Integrate USPS's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for USPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
20 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
171 DMAs
38 States
|
Brand Insights
Brand Insights reveal USPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
USPS shows challenging performance with -0.7% average growth across 51 markets (46.4% avg brand interest), with positive growth in 15 of 51 markets
USPS has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 27 declining markets
USPS successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 50.0% brand interest, +2.0% growth), Arizona (maintained 46.0% brand interest, +2.2% growth), and Idaho (maintained 49.0% brand interest, +4.3% growth)
USPS maintains dominant market position with >35% brand interest in key markets: Hawaii (58.0% brand interest, 1.7% decline), Alabama (50.0% brand interest, +2.0% growth), and Arizona (46.0% brand interest, +2.2% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
UPS demonstrates category leadership at state level with 9.0% average brand interest growth, showing exceptional performance in Colorado (+15.4%, 30.0% brand interest), Delaware (+19.2%, 31.0% brand interest), and District of Columbia (+24.0%, 31.0% brand interest)
In high-growth state markets, UPS maintains an average brand interest of 31.2% with consistent performance across 11 markets
UPS shows strong momentum with 9.0% average brand interest growth across key state markets: Kentucky (+25.8% growth, +8.0% brand interest), District of Columbia (+24.0% growth, +6.0% brand interest), and Delaware (+19.2% growth, +5.0% brand interest)
UPS captured additional brand interest in 36 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for USPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 49.0% | +6.5% | +2.1% |
| Wichita-Hutchinson KS | 388,977 | 51.0% | +4.1% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 55.0% | +3.8% | -1.8% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 50.0% | +6.4% | -7.4% |
| Johnstown-Altoona PA | 241,655 | 51.0% | +6.3% | -1.9% |
| Sioux Falls(Mitchell) SD | 235,093 | 51.0% | +6.3% | -1.9% |
| Traverse City-Cadillac MI | 216,002 | 50.0% | +6.4% | -5.7% |
| Lafayette LA | 208,429 | 46.0% | +7.0% | -11.5% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Monterey-Salinas CA | 197,948 | 51.0% | +10.9% | +2.0% |
| Glendive MT | 3,332 | 71.0% | +14.5% | +6.0% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 44.0% | +2.3% | -4.4% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 46.0% | +2.2% | -2.1% |
| Buffalo NY | 537,294 | 47.0% | +0.0% | -2.1% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 47.0% | +2.2% | -2.1% |
| Portland-Auburn ME | 364,761 | 58.0% | +1.8% | +3.6% |
| Greenville-New Bern-Washington NC | 259,522 | 54.0% | +0.0% | +0.0% |
| Augusta GA | 240,635 | 49.0% | +0.0% | +4.3% |
| Youngstown OH | 221,187 | 45.0% | +2.3% | -4.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
171
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 40.0% | -2.4% | -9.1% |
| Los Angeles CA | 4,962,377 | 41.0% | +0.0% | -6.8% |
| Chicago IL | 3,081,097 | 41.0% | +0.0% | -8.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | +0.0% | -11.6% |
| Atlanta GA | 2,277,873 | 38.0% | -5.0% | -9.5% |
| Houston TX | 2,266,381 | 40.0% | -4.8% | -9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 44.0% | +0.0% | -6.4% |
| Boston MA-Manchester NH | 2,206,762 | 43.0% | +2.4% | -8.5% |
Brand Insights
Brand Insights for USPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
USPS shows challenging performance with -1.6% average growth across 207 markets (47.0% avg brand interest), with positive growth in 52 of 207 markets
Top performing markets for USPS demonstrate exceptional results in Glendive MT (+14.5% growth, 71.0% brand interest, +9.0% change) and Monterey-Salinas CA (+10.9% growth, 51.0% brand interest, +5.0% change)
USPS has 0 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 74 stable markets (0-5%), and 117 declining markets
USPS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Glendive MT (+14.5% growth, +9.0% gain, 71.0% current brand interest) and Monterey-Salinas CA (+10.9% growth, +5.0% gain, 51.0% current brand interest)
USPS successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 59.0% brand interest, +1.7% growth), Baton Rouge LA (maintained 46.0% brand interest, +4.5% growth), and Bend OR (maintained 49.0% brand interest, +4.3% growth)
USPS achieves significant brand interest gains in Billings, MT (+3.0% brand interest growth, now at 49.0%), Binghamton NY (+3.0% brand interest growth, now at 50.0%), and Davenport IA-Rock Island-Moline IL (+3.0% brand interest growth, now at 50.0%)
USPS maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.9% growth, 49.0% brand interest) and Alexandria LA (-3.9% growth, 50.0% brand interest)
USPS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-6.2% growth, 45.0% brand interest) and Albany GA (-7.7% growth, 48.0% brand interest)
USPS performance in major markets: Atlanta GA (-5.0% growth, 38.0% brand interest, 2.7M TVHH), Baltimore MD (-6.4% growth, 44.0% brand interest, 1.1M TVHH), and Charlotte NC (-4.7% growth, 41.0% brand interest, 1.3M TVHH)
