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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for USPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
28 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
66 DMAs
|
|
Monitor & Maintain
|
All other markets
|
92 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
7 DMAs
|
Brand Insights
Brand Insights reveal USPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
USPS shows challenging performance with -1.0% average growth across 51 markets (27.9% avg brand interest), with positive growth in 15 of 51 markets
Top performing markets for USPS demonstrate exceptional results in Alabama (+11.5% growth, 29.0% brand interest, +3.0% brand interest change), Massachusetts (+11.5% growth, 29.0% brand interest, +3.0% brand interest change), and North Carolina (+11.5% growth, 29.0% brand interest, +3.0% brand interest change)
USPS has 0 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 24 declining markets
USPS maintains strong brand interest positions in key markets: Kentucky (31.0% brand interest, -1.0% change), New Jersey (32.0% brand interest, +1.0% change), and New York (30.0% brand interest, +0.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
UPS demonstrates category dominance with 4.5% average brand interest growth, showing exceptional performance in New Hampshire (+15.6%, 52.0% brand interest)
In high-growth markets, UPS maintains an average brand interest of 52.0% with consistent performance across 1 market
UPS maintains market dominance with an average 50.0% brand interest across key markets: New Hampshire (52.0% brand interest, +15.6% growth), California (46.0% brand interest, +2.2% growth), and District of Columbia (45.0% brand interest, +4.7% growth)
USPS maintains market dominance with an average 31.7% brand interest across key markets: New Jersey (32.0% brand interest, +3.2% growth), Texas (31.0% brand interest, +3.3% growth), and Georgia (32.0% brand interest, +6.7% growth)
Investment Recommendations
Strategic recommendations for USPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 30.0% | +3.5% | -6.3% |
| Philadelphia PA | 2,735,885 | 29.0% | +3.6% | -3.3% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 26.0% | -10.3% | -3.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 29.0% | -3.3% | -6.5% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 30.0% | -3.2% | +3.5% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 29.0% | +0.0% | -3.3% |
| Charlotte NC | 1,164,592 | 30.0% | -3.2% | +7.1% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 27.0% | -6.9% | -3.6% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 31.0% | +10.7% | +6.9% |
| Sherman TX-Ada OK | 118,158 | 31.0% | +19.2% | +14.8% |
| Elmira NY | 83,398 | 30.0% | +11.1% | +3.5% |
| Victoria TX | 29,480 | 34.0% | +17.2% | +3.0% |
| Charleston SC | N/A | 31.0% | +19.2% | +3.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 535,207 | 29.0% | +3.6% | +7.4% |
| Wilkes Barre-Scranton PA | 519,543 | 30.0% | +3.5% | +7.1% |
| Roanoke-Lynchburg VA | 401,623 | 29.0% | +3.6% | +7.4% |
| Portland-Auburn ME | 377,634 | 29.0% | +3.6% | +11.5% |
| Waco-Temple-Bryan TX | 358,706 | 30.0% | +3.5% | +7.1% |
| Shreveport LA | 328,698 | 28.0% | +7.7% | +3.7% |
| Champaign & Springfield-Decatur IL | 328,310 | 30.0% | +11.1% | +20.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 317,574 | 31.0% | +14.8% | +6.9% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,704,780 | 31.0% | +14.8% | -35.4% |
| Hartford & New Haven CT | 892,461 | 30.0% | +15.4% | +11.1% |
| Las Vegas NV | 765,811 | 30.0% | +11.1% | +3.5% |
Maintain & Optimize
Stable markets with consistent performance
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 31.0% | +0.0% | +3.3% |
| Los Angeles CA | 5,137,519 | 29.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 30.0% | +0.0% | +0.0% |
| Atlanta GA | 2,358,268 | 33.0% | +6.5% | +3.1% |
| Houston TX | 2,346,370 | 31.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 29.0% | +3.6% | +3.6% |
| Phoenix AZ | 1,882,206 | 29.0% | +3.6% | +3.6% |
| Seattle-Tacoma WA | 1,862,467 | 28.0% | +3.7% | +0.0% |
