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Investment Recommendations
Targeted investment recommendations for TransUnion, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
113 DMAs
41 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
57 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
20 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
21 DMAs
1 State
|
Brand Insights
Brand Insights reveal TransUnion’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
TransUnion shows challenging performance with -0.0% average growth across 51 markets (22.3% avg brand interest), with positive growth in 21 of 51 markets
Top performing markets for TransUnion demonstrate exceptional results in Arkansas (+10.0% growth, 22.0% brand interest, +2.0% change) and South Dakota (+10.0% growth, 22.0% brand interest, +2.0% change)
TransUnion has 0 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 18 declining markets
TransUnion successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 21.0% brand interest, +0.0% growth), Arizona (maintained 22.0% brand interest, +0.0% growth), and Colorado (maintained 25.0% brand interest, +4.2% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian dominates head-to-head competition against TransUnion in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alaska (58.0% vs 21.0% brand interest), District of Columbia (50.0% vs 24.0% brand interest), and Florida (55.0% vs 20.0% brand interest)
Experian dominates head-to-head competition against Equifax in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (52.0% vs 27.0% brand interest), Arizona (57.0% vs 21.0% brand interest), and Arkansas (57.0% vs 21.0% brand interest)
Experian demonstrates competitive strength with 51 high brand interest state markets and 0 high-growth state markets, notably in Connecticut (53.0% brand interest, -1.9% growth), Delaware (51.0% brand interest, -3.8% growth), and Montana (53.0% brand interest, -3.6% growth)
Equifax demonstrates competitive strength with 11 high brand interest state markets and 1 high-growth state market, notably in Alabama (27.0% brand interest, -10.0% growth), District of Columbia (26.0% brand interest, -7.1% growth), and Georgia (29.0% brand interest, -6.5% growth)
Investment Recommendations
Strategic recommendations for TransUnion in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
113
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | -4.4% | +10.0% |
| Los Angeles CA | 4,962,377 | 20.0% | +0.0% | +25.0% |
| Chicago IL | 3,081,097 | 27.0% | -3.6% | +8.0% |
| Philadelphia PA | 2,642,616 | 22.0% | -4.4% | +15.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 21.0% | +0.0% | +23.5% |
| Atlanta GA | 2,277,873 | 21.0% | +0.0% | +31.3% |
| Houston TX | 2,266,381 | 22.0% | +0.0% | +15.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 24.0% | +4.4% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 24.0% | +9.1% | +20.0% |
| Portland OR | 1,086,232 | 26.0% | +18.2% | +30.0% |
| Nashville TN | 993,259 | 24.0% | +14.3% | +33.3% |
| San Antonio TX | 900,609 | 23.0% | +9.5% | +27.8% |
| Columbus OH | 865,632 | 26.0% | +8.3% | +23.8% |
| Hartford & New Haven CT | 862,036 | 23.0% | +9.5% | +27.8% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 21.0% | +10.5% | +31.3% |
| Buffalo NY | 537,294 | 21.0% | +16.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Little Rock-Pine Bluff AR | 490,561 | 22.0% | +0.0% | +4.8% |
| Topeka KS | 147,365 | 21.0% | +0.0% | +5.0% |
| Harrisonburg VA | 84,057 | 16.0% | +0.0% | +0.0% |
| Lima OH | 58,548 | 0.0% | +0.0% | +0.0% |
| Great Falls MT | 55,922 | 0.0% | +0.0% | +0.0% |
| Meridian MS | 55,267 | 0.0% | +0.0% | +0.0% |
| Parkersburg WV | 53,788 | 0.0% | +0.0% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Diego CA | 940,959 | 22.0% | -4.4% | +4.8% |
| Oklahoma City OK | 631,839 | 21.0% | -8.7% | +5.0% |
| Wichita-Hutchinson KS | 388,977 | 22.0% | -4.4% | +0.0% |
