3.0%, -25.0%), Bakersfield CA (Expedia leads: 53.0% share, +3.9% growth vs Orbitz: 2.0%, -33.3%), and Billings, MT (Expedia leads: 60.0% share, +13.2% growth vs Orbitz: 3.0%, -50.0%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-5.5% vs +23.4% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 3.0%, -25.0%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 2.0%, -33.3%)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-7.5% vs +23.4% overall): Billings, MT (Kayak leads: 12.0% share, +9.1% growth vs Orbitz: 3.0%, -50.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 58.0% brand interest, +26.1% growth), Bowling Green KY (maintained 59.0% brand interest, +15.7% growth), and Clarksburg-Weston WV (maintained 63.0% brand interest, +18.9% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 22.0% brand interest, +15.8% growth), Cheyenne WY-Scottsbluff NE (maintained 38.0% brand interest, +216.7% growth), and Columbus GA (maintained 26.0% brand interest, +23.8% growth)