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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pringles, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
49 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
42 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
82 DMAs
21 States
|
Brand Insights
Brand Insights reveal Pringles’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pringles shows challenging performance with -1.1% average growth across 51 markets (14.7% avg brand interest), with positive growth in 14 of 51 markets
Top performing markets for Pringles demonstrate exceptional results in North Dakota (+75.0% growth, 21.0% brand interest, +9.0% change)
Pringles has 3 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for Pringles include Louisiana (+18.2% growth, 13.0% brand interest), New Hampshire (+26.7% growth, 19.0% brand interest), and North Dakota (+75.0% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chips industry.
For Pringles, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pringles, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lay's demonstrates category leadership at state level with 18.1% average brand interest growth, showing exceptional performance in Arizona (+19.2%, 31.0% brand interest), Arkansas (+30.0%, 26.0% brand interest), and Connecticut (+38.5%, 36.0% brand interest)
In high-growth state markets, Lay's maintains an average brand interest of 30.1% with consistent performance across 30 markets
Lay's shows strong momentum with 18.1% average brand interest growth across key state markets: District of Columbia (+46.1% growth, +12.0% brand interest), Nebraska (+42.1% growth, +8.0% brand interest), and Connecticut (+38.5% growth, +10.0% brand interest)
Lay's captured additional brand interest in 45 state markets, averaging +5.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Pringles in the Chips category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 16.0% | +6.7% | +0.0% |
| Houston TX | 2,266,381 | 14.0% | +0.0% | +7.7% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | +0.0% | +7.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +7.1% | -6.3% |
| Detroit MI | 1,646,663 | 14.0% | +7.7% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 15.0% | -16.7% | +7.1% |
| Portland OR | 1,086,232 | 15.0% | +7.1% | -11.8% |
| Salt Lake City UT | 975,902 | 17.0% | -5.6% | +6.3% |
High Growth Priority
Large markets showing strong consistent growth
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +7.7% | +7.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +6.7% | +6.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | +14.3% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 14.0% | +7.7% | +7.7% |
| Charlotte NC | 1,124,890 | 15.0% | +15.4% | -6.3% |
| Nashville TN | 993,259 | 15.0% | +7.1% | +7.1% |
| Cincinnati OH | 810,849 | 16.0% | +6.7% | +14.3% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 19.0% | +11.8% | +26.7% |
Maintain & Optimize
Stable markets with consistent performance
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 13.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 16.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 13.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 14.0% | +0.0% | +0.0% |
| Kansas City MO | 866,618 | 16.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 15.0% | +0.0% | +0.0% |
| Knoxville TN | 475,703 | 15.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
82
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | -6.3% | -11.8% |
| Atlanta GA | 2,277,873 | 13.0% | +0.0% | -18.8% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | -5.6% | -5.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 15.0% | +0.0% | -6.3% |
| Denver CO | 1,523,659 | 14.0% | -6.7% | -6.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 16.0% | +0.0% | -5.9% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 13.0% | -13.3% | -7.1% |
| St. Louis MO | 1,066,886 | 14.0% | -12.5% | -17.7% |
Brand Insights
Brand Insights for Pringles in the Chips category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pringles shows stable performance with 4.7% average growth across 210 markets (12.0% avg brand interest), with positive growth in 74 of 210 markets
Top performing markets for Pringles demonstrate exceptional results in Wausau-Rhinelander WI (+118.2% growth, 24.0% brand interest, +13.0% change), Great Falls MT (+100.0% growth, 57.0% brand interest, +57.0% change), and Hattiesburg-Laurel MS (+100.0% growth, 20.0% brand interest, +20.0% change)
Pringles has 50 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 61 stable markets (0-5%), and 75 declining markets
Notable high-growth markets for Pringles include Albuquerque-Santa Fe NM (+44.4% growth, 13.0% brand interest), Amarillo TX (+100.0% growth, 10.0% brand interest), and Bakersfield CA (+22.2% growth, 11.0% brand interest)
Pringles demonstrates strong market momentum with combined growth and brand interest gains in key markets: Evansville IN (+31.2% growth, +5.0% gain, 21.0% current brand interest), Great Falls MT (+100.0% growth, +57.0% gain, 57.0% current brand interest), and Harrisonburg VA (+29.4% growth, +5.0% gain, 22.0% current brand interest)
Pringles successfully defends strong market positions while maintaining brand interest growth in Evansville IN (maintained 21.0% brand interest, +31.2% growth), Great Falls MT (maintained 57.0% brand interest, +100.0% growth), and Harrisonburg VA (maintained 22.0% brand interest, +29.4% growth)
Pringles achieves significant brand interest gains in Amarillo TX (+10.0% brand interest growth, now at 10.0%) and Beaumont-Port Arthur TX (+12.0% brand interest growth, now at 12.0%)
Pringles shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+44.4% growth, 13.0% brand interest) and Amarillo TX (+100.0% growth, 10.0% brand interest)
Pringles demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+44.4% growth, 13.0% brand interest) and Amarillo TX (+100.0% growth, 10.0% brand interest)
Pringles performance in major markets: Boston MA-Manchester NH (-5.6% growth, 17.0% brand interest, 2.6M TVHH), Cleveland-Akron (Canton) OH (-16.7% growth, 15.0% brand interest, 1.6M TVHH), and Denver CO (-6.7% growth, 14.0% brand interest, 1.8M TVHH)
Pringles shows positive brand interest growth in markets representing 32.9% of total TVHH coverage
Pringles maintains strong brand interest positions (>30% share) in key markets: Bowling Green KY (24.0% brand interest, -6.0% change), Lafayette IN (23.0% brand interest, -19.0% change), and Evansville IN (21.0% brand interest, +5.0% change)
Pringles achieves significant brand interest gains in Albuquerque-Santa Fe NM (+4.0% brand interest), Amarillo TX (+10.0% brand interest), and Bakersfield CA (+2.0% brand interest)
Pringles maintains dominant market position with >35% brand interest in key markets: Great Falls MT (57.0% brand interest, +100.0% change) and Marquette MI (28.0% brand interest, +40.0% change)
Pringles shows stable performance with 1.2% average growth across 210 markets (12.0% avg brand interest), with positive growth in 77 of 210 markets
Top performing markets for Pringles demonstrate exceptional results in Bowling Green KY (+100.0% growth, 24.0% brand interest, +24.0% change), Great Falls MT (+100.0% growth, 57.0% brand interest, +57.0% change), and Harrisonburg VA (+100.0% growth, 22.0% brand interest, +22.0% change)
Competitive Insights
Competitive Insights showcase how Pringles performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pringles can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pringles can focus its competitive strategy.
