Toyota Corolla
Toyota
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Investment Recommendations
Targeted investment recommendations for Toyota Corolla, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
26 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
15 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
153 DMAs
39 States
|
Brand Insights
Brand Insights reveal Toyota Corolla’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Toyota Corolla shows challenging performance with -5.7% average growth across 51 markets (22.7% avg brand interest), with positive growth in 4 of 51 markets
Toyota Corolla has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 36 declining markets
Toyota Corolla successfully defends strong market positions while maintaining brand interest growth in Arizona (maintained 24.0% brand interest, +0.0% growth), Hawaii (maintained 37.0% brand interest, +0.0% growth), and Idaho (maintained 22.0% brand interest, +0.0% growth)
Toyota Corolla maintains stable brand interest performance in mature markets: Alabama (-4.5% growth, 21.0% brand interest) and Michigan (-4.8% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Toyota Corolla, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Toyota Corolla, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nissan Sentra demonstrates category leadership at state level with 3.7% average brand interest growth, showing exceptional performance in Montana (+20.0%, 6.0% brand interest), Nebraska (+25.0%, 10.0% brand interest), and Pennsylvania (+16.7%, 7.0% brand interest)
In high-growth state markets, Nissan Sentra maintains an average brand interest of 8.2% with consistent performance across 4 markets
In direct competition, Nissan Sentra outperforms Honda Civic with 34.1 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 31.0% brand interest, 27.6% growth), Arizona (gap: 34.0% brand interest, 7.7% growth), and Idaho (gap: 36.0% brand interest, 17.4% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.2% vs +0.3% overall): Alaska (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 8.0%, -11.1%), California (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -12.5% growth), and Hawaii (Volkswagen Jetta: +20.0% growth vs Hyundai Elantra: -12.5% growth)
Investment Recommendations
Strategic recommendations for Toyota Corolla in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 27.0% | +3.9% | +0.0% |
| Houston TX | 2,266,381 | 31.0% | +3.3% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 31.0% | +0.0% | +6.9% |
| Portland OR | 1,086,232 | 24.0% | +4.4% | +0.0% |
| Jacksonville FL | 671,993 | 27.0% | -3.6% | +8.0% |
| Honolulu HI | 411,655 | 37.0% | +0.0% | +5.7% |
| Waco-Temple-Bryan TX | 346,477 | 24.0% | +4.4% | +4.4% |
| Colorado Springs-Pueblo CO | 327,871 | 22.0% | +4.8% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Des Moines-Ames IA | 401,464 | 25.0% | +8.7% | +8.7% |
| Wichita-Hutchinson KS | 388,977 | 21.0% | +10.5% | -4.6% |
| Traverse City-Cadillac MI | 216,002 | 24.0% | +26.3% | +4.4% |
| Columbia-Jefferson City MO | 154,462 | 25.0% | +13.6% | +19.1% |
| Duluth MN-Superior WI | 148,546 | 31.0% | +6.9% | +3.3% |
| Anchorage AK | 137,029 | 31.0% | +6.9% | +3.3% |
| Joplin MO-Pittsburg KS | 128,486 | 23.0% | +27.8% | +4.6% |
| Wheeling WV-Steubenville OH | 108,851 | 20.0% | +11.1% | +11.1% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 22.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 26.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 20.0% | +0.0% | +0.0% |
| Milwaukee WI | 765,170 | 25.0% | +0.0% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 22.0% | +4.8% | -4.4% |
| Birmingham AL | 651,287 | 25.0% | +4.2% | -3.9% |
| Wilkes Barre-Scranton PA | 501,832 | 19.0% | +0.0% | +0.0% |
| Spokane WA | 409,624 | 23.0% | +4.6% | -4.2% |
Turnaround Priority
Markets requiring immediate attention / improvement
153
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | -10.5% | -19.1% |
| Chicago IL | 3,081,097 | 23.0% | -11.5% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | -7.4% | +0.0% |
