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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for USPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
23 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
153 DMAs
43 States
|
Brand Insights
Brand Insights reveal USPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
USPS shows challenging performance with -4.0% average growth across 51 markets (46.7% avg brand interest), with positive growth in 1 of 51 markets
USPS has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 43 declining markets
USPS maintains stable brand interest performance in mature markets: Alabama (-3.9% growth, 49.0% brand interest) and Alaska (-1.6% growth, 60.0% brand interest)
USPS faces growth challenges in historically strong markets: Alabama (-3.9% growth, 49.0% brand interest) and Alaska (-1.6% growth, 60.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Fedex demonstrates category leadership at state level with 6.6% average brand interest growth, showing exceptional performance in New Jersey (+16.0%, 29.0% brand interest) and South Dakota (+15.0%, 23.0% brand interest)
In high-growth state markets, Fedex maintains an average brand interest of 26.0% with consistent performance across 2 markets
Fedex shows strong momentum with 6.6% average brand interest growth across key state markets: New Jersey (+16.0% growth, +4.0% brand interest), South Dakota (+15.0% growth, +3.0% brand interest), and Kentucky (+14.3% growth, +3.0% brand interest)
Fedex captured additional brand interest in 28 state markets, averaging +2.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for USPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 46.0% | +0.0% | +9.5% |
| Birmingham AL | 651,287 | 51.0% | +4.1% | +8.5% |
| Memphis TN | 547,706 | 34.0% | -10.5% | +9.7% |
| Albany-Schenectady-Troy NY | 491,946 | 51.0% | +2.0% | +6.3% |
| Little Rock-Pine Bluff AR | 490,561 | 48.0% | -5.9% | +9.1% |
| Spokane WA | 409,624 | 52.0% | -1.9% | +6.1% |
| Des Moines-Ames IA | 401,464 | 52.0% | -1.9% | +8.3% |
| Green Bay-Appleton WI | 400,512 | 50.0% | -7.4% | +6.4% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Marquette MI | 74,545 | 51.0% | +8.5% | +6.3% |
| Presque Isle ME | 23,953 | 51.0% | +8.5% | +10.9% |
Maintain & Optimize
Stable markets with consistent performance
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,124,890 | 43.0% | +2.4% | +0.0% |
| Portland OR | 1,086,232 | 48.0% | +0.0% | +0.0% |
| Baltimore MD | 977,058 | 47.0% | +0.0% | -2.1% |
| Kansas City MO | 866,618 | 46.0% | +0.0% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 47.0% | +0.0% | +4.4% |
| Louisville KY | 612,910 | 43.0% | +0.0% | +4.9% |
| Springfield MO | 386,138 | 53.0% | +0.0% | +1.9% |
| Champaign & Springfield-Decatur IL | 317,118 | 53.0% | +0.0% | +1.9% |
Turnaround Priority
Markets requiring immediate attention / improvement
153
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 41.0% | -4.7% | -2.4% |
| Los Angeles CA | 4,962,377 | 41.0% | -4.7% | -6.8% |
| Chicago IL | 3,081,097 | 41.0% | -2.4% | -4.7% |
| Philadelphia PA | 2,642,616 | 43.0% | -4.4% | -4.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | -13.6% | -7.3% |
| Atlanta GA | 2,277,873 | 40.0% | -9.1% | +2.6% |
| Houston TX | 2,266,381 | 42.0% | -4.6% | -6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 44.0% | -4.4% | +2.3% |
Brand Insights
Brand Insights for USPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
USPS shows challenging performance with -3.6% average growth across 210 markets (47.8% avg brand interest), with positive growth in 19 of 210 markets
USPS has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 46 stable markets (0-5%), and 162 declining markets
USPS successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 52.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 51.0% brand interest, +2.0% growth), and Alpena MI (maintained 51.0% brand interest, +4.1% growth)
USPS achieves significant brand interest gains in Marquette MI (+4.0% brand interest growth, now at 51.0%) and Presque Isle ME (+4.0% brand interest growth, now at 51.0%)
USPS maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-3.9% growth, 49.0% brand interest) and Alexandria LA (-3.7% growth, 52.0% brand interest)
USPS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-7.7% growth, 48.0% brand interest) and Albuquerque-Santa Fe NM (-3.9% growth, 49.0% brand interest)
USPS performance in major markets: Atlanta GA (-9.1% growth, 40.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-10.6% growth, 42.0% brand interest, 2.6M TVHH), and Chicago IL (-2.4% growth, 41.0% brand interest, 3.6M TVHH)
USPS shows positive brand interest growth in markets representing 4.0% of total TVHH coverage
USPS maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (48.0% brand interest, -4.0% change), Albuquerque-Santa Fe NM (49.0% brand interest, -2.0% change), and Alexandria LA (52.0% brand interest, -2.0% change)
