Ram 1500
Ram
Company
Ram
Industry
Full-size Pickup Trucks
Related Brands
Integrate Ram 1500's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Ram 1500, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
40 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
144 DMAs
37 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
10 DMAs
1 State
|
Brand Insights
Brand Insights reveal Ram 1500’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Ram 1500 shows strong performance with 10.8% average growth across 51 markets (13.5% avg brand interest), with positive growth in 43 of 51 markets
Ram 1500 has 18 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Ram 1500 include Alaska (+23.1% growth, 16.0% brand interest), Arkansas (+20.0% growth, 12.0% brand interest), and Colorado (+16.7% growth, 14.0% brand interest)
Ram 1500 maintains consistent performance with steady growth and stable brand interest across 49% of markets, exemplified by Arizona (+7.7% growth, +1.0% brand interest), Connecticut (+7.1% growth, +1.0% brand interest), and Illinois (+7.7% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Ram 1500, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Ram 1500, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Ram 1500 demonstrates category leadership at state level with 10.8% average brand interest growth, showing exceptional performance in Alaska (+23.1%, 16.0% brand interest), Arkansas (+20.0%, 12.0% brand interest), and Colorado (+16.7%, 14.0% brand interest)
In high-growth state markets, Ram 1500 maintains an average brand interest of 13.8% with consistent performance across 18 markets
Ram 1500 shows strong momentum with 10.8% average brand interest growth across key state markets: Georgia (+33.3% growth, +3.0% brand interest), Alaska (+23.1% growth, +3.0% brand interest), and Arkansas (+20.0% growth, +2.0% brand interest)
Ram 1500 captured additional brand interest in 43 state markets, averaging +1.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Ram 1500 in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | +5.6% | +5.6% |
| Chicago IL | 3,081,097 | 13.0% | +0.0% | +18.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | +16.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 9.0% | +0.0% | +12.5% |
| Portland OR | 1,086,232 | 12.0% | +9.1% | +0.0% |
| Baltimore MD | 977,058 | 15.0% | +0.0% | +7.1% |
| Kansas City MO | 866,618 | 12.0% | +9.1% | +0.0% |
| Jacksonville FL | 671,993 | 12.0% | +9.1% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
144
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | +10.0% | +10.0% |
| Philadelphia PA | 2,642,616 | 17.0% | +13.3% | +0.0% |
| Atlanta GA | 2,277,873 | 12.0% | +9.1% | +20.0% |
| Houston TX | 2,266,381 | 12.0% | +9.1% | +9.1% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +27.3% | +27.3% |
| Phoenix AZ | 1,818,040 | 13.0% | +18.2% | +18.2% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +15.4% | +7.1% |
| Detroit MI | 1,646,663 | 16.0% | +23.1% | +14.3% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 11.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 11.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 12.0% | +0.0% | +0.0% |
| Fresno-Visalia CA | 539,002 | 9.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 13.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 9.0% | +0.0% | +0.0% |
| Boise ID | 280,534 | 14.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 12.0% | -7.7% | -7.7% |
| Wilmington NC | 186,609 | 10.0% | -9.1% | -9.1% |
| Columbia-Jefferson City MO | 154,462 | 11.0% | -8.3% | -15.4% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 12.0% | -14.3% | +0.0% |
