Category | Description | Markets |
---|---|---|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
41 DMAs
15 States
|
High Growth Priority
|
Large markets showing strong consistent growth
|
30 DMAs
4 States
|
Maintain & Optimize
|
Stable markets with consistent performance
|
42 DMAs
6 States
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
98 DMAs
25 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 28.0% | +0.0% | +12.0% |
Dallas-Ft. Worth TX | 2,585,309 | 3.0% | +0.0% | +50.0% |
Houston TX | 2,266,381 | 15.0% | -6.3% | +7.1% |
Phoenix AZ | 1,818,040 | 6.0% | +0.0% | +20.0% |
St. Louis MO | 1,066,886 | 8.0% | +0.0% | +14.3% |
Pittsburgh PA | 998,699 | 6.0% | +0.0% | +20.0% |
San Diego CA | 940,959 | 37.0% | +0.0% | +5.7% |
Kansas City MO | 866,618 | 6.0% | +0.0% | +20.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Minneapolis-St. Paul MN | 1,563,558 | 4.0% | +33.3% | +100.0% |
Salt Lake City UT | 975,902 | 6.0% | +20.0% | +0.0% |
Columbus OH | 865,632 | 6.0% | +50.0% | +50.0% |
Cincinnati OH | 810,849 | 18.0% | +12.5% | +5.9% |
Green Bay-Appleton WI | 400,512 | 14.0% | +55.6% | +55.6% |
Springfield MO | 386,138 | 13.0% | +30.0% | +44.4% |
Omaha NE | 384,022 | 5.0% | +25.0% | +150.0% |
Flint-Saginaw-Bay City MI | 375,743 | 12.0% | +9.1% | +20.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Seattle-Tacoma WA | 1,798,974 | 40.0% | +5.3% | -4.8% |
Baltimore MD | 977,058 | 16.0% | +0.0% | +0.0% |
Knoxville TN | 475,703 | 57.0% | +0.0% | +3.6% |
Spokane WA | 409,624 | 54.0% | +1.9% | -1.8% |
Columbia SC | 382,874 | 62.0% | +0.0% | +1.6% |
Waco-Temple-Bryan TX | 346,477 | 6.0% | +0.0% | +0.0% |
Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 1.0% | +0.0% | +0.0% |
Syracuse NY | 330,353 | 84.0% | +1.2% | +1.2% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 4,962,377 | 27.0% | -6.9% | +0.0% |
Chicago IL | 3,081,097 | 9.0% | -10.0% | +0.0% |
Philadelphia PA | 2,642,616 | 36.0% | -2.7% | -10.0% |
Atlanta GA | 2,277,873 | 29.0% | -6.5% | -3.3% |
Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | -2.8% | +0.0% |
Boston MA-Manchester NH | 2,206,762 | 16.0% | -11.1% | -11.1% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | -5.6% | -5.6% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 17.0% | -10.5% | +0.0% |