United Airlines
Company
United Airlines
Industry
Airlines
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for United Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
17 DMAs
7 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
18 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
55 DMAs
24 States
|
|
Monitor & Maintain
|
All other markets
|
95 DMAs
19 States
|
Brand Insights
Brand Insights reveal United Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
United Airlines shows stable performance with 3.1% average growth across 51 markets (20.6% avg brand interest), with positive growth in 24 of 51 markets
Top performing markets for United Airlines demonstrate exceptional results in Vermont (+11.1% growth, 30.0% brand interest, +3.0% brand interest change)
United Airlines has 3 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for United Airlines include Delaware (+15.4% growth, 15.0% brand interest), Florida (+15.4% growth, 15.0% brand interest), and New Mexico (+15.4% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For United Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For United Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines leads category performance with 3.2% average brand interest growth, particularly strong in Alaska (+25.0%, 25.0% brand interest), Idaho (+23.1%, 16.0% brand interest), and New Hampshire (+28.0%, 32.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 21.8% with consistent performance across 4 markets
American Airlines maintains market dominance with an average 38.4% brand interest across key markets: New Hampshire (32.0% brand interest, +28.0% growth), District of Columbia (32.0% brand interest, +3.2% growth), and Florida (36.0% brand interest, +2.9% growth)
United Airlines maintains market dominance with an average 42.8% brand interest across key markets: New Jersey (59.0% brand interest, +1.7% growth), Virginia (32.0% brand interest, +3.2% growth), and Wyoming (44.0% brand interest, +4.8% growth)
Investment Recommendations
Strategic recommendations for United Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 519,543 | 29.0% | +7.4% | -3.3% |
Emerging Market
Smaller markets showing strong growth potential
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus-Tupelo-West Point MS | 165,898 | 13.0% | +18.2% | +18.2% |
| Monroe LA-El Dorado AR | 153,067 | 12.0% | +20.0% | +9.1% |
| Lubbock TX | 150,876 | 27.0% | +12.5% | +22.7% |
| Palm Springs CA | 148,025 | 26.0% | +18.2% | +4.0% |
| Wichita Falls TX & Lawton OK | 136,919 | 17.0% | +13.3% | +6.3% |
| Panama City FL | 132,616 | 9.0% | +12.5% | +12.5% |
| Binghamton NY | 117,022 | 22.0% | +10.0% | +10.0% |
| Dothan AL | 92,937 | 10.0% | +25.0% | +25.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 12.0% | +9.1% | +20.0% |
| Albuquerque-Santa Fe NM | 634,260 | 18.0% | +12.5% | +20.0% |
| New Orleans LA | 604,657 | 16.0% | +14.3% | +6.7% |
| Providence RI-New Bedford MA | 584,232 | 12.0% | +9.1% | +9.1% |
| Memphis TN | 567,037 | 12.0% | +9.1% | +9.1% |
| Buffalo NY | 556,257 | 12.0% | +9.1% | +9.1% |
| Ft. Myers-Naples FL | 543,946 | 18.0% | +20.0% | +5.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 12.0% | +9.1% | +9.1% |
High Growth Priority
Large markets showing strong consistent growth
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 34.0% | +9.7% | +0.0% |
| Los Angeles CA | 5,137,519 | 22.0% | +10.0% | +10.0% |
| Chicago IL | 3,189,842 | 37.0% | +5.7% | +19.4% |
| Philadelphia PA | 2,735,885 | 20.0% | +11.1% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 43.0% | +7.5% | +19.4% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 12.0% | +20.0% | +9.1% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 22.0% | +4.8% | +15.8% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 17.0% | +21.4% | +30.8% |
Maintain & Optimize
Stable markets with consistent performance
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 45.0% | +4.7% | +2.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 35.0% | +2.9% | +2.9% |
| Boston MA-Manchester NH | 2,284,647 | 16.0% | +6.7% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 16.0% | +6.7% | +6.7% |
| Salt Lake City UT | 1,010,346 | 10.0% | +0.0% | +0.0% |
| San Diego CA | 974,169 | 20.0% | +0.0% | +5.3% |
| San Antonio TX | 932,395 | 15.0% | +0.0% | +0.0% |
| Austin TX | 861,098 | 17.0% | +6.3% | +6.3% |
Monitor & Maintain
All other markets
95
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 8.0% | +0.0% | +0.0% |