| Rapid City SD | 89,726 | 14.0% | -6.7% | -12.5% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 11.0% | -15.4% | +0.0% |
| Twin Falls ID | 62,110 | 13.0% | -13.3% | +0.0% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 13.0% | -23.5% | -7.1% |
Brand Insights
Brand Insights for Ram 1500 in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Ram 1500 shows strong performance with 11.6% average growth across 210 markets (13.5% avg brand interest), with positive growth in 166 of 210 markets
Top performing markets for Ram 1500 demonstrate exceptional results in Casper-Riverton WY (+42.9% growth, 20.0% brand interest, +6.0% change), Binghamton NY (+17.6% growth, 20.0% brand interest, +3.0% change), and Wilkes Barre-Scranton PA (+16.7% growth, 21.0% brand interest, +3.0% change)
Ram 1500 has 77 markets with high growth (>15%), 89 markets with moderate growth (5-15%), 33 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Ram 1500 include Abilene-Sweetwater TX (+21.4% growth, 17.0% brand interest), Albany-Schenectady-Troy NY (+28.6% growth, 18.0% brand interest), and Albuquerque-Santa Fe NM (+27.3% growth, 14.0% brand interest)
Ram 1500 maintains consistent performance with steady growth and stable brand interest across 42% of markets, exemplified by Atlanta GA (+9.1% growth, +1.0% brand interest), Baton Rouge LA (+9.1% growth, +1.0% brand interest), and Beaumont-Port Arthur TX (+7.7% growth, +1.0% brand interest)
Ram 1500 achieves significant brand interest gains in Casper-Riverton WY (+6.0% brand interest growth, now at 20.0%) and Eureka CA (+6.0% brand interest growth, now at 15.0%)
Ram 1500 shows accelerating brand interest growth in Abilene-Sweetwater TX (+21.4% growth, 17.0% brand interest) and Albany-Schenectady-Troy NY (+28.6% growth, 18.0% brand interest)
Ram 1500 demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+21.4% growth, 17.0% brand interest) and Albany-Schenectady-Troy NY (+28.6% growth, 18.0% brand interest)
Ram 1500 performance in major markets: Boston MA-Manchester NH (+27.3% growth, 14.0% brand interest, 2.6M TVHH), Detroit MI (+23.1% growth, 16.0% brand interest, 1.9M TVHH), and Phoenix AZ (+18.2% growth, 13.0% brand interest, 2.1M TVHH)
Ram 1500 shows positive brand interest growth in markets representing 78.4% of total TVHH coverage
Ram 1500 maintains strong brand interest positions (>30% share) in key markets: Binghamton NY (20.0% brand interest, +3.0% change), Casper-Riverton WY (20.0% brand interest, +6.0% change), and Wilkes Barre-Scranton PA (21.0% brand interest, +3.0% change)
Ram 1500 achieves significant brand interest gains in Abilene-Sweetwater TX (+3.0% brand interest), Albany-Schenectady-Troy NY (+4.0% brand interest), and Albuquerque-Santa Fe NM (+3.0% brand interest)
Ram 1500 shows strong performance with 10.1% average growth across 210 markets (13.5% avg brand interest), with positive growth in 151 of 210 markets
Top performing markets for Ram 1500 demonstrate exceptional results in Casper-Riverton WY (+53.9% growth, 20.0% brand interest, +7.0% change) and Binghamton NY (+17.6% growth, 20.0% brand interest, +3.0% change)
Ram 1500 has 64 markets with high growth (>15%), 87 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Ram 1500 include Albany GA (+18.2% growth, 13.0% brand interest), Albany-Schenectady-Troy NY (+20.0% growth, 18.0% brand interest), and Alexandria LA (+30.0% growth, 13.0% brand interest)
Competitive Insights
Competitive Insights showcase how Ram 1500 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Ram 1500 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Ram 1500 can focus its competitive strategy.
