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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pringles, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
11 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
35 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
104 DMAs
28 States
|
Brand Insights
Brand Insights reveal Pringles’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pringles shows challenging performance with -4.1% average growth across 51 markets (14.7% avg brand interest), with positive growth in 12 of 51 markets
Top performing markets for Pringles demonstrate exceptional results in New Hampshire (+53.9% growth, 20.0% brand interest, +7.0% change)
Pringles has 2 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for Pringles include Alabama (+15.4% growth, 15.0% brand interest) and New Hampshire (+53.9% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chips industry.
For Pringles, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pringles, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Fritos demonstrates category leadership at state level with 9.5% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 14.0% brand interest), Alaska (+16.7%, 21.0% brand interest), and District of Columbia (+15.4%, 15.0% brand interest)
In high-growth state markets, Fritos maintains an average brand interest of 18.7% with consistent performance across 14 markets
Fritos shows strong momentum with 9.5% average brand interest growth across key state markets: Oklahoma (+33.3% growth, +6.0% brand interest), Rhode Island (+33.3% growth, +3.0% brand interest), and Iowa (+28.6% growth, +4.0% brand interest)
Fritos captured additional brand interest in 38 state markets, averaging +2.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Pringles in the Chips category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 15.0% | +0.0% | +7.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | -7.1% | +8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 16.0% | -11.1% | +6.7% |
| Denver CO | 1,523,659 | 15.0% | +7.1% | +0.0% |
| Charlotte NC | 1,124,890 | 15.0% | +7.1% | -6.3% |
| Baltimore MD | 977,058 | 17.0% | +6.3% | +0.0% |
| Columbus OH | 865,632 | 16.0% | +0.0% | +6.7% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 16.0% | +0.0% | +6.7% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +6.7% | +14.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 15.0% | +7.1% | +25.0% |
| St. Louis MO | 1,066,886 | 17.0% | +21.4% | +13.3% |
| Indianapolis IN | 1,026,188 | 15.0% | +7.1% | +7.1% |
| Nashville TN | 993,259 | 16.0% | +6.7% | +23.1% |
| Salt Lake City UT | 975,902 | 17.0% | +6.3% | +6.3% |
| Hartford & New Haven CT | 862,036 | 17.0% | +30.8% | +0.0% |
| Cincinnati OH | 810,849 | 16.0% | +14.3% | -5.9% |
Maintain & Optimize
Stable markets with consistent performance
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 17.0% | +0.0% | +0.0% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 1.0% | +0.0% | +0.0% |
| Sherman TX-Ada OK | 114,130 | 1.0% | +0.0% | +0.0% |
| Binghamton NY | 113,033 | 2.0% | +0.0% | +0.0% |
| Wheeling WV-Steubenville OH | 108,851 | 34.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
104
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 15.0% | -11.8% | +0.0% |
| Philadelphia PA | 2,642,616 | 16.0% | -5.9% | -11.1% |
| Atlanta GA | 2,277,873 | 14.0% | -6.7% | +0.0% |
| Houston TX | 2,266,381 | 12.0% | -14.3% | -7.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | -5.9% | -5.9% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | +5.9% | -5.3% |
| Phoenix AZ | 1,818,040 | 12.0% | -20.0% | -14.3% |
| Detroit MI | 1,646,663 | 14.0% | -6.7% | +0.0% |
Brand Insights
Brand Insights for Pringles in the Chips category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pringles shows challenging performance with -3.4% average growth across 206 markets (11.1% avg brand interest), with positive growth in 59 of 206 markets
Top performing markets for Pringles demonstrate exceptional results in Albany GA (+100.0% growth, 21.0% brand interest, +21.0% change), Charlottesville VA (+100.0% growth, 31.0% brand interest, +31.0% change), and St. Joseph MO (+100.0% growth, 41.0% brand interest, +41.0% change)
Pringles has 37 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 106 declining markets
Notable high-growth markets for Pringles include Albany GA (+100.0% growth, 21.0% brand interest), Alexandria LA (+100.0% growth, 3.0% brand interest), and Bangor ME (+21.1% growth, 23.0% brand interest)
Pringles demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+100.0% growth, +21.0% gain, 21.0% current brand interest), Bangor ME (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Charlottesville VA (+100.0% growth, +31.0% gain, 31.0% current brand interest)
Pringles successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 21.0% brand interest, +100.0% growth), Bangor ME (maintained 23.0% brand interest, +21.1% growth), and Charlottesville VA (maintained 31.0% brand interest, +100.0% growth)
Pringles maintains dominant market position with >35% brand interest in key markets: St. Joseph MO (41.0% brand interest, +100.0% growth) and Watertown NY (42.0% brand interest, +50.0% growth)
Pringles achieves significant brand interest gains in Albany GA (+21.0% brand interest growth, now at 21.0%), Bangor ME (+4.0% brand interest growth, now at 23.0%), and Baton Rouge LA (+3.0% brand interest growth, now at 18.0%)
Pringles shows accelerating brand interest growth in Albany GA (+100.0% growth, 21.0% brand interest) and Alexandria LA (+100.0% growth, 3.0% brand interest)
Pringles demonstrates emerging brand interest strength in Alexandria LA (+100.0% growth, 3.0% brand interest) and Baton Rouge LA (+20.0% growth, 18.0% brand interest)
Pringles performance in major markets: Atlanta GA (-6.7% growth, 14.0% brand interest, 2.7M TVHH), Chicago IL (-11.8% growth, 15.0% brand interest, 3.6M TVHH), and Dallas-Ft. Worth TX (-7.1% growth, 13.0% brand interest, 3.0M TVHH)
Pringles shows positive brand interest growth in markets representing 24.5% of total TVHH coverage
Pringles maintains strong brand interest positions (>30% share) in key markets: Albany GA (21.0% brand interest, +21.0% change), Bangor ME (23.0% brand interest, +4.0% change), and Charlottesville VA (31.0% brand interest, +31.0% change)
Pringles achieves significant brand interest gains in Albany GA (+21.0% brand interest), Alexandria LA (+3.0% brand interest), and Bangor ME (+4.0% brand interest)
Pringles shows stable performance with 2.7% average growth across 210 markets (11.3% avg brand interest), with positive growth in 73 of 210 markets
Top performing markets for Pringles demonstrate exceptional results in Marquette MI (+100.0% growth, 30.0% brand interest, +30.0% change), Rapid City SD (+100.0% growth, 30.0% brand interest, +30.0% change), and St. Joseph MO (+100.0% growth, 41.0% brand interest, +41.0% change)
Competitive Insights
Competitive Insights showcase how Pringles performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pringles can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pringles can focus its competitive strategy.
