| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
40 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
76 DMAs
23 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
36 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
59 DMAs
7 States
|
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 12.0% | +9.1% | +0.0% |
| Philadelphia PA | 2,642,616 | 39.0% | +8.3% | -2.5% |
| Houston TX | 2,266,381 | 18.0% | +5.9% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 20.0% | +5.3% | +11.1% |
| Denver CO | 1,523,659 | 15.0% | +7.1% | -6.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 43.0% | +4.9% | +2.4% |
| Nashville TN | 993,259 | 48.0% | +6.7% | +0.0% |
| San Diego CA | 940,959 | 41.0% | -2.4% | +7.9% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | +14.3% | +6.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 4.0% | +33.3% | +33.3% |
| Atlanta GA | 2,277,873 | 33.0% | +17.9% | +10.0% |
| Boston MA-Manchester NH | 2,206,762 | 19.0% | +11.8% | +0.0% |
| Phoenix AZ | 1,818,040 | 8.0% | +14.3% | +14.3% |
| Detroit MI | 1,646,663 | 8.0% | +33.3% | +33.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 4.0% | +33.3% | +33.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 34.0% | +6.3% | +3.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | +0.0% | +3.3% |
| Seattle-Tacoma WA | 1,798,974 | 40.0% | +2.6% | -2.4% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 39.0% | +2.6% | -4.9% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 47.0% | +2.2% | +2.2% |
| Charlotte NC | 1,124,890 | 35.0% | +0.0% | +0.0% |
| Columbus OH | 865,632 | 5.0% | +0.0% | +0.0% |
| Fresno-Visalia CA | 539,002 | 88.0% | +1.2% | +0.0% |
| Spokane WA | 409,624 | 56.0% | +1.8% | +0.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | +0.0% | -7.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 20.0% | -4.8% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 32.0% | +3.2% | -11.1% |
| Portland OR | 1,086,232 | 66.0% | -1.5% | -7.0% |
| Pittsburgh PA | 998,699 | 5.0% | +0.0% | -28.6% |
| San Antonio TX | 900,609 | 38.0% | -2.6% | -2.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 69.0% | -1.4% | +0.0% |
| Milwaukee WI | 765,170 | 7.0% | -12.5% | -12.5% |