Ram 1500 demonstrates category leadership at dma level with 11.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+21.4%, 17.0% brand interest), Albany-Schenectady-Troy NY (+28.6%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+27.3%, 14.0% brand interest)
In high-growth dma markets, Ram 1500 maintains an average brand interest of 14.7% with consistent performance across 77 markets
Ram 1500 shows strong momentum with 11.6% average brand interest growth across key dma markets: Eureka CA (+66.7% growth, +6.0% brand interest), St. Joseph MO (+60.0% growth, +6.0% brand interest), and Alexandria LA (+44.4% growth, +4.0% brand interest)
Ram 1500 captured additional brand interest in 166 dma markets, averaging +1.9% brand interest growth in key growth dma
Toyota Tundra shows strong momentum with 5.4% average brand interest growth across key dma markets: Casper-Riverton WY (+66.7% growth, +6.0% brand interest), Presque Isle ME (+66.7% growth, +6.0% brand interest), and Parkersburg WV (+42.9% growth, +3.0% brand interest)
Toyota Tundra captured additional brand interest in 101 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Ram 1500 outperforms Toyota Tundra with 5.0 percentage point brand interest advantage across 210 shared markets: Cheyenne WY-Scottsbluff NE (gap: 3.0% brand interest, 34.6% growth), Columbia-Jefferson City MO (gap: 2.0% brand interest, 8.3% growth), and Glendive MT (gap: 0.0% brand interest, 100.0% growth)
In select markets, Chevrolet Silverado outperforms GMC Sierra despite weaker overall growth (-9.2% vs -3.1% overall): Albany-Schenectady-Troy NY (Chevrolet Silverado leads: 29.0% share, -6.5% growth vs GMC Sierra: 11.0%, -8.3%), Anchorage AK (Chevrolet Silverado: 23.0% share vs GMC Sierra: 11.0% share), and Augusta GA (Chevrolet Silverado leads: 28.0% share, -3.5% growth vs GMC Sierra: 12.0%, -7.7%)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (-9.2% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Chevrolet Silverado leads: 23.0% share, -11.5% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (Chevrolet Silverado leads: 30.0% share, -3.2% growth vs Ram 1500: 11.0%, -8.3%), and Hattiesburg-Laurel MS (Chevrolet Silverado: 28.0% share vs Ram 1500: 9.0% share)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (-3.1% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (GMC Sierra leads: 15.0% share, +0.0% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (GMC Sierra: +10.0% growth vs Ram 1500: -8.3% growth), and Glendive MT (GMC Sierra: +0.0% growth vs Ram 1500: -100.0% growth)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (+4.1% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Ford F-150 leads: 39.0% share, +18.2% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (Ford F-150 leads: 39.0% share, +2.6% growth vs Ram 1500: 11.0%, -8.3%), and Glendive MT (Ford F-150 leads: 100.0% share, +138.1% growth vs Ram 1500: 0.0%, -100.0%)
In select markets, Toyota Tundra outperforms Ram 1500 despite weaker overall growth (+5.4% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Toyota Tundra: +11.1% growth vs Ram 1500: -23.5% growth), Columbia-Jefferson City MO (Toyota Tundra: +0.0% growth vs Ram 1500: -8.3% growth), and Glendive MT (Toyota Tundra: +0.0% growth vs Ram 1500: -100.0% growth)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (-9.2% vs +4.1% overall): Albany GA (Chevrolet Silverado: +3.7% growth vs Ford F-150: -4.8% growth), Albuquerque-Santa Fe NM (Chevrolet Silverado: -3.6% growth vs Ford F-150: -7.9% growth), and Alpena MI (Chevrolet Silverado: 40.0% share vs Ford F-150: 29.0% share)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (-9.2% vs +5.4% overall): Alexandria LA (Chevrolet Silverado leads: 24.0% share, -17.2% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (Chevrolet Silverado leads: 25.0% share, -3.9% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (Chevrolet Silverado leads: 30.0% share, -3.2% growth vs Toyota Tundra: 8.0%, -20.0%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (-3.1% vs +5.4% overall): Alexandria LA (GMC Sierra leads: 16.0% share, +0.0% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (GMC Sierra leads: 19.0% share, +5.6% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (GMC Sierra: -11.1% growth vs Toyota Tundra: -20.0% growth)
In select markets, Ford F-150 outperforms Toyota Tundra despite weaker overall growth (+4.1% vs +5.4% overall): Alexandria LA (Ford F-150 leads: 40.0% share, +14.3% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (Ford F-150 leads: 28.0% share, +3.7% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (Ford F-150 leads: 38.0% share, +5.6% growth vs Toyota Tundra: 8.0%, -20.0%)