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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for USPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
61 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
59 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
72 DMAs
17 States
|
Brand Insights
Brand Insights reveal USPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
USPS shows stable performance with 1.7% average growth across 51 markets (50.7% avg brand interest), with positive growth in 28 of 51 markets
Top performing markets for USPS demonstrate exceptional results in North Dakota (+10.4% growth, 53.0% brand interest, +5.0% change)
USPS has 0 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 15 declining markets
USPS successfully defends strong market positions while maintaining brand interest growth in Arkansas (maintained 50.0% brand interest, +2.0% growth), California (maintained 48.0% brand interest, +4.3% growth), and Florida (maintained 48.0% brand interest, +4.3% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For USPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Fedex demonstrates category leadership at state level with 3.3% average brand interest growth, showing exceptional performance in Arizona (+18.2%, 26.0% brand interest), Montana (+16.7%, 21.0% brand interest), and West Virginia (+25.0%, 25.0% brand interest)
In high-growth state markets, Fedex maintains an average brand interest of 24.2% with consistent performance across 4 markets
In direct competition, Fedex outperforms USPS with 27.6 percentage point brand interest advantage across 51 shared markets: District of Columbia (gap: 22.0% brand interest, 12.5% growth), Florida (gap: 25.0% brand interest, 12.3% growth), and Illinois (gap: 21.0% brand interest, 6.1% growth)
In select markets, USPS outperforms Fedex despite weaker overall growth (+1.7% vs +3.3% overall): District of Columbia (USPS leads: 49.0% share, +8.9% growth vs Fedex: 27.0%, -3.6%), Florida (USPS leads: 48.0% share, +4.3% growth vs Fedex: 23.0%, -8.0%), and Illinois (USPS leads: 46.0% share, +2.2% growth vs Fedex: 25.0%, -3.9%)
Investment Recommendations
Strategic recommendations for USPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 46.0% | +4.6% | +7.0% |
| Philadelphia PA | 2,642,616 | 48.0% | +4.4% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 49.0% | +4.3% | +2.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 49.0% | +4.3% | +2.1% |
| Charlotte NC | 1,124,890 | 46.0% | +4.6% | -2.1% |
| San Diego CA | 940,959 | 48.0% | +4.4% | +6.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 51.0% | +6.3% | +2.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 48.0% | +2.1% | +6.7% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 47.0% | +11.9% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 51.0% | +8.5% | +6.3% |
| Detroit MI | 1,646,663 | 50.0% | +6.4% | +6.4% |
| Indianapolis IN | 1,026,188 | 52.0% | +6.1% | +15.6% |
| Baltimore MD | 977,058 | 50.0% | +6.4% | +6.4% |
| Louisville KY | 612,910 | 49.0% | +6.5% | +11.4% |
| New Orleans LA | 584,044 | 55.0% | +12.2% | +10.0% |
| Lexington KY | 434,265 | 56.0% | +9.8% | +12.0% |
Maintain & Optimize
Stable markets with consistent performance
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 46.0% | +2.2% | -2.1% |
| Phoenix AZ | 1,818,040 | 48.0% | +0.0% | +2.1% |
| Denver CO | 1,523,659 | 47.0% | +2.2% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 44.0% | +2.3% | -2.2% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 46.0% | +2.2% | +4.6% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 49.0% | +2.1% | -2.0% |
| Portland OR | 1,086,232 | 52.0% | +2.0% | +4.0% |
| St. Louis MO | 1,066,886 | 50.0% | +2.0% | +2.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 43.0% | -2.3% | -4.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 42.0% | -2.3% | -10.6% |
| Houston TX | 2,266,381 | 45.0% | +2.3% | -10.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 46.0% | -2.1% | -2.1% |
| Seattle-Tacoma WA | 1,798,974 | 49.0% | +0.0% | -5.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 50.0% | -3.9% | +4.2% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 48.0% | -2.0% | -4.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 46.0% | -4.2% | -2.1% |
Brand Insights
Brand Insights for USPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
USPS shows stable performance with 1.2% average growth across 210 markets (51.3% avg brand interest), with positive growth in 116 of 210 markets
Top performing markets for USPS demonstrate exceptional results in Augusta GA (+14.9% growth, 54.0% brand interest, +7.0% change), Jonesboro AR (+12.5% growth, 54.0% brand interest, +6.0% change), and New Orleans LA (+12.2% growth, 55.0% brand interest, +6.0% change)
USPS has 0 markets with high growth (>15%), 37 markets with moderate growth (5-15%), 111 stable markets (0-5%), and 62 declining markets
USPS demonstrates strong market momentum with combined growth and brand interest gains in key markets: Atlanta GA (+11.9% growth, +5.0% gain, 47.0% current brand interest), Augusta GA (+14.9% growth, +7.0% gain, 54.0% current brand interest), and Jonesboro AR (+12.5% growth, +6.0% gain, 54.0% current brand interest)
USPS successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 54.0% brand interest, +3.9% growth), Amarillo TX (maintained 47.0% brand interest, +2.2% growth), and Bangor ME (maintained 54.0% brand interest, +1.9% growth)
In large markets, USPS shows modest growth with moderate brand interest: Charlotte NC (+4.5% growth, 46.0% brand interest) and Chicago IL (+2.2% growth, 46.0% brand interest)
In medium markets, USPS shows modest growth with moderate brand interest: Albany-Schenectady-Troy NY (+3.9% growth, 54.0% brand interest) and Albuquerque-Santa Fe NM (+0.0% growth, 53.0% brand interest)
In small markets, USPS shows modest growth with high brand interest: Alpena MI (+0.0% growth, 51.0% brand interest) and Amarillo TX (+2.2% growth, 47.0% brand interest)
USPS achieves significant brand interest gains in Albany GA (+4.0% brand interest growth, now at 50.0%), Bakersfield CA (+3.0% brand interest growth, now at 55.0%), and Baltimore MD (+3.0% brand interest growth, now at 50.0%)
USPS maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-1.9% growth, 51.0% brand interest) and Alexandria LA (-1.8% growth, 54.0% brand interest)
USPS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-1.9% growth, 51.0% brand interest) and Alexandria LA (-1.8% growth, 54.0% brand interest)
USPS performance in major markets: Columbus OH (-5.7% growth, 50.0% brand interest, 1.0M TVHH), Dallas-Ft. Worth TX (-2.3% growth, 42.0% brand interest, 3.0M TVHH), and Kansas City MO (-7.8% growth, 47.0% brand interest, 1.0M TVHH)
USPS shows positive brand interest growth in markets representing 58.6% of total TVHH coverage
USPS maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (51.0% brand interest, -1.0% change), Alexandria LA (54.0% brand interest, -1.0% change), and Anchorage AK (62.0% brand interest, -4.0% change)
USPS achieves significant brand interest gains in Albany-Schenectady-Troy NY (+2.0% brand interest), Amarillo TX (+1.0% brand interest), and Bangor ME (+1.0% brand interest)
USPS maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (51.0% brand interest, 1.9% decline), Alexandria LA (54.0% brand interest, 1.8% decline), and Charlottesville VA (49.0% brand interest, 2.0% decline)
Competitive Insights
Competitive Insights showcase how USPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where USPS can focus its competitive strategy.
