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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pringles, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
10 DMAs
50 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
27 DMAs
|
|
Monitor & Maintain
|
All other markets
|
136 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
6 DMAs
|
Brand Insights
Brand Insights reveal Pringles’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pringles shows strong performance with 210.9% average growth across 51 markets (45.5% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Pringles demonstrate exceptional results in Minnesota (+316.7% growth, 50.0% brand interest, +38.0% brand interest change), Arkansas (+308.3% growth, 49.0% brand interest, +37.0% brand interest change), and Mississippi (+308.3% growth, 49.0% brand interest, +37.0% brand interest change)
Pringles has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Pringles include Alabama (+253.8% growth, 46.0% brand interest), Alaska (+241.7% growth, 41.0% brand interest), and Arizona (+207.1% growth, 43.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chips industry.
For Pringles, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pringles, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pringles demonstrates category dominance with 210.9% average brand interest growth, showing exceptional performance in Alabama (+253.8%, 46.0% brand interest), Alaska (+241.7%, 41.0% brand interest), and Arizona (+207.1%, 43.0% brand interest)
In high-growth markets, Pringles maintains an average brand interest of 45.5% with consistent performance across 51 markets
Pringles shows strong momentum with 210.9% average brand interest growth across key markets: Minnesota (+316.7% growth, +38.0% brand interest), Arkansas (+308.3% growth, +37.0% brand interest), and Mississippi (+308.3% growth, +37.0% brand interest)
Pringles captured additional brand interest in 51 markets, averaging +30.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Pringles in the Chips category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 52.0% | +300.0% | +333.3% |
| Wausau-Rhinelander WI | 166,302 | 15.0% | +50.0% | +36.4% |
| Rockford IL | 159,667 | 17.0% | +30.8% | +54.6% |
| Anchorage AK | 141,865 | 40.0% | +166.7% | +135.3% |
| Erie PA | 134,130 | 21.0% | +23.5% | +50.0% |
| Joplin MO-Pittsburg KS | 133,021 | 17.0% | +30.8% | +41.7% |
| Yuma AZ-El Centro CA | 111,417 | 47.0% | +291.7% | +213.3% |
| Bowling Green KY | 72,662 | 28.0% | +64.7% | +115.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 519,543 | 18.0% | +5.9% | +12.5% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 48.0% | +242.9% | +242.9% |
| Little Rock-Pine Bluff AR | 507,874 | 13.0% | +18.2% | +44.4% |
| Tulsa OK | 478,465 | 13.0% | +18.2% | +44.4% |
| Lexington KY | 449,592 | 15.0% | +15.4% | +36.4% |
| Dayton OH | 432,802 | 15.0% | +7.1% | +7.1% |
| Tucson (Sierra Vista) AZ | 431,693 | 45.0% | +200.0% | +4.7% |
| Roanoke-Lynchburg VA | 401,623 | 16.0% | +14.3% | +45.5% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,882,206 | 45.0% | +221.4% | +4.7% |
| Seattle-Tacoma WA | 1,862,467 | 15.0% | +15.4% | -11.8% |
| Minneapolis-St. Paul MN | 1,618,742 | 14.0% | +16.7% | -6.7% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 16.0% | +23.1% | +14.3% |
| Indianapolis IN | 1,062,406 | 16.0% | +23.1% | -66.0% |
| Baltimore MD | 1,011,542 | 17.0% | -5.6% | +13.3% |
| Kansas City MO | 897,204 | 17.0% | +13.3% | +13.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 17.0% | +13.3% | -63.8% |
Maintain & Optimize
Stable markets with consistent performance
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 16.0% | +0.0% | +0.0% |
| Los Angeles CA | 5,137,519 | 13.0% | +0.0% | +0.0% |
| Chicago IL | 3,189,842 | 15.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 12.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 18.0% | -5.3% | +5.9% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 16.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 15.0% | -6.3% | -6.3% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 15.0% | +0.0% | -6.3% |
Monitor & Maintain
All other markets
136
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 16.0% | -11.1% | +0.0% |
| Atlanta GA | 2,358,268 | 12.0% | -7.7% | -72.7% |
