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Investment Recommendations
Targeted investment recommendations for TransUnion, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
100 DMAs
27 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
41 DMAs
5 States
|
Brand Insights
Brand Insights reveal TransUnion’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
TransUnion shows strong performance with 7.6% average growth across 51 markets (24.3% avg brand interest), with positive growth in 37 of 51 markets
Top performing markets for TransUnion demonstrate exceptional results in North Dakota (+40.0% growth, 21.0% brand interest, +6.0% change), Wisconsin (+17.9% growth, 33.0% brand interest, +5.0% change), and Colorado (+16.7% growth, 28.0% brand interest, +4.0% change)
TransUnion has 7 markets with high growth (>15%), 26 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for TransUnion include Colorado (+16.7% growth, 28.0% brand interest), Idaho (+15.0% growth, 23.0% brand interest), and Louisiana (+15.0% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
TransUnion demonstrates category leadership at state level with 7.6% average brand interest growth, showing exceptional performance in Colorado (+16.7%, 28.0% brand interest), Idaho (+15.0%, 23.0% brand interest), and Louisiana (+15.0%, 23.0% brand interest)
In high-growth state markets, TransUnion maintains an average brand interest of 24.9% with consistent performance across 7 markets
TransUnion shows strong momentum with 7.6% average brand interest growth across key state markets: North Dakota (+40.0% growth, +6.0% brand interest), Wisconsin (+17.9% growth, +5.0% brand interest), and Colorado (+16.7% growth, +4.0% brand interest)
TransUnion captured additional brand interest in 32 state markets, averaging +2.6% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for TransUnion in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 29.0% | +3.6% | +3.6% |
| Atlanta GA | 2,277,873 | 21.0% | +5.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | +4.6% | +15.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 27.0% | +8.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 23.0% | +4.6% | +9.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 24.0% | +9.1% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 24.0% | +9.1% | +0.0% |
| St. Louis MO | 1,066,886 | 26.0% | +4.0% | +13.0% |
High Growth Priority
Large markets showing strong consistent growth
100
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 26.0% | +8.3% | +13.0% |
| Los Angeles CA | 4,962,377 | 23.0% | +15.0% | +4.6% |
| Philadelphia PA | 2,642,616 | 25.0% | +8.7% | +8.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 23.0% | +9.5% | +4.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | +13.0% | +8.3% |
| Boston MA-Manchester NH | 2,206,762 | 26.0% | +13.0% | +18.2% |
| Phoenix AZ | 1,818,040 | 25.0% | +8.7% | +8.7% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | +8.0% | +8.0% |
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 24.0% | +0.0% | +4.4% |
| Portland OR | 1,086,232 | 25.0% | +4.2% | -3.9% |
| Cincinnati OH | 810,849 | 25.0% | +0.0% | +4.2% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 21.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 23.0% | +0.0% | +4.6% |
| Louisville KY | 612,910 | 25.0% | +0.0% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 21.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 24.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 23.0% | -4.2% | +0.0% |
| San Diego CA | 940,959 | 24.0% | +4.4% | -7.7% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 23.0% | -4.2% | +4.6% |
| Buffalo NY | 537,294 | 20.0% | -4.8% | -9.1% |
| Ft. Myers-Naples FL | 525,402 | 21.0% | -4.6% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 21.0% | -4.6% | -4.6% |
| Little Rock-Pine Bluff AR | 490,561 | 21.0% | -4.6% | +5.0% |
| Wichita-Hutchinson KS | 388,977 | 23.0% | -11.5% | -4.2% |
Brand Insights
Brand Insights for TransUnion in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
TransUnion shows strong performance with 25.8% average growth across 209 markets (22.3% avg brand interest), with positive growth in 138 of 209 markets
Top performing markets for TransUnion demonstrate exceptional results in Zanesville OH (+966.7% growth, 32.0% brand interest, +29.0% change), Watertown NY (+800.0% growth, 27.0% brand interest, +24.0% change), and Grand Junction-Montrose CO (+700.0% growth, 24.0% brand interest, +21.0% change)
TransUnion has 56 markets with high growth (>15%), 61 markets with moderate growth (5-15%), 47 stable markets (0-5%), and 45 declining markets
Notable high-growth markets for TransUnion include Alexandria LA (+42.9% growth, 30.0% brand interest), Augusta GA (+15.8% growth, 22.0% brand interest), and Bangor ME (+47.4% growth, 28.0% brand interest)
TransUnion demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+42.9% growth, +9.0% gain, 30.0% current brand interest), Bangor ME (+47.4% growth, +9.0% gain, 28.0% current brand interest), and Binghamton NY (+66.7% growth, +10.0% gain, 25.0% current brand interest)
TransUnion successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 30.0% brand interest, +42.9% growth), Augusta GA (maintained 22.0% brand interest, +15.8% growth), and Bangor ME (maintained 28.0% brand interest, +47.4% growth)
In large markets, TransUnion shows strong growth with notable brand interest: Los Angeles CA (+15.0% growth, 23.0% brand interest) and Chicago IL (+3.6% growth, 29.0% brand interest)
In medium markets, TransUnion shows modest growth with notable brand interest: Greensboro-High Point-Winston Salem NC (+15.8% growth, 22.0% brand interest) and Jacksonville FL (+19.1% growth, 25.0% brand interest)