Fedex demonstrates category leadership at dma level with 3.1% average brand interest growth, showing exceptional performance in Anchorage AK (+20.0%, 18.0% brand interest), Bluefield-Beckley-Oak Hill WV (+28.6%, 27.0% brand interest), and Casper-Riverton WY (+25.0%, 25.0% brand interest)
In high-growth dma markets, Fedex maintains an average brand interest of 22.8% with consistent performance across 17 markets
In direct competition, Fedex outperforms USPS with 29.2 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 30.0% brand interest, 28.7% growth), Albany-Schenectady-Troy NY (gap: 33.0% brand interest, 8.4% growth), and Alpena MI (gap: 34.0% brand interest, 15.0% growth)
In select markets, USPS outperforms Fedex despite weaker overall growth (+1.2% vs +3.1% overall): Albany GA (USPS leads: 50.0% share, +8.7% growth vs Fedex: 20.0%, -20.0%) and Albany-Schenectady-Troy NY (USPS leads: 54.0% share, +3.9% growth vs Fedex: 21.0%, -4.5%)
In select markets, UPS outperforms Fedex despite weaker overall growth (-3.8% vs +3.1% overall): Albany GA (UPS leads: 30.0% share, +3.5% growth vs Fedex: 20.0%, -20.0%) and Alpena MI (UPS leads: 32.0% share, +10.3% growth vs Fedex: 17.0%, -15.0%)
In select markets, USPS outperforms UPS despite weaker overall growth (+1.2% vs -3.8% overall): Albany-Schenectady-Troy NY (USPS leads: 54.0% share, +3.9% growth vs UPS: 25.0%, -3.9%)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 27.0% brand interest, +28.6% growth), Casper-Riverton WY (maintained 25.0% brand interest, +25.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 23.0% brand interest, +15.0% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 54.0% brand interest, +3.9% growth), Amarillo TX (maintained 47.0% brand interest, +2.2% growth), and Bangor ME (maintained 54.0% brand interest, +1.9% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in St. Joseph MO (maintained 33.0% brand interest, +17.9% growth), Albany GA (maintained 30.0% brand interest, +3.5% growth), and Birmingham AL (maintained 29.0% brand interest, +3.6% growth)
Fedex maintains strong brand interest position in key markets: Charlotte NC (26.0% brand interest, +4.0% growth), Cincinnati OH (27.0% brand interest, +3.9% growth), and Grand Rapids-Kalamazoo-Battle Creek MI (23.0% brand interest, +4.5% growth)
USPS maintains strong brand interest position in key markets: Birmingham AL (51.0% brand interest, +2.0% growth), Charlotte NC (46.0% brand interest, +4.5% growth), and Chicago IL (46.0% brand interest, +2.2% growth)
UPS maintains strong brand interest position in key markets: Birmingham AL (29.0% brand interest, +3.6% growth), Cincinnati OH (28.0% brand interest, +3.7% growth), and Columbus OH (25.0% brand interest, +4.2% growth)
USPS dominates head-to-head competition against Fedex in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (50.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (54.0% vs 21.0% brand interest), and Alpena MI (51.0% vs 17.0% brand interest)
UPS dominates head-to-head competition against Fedex in 34 of 44 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (30.0% vs 20.0% brand interest), Alpena MI (32.0% vs 17.0% brand interest), and Biloxi-Gulfport MS (28.0% vs 20.0% brand interest)
USPS dominates head-to-head competition against UPS in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (51.0% vs 27.0% brand interest), Alexandria LA (54.0% vs 24.0% brand interest), and Anchorage AK (62.0% vs 20.0% brand interest)
Fedex emerges as competitive threat to USPS with superior growth momentum (+3.1% vs +1.2%) across contested markets: Abilene-Sweetwater TX (Fedex: +10.0% growth vs USPS: -1.9% growth), Alexandria LA (Fedex: +10.0% growth vs USPS: -1.8% growth), and Anchorage AK (Fedex: +20.0% growth vs USPS: -6.1% growth)