Ram 1500
Ram
Company
Ram
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Ram 1500, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
99 DMAs
28 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
61 DMAs
16 States
|
Brand Insights
Brand Insights reveal Ram 1500’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Ram 1500 shows challenging performance with -5.0% average growth across 51 markets (12.7% avg brand interest), with positive growth in 2 of 51 markets
Ram 1500 has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 29 declining markets
Ram 1500 shows strong performance with 5.4% average growth across 51 markets (12.7% avg brand interest), with positive growth in 30 of 51 markets
Ram 1500 has 9 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 7 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Ram 1500, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Ram 1500, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Tundra demonstrates category leadership at state level with 16.1% average brand interest growth, showing exceptional performance in Alaska (+25.0%, 20.0% brand interest), Arizona (+15.4%, 15.0% brand interest), and Delaware (+55.6%, 14.0% brand interest)
In high-growth state markets, Toyota Tundra maintains an average brand interest of 14.7% with consistent performance across 23 markets
Toyota Tundra shows strong momentum with 16.1% average brand interest growth across key state markets: North Dakota (+85.7% growth, +6.0% brand interest), Vermont (+75.0% growth, +15.0% brand interest), and Delaware (+55.6% growth, +5.0% brand interest)
Toyota Tundra captured additional brand interest in 39 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Ram 1500 in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
99
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | +5.6% | +11.8% |
| Philadelphia PA | 2,642,616 | 17.0% | +0.0% | +6.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +0.0% | +18.2% |
| Houston TX | 2,266,381 | 12.0% | +0.0% | +9.1% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +0.0% | +20.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 10.0% | +0.0% | +11.1% |
| Phoenix AZ | 1,818,040 | 13.0% | +0.0% | +8.3% |
| Seattle-Tacoma WA | 1,798,974 | 12.0% | +0.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | +10.0% | +10.0% |
| Chicago IL | 3,081,097 | 14.0% | +7.7% | +27.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +15.4% | +7.1% |
| Charlotte NC | 1,124,890 | 12.0% | +9.1% | +20.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 15.0% | +7.1% | +15.4% |
| Tucson (Sierra Vista) AZ | 416,976 | 14.0% | +7.7% | +16.7% |
| Springfield MO | 386,138 | 14.0% | +7.7% | +7.7% |
| Chattanooga TN | 341,284 | 12.0% | +9.1% | +20.0% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 11.0% | +0.0% | +0.0% |
| Louisville KY | 612,910 | 12.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 10.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 12.0% | +0.0% | +0.0% |
| Omaha NE | 384,022 | 15.0% | +0.0% | +0.0% |
| Toledo OH | 360,723 | 16.0% | +0.0% | +0.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 11.0% | +0.0% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 8.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 11.0% | -8.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | -7.1% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 12.0% | -7.7% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | -6.7% | +0.0% |
| Portland OR | 1,086,232 | 12.0% | -7.7% | +0.0% |
| San Diego CA | 940,959 | 10.0% | -9.1% | +0.0% |
| Kansas City MO | 866,618 | 11.0% | -8.3% | +0.0% |
| Milwaukee WI | 765,170 | 13.0% | -7.1% | +0.0% |
Brand Insights
Brand Insights for Ram 1500 in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Ram 1500 shows challenging performance with -2.4% average growth across 209 markets (12.9% avg brand interest), with positive growth in 39 of 209 markets
Top performing markets for Ram 1500 demonstrate exceptional results in North Platte NE (+31.2% growth, 21.0% brand interest, +5.0% change)
Ram 1500 has 10 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 98 declining markets
Notable high-growth markets for Ram 1500 include Alexandria LA (+18.2% growth, 13.0% brand interest), Helena MT (+23.1% growth, 16.0% brand interest), and Idaho Falls-Pocatello ID (+15.4% growth, 15.0% brand interest)
Ram 1500 achieves significant brand interest gains in Helena MT (+3.0% brand interest growth, now at 16.0%), Lafayette IN (+4.0% brand interest growth, now at 16.0%), and North Platte NE (+5.0% brand interest growth, now at 21.0%)
Ram 1500 shows accelerating brand interest growth in Alexandria LA (+18.2% growth, 13.0% brand interest) and Helena MT (+23.1% growth, 16.0% brand interest)
Ram 1500 demonstrates emerging brand interest strength in Alexandria LA (+18.2% growth, 13.0% brand interest) and Helena MT (+23.1% growth, 16.0% brand interest)
Ram 1500 performance in major markets: Atlanta GA (-8.3% growth, 11.0% brand interest, 2.7M TVHH), Columbus OH (-6.7% growth, 14.0% brand interest, 1.0M TVHH), and Denver CO (-20.0% growth, 12.0% brand interest, 1.8M TVHH)
Ram 1500 shows positive brand interest growth in markets representing 21.3% of total TVHH coverage
Ram 1500 maintains strong brand interest positions (>30% share) in key markets: North Platte NE (21.0% brand interest, +5.0% change)
Ram 1500 achieves significant brand interest gains in Alexandria LA (+2.0% brand interest), Helena MT (+3.0% brand interest), and Idaho Falls-Pocatello ID (+2.0% brand interest)
Ram 1500 shows strong performance with 7.4% average growth across 210 markets (13.0% avg brand interest), with positive growth in 132 of 210 markets
Top performing markets for Ram 1500 demonstrate exceptional results in Glendive MT (+100.0% growth, 29.0% brand interest, +29.0% change) and North Platte NE (+31.2% growth, 21.0% brand interest, +5.0% change)
Ram 1500 has 39 markets with high growth (>15%), 93 markets with moderate growth (5-15%), 51 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Ram 1500 include Alexandria LA (+18.2% growth, 13.0% brand interest), Bangor ME (+36.4% growth, 15.0% brand interest), and Boise ID (+16.7% growth, 14.0% brand interest)
Ram 1500 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Glendive MT (+100.0% growth, +29.0% gain, 29.0% current brand interest) and North Platte NE (+31.2% growth, +5.0% gain, 21.0% current brand interest)
Competitive Insights
Competitive Insights showcase how Ram 1500 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Ram 1500 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Ram 1500 can focus its competitive strategy.