USPS achieves significant brand interest gains in Albany GA (+1.0% brand interest), Albany-Schenectady-Troy NY (+1.0% brand interest), and Alpena MI (+2.0% brand interest)
USPS maintains dominant market position with >35% brand interest in key markets: Anchorage AK (58.0% brand interest, 1.7% decline), Bangor ME (52.0% brand interest, 1.9% decline), and Beaumont-Port Arthur TX (49.0% brand interest, 2.0% decline)
USPS shows stable performance with 0.3% average growth across 210 markets (47.8% avg brand interest), with positive growth in 92 of 210 markets
Top performing markets for USPS demonstrate exceptional results in Zanesville OH (+15.2% growth, 53.0% brand interest, +7.0% change), Portland-Auburn ME (+14.0% growth, 57.0% brand interest, +7.0% change), and Alpena MI (+13.3% growth, 51.0% brand interest, +6.0% change)
USPS has 1 market with high growth (>15%), 33 markets with moderate growth (5-15%), 88 stable markets (0-5%), and 88 declining markets
Notable high-growth markets for USPS include Zanesville OH (+15.2% growth, 53.0% brand interest)
USPS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Zanesville OH (+15.2% growth, +7.0% gain, 53.0% current brand interest), Alpena MI (+13.3% growth, +6.0% gain, 51.0% current brand interest), and El Paso TX (+10.9% growth, +5.0% gain, 51.0% current brand interest)
Competitive Insights
Competitive Insights showcase how USPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
Fedex demonstrates category leadership at dma level with 8.4% average brand interest growth, showing exceptional performance in Baton Rouge LA (+16.7%, 28.0% brand interest), Bluefield-Beckley-Oak Hill WV (+15.8%, 22.0% brand interest), and Boston MA-Manchester NH (+15.4%, 30.0% brand interest)
In high-growth dma markets, Fedex maintains an average brand interest of 24.9% with consistent performance across 28 markets
Fedex shows strong momentum with 8.4% average brand interest growth across key dma markets: Glendive MT (+100.0% growth, +1.0% brand interest), Victoria TX (+30.0% growth, +6.0% brand interest), and Wichita-Hutchinson KS (+30.0% growth, +6.0% brand interest)
Fedex captured additional brand interest in 131 dma markets, averaging +2.7% brand interest growth in key growth dma
In select markets, UPS outperforms Fedex despite weaker overall growth (-0.0% vs +8.4% overall): Alpena MI (UPS leads: 28.0% share, +12.0% growth vs Fedex: 21.0%, -19.2%)
In select markets, USPS outperforms Fedex despite weaker overall growth (-3.6% vs +8.4% overall): Albany-Schenectady-Troy NY (USPS leads: 51.0% share, +2.0% growth vs Fedex: 23.0%, -4.2%) and Alpena MI (USPS leads: 51.0% share, +4.1% growth vs Fedex: 21.0%, -19.2%)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 28.0% brand interest, +16.7% growth), Bluefield-Beckley-Oak Hill WV (maintained 22.0% brand interest, +15.8% growth), and Boston MA-Manchester NH (maintained 30.0% brand interest, +15.4% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +4.0% growth), Albuquerque-Santa Fe NM (maintained 27.0% brand interest, +3.9% growth), and Atlanta GA (maintained 31.0% brand interest, +3.3% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 52.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 51.0% brand interest, +2.0% growth), and Alpena MI (maintained 51.0% brand interest, +4.1% growth)
Fedex maintains strong brand interest position in key markets: Boston MA-Manchester NH (30.0% brand interest, +15.4% growth), Nashville TN (28.0% brand interest, +16.7% growth), and Austin TX (29.0% brand interest, +3.6% growth)
UPS maintains strong brand interest position in key markets: Atlanta GA (31.0% brand interest, +3.3% growth), Boston MA-Manchester NH (28.0% brand interest, +3.7% growth), and Cincinnati OH (28.0% brand interest, +3.7% growth)
USPS maintains strong brand interest position in key markets: Birmingham AL (51.0% brand interest, +4.1% growth) and Charlotte NC (43.0% brand interest, +2.4% growth)
USPS dominates head-to-head competition against Fedex in 203 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (52.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 23.0% brand interest), and Alpena MI (51.0% vs 21.0% brand interest)
USPS dominates head-to-head competition against UPS in 205 of 205 shared DMA markets, with superior brand interest in key battlegrounds: Amarillo TX (48.0% vs 28.0% brand interest), Anchorage AK (58.0% vs 20.0% brand interest), and Baton Rouge LA (44.0% vs 28.0% brand interest)
Fedex emerges as competitive threat to UPS with superior growth momentum (+8.4% vs -0.0%) across contested markets: Amarillo TX (Fedex: +9.1% growth vs UPS: -6.7% growth), Anchorage AK (Fedex leads: 22.0% share, +10.0% growth vs UPS: 20.0%, -4.8%), and Baton Rouge LA (Fedex: +16.7% growth vs UPS: -3.5% growth)
Fedex emerges as competitive threat to USPS with superior growth momentum (+8.4% vs -3.6%) across contested markets: Abilene-Sweetwater TX (Fedex: +13.0% growth vs USPS: -7.7% growth), Albuquerque-Santa Fe NM (Fedex: +4.3% growth vs USPS: -3.9% growth), and Alexandria LA (Fedex: +9.5% growth vs USPS: -3.7% growth)