State Farm Insurance
Company
State Farm Insurance
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for State Farm Insurance, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
22 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
130 DMAs
45 States
|
Brand Insights
Brand Insights reveal State Farm Insurance’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
State Farm Insurance shows challenging performance with -14.5% average growth across 51 markets (28.3% avg brand interest), with positive growth in 4 of 51 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in Texas (+11.5% growth, 29.0% brand interest, +3.0% change)
State Farm Insurance has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 43 declining markets
State Farm Insurance successfully defends strong market positions while maintaining brand interest growth in Maryland (maintained 26.0% brand interest, +4.0% growth), New York (maintained 22.0% brand interest, +4.8% growth), and Washington (maintained 31.0% brand interest, +6.9% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For State Farm Insurance, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate demonstrates category leadership at state level with 114.9% average brand interest growth, showing exceptional performance in Alabama (+56.2%, 25.0% brand interest), Alaska (+200.0%, 48.0% brand interest), and Arizona (+77.8%, 16.0% brand interest)
In high-growth state markets, Allstate maintains an average brand interest of 26.1% with consistent performance across 49 markets
Allstate shows strong momentum with 114.9% average brand interest growth across key state markets: South Dakota (+571.4% growth, +40.0% brand interest), North Dakota (+512.5% growth, +41.0% brand interest), and Wyoming (+422.2% growth, +38.0% brand interest)
Allstate captured additional brand interest in 51 state markets, averaging +13.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for State Farm Insurance in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 32.0% | +6.7% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | +3.9% | +3.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | +3.7% | +12.0% |
| St. Louis MO | 1,066,886 | 47.0% | +0.0% | +6.8% |
| Austin TX | 831,742 | 27.0% | +3.9% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 35.0% | +9.4% | +0.0% |
| Jacksonville FL | 671,993 | 27.0% | +3.9% | +8.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 38.0% | +5.6% | -2.6% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Las Vegas NV | 739,704 | 27.0% | +8.0% | +8.0% |
| Waco-Temple-Bryan TX | 346,477 | 29.0% | +16.0% | +11.5% |
| Tallahassee FL-Thomasville GA | 254,601 | 31.0% | +6.9% | +3.3% |
| Youngstown OH | 221,187 | 34.0% | +6.3% | +9.7% |
| Wausau-Rhinelander WI | 160,633 | 32.0% | +23.1% | +3.2% |
| Joplin MO-Pittsburg KS | 128,486 | 41.0% | +7.9% | +5.1% |
| Albany GA | 122,885 | 33.0% | +13.8% | +3.1% |
| Idaho Falls-Pocatello ID | 121,491 | 36.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | +0.0% | +4.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 26.0% | +0.0% | +4.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 24.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 26.0% | +0.0% | +4.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 24.0% | +0.0% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 34.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 25.0% | +4.2% | -3.9% |
| Dayton OH | 418,047 | 35.0% | +2.9% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
130
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +0.0% | -8.7% |
| Los Angeles CA | 4,962,377 | 28.0% | -3.5% | +3.7% |
| Chicago IL | 3,081,097 | 41.0% | -2.4% | -8.9% |
| Philadelphia PA | 2,642,616 | 28.0% | +0.0% | -6.7% |
| Atlanta GA | 2,277,873 | 34.0% | -2.9% | -8.1% |
| Houston TX | 2,266,381 | 26.0% | -3.7% | -10.3% |
| Boston MA-Manchester NH | 2,206,762 | 10.0% | -16.7% | -9.1% |
| Phoenix AZ | 1,818,040 | 31.0% | -6.1% | -6.1% |
Brand Insights
Brand Insights for State Farm Insurance in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
State Farm Insurance shows challenging performance with -5.2% average growth across 210 markets (32.1% avg brand interest), with positive growth in 65 of 210 markets
Top performing markets for State Farm Insurance demonstrate exceptional results in Victoria TX (+47.6% growth, 31.0% brand interest, +10.0% change), Presque Isle ME (+36.4% growth, 30.0% brand interest, +8.0% change), and Helena MT (+28.2% growth, 50.0% brand interest, +11.0% change)
State Farm Insurance has 11 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 54 stable markets (0-5%), and 117 declining markets
Notable high-growth markets for State Farm Insurance include Elmira NY (+25.0% growth, 25.0% brand interest), Eureka CA (+16.7% growth, 35.0% brand interest), and Grand Junction-Montrose CO (+20.5% growth, 47.0% brand interest)
State Farm Insurance demonstrates strong market momentum with combined growth and brand interest gains in key markets: Elmira NY (+25.0% growth, +5.0% gain, 25.0% current brand interest), Eureka CA (+16.7% growth, +5.0% gain, 35.0% current brand interest), and Grand Junction-Montrose CO (+20.5% growth, +8.0% gain, 47.0% current brand interest)
State Farm Insurance successfully defends strong market positions while maintaining brand interest growth in Elmira NY (maintained 25.0% brand interest, +25.0% growth), Eureka CA (maintained 35.0% brand interest, +16.7% growth), and Grand Junction-Montrose CO (maintained 47.0% brand interest, +20.5% growth)
State Farm Insurance maintains dominant market position with >35% brand interest in key markets: Grand Junction-Montrose CO (47.0% brand interest, +20.5% growth), Helena MT (50.0% brand interest, +28.2% growth), and Lima OH (44.0% brand interest, +25.7% growth)
State Farm Insurance achieves significant brand interest gains in Elmira NY (+5.0% brand interest growth, now at 25.0%), Eureka CA (+5.0% brand interest growth, now at 35.0%), and Grand Junction-Montrose CO (+8.0% brand interest growth, now at 47.0%)
State Farm Insurance shows accelerating brand interest growth in Elmira NY (+25.0% growth, 25.0% brand interest) and Eureka CA (+16.7% growth, 35.0% brand interest)
State Farm Insurance maintains stable brand interest performance in mature markets: Atlanta GA (-2.9% growth, 34.0% brand interest) and Bakersfield CA (-3.5% growth, 28.0% brand interest)
State Farm Insurance faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-9.4% growth, 29.0% brand interest) and Albuquerque-Santa Fe NM (-19.4% growth, 29.0% brand interest)
State Farm Insurance performance in major markets: Atlanta GA (-2.9% growth, 34.0% brand interest, 2.7M TVHH), Baltimore MD (-4.0% growth, 24.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-16.7% growth, 10.0% brand interest, 2.6M TVHH)
State Farm Insurance shows positive brand interest growth in markets representing 21.2% of total TVHH coverage
State Farm Insurance maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (29.0% brand interest, -3.0% change), Albuquerque-Santa Fe NM (29.0% brand interest, -7.0% change), and Alpena MI (41.0% brand interest, -9.0% change)
State Farm Insurance achieves significant brand interest gains in Elmira NY (+5.0% brand interest), Eureka CA (+5.0% brand interest), and Grand Junction-Montrose CO (+8.0% brand interest)
State Farm Insurance shows challenging performance with -7.7% average growth across 210 markets (32.1% avg brand interest), with positive growth in 50 of 210 markets
Competitive Insights
Competitive Insights showcase how State Farm Insurance performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where State Farm Insurance can focus its competitive strategy.
