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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for TransUnion, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
85 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
14 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
70 DMAs
21 States
|
Brand Insights
Brand Insights reveal TransUnion’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
TransUnion shows challenging performance with -2.5% average growth across 51 markets (23.6% avg brand interest), with positive growth in 14 of 51 markets
TransUnion has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 25 declining markets
TransUnion successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 23.0% brand interest, +4.5% growth), Alaska (maintained 22.0% brand interest, +4.8% growth), and Arkansas (maintained 24.0% brand interest, +4.3% growth)
TransUnion maintains stable brand interest performance in mature markets: California (-4.3% growth, 22.0% brand interest) and Kansas (-3.9% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian demonstrates category leadership at state level with 3.2% average brand interest growth, showing exceptional performance in Vermont (+18.4%, 58.0% brand interest)
In high-growth state markets, Experian maintains an average brand interest of 58.0% with consistent performance across 1 market
In direct competition, Experian outperforms TransUnion with 29.7 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 34.0% brand interest, 9.8% growth), Georgia (gap: 24.0% brand interest, 8.6% growth), and Kansas (gap: 24.0% brand interest, 1.9% growth)
In select markets, Equifax outperforms TransUnion despite weaker overall growth (-3.3% vs -2.5% overall): Kansas (Equifax leads: 26.0% share, +8.3% growth vs TransUnion: 25.0%, -3.9%)
Investment Recommendations
Strategic recommendations for TransUnion in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 22.0% | +4.8% | +4.8% |
| Houston TX | 2,266,381 | 24.0% | +4.4% | +9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | -3.9% | +8.7% |
| Detroit MI | 1,646,663 | 26.0% | +0.0% | +8.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 23.0% | -4.2% | +9.5% |
| Portland OR | 1,086,232 | 25.0% | +0.0% | +13.6% |
| Indianapolis IN | 1,026,188 | 27.0% | +3.9% | +8.0% |
| Pittsburgh PA | 998,699 | 23.0% | +4.6% | +9.5% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 25.0% | +8.7% | +8.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 23.0% | +9.5% | +4.6% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 26.0% | +13.0% | +13.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 29.0% | +11.5% | +20.8% |
| Louisville KY | 612,910 | 27.0% | +8.0% | +12.5% |
| Fresno-Visalia CA | 539,002 | 25.0% | +8.7% | +19.1% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 23.0% | +9.5% | +9.5% |
| Albany-Schenectady-Troy NY | 491,946 | 23.0% | +9.5% | +15.0% |
Maintain & Optimize
Stable markets with consistent performance
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 29.0% | +0.0% | +3.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 24.0% | +0.0% | +4.4% |
| Cincinnati OH | 810,849 | 25.0% | +0.0% | +4.2% |
| Birmingham AL | 651,287 | 24.0% | +0.0% | +4.4% |
| Providence RI-New Bedford MA | 564,315 | 24.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 22.0% | +0.0% | +4.8% |
| Wichita-Hutchinson KS | 388,977 | 23.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | -11.5% | +0.0% |
| Los Angeles CA | 4,962,377 | 21.0% | -8.7% | +5.0% |
| Philadelphia PA | 2,642,616 | 23.0% | -8.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 22.0% | -4.4% | +4.8% |
| Boston MA-Manchester NH | 2,206,762 | 24.0% | -7.7% | +4.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 23.0% | -4.2% | +4.6% |
| Phoenix AZ | 1,818,040 | 24.0% | -4.0% | +4.4% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | -3.7% | +0.0% |
Brand Insights
Brand Insights for TransUnion in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
TransUnion shows strong performance with 6.4% average growth across 210 markets (21.6% avg brand interest), with positive growth in 69 of 210 markets
Top performing markets for TransUnion demonstrate exceptional results in St. Joseph MO (+950.0% growth, 42.0% brand interest, +38.0% change), Cheyenne WY-Scottsbluff NE (+600.0% growth, 21.0% brand interest, +18.0% change), and Greenwood-Greenville MS (+566.7% growth, 20.0% brand interest, +17.0% change)
TransUnion has 23 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 111 declining markets
Notable high-growth markets for TransUnion include Beaumont-Port Arthur TX (+35.7% growth, 19.0% brand interest), Bend OR (+37.5% growth, 33.0% brand interest), and Cheyenne WY-Scottsbluff NE (+600.0% growth, 21.0% brand interest)
TransUnion demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+37.5% growth, +9.0% gain, 33.0% current brand interest), Cheyenne WY-Scottsbluff NE (+600.0% growth, +18.0% gain, 21.0% current brand interest), and Clarksburg-Weston WV (+105.6% growth, +19.0% gain, 37.0% current brand interest)
TransUnion successfully defends strong market positions while maintaining brand interest growth in Bend OR (maintained 33.0% brand interest, +37.5% growth), Cheyenne WY-Scottsbluff NE (maintained 21.0% brand interest, +600.0% growth), and Clarksburg-Weston WV (maintained 37.0% brand interest, +105.6% growth)
In medium markets, TransUnion shows modest growth with notable brand interest: Birmingham AL (+0.0% growth, 24.0% brand interest) and Buffalo NY (+0.0% growth, 20.0% brand interest)