| Atlanta GA | 2,277,873 | 27.0% | -3.6% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | -3.5% | -3.5% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | -9.7% | -9.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | -3.3% | +0.0% |
| Phoenix AZ | 1,818,040 | 23.0% | -8.0% | -11.5% |
Brand Insights
Brand Insights for Toyota Corolla in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Toyota Corolla shows challenging performance with -4.4% average growth across 210 markets (22.4% avg brand interest), with positive growth in 39 of 210 markets
Top performing markets for Toyota Corolla demonstrate exceptional results in Helena MT (+100.0% growth, 23.0% brand interest, +23.0% change), Presque Isle ME (+100.0% growth, 40.0% brand interest, +40.0% change), and Joplin MO-Pittsburg KS (+27.8% growth, 23.0% brand interest, +5.0% change)
Toyota Corolla has 7 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 48 stable markets (0-5%), and 137 declining markets
Notable high-growth markets for Toyota Corolla include Helena MT (+100.0% growth, 23.0% brand interest), Joplin MO-Pittsburg KS (+27.8% growth, 23.0% brand interest), and Lima OH (+58.3% growth, 19.0% brand interest)
Toyota Corolla demonstrates strong market momentum with combined growth and brand interest gains in key markets: Helena MT (+100.0% growth, +23.0% gain, 23.0% current brand interest), Joplin MO-Pittsburg KS (+27.8% growth, +5.0% gain, 23.0% current brand interest), and Presque Isle ME (+100.0% growth, +40.0% gain, 40.0% current brand interest)
Toyota Corolla successfully defends strong market positions while maintaining brand interest growth in Helena MT (maintained 23.0% brand interest, +100.0% growth), Joplin MO-Pittsburg KS (maintained 23.0% brand interest, +27.8% growth), and Presque Isle ME (maintained 40.0% brand interest, +100.0% growth)
Toyota Corolla achieves significant brand interest gains in Helena MT (+23.0% brand interest growth, now at 23.0%) and Joplin MO-Pittsburg KS (+5.0% brand interest growth, now at 23.0%)
Toyota Corolla shows accelerating brand interest growth in Helena MT (+100.0% growth, 23.0% brand interest) and Joplin MO-Pittsburg KS (+27.8% growth, 23.0% brand interest)
Toyota Corolla demonstrates emerging brand interest strength in Lima OH (+58.3% growth, 19.0% brand interest) and Zanesville OH (+88.9% growth, 17.0% brand interest)
Toyota Corolla maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.2% growth, 23.0% brand interest) and Atlanta GA (-3.6% growth, 27.0% brand interest)
Toyota Corolla faces growth challenges in historically strong markets: Atlanta GA (-3.6% growth, 27.0% brand interest) and Augusta GA (-10.3% growth, 26.0% brand interest)
Toyota Corolla performance in major markets: Atlanta GA (-3.6% growth, 27.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-9.7% growth, 28.0% brand interest, 2.6M TVHH), and Chicago IL (-11.5% growth, 23.0% brand interest, 3.6M TVHH)
Toyota Corolla shows positive brand interest growth in markets representing 14.7% of total TVHH coverage
Toyota Corolla maintains strong brand interest positions (>30% share) in key markets: Albany GA (20.0% brand interest, -5.0% change), Albuquerque-Santa Fe NM (23.0% brand interest, -1.0% change), and Alexandria LA (20.0% brand interest, -7.0% change)
Toyota Corolla achieves significant brand interest gains in Helena MT (+23.0% brand interest), Joplin MO-Pittsburg KS (+5.0% brand interest), and Lima OH (+7.0% brand interest)
Toyota Corolla maintains dominant market position with >35% brand interest in key markets: Atlanta GA (27.0% brand interest, -3.6% change) and Augusta GA (26.0% brand interest, -10.3% change)
Competitive Insights
Competitive Insights showcase how Toyota Corolla performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Toyota Corolla can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Toyota Corolla can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 7.2% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 12.0% brand interest), Albany GA (+15.4%, 15.0% brand interest), and Alexandria LA (+40.0%, 21.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 11.7% with consistent performance across 54 markets
