Toyota Corolla
Toyota
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Investment Recommendations
Targeted investment recommendations for Toyota Corolla, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
90 DMAs
27 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
54 DMAs
6 States
|
Brand Insights
Brand Insights reveal Toyota Corolla’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Toyota Corolla shows strong performance with 13.2% average growth across 51 markets (25.5% avg brand interest), with positive growth in 44 of 51 markets
Top performing markets for Toyota Corolla demonstrate exceptional results in North Dakota (+70.0% growth, 34.0% brand interest, +14.0% change), Wyoming (+65.0% growth, 33.0% brand interest, +13.0% change), and Vermont (+44.0% growth, 36.0% brand interest, +11.0% change)
Toyota Corolla has 16 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Toyota Corolla include Delaware (+21.1% growth, 23.0% brand interest), District of Columbia (+26.9% growth, 33.0% brand interest), and Idaho (+19.1% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Toyota Corolla, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Toyota Corolla, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Corolla demonstrates category leadership at state level with 13.2% average brand interest growth, showing exceptional performance in Delaware (+21.1%, 23.0% brand interest), District of Columbia (+26.9%, 33.0% brand interest), and Idaho (+19.1%, 25.0% brand interest)
In high-growth state markets, Toyota Corolla maintains an average brand interest of 26.8% with consistent performance across 16 markets
Toyota Corolla shows strong momentum with 13.2% average brand interest growth across key state markets: North Dakota (+70.0% growth, +14.0% brand interest), Wyoming (+65.0% growth, +13.0% brand interest), and Vermont (+44.0% growth, +11.0% brand interest)
Toyota Corolla captured additional brand interest in 33 state markets, averaging +4.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Toyota Corolla in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 27.0% | +3.9% | +3.9% |
| Houston TX | 2,266,381 | 31.0% | +6.9% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 21.0% | +5.0% | +10.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 25.0% | +4.2% | +0.0% |
| Charlotte NC | 1,124,890 | 20.0% | +5.3% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 22.0% | +4.8% | +0.0% |
| Portland OR | 1,086,232 | 25.0% | +4.2% | +0.0% |
| Indianapolis IN | 1,026,188 | 20.0% | +5.3% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
90
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 24.0% | +14.3% | +4.4% |
| Boston MA-Manchester NH | 2,206,762 | 29.0% | +11.5% | -6.5% |
| Phoenix AZ | 1,818,040 | 25.0% | +8.7% | +4.2% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +13.0% | +0.0% |
| Detroit MI | 1,646,663 | 25.0% | +8.7% | +4.2% |
| St. Louis MO | 1,066,886 | 24.0% | +14.3% | +4.4% |
| Pittsburgh PA | 998,699 | 23.0% | +15.0% | +15.0% |
| Salt Lake City UT | 975,902 | 23.0% | +15.0% | +9.5% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 26.0% | +0.0% | +4.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +3.7% | -3.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 23.0% | +4.6% | -4.2% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 32.0% | +3.2% | -3.0% |
| Austin TX | 831,742 | 27.0% | +0.0% | +3.9% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 22.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 22.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 24.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | +0.0% | -5.0% |
| Chicago IL | 3,081,097 | 22.0% | +0.0% | -8.3% |
| Atlanta GA | 2,277,873 | 26.0% | +0.0% | -3.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 27.0% | -3.6% | -3.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 29.0% | -3.3% | -9.4% |
| Denver CO | 1,523,659 | 22.0% | +0.0% | -4.4% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 30.0% | -3.2% | -6.3% |
| San Antonio TX | 900,609 | 27.0% | -3.6% | +0.0% |
Brand Insights
Brand Insights for Toyota Corolla in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Toyota Corolla shows strong performance with 11.2% average growth across 210 markets (24.8% avg brand interest), with positive growth in 147 of 210 markets
Top performing markets for Toyota Corolla demonstrate exceptional results in Wheeling WV-Steubenville OH (+115.4% growth, 28.0% brand interest, +15.0% change), Cheyenne WY-Scottsbluff NE (+106.2% growth, 33.0% brand interest, +17.0% change), and Parkersburg WV (+104.8% growth, 43.0% brand interest, +22.0% change)
Toyota Corolla has 53 markets with high growth (>15%), 64 markets with moderate growth (5-15%), 57 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Toyota Corolla include Abilene-Sweetwater TX (+35.3% growth, 23.0% brand interest), Alexandria LA (+19.1% growth, 25.0% brand interest), and Amarillo TX (+35.0% growth, 27.0% brand interest)
Toyota Corolla demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+35.3% growth, +6.0% gain, 23.0% current brand interest), Alexandria LA (+19.1% growth, +4.0% gain, 25.0% current brand interest), and Amarillo TX (+35.0% growth, +7.0% gain, 27.0% current brand interest)
Toyota Corolla successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 23.0% brand interest, +35.3% growth), Alexandria LA (maintained 25.0% brand interest, +19.1% growth), and Amarillo TX (maintained 27.0% brand interest, +35.0% growth)
In large markets, Toyota Corolla shows modest growth with notable brand interest: Pittsburgh PA (+15.0% growth, 23.0% brand interest) and Salt Lake City UT (+15.0% growth, 23.0% brand interest)