In small markets, TransUnion shows strong growth with notable brand interest: Beaumont-Port Arthur TX (+35.7% growth, 19.0% brand interest) and Bend OR (+37.5% growth, 33.0% brand interest)
TransUnion maintains dominant market position with >35% brand interest in key markets: Clarksburg-Weston WV (37.0% brand interest, +105.6% growth), Lima OH (45.0% brand interest, +542.9% growth), and St. Joseph MO (42.0% brand interest, +950.0% growth)
TransUnion achieves significant brand interest gains in Beaumont-Port Arthur TX (+5.0% brand interest growth, now at 19.0%), Bend OR (+9.0% brand interest growth, now at 33.0%), and Cheyenne WY-Scottsbluff NE (+18.0% brand interest growth, now at 21.0%)
TransUnion shows accelerating brand interest growth in Beaumont-Port Arthur TX (+35.7% growth, 19.0% brand interest) and Bend OR (+37.5% growth, 33.0% brand interest)
TransUnion demonstrates emerging brand interest strength in Beaumont-Port Arthur TX (+35.7% growth, 19.0% brand interest) and Medford-Klamath Falls OR (+11.8% growth, 19.0% brand interest)
TransUnion maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.8% growth, 20.0% brand interest) and Alexandria LA (-3.3% growth, 29.0% brand interest)
TransUnion faces growth challenges in historically strong markets: Alexandria LA (-3.3% growth, 29.0% brand interest) and Columbus OH (-3.7% growth, 26.0% brand interest)
TransUnion performance in major markets: Baltimore MD (-4.0% growth, 24.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-7.7% growth, 24.0% brand interest, 2.6M TVHH), and Charlotte NC (-4.2% growth, 23.0% brand interest, 1.3M TVHH)
TransUnion shows positive brand interest growth in markets representing 24.2% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how TransUnion performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
TransUnion demonstrates category leadership at dma level with 6.4% average brand interest growth, showing exceptional performance in Beaumont-Port Arthur TX (+35.7%, 19.0% brand interest), Bend OR (+37.5%, 33.0% brand interest), and Cheyenne WY-Scottsbluff NE (+600.0%, 21.0% brand interest)
In high-growth dma markets, TransUnion maintains an average brand interest of 27.9% with consistent performance across 23 markets
TransUnion shows strong momentum with 6.4% average brand interest growth across key dma markets: St. Joseph MO (+950.0% growth, +38.0% brand interest), Cheyenne WY-Scottsbluff NE (+600.0% growth, +18.0% brand interest), and Greenwood-Greenville MS (+566.7% growth, +17.0% brand interest)
TransUnion captured additional brand interest in 46 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, TransUnion outperforms Experian with 33.3 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 34.0% brand interest, 21.0% growth), Albuquerque-Santa Fe NM (gap: 40.0% brand interest, 11.9% growth), and Alexandria LA (gap: 20.0% brand interest, 4.2% growth)
In select markets, Equifax outperforms TransUnion despite weaker overall growth (-5.8% vs +6.4% overall): Albany GA (Equifax: +4.8% growth vs TransUnion: -15.4% growth) and Alexandria LA (Equifax: +29.4% growth vs TransUnion: -3.3% growth)
In select markets, Experian outperforms TransUnion despite weaker overall growth (+2.0% vs +6.4% overall): Albany GA (Experian leads: 56.0% share, +5.7% growth vs TransUnion: 22.0%, -15.4%) and Albuquerque-Santa Fe NM (Experian leads: 60.0% share, +7.1% growth vs TransUnion: 20.0%, -4.8%)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 33.0% brand interest, +37.5% growth), Cheyenne WY-Scottsbluff NE (maintained 21.0% brand interest, +600.0% growth), and Clarksburg-Weston WV (maintained 37.0% brand interest, +105.6% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 22.0% brand interest, +29.4% growth), Amarillo TX (maintained 22.0% brand interest, +37.5% growth), and Bangor ME (maintained 23.0% brand interest, +15.0% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 74.0% brand interest, +15.6% growth), Bowling Green KY (maintained 72.0% brand interest, +18.0% growth), and Burlington VT-Plattsburgh NY (maintained 60.0% brand interest, +20.0% growth)
TransUnion maintains strong brand interest position in key markets: Atlanta GA (22.0% brand interest, +4.8% growth), Houston TX (24.0% brand interest, +4.3% growth), and Indianapolis IN (27.0% brand interest, +3.9% growth)
Equifax maintains strong brand interest position in key markets: Detroit MI (23.0% brand interest, +4.5% growth), Greenville-Spartanburg SC-Asheville NC-Anderson SC (29.0% brand interest, +3.6% growth), and Las Vegas NV (23.0% brand interest, +4.5% growth)
Experian maintains strong brand interest position in key markets: Baltimore MD (51.0% brand interest, +4.1% growth), Birmingham AL (52.0% brand interest, +4.0% growth), and Charlotte NC (50.0% brand interest, +4.2% growth)
Experian dominates head-to-head competition against TransUnion in 193 of 201 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (56.0% vs 22.0% brand interest), Albuquerque-Santa Fe NM (60.0% vs 20.0% brand interest), and Alexandria LA (49.0% vs 29.0% brand interest)
Experian dominates head-to-head competition against Equifax in 198 of 200 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (74.0% vs 11.0% brand interest), Albuquerque-Santa Fe NM (60.0% vs 20.0% brand interest), and Atlanta GA (47.0% vs 31.0% brand interest)
Experian emerges as competitive threat to Equifax with superior growth momentum (+2.0% vs -5.8%) across contested markets: Abilene-Sweetwater TX (Experian leads: 74.0% share, +15.6% growth vs Equifax: 11.0%, -47.6%) and Albuquerque-Santa Fe NM (Experian leads: 60.0% share, +7.1% growth vs Equifax: 20.0%, -13.0%)