| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
43 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
13 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
30 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
124 DMAs
32 States
|
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 19.0% | -5.0% | +5.6% |
| Seattle-Tacoma WA | 1,798,974 | 40.0% | +0.0% | +5.3% |
| Denver CO | 1,523,659 | 14.0% | -6.7% | +7.7% |
| Charlotte NC | 1,124,890 | 34.0% | -2.9% | +6.3% |
| Baltimore MD | 977,058 | 18.0% | -10.0% | +12.5% |
| Salt Lake City UT | 975,902 | 6.0% | -14.3% | +20.0% |
| Kansas City MO | 866,618 | 7.0% | +0.0% | +16.7% |
| Columbus OH | 865,632 | 5.0% | +0.0% | +25.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | +8.3% | +8.3% |
| Shreveport LA | 317,492 | 19.0% | +18.8% | +5.6% |
| Ft. Wayne IN | 242,556 | 57.0% | +7.6% | +3.6% |
| Sioux Falls(Mitchell) SD | 235,093 | 4.0% | +33.3% | +0.0% |
| Eugene OR | 213,214 | 28.0% | +12.0% | +16.7% |
| Macon GA | 213,027 | 24.0% | +14.3% | +33.3% |
| Odessa-Midland TX | 136,170 | 12.0% | +50.0% | -14.3% |
| Bangor ME | 120,853 | 61.0% | +29.8% | +19.6% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 34.0% | +0.0% | +3.0% |
| Portland OR | 1,086,232 | 67.0% | +1.5% | -1.5% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 69.0% | +0.0% | -1.4% |
| Milwaukee WI | 765,170 | 7.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 73.0% | +1.4% | -1.4% |
| Huntsville-Decatur (Florence) AL | 350,515 | 4.0% | +0.0% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 1.0% | +0.0% | +0.0% |
| Columbus GA | 199,283 | 3.0% | +0.0% | +0.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 28.0% | -12.5% | +0.0% |
| Los Angeles CA | 4,962,377 | 30.0% | -3.2% | +3.5% |
| Chicago IL | 3,081,097 | 9.0% | -25.0% | -10.0% |
| Philadelphia PA | 2,642,616 | 38.0% | -2.6% | +2.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 3.0% | -25.0% | +0.0% |
| Atlanta GA | 2,277,873 | 29.0% | -12.1% | -6.5% |
| Houston TX | 2,266,381 | 16.0% | -11.1% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | -10.5% | -5.6% |