Nissan Sentra shows strong momentum with 7.2% average brand interest growth across key dma markets: Jonesboro AR (+222.2% growth, +20.0% brand interest), Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest), and Meridian MS (+100.0% growth, +10.0% brand interest)
Nissan Sentra captured additional brand interest in 83 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Honda Civic with 32.3 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 28.0% brand interest, 58.8% growth), Beaumont-Port Arthur TX (gap: 29.0% brand interest, 25.1% growth), and Biloxi-Gulfport MS (gap: 25.0% brand interest, 11.7% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.0% vs +2.0% overall): Albuquerque-Santa Fe NM (Volkswagen Jetta leads: 13.0% share, +0.0% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Volkswagen Jetta leads: 16.0% share, -11.1% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -7.1% growth)
In select markets, Toyota Corolla outperforms Hyundai Elantra despite weaker overall growth (-4.4% vs +2.0% overall): Albuquerque-Santa Fe NM (Toyota Corolla leads: 23.0% share, -4.2% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Toyota Corolla leads: 22.0% share, +0.0% growth vs Hyundai Elantra: 13.0%, -7.1%)
In select markets, Volkswagen Jetta outperforms Honda Civic despite weaker overall growth (-0.0% vs +2.3% overall): Alexandria LA (Volkswagen Jetta: +33.3% growth vs Honda Civic: -10.0% growth), Billings, MT (Volkswagen Jetta: +5.0% growth vs Honda Civic: -18.4% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Honda Civic: -2.6% growth)
In select markets, Toyota Corolla outperforms Volkswagen Jetta despite weaker overall growth (-4.4% vs -0.0% overall): Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Volkswagen Jetta: 16.0%, -11.1%), Austin TX (Toyota Corolla leads: 26.0% share, -3.7% growth vs Volkswagen Jetta: 10.0%, -9.1%), and Baton Rouge LA (Toyota Corolla: 23.0% share vs Volkswagen Jetta: 7.0% share)
Volkswagen Jetta demonstrates relative improvement against Toyota Corolla in select markets despite weaker overall momentum (-0.0% vs -4.4%): Abilene-Sweetwater TX (Volkswagen Jetta: +28.6% growth vs Toyota Corolla: -36.7% growth), Albany GA (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -20.0% growth), and Albany-Schenectady-Troy NY (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -9.5% growth)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+2.0% vs +7.2% overall): Bangor ME (Hyundai Elantra leads: 13.0% share, -7.1% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Hyundai Elantra leads: 13.0% share, +18.2% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Hyundai Elantra leads: 16.0% share, +14.3% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (+2.3% vs +7.2% overall): Bangor ME (Honda Civic leads: 32.0% share, +3.2% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Honda Civic leads: 41.0% share, +5.1% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Honda Civic leads: 37.0% share, -2.6% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Volkswagen Jetta outperforms Nissan Sentra despite weaker overall growth (-0.0% vs +7.2% overall): Bangor ME (Volkswagen Jetta leads: 25.0% share, +13.6% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Volkswagen Jetta: +10.0% growth vs Nissan Sentra: -20.0% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Nissan Sentra: -14.3% growth)
In select markets, Toyota Corolla outperforms Nissan Sentra despite weaker overall growth (-4.4% vs +7.2% overall): Bangor ME (Toyota Corolla leads: 26.0% share, +8.3% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Toyota Corolla leads: 23.0% share, -8.0% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Toyota Corolla leads: 26.0% share, -3.7% growth vs Nissan Sentra: 12.0%, -14.3%)
Honda Civic successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 41.0% brand interest, +24.2% growth), Elmira NY (maintained 37.0% brand interest, +23.3% growth), and Erie PA (maintained 47.0% brand interest, +27.0% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 29.0% brand interest, +20.8% growth), Juneau AK (maintained 28.0% brand interest, +100.0% growth), and North Platte NE (maintained 100.0% brand interest, +100.0% growth)