Toyota Tundra demonstrates category leadership at dma level with 12.9% average brand interest growth, showing exceptional performance in Alexandria LA (+37.5%, 11.0% brand interest), Amarillo TX (+30.0%, 13.0% brand interest), and Anchorage AK (+17.6%, 20.0% brand interest)
In high-growth dma markets, Toyota Tundra maintains an average brand interest of 15.6% with consistent performance across 70 markets
Toyota Tundra shows strong momentum with 12.9% average brand interest growth across key dma markets: Parkersburg WV (+150.0% growth, +15.0% brand interest), Elmira NY (+120.0% growth, +12.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +10.0% brand interest)
Toyota Tundra captured additional brand interest in 122 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Toyota Tundra outperforms GMC Sierra with 5.1 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 8.0% brand interest, 25.0% growth), Bluefield-Beckley-Oak Hill WV (gap: 2.0% brand interest, 54.0% growth), and Columbus GA (gap: 1.0% brand interest, 0.6% growth)
In select markets, Ford F-150 outperforms Chevrolet Silverado despite weaker overall growth (-2.1% vs +0.3% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs Chevrolet Silverado: 27.0%, -3.6%)
In select markets, Chevrolet Silverado outperforms GMC Sierra despite weaker overall growth (+0.3% vs +1.1% overall): Augusta GA (Chevrolet Silverado leads: 27.0% share, +8.0% growth vs GMC Sierra: 11.0%, -8.3%)
In select markets, Ram 1500 outperforms GMC Sierra despite weaker overall growth (-2.4% vs +1.1% overall): Bangor ME (Ram 1500: +7.1% growth vs GMC Sierra: -5.6% growth)
In select markets, Ford F-150 outperforms GMC Sierra despite weaker overall growth (-2.1% vs +1.1% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs GMC Sierra: 10.0%, -9.1%)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (+0.3% vs -2.4% overall): Abilene-Sweetwater TX (Chevrolet Silverado leads: 30.0% share, +3.5% growth vs Ram 1500: 15.0%, -6.2%) and Albany GA (Chevrolet Silverado leads: 29.0% share, +7.4% growth vs Ram 1500: 11.0%, -15.4%)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (+1.1% vs -2.4% overall): Abilene-Sweetwater TX (GMC Sierra: +9.1% growth vs Ram 1500: -6.2% growth), Albany GA (GMC Sierra leads: 13.0% share, +8.3% growth vs Ram 1500: 11.0%, -15.4%), and Alpena MI (GMC Sierra leads: 16.0% share, +6.7% growth vs Ram 1500: 11.0%, -31.2%)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (-2.1% vs -2.4% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs Ram 1500: 16.0%, -5.9%)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (+0.3% vs -2.1% overall): Abilene-Sweetwater TX (Chevrolet Silverado: +3.5% growth vs Ford F-150: -2.9% growth), Alpena MI (Chevrolet Silverado leads: 40.0% share, +17.6% growth vs Ford F-150: 33.0%, -5.7%), and Augusta GA (Chevrolet Silverado: +8.0% growth vs Ford F-150: -2.6% growth)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (+0.3% vs +12.9% overall): Albany GA (Chevrolet Silverado leads: 29.0% share, +7.4% growth vs Toyota Tundra: 5.0%, -16.7%), Bluefield-Beckley-Oak Hill WV (Chevrolet Silverado leads: 30.0% share, +3.5% growth vs Toyota Tundra: 8.0%, -11.1%), and Columbus GA (Chevrolet Silverado leads: 27.0% share, +12.5% growth vs Toyota Tundra: 12.0%, -7.7%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (+1.1% vs +12.9% overall): Albany GA (GMC Sierra leads: 13.0% share, +8.3% growth vs Toyota Tundra: 5.0%, -16.7%), Bluefield-Beckley-Oak Hill WV (GMC Sierra leads: 10.0% share, +42.9% growth vs Toyota Tundra: 8.0%, -11.1%), and Dayton OH (GMC Sierra leads: 11.0% share, +10.0% growth vs Toyota Tundra: 8.0%, -11.1%)
Chevrolet Silverado successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 40.0% brand interest, +17.6% growth), Monroe LA-El Dorado AR (maintained 31.0% brand interest, +24.0% growth), and Abilene-Sweetwater TX (maintained 30.0% brand interest, +3.5% growth)