Fritos demonstrates category leadership at dma level with 13.4% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+19.4%, 37.0% brand interest), Amarillo TX (+47.8%, 34.0% brand interest), and Anchorage AK (+100.0%, 26.0% brand interest)
In high-growth dma markets, Fritos maintains an average brand interest of 19.1% with consistent performance across 79 markets
Lay's shows strong momentum with 10.0% average brand interest growth across key dma markets: Lake Charles LA (+800.0% growth, +24.0% brand interest), Twin Falls ID (+720.0% growth, +36.0% brand interest), and Abilene-Sweetwater TX (+200.0% growth, +2.0% brand interest)
Lay's captured additional brand interest in 67 dma markets, averaging +5.9% brand interest growth in key growth dma
Fritos shows strong momentum with 13.4% average brand interest growth across key dma markets: Harrisonburg VA (+400.0% growth, +4.0% brand interest), Elmira NY (+300.0% growth, +3.0% brand interest), and Grand Junction-Montrose CO (+156.2% growth, +50.0% brand interest)
Fritos captured additional brand interest in 119 dma markets, averaging +5.9% brand interest growth in key growth dma
In direct competition, Fritos outperforms Lay's with 9.6 percentage point brand interest advantage across 201 shared markets: Abilene-Sweetwater TX (gap: 33.0% brand interest, 220.0% growth), Albany GA (gap: 24.0% brand interest, 95.8% growth), and Alexandria LA (gap: 2.0% brand interest, 186.5% growth)
In select markets, Doritos outperforms Lay's despite weaker overall growth (+2.7% vs +10.0% overall): Atlanta GA (Doritos leads: 48.0% share, +4.3% growth vs Lay's: 25.0%, -3.9%) and Augusta GA (Doritos leads: 50.0% share, +4.2% growth vs Lay's: 22.0%, -12.0%)
In select markets, Pringles outperforms Lay's despite weaker overall growth (-3.4% vs +10.0% overall): Albany-Schenectady-Troy NY (Pringles: +13.3% growth vs Lay's: -8.0% growth), Baltimore MD (Pringles: +6.2% growth vs Lay's: -14.3% growth), and Bangor ME (Pringles leads: 23.0% share, +21.1% growth vs Lay's: 20.0%, -20.0%)
In select markets, Doritos outperforms Fritos despite weaker overall growth (+2.7% vs +13.4% overall): Abilene-Sweetwater TX (Doritos leads: 60.0% share, +13.2% growth vs Fritos: 36.0%, -20.0%) and Alexandria LA (Doritos leads: 89.0% share, +41.3% growth vs Fritos: 5.0%, -86.5%)
In select markets, Pringles outperforms Fritos despite weaker overall growth (-3.4% vs +13.4% overall): Albany GA (Pringles leads: 21.0% share, +100.0% growth vs Fritos: 2.0%, -87.5%), Alexandria LA (Pringles: +100.0% growth vs Fritos: -86.5% growth), and Baltimore MD (Pringles leads: 17.0% share, +6.2% growth vs Fritos: 11.0%, -8.3%)
In select markets, Lay's outperforms Fritos despite weaker overall growth (+10.0% vs +13.4% overall): Abilene-Sweetwater TX (Lay's: +200.0% growth vs Fritos: -20.0% growth), Albany GA (Lay's leads: 26.0% share, +8.3% growth vs Fritos: 2.0%, -87.5%), and Alexandria LA (Lay's: +100.0% growth vs Fritos: -86.5% growth)
Doritos successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 89.0% brand interest, +41.3% growth), Alpena MI (maintained 100.0% brand interest, +100.0% growth), and Bakersfield CA (maintained 50.0% brand interest, +19.1% growth)
Pringles successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 21.0% brand interest, +100.0% growth), Bangor ME (maintained 23.0% brand interest, +21.1% growth), and Charlottesville VA (maintained 31.0% brand interest, +100.0% growth)
Lay's successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 25.0% brand interest, +66.7% growth), Anchorage AK (maintained 27.0% brand interest, +42.1% growth), and Beaumont-Port Arthur TX (maintained 27.0% brand interest, +22.7% growth)
Fritos successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 37.0% brand interest, +19.4% growth), Amarillo TX (maintained 34.0% brand interest, +47.8% growth), and Anchorage AK (maintained 26.0% brand interest, +100.0% growth)