Monitor & Maintain
All other markets
92
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cincinnati OH | 839,467 | 29.0% | +0.0% | +7.4% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 29.0% | +0.0% | +7.4% |
| Birmingham AL | 674,274 | 29.0% | +0.0% | +7.4% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 29.0% | +7.4% | +0.0% |
| Knoxville TN | 492,492 | 27.0% | +0.0% | +8.0% |
| Des Moines-Ames IA | 415,633 | 29.0% | -6.5% | +11.5% |
| Green Bay-Appleton WI | 414,647 | 30.0% | +3.5% | -42.3% |
| Madison WI | 400,136 | 29.0% | +3.6% | -43.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 29.0% | +3.6% | -40.8% |
| Minneapolis-St. Paul MN | 1,618,742 | 29.0% | +3.6% | -40.8% |
| Denver CO | 1,577,435 | 26.0% | -3.7% | -46.9% |
| Salt Lake City UT | 1,010,346 | 31.0% | +6.9% | -36.7% |
| San Diego CA | 974,169 | 27.0% | +0.0% | -10.0% |
| Milwaukee WI | 792,176 | 29.0% | -3.3% | -42.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 29.0% | +0.0% | -42.0% |
Brand Insights
Brand Insights for USPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
USPS shows challenging performance with -1.3% average growth across 210 markets (28.1% avg brand interest), with positive growth in 59 of 210 markets
Top performing markets for USPS demonstrate exceptional results in Charleston SC (+19.2% growth, 31.0% brand interest, +5.0% brand interest change), Sherman TX-Ada OK (+19.2% growth, 31.0% brand interest, +5.0% brand interest change), and Victoria TX (+17.2% growth, 34.0% brand interest, +5.0% brand interest change)
USPS has 5 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 107 declining markets
Notable high-growth markets for USPS include Charleston SC (+19.2% growth, 31.0% brand interest), Hartford & New Haven CT (+15.4% growth, 30.0% brand interest), and Sherman TX-Ada OK (+19.2% growth, 31.0% brand interest)
USPS maintains strong brand interest positions in key markets: Alpena MI (31.0% brand interest, -2.0% change), Charlotte NC (30.0% brand interest, -1.0% change), and Cleveland-Akron (Canton) OH (30.0% brand interest, -1.0% change)
USPS shows positive brand interest momentum in 59 markets, notably in Charleston SC (+5.0% brand interest), Hartford & New Haven CT (+4.0% brand interest), Sherman TX-Ada OK (+5.0% brand interest)
USPS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Charleston SC (+19.2% growth, +5.0% gain, 31.0% current brand interest), Hartford & New Haven CT (+15.4% growth, +4.0% gain, 30.0% current brand interest), and Sherman TX-Ada OK (+19.2% growth, +5.0% gain, 31.0% current brand interest)
USPS successfully defends strong market positions while maintaining brand interest growth in Charleston SC (maintained 31.0% brand interest, +19.2% growth), Hartford & New Haven CT (maintained 30.0% brand interest, +15.4% growth), and Sherman TX-Ada OK (maintained 31.0% brand interest, +19.2% growth)
In large markets, USPS shows steady growth with notable brand interest: Baltimore MD (-3.5% decline, 28.0% brand interest) and Charlotte NC (-3.2% decline, 30.0% brand interest)
In medium markets, USPS shows slight decline with notable brand interest: Albany-Schenectady-Troy NY (-3.6% decline, 27.0% brand interest) and Buffalo NY (-6.7% decline, 28.0% brand interest)
In small markets, USPS shows slight decline with notable brand interest: Albany GA (-6.5% decline, 29.0% brand interest) and Alexandria LA (-3.9% decline, 25.0% brand interest)
USPS maintains dominant market position with >35% brand interest in key markets: Glendive MT (36.0% brand interest, -30.8% change) and Louisville KY (36.0% brand interest, -2.7% change)
USPS achieves significant brand interest gains in Charleston SC (+5.0% brand interest growth, now at 31.0%) and Sherman TX-Ada OK (+5.0% brand interest growth, now at 31.0%)
USPS shows accelerating brand interest growth in Charleston SC (+19.2% growth, 31.0% brand interest) and Hartford & New Haven CT (+15.4% growth, 30.0% brand interest)
USPS maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.6% decline, 27.0% brand interest) and Alexandria LA (-3.9% decline, 25.0% brand interest)