| Houston TX | 2,346,370 | 13.0% | +0.0% | +8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 14.0% | -6.7% | -12.5% |
| Detroit MI | 1,704,780 | 13.0% | -7.1% | -72.9% |
| Denver CO | 1,577,435 | 14.0% | -12.5% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 12.0% | -14.3% | -7.7% |
| Charlotte NC | 1,164,592 | 13.0% | -13.3% | -7.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | -5.9% | -11.1% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 16.0% | -23.8% | -11.1% |
| Cincinnati OH | 839,467 | 15.0% | -11.8% | -11.8% |
| Milwaukee WI | 792,176 | 15.0% | -11.8% | -11.8% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 15.0% | -11.8% | -11.8% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 15.0% | +0.0% | -16.7% |
Brand Insights
Brand Insights for Pringles in the Chips category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pringles shows strong performance with 8.6% average growth across 171 markets (15.7% avg brand interest), with positive growth in 60 of 171 markets
Top performing markets for Pringles demonstrate exceptional results in Columbus GA (+487.5% growth, 47.0% brand interest, +39.0% brand interest change), Montgomery (Selma) AL (+300.0% growth, 52.0% brand interest, +39.0% brand interest change), and Yuma AZ-El Centro CA (+291.7% growth, 47.0% brand interest, +35.0% brand interest change)
Pringles has 39 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 84 declining markets
Notable high-growth markets for Pringles include Anchorage AK (+166.7% growth, 40.0% brand interest), Bakersfield CA (+33.3% growth, 8.0% brand interest), and Baton Rouge LA (+27.3% growth, 14.0% brand interest)
Pringles maintains strong brand interest positions in key markets: Anchorage AK (40.0% brand interest, +25.0% change), Birmingham AL (44.0% brand interest, +30.0% change), and Columbus GA (47.0% brand interest, +39.0% change)
Pringles shows positive brand interest momentum in 60 markets, notably in Anchorage AK (+25.0% brand interest), Bakersfield CA (+2.0% brand interest), Baton Rouge LA (+3.0% brand interest)
Pringles demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+166.7% growth, +25.0% gain, 40.0% current brand interest), Birmingham AL (+214.3% growth, +30.0% gain, 44.0% current brand interest), and Bowling Green KY (+64.7% growth, +11.0% gain, 28.0% current brand interest)
Pringles successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 40.0% brand interest, +166.7% growth), Birmingham AL (maintained 44.0% brand interest, +214.3% growth), and Bowling Green KY (maintained 28.0% brand interest, +64.7% growth)
Pringles maintains dominant market position with >35% brand interest in key markets: Anchorage AK (40.0% brand interest, +166.7% change) and Birmingham AL (44.0% brand interest, +214.3% change)
Pringles achieves significant brand interest gains in Anchorage AK (+25.0% brand interest growth, now at 40.0%) and Birmingham AL (+30.0% brand interest growth, now at 44.0%)
Pringles shows accelerating brand interest growth in Anchorage AK (+166.7% growth, 40.0% brand interest) and Bakersfield CA (+33.3% growth, 8.0% brand interest)
Pringles demonstrates emerging brand interest strength in Bakersfield CA (+33.3% growth, 8.0% brand interest) and Baton Rouge LA (+27.3% growth, 14.0% brand interest)
Pringles performance in major markets: Atlanta GA (-7.7% decline, 12.0% brand interest, 2.7M TVHH), Baltimore MD (-5.6% decline, 17.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-5.3% decline, 18.0% brand interest, 2.6M TVHH)
Pringles shows positive brand interest growth in markets representing 26.0% of total TVHH coverage
Pringles shows stable performance with 0.1% average growth across 182 markets (15.5% avg brand interest), with positive growth in 64 of 182 markets
Top performing markets for Pringles demonstrate exceptional results in Huntsville-Decatur (Florence) AL (+345.4% growth, 49.0% brand interest, +38.0% brand interest change), Montgomery (Selma) AL (+333.3% growth, 52.0% brand interest, +40.0% brand interest change), and Columbus GA (+327.3% growth, 47.0% brand interest, +36.0% brand interest change)
Competitive Insights
Competitive Insights showcase how Pringles performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pringles can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pringles can focus its competitive strategy.