In small markets, TransUnion shows strong growth with notable brand interest: Alexandria LA (+42.9% growth, 30.0% brand interest) and Augusta GA (+15.8% growth, 22.0% brand interest)
TransUnion maintains consistent performance with steady growth and stable brand interest across 32% of markets, exemplified by Knoxville TN (+15.0% growth, +3.0% brand interest), Los Angeles CA (+15.0% growth, +3.0% brand interest), and Norfolk-Portsmouth-Newport News VA (+15.0% growth, +3.0% brand interest)
TransUnion maintains dominant market position with >35% brand interest in key markets: Green Bay-Appleton WI (39.0% brand interest, +34.5% growth) and Parkersburg WV (43.0% brand interest, +0.0% growth)
TransUnion achieves significant brand interest gains in Alexandria LA (+9.0% brand interest growth, now at 30.0%), Augusta GA (+3.0% brand interest growth, now at 22.0%), and Bangor ME (+9.0% brand interest growth, now at 28.0%)
TransUnion shows accelerating brand interest growth in Alexandria LA (+42.9% growth, 30.0% brand interest) and Augusta GA (+15.8% growth, 22.0% brand interest)
TransUnion demonstrates emerging brand interest strength in Casper-Riverton WY (+100.0% growth, 10.0% brand interest) and Fairbanks AK (+25.0% growth, 5.0% brand interest)
TransUnion maintains stable brand interest performance in mature markets: Buffalo NY (-4.8% growth, 20.0% brand interest) and Butte-Bozeman MT (-4.3% growth, 22.0% brand interest)
TransUnion performance in major markets: Houston TX (-4.2% growth, 23.0% brand interest, 2.7M TVHH), Los Angeles CA (+15.0% growth, 23.0% brand interest, 5.8M TVHH), and Chicago IL (+3.6% growth, 29.0% brand interest, 3.6M TVHH)
Competitive Insights
Competitive Insights showcase how TransUnion performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
TransUnion demonstrates category leadership at dma level with 25.8% average brand interest growth, showing exceptional performance in Alexandria LA (+42.9%, 30.0% brand interest), Augusta GA (+15.8%, 22.0% brand interest), and Bangor ME (+47.4%, 28.0% brand interest)
In high-growth dma markets, TransUnion maintains an average brand interest of 23.9% with consistent performance across 56 markets
TransUnion shows strong momentum with 25.8% average brand interest growth across key dma markets: Zanesville OH (+966.7% growth, +29.0% brand interest), Watertown NY (+800.0% growth, +24.0% brand interest), and Grand Junction-Montrose CO (+700.0% growth, +21.0% brand interest)
TransUnion captured additional brand interest in 112 dma markets, averaging +4.6% brand interest growth in key growth dma
Equifax shows strong momentum with 9.4% average brand interest growth across key dma markets: Billings, MT (+750.0% growth, +15.0% brand interest), San Angelo TX (+566.7% growth, +17.0% brand interest), and Zanesville OH (+200.0% growth, +12.0% brand interest)
Equifax captured additional brand interest in 63 dma markets, averaging +4.6% brand interest growth in key growth dma
In direct competition, TransUnion outperforms Equifax with 5.2 percentage point brand interest advantage across 209 shared markets: Amarillo TX (gap: 5.0% brand interest, 11.3% growth), Beaumont-Port Arthur TX (gap: 10.0% brand interest, 31.3% growth), and Bowling Green KY (gap: 1.0% brand interest, 3.5% growth)
In select markets, Equifax outperforms TransUnion despite weaker overall growth (+9.4% vs +25.8% overall): Beaumont-Port Arthur TX (Equifax leads: 24.0% share, +9.1% growth vs TransUnion: 14.0%, -22.2%) and Buffalo NY (Equifax leads: 24.0% share, +9.1% growth vs TransUnion: 20.0%, -4.8%)
In select markets, Experian outperforms TransUnion despite weaker overall growth (-2.1% vs +25.8% overall): Amarillo TX (Experian leads: 63.0% share, +18.9% growth vs TransUnion: 21.0%, -16.0%), Beaumont-Port Arthur TX (Experian leads: 62.0% share, +3.3% growth vs TransUnion: 14.0%, -22.2%), and Bowling Green KY (Experian leads: 61.0% share, +8.9% growth vs TransUnion: 20.0%, -13.0%)
In select markets, Experian outperforms Equifax despite weaker overall growth (-2.1% vs +9.4% overall): Albany GA (Experian leads: 53.0% share, +3.9% growth vs Equifax: 21.0%, -19.2%) and Amarillo TX (Experian leads: 63.0% share, +18.9% growth vs Equifax: 16.0%, -27.3%)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 30.0% brand interest, +42.9% growth), Augusta GA (maintained 22.0% brand interest, +15.8% growth), and Bangor ME (maintained 28.0% brand interest, +47.4% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 21.0% brand interest, +23.5% growth), Cheyenne WY-Scottsbluff NE (maintained 29.0% brand interest, +31.8% growth), and Clarksburg-Weston WV (maintained 24.0% brand interest, +20.0% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 63.0% brand interest, +18.9% growth), Bend OR (maintained 51.0% brand interest, +18.6% growth), and Bluefield-Beckley-Oak Hill WV (maintained 72.0% brand interest, +18.0% growth)
TransUnion maintains strong brand interest position in key markets: Jacksonville FL (25.0% brand interest, +19.1% growth), Los Angeles CA (23.0% brand interest, +15.0% growth), and Norfolk-Portsmouth-Newport News VA (23.0% brand interest, +15.0% growth)
Equifax maintains strong brand interest position in key markets: Austin TX (25.0% brand interest, +4.2% growth), Cincinnati OH (27.0% brand interest, +3.9% growth), and Dallas-Ft. Worth TX (23.0% brand interest, +4.5% growth)
Experian maintains strong brand interest position in key markets: Grand Rapids-Kalamazoo-Battle Creek MI (55.0% brand interest, +1.9% growth), Greenville-Spartanburg SC-Asheville NC-Anderson SC (51.0% brand interest, +4.1% growth), and Houston TX (53.0% brand interest, +3.9% growth)