| Portland-Auburn ME | 364,761 | 21.0% | -12.5% | -8.7% |
| Eugene OR | 213,214 | 19.0% | -5.0% | +0.0% |
| Macon GA | 213,027 | 15.0% | -16.7% | +0.0% |
| Montgomery (Selma) AL | 211,769 | 18.0% | -10.0% | +0.0% |
| Bakersfield CA | 210,103 | 15.0% | -11.8% | +0.0% |
Brand Insights
Brand Insights for TransUnion in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
TransUnion shows stable performance with 2.3% average growth across 210 markets (19.6% avg brand interest), with positive growth in 87 of 210 markets
Top performing markets for TransUnion demonstrate exceptional results in Casper-Riverton WY (+100.0% growth, 28.0% brand interest, +28.0% change), Cheyenne WY-Scottsbluff NE (+100.0% growth, 34.0% brand interest, +34.0% change), and Fairbanks AK (+100.0% growth, 27.0% brand interest, +27.0% change)
TransUnion has 38 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 71 stable markets (0-5%), and 70 declining markets
Notable high-growth markets for TransUnion include Bangor ME (+16.0% growth, 29.0% brand interest), Bend OR (+40.9% growth, 31.0% brand interest), and Biloxi-Gulfport MS (+15.8% growth, 22.0% brand interest)
TransUnion demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+16.0% growth, +4.0% gain, 29.0% current brand interest), Bend OR (+40.9% growth, +9.0% gain, 31.0% current brand interest), and Casper-Riverton WY (+100.0% growth, +28.0% gain, 28.0% current brand interest)
TransUnion successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 29.0% brand interest, +16.0% growth), Bend OR (maintained 31.0% brand interest, +40.9% growth), and Biloxi-Gulfport MS (maintained 22.0% brand interest, +15.8% growth)
In large markets, TransUnion shows modest growth with notable brand interest: Portland OR (+18.2% growth, 26.0% brand interest) and Atlanta GA (+0.0% growth, 21.0% brand interest)
In small markets, TransUnion shows modest growth with notable brand interest: Bangor ME (+16.0% growth, 29.0% brand interest) and Bend OR (+40.9% growth, 31.0% brand interest)
TransUnion achieves significant brand interest gains in Bend OR (+9.0% brand interest growth, now at 31.0%) and Casper-Riverton WY (+28.0% brand interest growth, now at 28.0%)
TransUnion shows accelerating brand interest growth in Bangor ME (+16.0% growth, 29.0% brand interest) and Bend OR (+40.9% growth, 31.0% brand interest)
TransUnion demonstrates emerging brand interest strength in Binghamton NY (+26.7% growth, 19.0% brand interest) and Charleston-Huntington WV (+18.8% growth, 19.0% brand interest)
TransUnion maintains stable brand interest performance in mature markets: Bowling Green KY (-4.5% growth, 21.0% brand interest) and Charleston SC (-4.8% growth, 20.0% brand interest)
TransUnion faces growth challenges in historically strong markets: Chicago IL (-3.6% growth, 27.0% brand interest) and La Crosse-Eau Claire WI (-6.7% growth, 28.0% brand interest)
TransUnion performance in major markets: Chicago IL (-3.6% growth, 27.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-4.0% growth, 24.0% brand interest, 1.6M TVHH), and Miami-Ft. Lauderdale FL (-8.7% growth, 21.0% brand interest, 1.7M TVHH)
TransUnion shows positive brand interest growth in markets representing 32.7% of total TVHH coverage
TransUnion maintains strong brand interest positions (>30% share) in key markets: Baton Rouge LA (20.0% brand interest, -2.0% change), Billings, MT (25.0% brand interest, -3.0% change), and Birmingham AL (20.0% brand interest, -3.0% change)
Competitive Insights
Competitive Insights showcase how TransUnion performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
Experian demonstrates category leadership at dma level with 3.1% average brand interest growth, showing exceptional performance in Albany GA (+21.3%, 57.0% brand interest), Beaumont-Port Arthur TX (+15.5%, 67.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+25.0%, 80.0% brand interest)