| Atlanta GA | 2,358,268 | 6.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,882,206 | 12.0% | +0.0% | +9.1% |
| Seattle-Tacoma WA | 1,862,467 | 16.0% | -11.1% | +0.0% |
| Detroit MI | 1,704,780 | 8.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 10.0% | +11.1% | +11.1% |
| Denver CO | 1,577,435 | 41.0% | +2.5% | +7.9% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 15.0% | +7.1% | +0.0% |
Brand Insights
Brand Insights for United Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
United Airlines shows stable performance with 3.2% average growth across 209 markets (19.7% avg brand interest), with positive growth in 105 of 209 markets
Top performing markets for United Airlines demonstrate exceptional results in Palm Springs CA (+18.2% growth, 26.0% brand interest, +4.0% brand interest change), Victoria TX (+16.7% growth, 35.0% brand interest, +5.0% brand interest change), and Charlottesville VA (+14.8% growth, 31.0% brand interest, +4.0% brand interest change)
United Airlines has 18 markets with high growth (>15%), 77 markets with moderate growth (5-15%), 68 stable markets (0-5%), and 46 declining markets
Notable high-growth markets for United Airlines include Albany GA (+33.3% growth, 8.0% brand interest), Champaign & Springfield-Decatur IL (+29.4% growth, 22.0% brand interest), and Columbus-Tupelo-West Point MS (+18.2% growth, 13.0% brand interest)
United Airlines maintains strong brand interest positions in key markets: Beaumont-Port Arthur TX (32.0% brand interest, -1.0% change), Great Falls MT (30.0% brand interest, -5.0% change), and Helena MT (30.0% brand interest, -1.0% change)
United Airlines shows positive brand interest momentum in 105 markets, notably in Albany GA (+2.0% brand interest), Champaign & Springfield-Decatur IL (+5.0% brand interest), Columbus-Tupelo-West Point MS (+2.0% brand interest)
United Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Champaign & Springfield-Decatur IL (+29.4% growth, +5.0% gain, 22.0% current brand interest), Norfolk-Portsmouth-Newport News VA (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Palm Springs CA (+18.2% growth, +4.0% gain, 26.0% current brand interest)
United Airlines successfully defends strong market positions while maintaining brand interest growth in Palm Springs CA (maintained 26.0% brand interest, +18.2% growth), Victoria TX (maintained 35.0% brand interest, +16.7% growth), and Billings, MT (maintained 35.0% brand interest, +2.9% growth)
United Airlines maintains consistent performance with steady growth and stable brand interest across 34% of markets, exemplified by Albany-Schenectady-Troy NY (+6.7% growth, +1.0% brand interest), Amarillo TX (+8.7% growth, +2.0% brand interest), and Austin TX (+6.2% growth, +1.0% brand interest)
United Airlines maintains dominant market position with >35% brand interest in key markets: Victoria TX (35.0% brand interest, +16.7% change) and Billings, MT (35.0% brand interest, +2.9% change)
United Airlines achieves significant brand interest gains in Champaign & Springfield-Decatur IL (+5.0% brand interest growth, now at 22.0%) and Norfolk-Portsmouth-Newport News VA (+5.0% brand interest growth, now at 21.0%)
United Airlines shows accelerating brand interest growth in Albany GA (+33.3% growth, 8.0% brand interest) and Champaign & Springfield-Decatur IL (+29.4% growth, 22.0% brand interest)
United Airlines demonstrates emerging brand interest strength in Albany GA (+33.3% growth, 8.0% brand interest) and Columbus-Tupelo-West Point MS (+18.2% growth, 13.0% brand interest)
United Airlines maintains stable brand interest performance in mature markets: Bakersfield CA (-4.0% decline, 24.0% brand interest) and Beaumont-Port Arthur TX (-3.0% decline, 32.0% brand interest)
United Airlines faces growth challenges in historically strong markets: Beaumont-Port Arthur TX (-3.0% decline, 32.0% brand interest) and Butte-Bozeman MT (-3.5% decline, 28.0% brand interest)
United Airlines performance in major markets: Seattle-Tacoma WA (-11.1% decline, 16.0% brand interest, 2.1M TVHH), Miami-Ft. Lauderdale FL (+20.0% growth, 12.0% brand interest, 1.7M TVHH), and Raleigh-Durham (Fayetteville) NC (+21.4% growth, 17.0% brand interest, 1.3M TVHH)
Competitive Insights
Competitive Insights showcase how United Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where United Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where United Airlines can focus its competitive strategy.