In medium markets, Toyota Corolla shows strong growth with notable brand interest: Louisville KY (+17.4% growth, 27.0% brand interest) and Memphis TN (+25.0% growth, 25.0% brand interest)
In small markets, Toyota Corolla shows strong growth with notable brand interest: Abilene-Sweetwater TX (+35.3% growth, 23.0% brand interest) and Alexandria LA (+19.1% growth, 25.0% brand interest)
Toyota Corolla maintains consistent performance with steady growth and stable brand interest across 31% of markets, exemplified by Pittsburgh PA (+15.0% growth, +3.0% brand interest), Salt Lake City UT (+15.0% growth, +3.0% brand interest), and Bangor ME (+7.4% growth, +2.0% brand interest)
Toyota Corolla maintains dominant market position with >35% brand interest in key markets: Bend OR (37.0% brand interest, +32.1% growth), Casper-Riverton WY (45.0% brand interest, +95.7% growth), and Eureka CA (40.0% brand interest, +90.5% growth)
Toyota Corolla achieves significant brand interest gains in Abilene-Sweetwater TX (+6.0% brand interest growth, now at 23.0%), Alexandria LA (+4.0% brand interest growth, now at 25.0%), and Amarillo TX (+7.0% brand interest growth, now at 27.0%)
Toyota Corolla shows accelerating brand interest growth in Abilene-Sweetwater TX (+35.3% growth, 23.0% brand interest) and Alexandria LA (+19.1% growth, 25.0% brand interest)
Toyota Corolla demonstrates emerging brand interest strength in El Paso TX (+18.8% growth, 19.0% brand interest) and Laredo TX (+28.6% growth, 18.0% brand interest)
Toyota Corolla maintains stable brand interest performance in mature markets: Bowling Green KY (-4.8% growth, 20.0% brand interest) and Cincinnati OH (-4.5% growth, 21.0% brand interest)
Toyota Corolla faces growth challenges in historically strong markets: Helena MT (-30.6% growth, 34.0% brand interest) and Juneau AK (-13.9% growth, 37.0% brand interest)
Competitive Insights
Competitive Insights showcase how Toyota Corolla performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Toyota Corolla can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Toyota Corolla can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 13.9% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alexandria LA (+33.3%, 20.0% brand interest), and Bangor ME (+33.3%, 8.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 10.2% with consistent performance across 33 markets
Hyundai Elantra shows strong momentum with 8.9% average brand interest growth across key dma markets: Billings, MT (+800.0% growth, +8.0% brand interest), Marquette MI (+800.0% growth, +8.0% brand interest), and Bend OR (+600.0% growth, +6.0% brand interest)
Hyundai Elantra captured additional brand interest in 63 dma markets, averaging +2.1% brand interest growth in key growth dma
Toyota Corolla shows strong momentum with 11.2% average brand interest growth across key dma markets: Wheeling WV-Steubenville OH (+115.4% growth, +15.0% brand interest), Cheyenne WY-Scottsbluff NE (+106.2% growth, +17.0% brand interest), and Parkersburg WV (+104.8% growth, +22.0% brand interest)
Toyota Corolla captured additional brand interest in 113 dma markets, averaging +5.8% brand interest growth in key growth dma
Nissan Sentra shows strong momentum with 13.9% average brand interest growth across key dma markets: Fairbanks AK (+900.0% growth, +9.0% brand interest), Marquette MI (+900.0% growth, +9.0% brand interest), and San Angelo TX (+700.0% growth, +14.0% brand interest)
Nissan Sentra captured additional brand interest in 62 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Toyota Corolla with 15.7 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 30.0% brand interest, 70.7% growth), Atlanta GA (gap: 17.0% brand interest, 10.0% growth), and Augusta GA (gap: 15.0% brand interest, 13.3% growth)
In select markets, Honda Civic outperforms Hyundai Elantra despite weaker overall growth (-2.1% vs +8.9% overall): Albany GA (Honda Civic leads: 40.0% share, +2.6% growth vs Hyundai Elantra: 14.0%, -17.6%)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-3.9% vs +8.9% overall): Amarillo TX (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 11.0%, -15.4%) and Baton Rouge LA (Volkswagen Jetta: +50.0% growth vs Hyundai Elantra: -7.7% growth)
In select markets, Hyundai Elantra outperforms Toyota Corolla despite weaker overall growth (+8.9% vs +11.2% overall): Lima OH (Hyundai Elantra leads: 14.0% share, +55.6% growth vs Toyota Corolla: 10.0%, -37.5%) and Mankato MN (Hyundai Elantra: +36.4% growth vs Toyota Corolla: -20.0% growth)
In select markets, Honda Civic outperforms Toyota Corolla despite weaker overall growth (-2.1% vs +11.2% overall): Alpena MI (Honda Civic leads: 100.0% share, +212.5% growth vs Toyota Corolla: 0.0%, -100.0%), Binghamton NY (Honda Civic leads: 39.0% share, +5.4% growth vs Toyota Corolla: 23.0%, -14.8%), and Bluefield-Beckley-Oak Hill WV (Honda Civic leads: 39.0% share, +18.2% growth vs Toyota Corolla: 21.0%, -8.7%)
In select markets, Volkswagen Jetta outperforms Toyota Corolla despite weaker overall growth (-3.9% vs +11.2% overall): Bowling Green KY (Volkswagen Jetta: +16.7% growth vs Toyota Corolla: -4.8% growth), Columbus GA (Volkswagen Jetta: +12.5% growth vs Toyota Corolla: -8.0% growth), and Grand Junction-Montrose CO (Volkswagen Jetta leads: 20.0% share, +17.6% growth vs Toyota Corolla: 19.0%, -9.5%)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+8.9% vs +13.9% overall): Anchorage AK (Hyundai Elantra leads: 11.0% share, +37.5% growth vs Nissan Sentra: 5.0%, -50.0%) and Atlanta GA (Hyundai Elantra leads: 14.0% share, +16.7% growth vs Nissan Sentra: 9.0%, -10.0%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (-2.1% vs +13.9% overall): Augusta GA (Honda Civic leads: 41.0% share, +2.5% growth vs Nissan Sentra: 10.0%, -9.1%)