Lay's demonstrates category leadership at dma level with 17.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+30.0%, 26.0% brand interest), Albany GA (+82.3%, 31.0% brand interest), and Albany-Schenectady-Troy NY (+23.1%, 32.0% brand interest)
In high-growth dma markets, Lay's maintains an average brand interest of 32.5% with consistent performance across 108 markets
Lay's shows strong momentum with 17.8% average brand interest growth across key dma markets: Biloxi-Gulfport MS (+184.6% growth, +24.0% brand interest), Greenwood-Greenville MS (+104.1% growth, +51.0% brand interest), and Dothan AL (+100.0% growth, +41.0% brand interest)
Lay's captured additional brand interest in 144 dma markets, averaging +8.8% brand interest growth in key growth dma
In direct competition, Lay's outperforms Pringles with 16.7 percentage point brand interest advantage across 210 shared markets: Alexandria LA (gap: 0.0% brand interest, 100.0% growth), Amarillo TX (gap: 10.0% brand interest, 125.9% growth), and Bangor ME (gap: 32.0% brand interest, 97.0% growth)
In select markets, Fritos outperforms Doritos despite weaker overall growth (-9.3% vs -3.4% overall): Albany-Schenectady-Troy NY (Fritos: +33.3% growth vs Doritos: -12.8% growth), Beaumont-Port Arthur TX (Fritos: +26.3% growth vs Doritos: -30.5% growth), and Biloxi-Gulfport MS (Fritos: +16.7% growth vs Doritos: -33.9% growth)
In select markets, Doritos outperforms Pringles despite weaker overall growth (-3.4% vs +4.7% overall): Anchorage AK (Doritos leads: 42.0% share, +2.4% growth vs Pringles: 19.0%, -34.5%)
In select markets, Fritos outperforms Pringles despite weaker overall growth (-9.3% vs +4.7% overall): Albany-Schenectady-Troy NY (Fritos: +33.3% growth vs Pringles: -16.7% growth) and Biloxi-Gulfport MS (Fritos leads: 14.0% share, +16.7% growth vs Pringles: 12.0%, -36.8%)
In select markets, Doritos outperforms Lay's despite weaker overall growth (-3.4% vs +17.8% overall): Alexandria LA (Doritos leads: 100.0% share, +81.8% growth vs Lay's: 0.0%, -100.0%), Amarillo TX (Doritos leads: 45.0% share, +15.4% growth vs Lay's: 20.0%, -25.9%), and Bangor ME (Doritos leads: 68.0% share, +36.0% growth vs Lay's: 32.0%, -3.0%)
In select markets, Pringles outperforms Lay's despite weaker overall growth (+4.7% vs +17.8% overall): Amarillo TX (Pringles: +100.0% growth vs Lay's: -25.9% growth), Billings, MT (Pringles: +100.0% growth vs Lay's: -28.6% growth), and Boise ID (Pringles: +16.7% growth vs Lay's: -10.0% growth)
In select markets, Fritos outperforms Lay's despite weaker overall growth (-9.3% vs +17.8% overall): Bluefield-Beckley-Oak Hill WV (Fritos: +100.0% growth vs Lay's: -32.4% growth) and Boise ID (Fritos: +6.2% growth vs Lay's: -10.0% growth)
In select markets, Doritos outperforms Fritos despite weaker overall growth (-3.4% vs -9.3% overall): Abilene-Sweetwater TX (Doritos leads: 44.0% share, +18.9% growth vs Fritos: 14.0%, -50.0%)
Doritos successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 44.0% brand interest, +18.9% growth), Alexandria LA (maintained 100.0% brand interest, +81.8% growth), and Amarillo TX (maintained 45.0% brand interest, +15.4% growth)
Pringles successfully defends market leadership positions while maintaining brand interest growth in Evansville IN (maintained 21.0% brand interest, +31.2% growth), Great Falls MT (maintained 57.0% brand interest, +100.0% growth), and Harrisonburg VA (maintained 22.0% brand interest, +29.4% growth)
Lay's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +30.0% growth), Albany GA (maintained 31.0% brand interest, +82.3% growth), and Albany-Schenectady-Troy NY (maintained 32.0% brand interest, +23.1% growth)
Fritos successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 24.0% brand interest, +26.3% growth), Butte-Bozeman MT (maintained 31.0% brand interest, +100.0% growth), and Colorado Springs-Pueblo CO (maintained 21.0% brand interest, +23.5% growth)