American Airlines leads category performance with 3.9% average brand interest growth, particularly strong in Albany GA (+23.5%, 21.0% brand interest), Alpena MI (+106.7%, 31.0% brand interest), and Duluth MN-Superior WI (+20.0%, 12.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 24.2% with consistent performance across 16 markets
American Airlines maintains market dominance with an average 38.9% brand interest across key markets: Alpena MI (31.0% brand interest, +106.7% growth), Lima OH (31.0% brand interest, +19.2% growth), and Presque Isle ME (36.0% brand interest, +38.5% growth)
United Airlines maintains market dominance with an average 39.2% brand interest across key markets: Victoria TX (35.0% brand interest, +16.7% growth), Billings, MT (35.0% brand interest, +2.9% growth), and Denver CO (41.0% brand interest, +2.5% growth)
Delta Air Lines maintains market dominance with an average 44.4% brand interest across key markets: Meridian MS (34.0% brand interest, +25.9% growth), Anchorage AK (49.0% brand interest, +4.3% growth), and Atlanta GA (69.0% brand interest, +1.5% growth)
Southwest Airlines maintains market dominance with an average 37.0% brand interest across key markets: Amarillo TX (39.0% brand interest, +2.6% growth), Austin TX (36.0% brand interest, +2.9% growth), and Baltimore MD (53.0% brand interest, +1.9% growth)
United Airlines dominates in 115 of 201 key battleground markets against American Airlines, notably in Albany-Schenectady-Troy NY (24.0% vs 16.0% brand interest), Amarillo TX (30.0% vs 25.0% brand interest), and Augusta GA (32.0% vs 8.0% brand interest)
American Airlines dominates in 147 of 190 key battleground markets against Delta Air Lines, notably in Albany-Schenectady-Troy NY (24.0% vs 24.0% brand interest), Amarillo TX (30.0% vs 6.0% brand interest), and Augusta GA (32.0% vs 48.0% brand interest)
American Airlines dominates in 114 of 188 key battleground markets against Southwest Airlines, notably in Albany-Schenectady-Troy NY (24.0% vs 36.0% brand interest), Amarillo TX (30.0% vs 39.0% brand interest), and Augusta GA (32.0% vs 12.0% brand interest)
United Airlines dominates in 138 of 197 key battleground markets against Delta Air Lines, notably in Abilene-Sweetwater TX (15.0% vs 10.0% brand interest), Alexandria LA (13.0% vs 36.0% brand interest), and Alpena MI (0.0% vs 69.0% brand interest)
United Airlines dominates in 116 of 182 key battleground markets against Southwest Airlines, notably in Abilene-Sweetwater TX (15.0% vs 21.0% brand interest), Anchorage AK (21.0% vs 5.0% brand interest), and Bakersfield CA (24.0% vs 17.0% brand interest)
Southwest Airlines dominates in 125 of 197 key battleground markets against Delta Air Lines, notably in Albany GA (55.0% vs 16.0% brand interest), Albuquerque-Santa Fe NM (11.0% vs 44.0% brand interest), and Amarillo TX (6.0% vs 39.0% brand interest)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 31.0% brand interest, +106.7% growth), Fairbanks AK (maintained 29.0% brand interest, +45.0% growth), and Juneau AK (maintained 30.0% brand interest, +42.9% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Palm Springs CA (maintained 26.0% brand interest, +18.2% growth), Victoria TX (maintained 35.0% brand interest, +16.7% growth), and Billings, MT (maintained 35.0% brand interest, +2.9% growth)
Delta Air Lines successfully defends market leadership positions while maintaining brand interest growth in Meridian MS (maintained 34.0% brand interest, +25.9% growth), Alexandria LA (maintained 36.0% brand interest, +0.0% decline), and Anchorage AK (maintained 49.0% brand interest, +4.3% growth)
Southwest Airlines successfully defends market leadership positions while maintaining brand interest growth in Jonesboro AR (maintained 29.0% brand interest, +16.0% growth), Amarillo TX (maintained 39.0% brand interest, +2.6% growth), and Austin TX (maintained 36.0% brand interest, +2.9% growth)