State Farm Insurance
Company
State Farm Insurance
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for State Farm Insurance, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
20 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
31 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
130 DMAs
37 States
|
Brand Insights
Brand Insights reveal State Farm Insurance’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
State Farm Insurance shows stable performance with 2.3% average growth across 51 markets (33.1% avg brand interest), with positive growth in 23 of 51 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in District of Columbia (+37.5% growth, 33.0% brand interest, +9.0% change), California (+15.4% growth, 30.0% brand interest, +4.0% change), and Vermont (+10.5% growth, 21.0% brand interest, +2.0% change)
State Farm Insurance has 3 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for State Farm Insurance include California (+15.4% growth, 30.0% brand interest), District of Columbia (+37.5% growth, 33.0% brand interest), and Rhode Island (+16.7% growth, 7.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate demonstrates category leadership at state level with 4.5% average brand interest growth, showing exceptional performance in Colorado (+16.7%, 14.0% brand interest), North Dakota (+25.0%, 10.0% brand interest), and Tennessee (+15.4%, 15.0% brand interest)
In high-growth state markets, Allstate maintains an average brand interest of 12.8% with consistent performance across 4 markets
In direct competition, Allstate outperforms State Farm Insurance with 20.2 percentage point brand interest advantage across 51 shared markets: California (gap: 16.0% brand interest, 22.1% growth), Hawaii (gap: 16.0% brand interest, 12.6% growth), and Nevada (gap: 14.0% brand interest, 7.1% growth)
In select markets, Progressive outperforms Geico despite weaker overall growth (+0.6% vs -5.7% overall): Alaska (Progressive: +4.5% growth vs Geico: -4.2% growth)
Investment Recommendations
Strategic recommendations for State Farm Insurance in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 30.0% | +7.1% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +9.1% | -7.7% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | +6.9% | +0.0% |
| Detroit MI | 1,646,663 | 33.0% | +6.5% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 33.0% | +10.0% | -5.7% |
| Portland OR | 1,086,232 | 36.0% | +9.1% | -5.3% |
| Pittsburgh PA | 998,699 | 41.0% | +7.9% | -6.8% |
| San Diego CA | 940,959 | 24.0% | +9.1% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 37.0% | +12.1% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 7.0% | +16.7% | +0.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 40.0% | +11.1% | -4.8% |
| Burlington VT-Plattsburgh NY | 306,170 | 23.0% | +15.0% | -4.2% |
| Bakersfield CA | 210,103 | 31.0% | +10.7% | -3.1% |
| La Crosse-Eau Claire WI | 192,704 | 36.0% | +12.5% | +5.9% |
| Wausau-Rhinelander WI | 160,633 | 30.0% | +7.1% | +7.1% |
| Palm Springs CA | 142,979 | 32.0% | +14.3% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 38.0% | +2.7% | -5.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 28.0% | +0.0% | +0.0% |
| Hartford & New Haven CT | 862,036 | 22.0% | +4.8% | -4.4% |
| Austin TX | 831,742 | 27.0% | +3.9% | -3.6% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 24.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 27.0% | +3.9% | -3.6% |
| Oklahoma City OK | 631,839 | 37.0% | +2.8% | -2.6% |
| Memphis TN | 547,706 | 40.0% | +2.6% | -4.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
130
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | +0.0% | -12.0% |
| Chicago IL | 3,081,097 | 43.0% | +0.0% | -6.5% |
| Philadelphia PA | 2,642,616 | 28.0% | -3.5% | -9.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | -3.1% | -11.4% |
| Atlanta GA | 2,277,873 | 36.0% | -2.7% | -5.3% |
| Houston TX | 2,266,381 | 27.0% | +3.9% | -10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | +4.0% | -13.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | +0.0% | -13.3% |
Brand Insights
Brand Insights for State Farm Insurance in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
State Farm Insurance shows challenging performance with -0.3% average growth across 210 markets (34.3% avg brand interest), with positive growth in 91 of 210 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in Lima OH (+24.2% growth, 41.0% brand interest, +8.0% change), Dothan AL (+24.1% growth, 36.0% brand interest, +7.0% change), and Butte-Bozeman MT (+16.7% growth, 42.0% brand interest, +6.0% change)
State Farm Insurance has 5 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 83 declining markets
Notable high-growth markets for State Farm Insurance include Burlington VT-Plattsburgh NY (+15.0% growth, 23.0% brand interest), Butte-Bozeman MT (+16.7% growth, 42.0% brand interest), and Dothan AL (+24.1% growth, 36.0% brand interest)
State Farm Insurance demonstrates strong market momentum with combined growth and brand interest gains in key markets: Butte-Bozeman MT (+16.7% growth, +6.0% gain, 42.0% current brand interest), Dothan AL (+24.1% growth, +7.0% gain, 36.0% current brand interest), and Lima OH (+24.2% growth, +8.0% gain, 41.0% current brand interest)
State Farm Insurance successfully defends strong market positions while maintaining brand interest growth in Burlington VT-Plattsburgh NY (maintained 23.0% brand interest, +15.0% growth), Butte-Bozeman MT (maintained 42.0% brand interest, +16.7% growth), and Dothan AL (maintained 36.0% brand interest, +24.1% growth)
In large markets, State Farm Insurance shows modest growth with moderate brand interest: Baltimore MD (+3.9% growth, 27.0% brand interest) and Charlotte NC (+0.0% growth, 30.0% brand interest)