USPS faces growth challenges in historically strong markets: Albany GA (-6.5% decline, 29.0% brand interest) and Albany-Schenectady-Troy NY (-3.6% decline, 27.0% brand interest)
Competitive Insights
Competitive Insights showcase how USPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
UPS shows market leadership with 4.6% average brand interest growth and notable strength in Columbia-Jefferson City MO (+15.6%, 52.0% brand interest), Corpus Christi TX (+15.6%, 52.0% brand interest), and Ft. Wayne IN (+15.6%, 52.0% brand interest)
In high-growth markets, UPS maintains an average brand interest of 51.9% with consistent performance across 9 markets
UPS maintains market dominance with an average 50.5% brand interest across key markets: Columbia-Jefferson City MO (52.0% brand interest, +15.6% growth), Corpus Christi TX (52.0% brand interest, +15.6% growth), and Ft. Wayne IN (52.0% brand interest, +15.6% growth)
USPS maintains market dominance with an average 31.6% brand interest across key markets: Charleston SC (31.0% brand interest, +19.2% growth), Sherman TX-Ada OK (31.0% brand interest, +19.2% growth), and Victoria TX (34.0% brand interest, +17.2% growth)
UPS dominates in 182 of 209 key battleground markets against Fedex, notably in Abilene-Sweetwater TX (20.0% vs 50.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 52.0% brand interest), and Albuquerque-Santa Fe NM (23.0% vs 51.0% brand interest)
USPS dominates in 147 of 182 key battleground markets against Fedex, notably in Abilene-Sweetwater TX (20.0% vs 30.0% brand interest), Albany-Schenectady-Troy NY (21.0% vs 27.0% brand interest), and Alexandria LA (21.0% vs 25.0% brand interest)
UPS dominates in 155 of 210 key battleground markets against USPS, notably in Albany GA (47.0% vs 29.0% brand interest), Atlanta GA (40.0% vs 33.0% brand interest), and Augusta GA (44.0% vs 31.0% brand interest)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Chicago IL (maintained 27.0% brand interest, +3.9% growth), Houston TX (maintained 26.0% brand interest, +0.0% decline), and San Diego CA (maintained 28.0% brand interest, +0.0% decline)
UPS successfully defends market leadership positions while maintaining brand interest growth in Columbia-Jefferson City MO (maintained 52.0% brand interest, +15.6% growth), Corpus Christi TX (maintained 52.0% brand interest, +15.6% growth), and Ft. Wayne IN (maintained 52.0% brand interest, +15.6% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Charleston SC (maintained 31.0% brand interest, +19.2% growth), Hartford & New Haven CT (maintained 30.0% brand interest, +15.4% growth), and Sherman TX-Ada OK (maintained 31.0% brand interest, +19.2% growth)
USPS emerges as competitive challenger to Fedex with superior brand interest growth rates in Memphis TN (+4.5% vs -11.1% growth) and Ft. Smith-Fayetteville-Springdale-Rogers AR (+13.0% vs -3.6% growth)
Fedex emerges as competitive challenger to UPS with superior brand interest growth rates in Albany GA (+20.0% vs -4.1% growth), North Platte NE (+25.0% vs -3.9% growth), and Bakersfield CA (+0.0% vs -5.5% growth)
USPS emerges as competitive challenger to UPS with superior brand interest growth rates in Charleston SC (+19.2% vs -4.3% growth), Hartford & New Haven CT (+15.4% vs +2.1% growth), and Sherman TX-Ada OK (+19.2% vs -4.0% growth)
Fedex emerges as competitive challenger to USPS with superior brand interest growth rates in Chico-Redding CA (-4.5% vs -10.3% growth), Harlingen-Weslaco-Brownsville-McAllen TX (-4.5% vs -10.0% growth), and Traverse City-Cadillac MI (-9.1% vs -16.7% growth)
UPS demonstrates competitive strength with 210 high brand interest markets and 8 high-growth markets, notably in Albany GA (47.0% brand interest, -4.1% growth), Atlanta GA (40.0% brand interest, -2.4% growth), and Augusta GA (44.0% brand interest, -13.7% growth)
USPS demonstrates competitive strength with 190 high brand interest markets and 5 high-growth markets, notably in Albany GA (29.0% brand interest, -6.5% growth), Albany-Schenectady-Troy NY (27.0% brand interest, -3.6% growth), and Alpena MI (31.0% brand interest, -6.1% growth)