USPS shows positive brand interest growth in markets representing 17.6% of total TVHH coverage
USPS maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (45.0% brand interest, -3.0% change), Albany GA (48.0% brand interest, -4.0% change), and Albany-Schenectady-Troy NY (49.0% brand interest, -2.0% change)
USPS achieves significant brand interest gains in Anchorage AK (+1.0% brand interest), Baton Rouge LA (+2.0% brand interest), and Bend OR (+2.0% brand interest)
USPS maintains dominant market position with >35% brand interest in key markets: Biloxi-Gulfport MS (50.0% brand interest, 2.0% decline), Bluefield-Beckley-Oak Hill WV (53.0% brand interest, 1.9% decline), and Champaign & Springfield-Decatur IL (52.0% brand interest, 1.9% decline)
USPS shows challenging performance with -7.3% average growth across 207 markets (47.0% avg brand interest), with positive growth in 13 of 207 markets
USPS has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 186 declining markets
USPS successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 48.0% brand interest, +4.3% growth), Augusta GA (maintained 49.0% brand interest, +4.3% growth), and Biloxi-Gulfport MS (maintained 50.0% brand interest, +2.0% growth)
Competitive Insights
Competitive Insights showcase how USPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
UPS demonstrates category leadership at dma level with 9.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+19.2%, 31.0% brand interest), Biloxi-Gulfport MS (+15.4%, 30.0% brand interest), and Charleston SC (+15.4%, 30.0% brand interest)
In high-growth dma markets, UPS maintains an average brand interest of 30.9% with consistent performance across 41 markets
UPS shows strong momentum with 9.5% average brand interest growth across key dma markets: Louisville KY (+34.3% growth, +12.0% brand interest), Des Moines-Ames IA (+32.0% growth, +8.0% brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+30.8% growth, +8.0% brand interest)
UPS captured additional brand interest in 141 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, UPS outperforms USPS with 17.9 percentage point brand interest advantage across 207 shared markets: Davenport IA-Rock Island-Moline IL (gap: 23.0% brand interest, 9.9% growth), Fargo-Valley City ND (gap: 18.0% brand interest, 3.3% growth), and Glendive MT (gap: 42.0% brand interest, 34.0% growth)
In select markets, Fedex outperforms UPS despite weaker overall growth (-7.0% vs +9.5% overall): Fargo-Valley City ND (Fedex: +4.3% growth vs UPS: -3.3% growth) and Quincy IL-Hannibal MO-Keokuk IA (Fedex leads: 26.0% share, +13.0% growth vs UPS: 25.0%, -3.9%)
In select markets, USPS outperforms UPS despite weaker overall growth (-1.6% vs +9.5% overall): Davenport IA-Rock Island-Moline IL (USPS leads: 50.0% share, +6.4% growth vs UPS: 27.0%, -3.6%) and Glendive MT (USPS leads: 71.0% share, +14.5% growth vs UPS: 29.0%, -19.4%)
In select markets, Fedex outperforms USPS despite weaker overall growth (-7.0% vs -1.6% overall): Albany GA (Fedex: +15.0% growth vs USPS: -7.7% growth), Albany-Schenectady-Troy NY (Fedex: +4.3% growth vs USPS: -3.9% growth), and Alexandria LA (Fedex: +8.7% growth vs USPS: -3.9% growth)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Ottumwa IA-Kirksville MO (maintained 23.0% brand interest, +15.0% growth), and Albany-Schenectady-Troy NY (maintained 24.0% brand interest, +4.3% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 31.0% brand interest, +19.2% growth), Biloxi-Gulfport MS (maintained 30.0% brand interest, +15.4% growth), and Charleston SC (maintained 30.0% brand interest, +15.4% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 59.0% brand interest, +1.7% growth), Baton Rouge LA (maintained 46.0% brand interest, +4.5% growth), and Bend OR (maintained 49.0% brand interest, +4.3% growth)
UPS maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (34.0% brand interest, +17.2% growth), Denver CO (31.0% brand interest, +19.2% growth), and Jacksonville FL (34.0% brand interest, +17.2% growth)
USPS maintains strong brand interest position in key markets: Boston MA-Manchester NH (43.0% brand interest, +2.4% growth), Columbus OH (45.0% brand interest, +2.3% growth), and Harrisburg-Lancaster-Lebanon-York PA (46.0% brand interest, +2.2% growth)
UPS dominates head-to-head competition against Fedex in 136 of 136 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (31.0% vs 24.0% brand interest), Atlanta GA (35.0% vs 27.0% brand interest), and Augusta GA (30.0% vs 21.0% brand interest)
USPS dominates head-to-head competition against Fedex in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (45.0% vs 24.0% brand interest), Albuquerque-Santa Fe NM (49.0% vs 23.0% brand interest), and Anchorage AK (59.0% vs 20.0% brand interest)
USPS dominates head-to-head competition against UPS in 164 of 165 shared DMA markets, with superior brand interest in key battlegrounds: Davenport IA-Rock Island-Moline IL (50.0% vs 27.0% brand interest), Fargo-Valley City ND (47.0% vs 29.0% brand interest), and Glendive MT (71.0% vs 29.0% brand interest)