In medium markets, State Farm Insurance shows modest growth with moderate brand interest: Providence RI-New Bedford MA (+16.7% growth, 7.0% brand interest) and Albany-Schenectady-Troy NY (+4.0% growth, 26.0% brand interest)
State Farm Insurance maintains dominant market position with >35% brand interest in key markets: Butte-Bozeman MT (42.0% brand interest, +16.7% growth), Dothan AL (36.0% brand interest, +24.1% growth), and Lima OH (41.0% brand interest, +24.2% growth)
State Farm Insurance achieves significant brand interest gains in Burlington VT-Plattsburgh NY (+3.0% brand interest growth, now at 23.0%), Butte-Bozeman MT (+6.0% brand interest growth, now at 42.0%), and Dothan AL (+7.0% brand interest growth, now at 36.0%)
State Farm Insurance shows accelerating brand interest growth in Butte-Bozeman MT (+16.7% growth, 42.0% brand interest) and Dothan AL (+24.1% growth, 36.0% brand interest)
State Farm Insurance maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-2.9% growth, 34.0% brand interest) and Atlanta GA (-2.7% growth, 36.0% brand interest)
State Farm Insurance faces growth challenges in historically strong markets: Albany GA (-13.9% growth, 31.0% brand interest) and Albuquerque-Santa Fe NM (-2.9% growth, 34.0% brand interest)
State Farm Insurance performance in major markets: Atlanta GA (-2.7% growth, 36.0% brand interest, 2.7M TVHH), Dallas-Ft. Worth TX (-3.1% growth, 31.0% brand interest, 3.0M TVHH), and Kansas City MO (-2.5% growth, 39.0% brand interest, 1.0M TVHH)
State Farm Insurance shows positive brand interest growth in markets representing 46.2% of total TVHH coverage
State Farm Insurance maintains strong brand interest positions (>30% share) in key markets: Albany GA (31.0% brand interest, -5.0% change), Albuquerque-Santa Fe NM (34.0% brand interest, -1.0% change), and Alexandria LA (38.0% brand interest, -4.0% change)
Competitive Insights
Competitive Insights showcase how State Farm Insurance performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Allstate demonstrates category leadership at dma level with 7.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+27.3%, 14.0% brand interest), Alexandria LA (+75.0%, 14.0% brand interest), and Bowling Green KY (+75.0%, 14.0% brand interest)
In high-growth dma markets, Allstate maintains an average brand interest of 13.8% with consistent performance across 41 markets
Allstate shows strong momentum with 7.1% average brand interest growth across key dma markets: Mankato MN (+100.0% growth, +11.0% brand interest), Presque Isle ME (+100.0% growth, +12.0% brand interest), and Alexandria LA (+75.0% growth, +6.0% brand interest)
Allstate captured additional brand interest in 114 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Allstate outperforms Progressive with 20.0 percentage point brand interest advantage across 210 shared markets: Augusta GA (gap: 17.0% brand interest, 29.0% growth), Bakersfield CA (gap: 9.0% brand interest, 1.2% growth), and Baltimore MD (gap: 11.0% brand interest, 15.4% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (-0.3% vs -5.0% overall): Abilene-Sweetwater TX (State Farm Insurance leads: 31.0% share, +3.3% growth vs Geico: 20.0%, -13.0%) and Albany-Schenectady-Troy NY (State Farm Insurance: +4.0% growth vs Geico: -3.3% growth)
In select markets, Geico outperforms State Farm Insurance despite weaker overall growth (-5.0% vs -0.3% overall): Alexandria LA (Geico: +23.1% growth vs State Farm Insurance: -9.5% growth), Alpena MI (Geico: +100.0% growth vs State Farm Insurance: -71.0% growth), and Amarillo TX (Geico: +12.5% growth vs State Farm Insurance: -8.1% growth)
In select markets, Geico outperforms Progressive despite weaker overall growth (-5.0% vs +2.3% overall): Alexandria LA (Geico: +23.1% growth vs Progressive: -13.5% growth) and Amarillo TX (Geico: +12.5% growth vs Progressive: -3.2% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (-0.3% vs +2.3% overall): Abilene-Sweetwater TX (State Farm Insurance: +3.3% growth vs Progressive: -2.8% growth) and Albany-Schenectady-Troy NY (State Farm Insurance: +4.0% growth vs Progressive: -2.9% growth)
In select markets, State Farm Insurance outperforms Allstate despite weaker overall growth (-0.3% vs +7.1% overall): Bakersfield CA (State Farm Insurance leads: 31.0% share, +10.7% growth vs Allstate: 13.0%, -7.1%) and Baltimore MD (State Farm Insurance leads: 27.0% share, +3.9% growth vs Allstate: 14.0%, -6.7%)
In select markets, Progressive outperforms Allstate despite weaker overall growth (+2.3% vs +7.1% overall): Augusta GA (Progressive leads: 33.0% share, +17.9% growth vs Allstate: 16.0%, -11.1%) and Baltimore MD (Progressive leads: 25.0% share, +8.7% growth vs Allstate: 14.0%, -6.7%)
Geico successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 27.0% brand interest, +100.0% growth), Presque Isle ME (maintained 21.0% brand interest, +16.7% growth), and Sacramento-Stockton-Modesto CA (maintained 36.0% brand interest, +2.9% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Burlington VT-Plattsburgh NY (maintained 23.0% brand interest, +15.0% growth), Butte-Bozeman MT (maintained 42.0% brand interest, +16.7% growth), and Dothan AL (maintained 36.0% brand interest, +24.1% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 44.0% brand interest, +100.0% growth), Augusta GA (maintained 33.0% brand interest, +17.9% growth), and Biloxi-Gulfport MS (maintained 35.0% brand interest, +16.7% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 21.0% brand interest, +10.5% growth) and Chicago IL (maintained 21.0% brand interest, +10.5% growth)
Geico maintains strong brand interest position in key markets: Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth), Tampa-St. Petersburg (Sarasota) FL (33.0% brand interest, +3.1% growth), and Houston TX (23.0% brand interest, +9.5% growth)