In high-growth dma markets, Experian maintains an average brand interest of 71.4% with consistent performance across 19 markets
In direct competition, Experian outperforms TransUnion with 37.1 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 42.0% brand interest, 12.0% growth), Anchorage AK (gap: 45.0% brand interest, 4.0% growth), and Baltimore MD (gap: 29.0% brand interest, 6.7% growth)
In select markets, Equifax outperforms TransUnion despite weaker overall growth (-5.5% vs +2.3% overall): Albany GA (Equifax: 25.0% share vs TransUnion: 18.0% share), Albany-Schenectady-Troy NY (Equifax: 22.0% share vs TransUnion: 18.0% share), and Amarillo TX (Equifax leads: 20.0% share, +25.0% growth vs TransUnion: 19.0%, -13.6%)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 29.0% brand interest, +16.0% growth), Bend OR (maintained 31.0% brand interest, +40.9% growth), and Casper-Riverton WY (maintained 28.0% brand interest, +100.0% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Boise ID (maintained 28.0% brand interest, +21.7% growth), Butte-Bozeman MT (maintained 30.0% brand interest, +36.4% growth), and Clarksburg-Weston WV (maintained 33.0% brand interest, +100.0% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 57.0% brand interest, +21.3% growth), Beaumont-Port Arthur TX (maintained 67.0% brand interest, +15.5% growth), and Bluefield-Beckley-Oak Hill WV (maintained 80.0% brand interest, +25.0% growth)
TransUnion maintains strong brand interest position in key markets: Portland OR (26.0% brand interest, +18.2% growth), Austin TX (22.0% brand interest, +4.8% growth), and Baltimore MD (22.0% brand interest, +4.8% growth)
Experian maintains strong brand interest position in key markets: Boston MA-Manchester NH (53.0% brand interest, +1.9% growth), Cincinnati OH (54.0% brand interest, +3.9% growth), and Cleveland-Akron (Canton) OH (52.0% brand interest, +4.0% growth)
Experian dominates head-to-head competition against TransUnion in 197 of 201 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (57.0% vs 18.0% brand interest), Albany-Schenectady-Troy NY (60.0% vs 18.0% brand interest), and Amarillo TX (61.0% vs 19.0% brand interest)
Experian dominates head-to-head competition against Equifax in 197 of 203 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (68.0% vs 18.0% brand interest), Albany GA (57.0% vs 25.0% brand interest), and Albany-Schenectady-Troy NY (60.0% vs 22.0% brand interest)
Experian emerges as competitive threat to Equifax with superior growth momentum (+3.1% vs -5.5%) across contested markets: Abilene-Sweetwater TX (Experian leads: 68.0% share, +9.7% growth vs Equifax: 18.0%, -28.0%), Albany GA (Experian leads: 57.0% share, +21.3% growth vs Equifax: 25.0%, -21.9%), and Albany-Schenectady-Troy NY (Experian leads: 60.0% share, +9.1% growth vs Equifax: 22.0%, -12.0%)
Experian demonstrates competitive strength with 205 high brand interest dma markets and 19 high-growth dma markets, notably in Amarillo TX (61.0% brand interest, -1.6% growth), Anchorage AK (62.0% brand interest, -1.6% growth), and Baltimore MD (51.0% brand interest, -1.9% growth)
Equifax demonstrates competitive strength with 56 high brand interest dma markets and 21 high-growth dma markets, notably in Alexandria LA (30.0% brand interest, -9.1% growth), Baton Rouge LA (28.0% brand interest, -9.7% growth), and Birmingham AL (26.0% brand interest, -7.1% growth)
Experian maintains validated market dominance (>35% brand interest) across 204 key markets where it leads all competitors: Amarillo TX (61.0% brand interest, validated dominance), Anchorage AK (62.0% brand interest, validated dominance), and Baltimore MD (51.0% brand interest, validated dominance)
Major market competition: Equifax and TransUnion show significant brand interest performance differences in key markets: Charlotte NC (Equifax: -3.3%, TransUnion: +4.5%) and Chicago IL (Equifax: -13.0%, TransUnion: -3.6%)