Allstate demonstrates category leadership at dma level with 62.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+58.3%, 19.0% brand interest), Albuquerque-Santa Fe NM (+190.0%, 29.0% brand interest), and Alpena MI (+100.0%, 1.0% brand interest)
In high-growth dma markets, Allstate maintains an average brand interest of 23.8% with consistent performance across 122 markets
Allstate shows strong momentum with 62.8% average brand interest growth across key dma markets: Fargo-Valley City ND (+880.0% growth, +44.0% brand interest), Casper-Riverton WY (+625.0% growth, +50.0% brand interest), and Sioux Falls(Mitchell) SD (+557.1% growth, +39.0% brand interest)
Allstate captured additional brand interest in 152 dma markets, averaging +9.7% brand interest growth in key growth dma
In direct competition, Allstate outperforms Geico with 10.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 11.0% brand interest, 46.7% growth), Alexandria LA (gap: 5.0% brand interest, 41.7% growth), and Beaumont-Port Arthur TX (gap: 4.0% brand interest, 15.3% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (-5.2% vs -2.3% overall): Albany-Schenectady-Troy NY (State Farm Insurance: +4.2% growth vs Geico: -3.3% growth)
In select markets, Progressive outperforms Geico despite weaker overall growth (-10.4% vs -2.3% overall): Abilene-Sweetwater TX (Progressive leads: 32.0% share, +6.7% growth vs Geico: 20.0%, -23.1%)
In select markets, Progressive outperforms State Farm Insurance despite weaker overall growth (-10.4% vs -5.2% overall): Abilene-Sweetwater TX (Progressive leads: 32.0% share, +6.7% growth vs State Farm Insurance: 29.0%, -9.4%), Alpena MI (Progressive leads: 56.0% share, +12.0% growth vs State Farm Insurance: 41.0%, -18.0%), and Bakersfield CA (Progressive: +4.8% growth vs State Farm Insurance: -3.5% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (-5.2% vs -10.4% overall): Albany GA (State Farm Insurance: +13.8% growth vs Progressive: -13.0% growth)
In select markets, Geico outperforms Allstate despite weaker overall growth (-2.3% vs +62.8% overall): Albany GA (Geico leads: 19.0% share, +26.7% growth vs Allstate: 8.0%, -20.0%), Alexandria LA (Geico leads: 16.0% share, +33.3% growth vs Allstate: 11.0%, -8.3%), and Beaumont-Port Arthur TX (Geico leads: 22.0% share, +10.0% growth vs Allstate: 18.0%, -5.3%)
In select markets, State Farm Insurance outperforms Allstate despite weaker overall growth (-5.2% vs +62.8% overall): Albany GA (State Farm Insurance leads: 33.0% share, +13.8% growth vs Allstate: 8.0%, -20.0%)
Geico successfully defends market leadership positions while maintaining brand interest growth in Chico-Redding CA (maintained 27.0% brand interest, +17.4% growth), Meridian MS (maintained 24.0% brand interest, +71.4% growth), and Ottumwa IA-Kirksville MO (maintained 22.0% brand interest, +29.4% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 25.0% brand interest, +25.0% growth), Eureka CA (maintained 35.0% brand interest, +16.7% growth), and Grand Junction-Montrose CO (maintained 47.0% brand interest, +20.5% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 47.0% brand interest, +17.5% growth), Bakersfield CA (maintained 22.0% brand interest, +4.8% growth), and Greenville-New Bern-Washington NC (maintained 33.0% brand interest, +3.1% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 29.0% brand interest, +190.0% growth), Anchorage AK (maintained 50.0% brand interest, +233.3% growth), and Baltimore MD (maintained 22.0% brand interest, +57.1% growth)
State Farm Insurance maintains strong brand interest position in key markets: Austin TX (27.0% brand interest, +3.9% growth), Jacksonville FL (27.0% brand interest, +3.9% growth), and San Francisco-Oakland-San Jose CA (28.0% brand interest, +3.7% growth)