Lay's demonstrates category dominance with 9.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+30.0%, 26.0% brand interest), Albuquerque-Santa Fe NM (+17.6%, 20.0% brand interest), and Augusta GA (+18.5%, 32.0% brand interest)
In high-growth markets, Lay's maintains an average brand interest of 25.0% with consistent performance across 63 markets
Pringles shows strong momentum with 8.6% average brand interest growth across key markets: Columbus GA (+487.5% growth, +39.0% brand interest), Montgomery (Selma) AL (+300.0% growth, +39.0% brand interest), and Yuma AZ-El Centro CA (+291.7% growth, +35.0% brand interest)
Pringles captured additional brand interest in 60 markets, averaging +7.7% brand interest growth in key growth markets
Lay's shows strong momentum with 9.1% average brand interest growth across key markets: Bangor ME (+86.7% growth, +13.0% brand interest), Springfield MO (+66.7% growth, +8.0% brand interest), and Wilmington NC (+60.0% growth, +9.0% brand interest)
Lay's captured additional brand interest in 104 markets, averaging +3.9% brand interest growth in key growth markets
Doritos maintains market dominance with an average 51.0% brand interest across key markets: Beaumont-Port Arthur TX (51.0% brand interest, +27.5% growth), Billings, MT (41.0% brand interest, +36.7% growth), and Great Falls MT (100.0% brand interest, +75.4% growth)
Pringles maintains market dominance with an average 48.8% brand interest across key markets: Anchorage AK (40.0% brand interest, +166.7% growth), Birmingham AL (44.0% brand interest, +214.3% growth), and Columbus GA (47.0% brand interest, +487.5% growth)
Lay's maintains market dominance with an average 32.8% brand interest across key markets: Augusta GA (32.0% brand interest, +18.5% growth), Binghamton NY (35.0% brand interest, +16.7% growth), and Panama City FL (31.0% brand interest, +24.0% growth)
Pringles dominates in 89 of 171 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 17.0% brand interest), Amarillo TX (36.0% vs 10.0% brand interest), and Anchorage AK (16.0% vs 40.0% brand interest)
Lay's dominates in 135 of 175 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 25.0% brand interest), Amarillo TX (36.0% vs 22.0% brand interest), and Anchorage AK (16.0% vs 25.0% brand interest)
Fritos dominates in 87 of 168 key battleground markets against Doritos, notably in Albany-Schenectady-Troy NY (48.0% vs 10.0% brand interest), Amarillo TX (36.0% vs 32.0% brand interest), and Anchorage AK (16.0% vs 19.0% brand interest)
Lay's dominates in 119 of 164 key battleground markets against Pringles, notably in Abilene-Sweetwater TX (16.0% vs 26.0% brand interest), Albany GA (0.0% vs 28.0% brand interest), and Albany-Schenectady-Troy NY (17.0% vs 25.0% brand interest)
Pringles dominates in 75 of 144 key battleground markets against Fritos, notably in Abilene-Sweetwater TX (16.0% vs 22.0% brand interest), Albany-Schenectady-Troy NY (17.0% vs 10.0% brand interest), and Amarillo TX (10.0% vs 32.0% brand interest)
Lay's dominates in 114 of 156 key battleground markets against Fritos, notably in Amarillo TX (22.0% vs 32.0% brand interest), Bakersfield CA (26.0% vs 15.0% brand interest), and Beaumont-Port Arthur TX (13.0% vs 26.0% brand interest)
Doritos successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 51.0% brand interest, +27.5% growth), Billings, MT (maintained 41.0% brand interest, +36.7% growth), and Great Falls MT (maintained 100.0% brand interest, +75.4% growth)