Volkswagen Jetta
Volkswagen
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Investment Recommendations
Targeted investment recommendations for Volkswagen Jetta, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
37 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
111 DMAs
27 States
|
Brand Insights
Brand Insights reveal Volkswagen Jetta’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volkswagen Jetta shows challenging performance with -2.4% average growth across 51 markets (12.2% avg brand interest), with positive growth in 7 of 51 markets
Volkswagen Jetta has 0 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 20 declining markets
Volkswagen Jetta demonstrates emerging brand interest strength in Florida (+11.1% growth, 10.0% brand interest) and Louisiana (+12.5% growth, 9.0% brand interest)
Volkswagen Jetta maintains strong brand interest positions (>30% share) in key markets: Maine (21.0% brand interest, +0.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Volkswagen Jetta, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volkswagen Jetta, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Corolla demonstrates category leadership at state level with 13.2% average brand interest growth, showing exceptional performance in Delaware (+21.1%, 23.0% brand interest), District of Columbia (+26.9%, 33.0% brand interest), and Idaho (+19.1%, 25.0% brand interest)
In high-growth state markets, Toyota Corolla maintains an average brand interest of 26.8% with consistent performance across 16 markets
Toyota Corolla shows strong momentum with 13.2% average brand interest growth across key state markets: North Dakota (+70.0% growth, +14.0% brand interest), Wyoming (+65.0% growth, +13.0% brand interest), and Vermont (+44.0% growth, +11.0% brand interest)
Toyota Corolla captured additional brand interest in 33 state markets, averaging +4.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Volkswagen Jetta in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 8.0% | +0.0% | +14.3% |
| Denver CO | 1,523,659 | 15.0% | -6.3% | +7.1% |
| Milwaukee WI | 765,170 | 14.0% | +7.7% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 21.0% | +5.0% | +5.0% |
| Oklahoma City OK | 631,839 | 11.0% | +10.0% | -8.3% |
| New Orleans LA | 584,044 | 8.0% | -11.1% | +14.3% |
| Memphis TN | 547,706 | 12.0% | +0.0% | +9.1% |
| Ft. Myers-Naples FL | 525,402 | 11.0% | +0.0% | +10.0% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | +12.5% | +12.5% |
| Pittsburgh PA | 998,699 | 17.0% | +6.3% | +6.3% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 10.0% | +11.1% | +0.0% |
| Columbia SC | 382,874 | 10.0% | +11.1% | -9.1% |
| Huntsville-Decatur (Florence) AL | 350,515 | 11.0% | +10.0% | +37.5% |
| Chattanooga TN | 341,284 | 13.0% | +30.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 13.0% | +8.3% | +8.3% |
| Baton Rouge LA | 300,475 | 9.0% | +50.0% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 11.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 9.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 7.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 10.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 10.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 9.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 11.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
111
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 8.0% | +0.0% | -11.1% |
| Los Angeles CA | 4,962,377 | 6.0% | -14.3% | +0.0% |
| Chicago IL | 3,081,097 | 10.0% | +0.0% | -9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | +0.0% | -11.1% |
| Boston MA-Manchester NH | 2,206,762 | 10.0% | -9.1% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | -12.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 10.0% | -9.1% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 12.0% | +0.0% | -7.7% |
Brand Insights
Brand Insights for Volkswagen Jetta in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volkswagen Jetta shows challenging performance with -3.9% average growth across 207 markets (12.4% avg brand interest), with positive growth in 56 of 207 markets
Top performing markets for Volkswagen Jetta demonstrate exceptional results in Presque Isle ME (+33.3% growth, 28.0% brand interest, +7.0% change), Grand Junction-Montrose CO (+17.6% growth, 20.0% brand interest, +3.0% change), and Terre Haute IN (+17.6% growth, 20.0% brand interest, +3.0% change)
Volkswagen Jetta has 19 markets with high growth (>15%), 37 markets with moderate growth (5-15%), 55 stable markets (0-5%), and 96 declining markets
Notable high-growth markets for Volkswagen Jetta include Anchorage AK (+16.7% growth, 14.0% brand interest), Baton Rouge LA (+50.0% growth, 9.0% brand interest), and Bowling Green KY (+16.7% growth, 7.0% brand interest)
Volkswagen Jetta successfully defends strong market positions while maintaining brand interest growth in Presque Isle ME (maintained 28.0% brand interest, +33.3% growth), Grand Rapids-Kalamazoo-Battle Creek MI (maintained 21.0% brand interest, +5.0% growth), and Johnstown-Altoona PA (maintained 21.0% brand interest, +5.0% growth)
Volkswagen Jetta achieves significant brand interest gains in Grand Junction-Montrose CO (+3.0% brand interest growth, now at 20.0%), Great Falls MT (+6.0% brand interest growth, now at 18.0%), and Presque Isle ME (+7.0% brand interest growth, now at 28.0%)
Volkswagen Jetta shows accelerating brand interest growth in Anchorage AK (+16.7% growth, 14.0% brand interest) and Baton Rouge LA (+50.0% growth, 9.0% brand interest)
Volkswagen Jetta demonstrates emerging brand interest strength in Anchorage AK (+16.7% growth, 14.0% brand interest) and Baton Rouge LA (+50.0% growth, 9.0% brand interest)
Volkswagen Jetta maintains stable brand interest performance in mature markets: Twin Falls ID (-4.0% growth, 24.0% brand interest) and Duluth MN-Superior WI (+0.0% growth, 21.0% brand interest)
Volkswagen Jetta performance in major markets: Boston MA-Manchester NH (-9.1% growth, 10.0% brand interest, 2.6M TVHH), Cleveland-Akron (Canton) OH (-7.1% growth, 13.0% brand interest, 1.6M TVHH), and Columbus OH (-11.1% growth, 8.0% brand interest, 1.0M TVHH)
Volkswagen Jetta shows positive brand interest growth in markets representing 14.2% of total TVHH coverage
Volkswagen Jetta maintains strong brand interest positions (>30% share) in key markets: Bangor ME (22.0% brand interest, -4.0% change), Marquette MI (25.0% brand interest, -6.0% change), and Twin Falls ID (24.0% brand interest, -1.0% change)
Volkswagen Jetta achieves significant brand interest gains in Anchorage AK (+2.0% brand interest), Baton Rouge LA (+3.0% brand interest), and Bowling Green KY (+1.0% brand interest)
Volkswagen Jetta shows challenging performance with -2.1% average growth across 210 markets (12.4% avg brand interest), with positive growth in 47 of 210 markets
Top performing markets for Volkswagen Jetta demonstrate exceptional results in Twin Falls ID (+33.3% growth, 24.0% brand interest, +6.0% change), Presque Isle ME (+27.3% growth, 28.0% brand interest, +6.0% change), and Clarksburg-Weston WV (+11.1% growth, 20.0% brand interest, +2.0% change)
Volkswagen Jetta has 19 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 108 declining markets
Competitive Insights
Competitive Insights showcase how Volkswagen Jetta performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volkswagen Jetta can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volkswagen Jetta can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 13.9% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alexandria LA (+33.3%, 20.0% brand interest), and Bangor ME (+33.3%, 8.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 10.2% with consistent performance across 33 markets
Hyundai Elantra shows strong momentum with 8.9% average brand interest growth across key dma markets: Billings, MT (+800.0% growth, +8.0% brand interest), Marquette MI (+800.0% growth, +8.0% brand interest), and Bend OR (+600.0% growth, +6.0% brand interest)
Hyundai Elantra captured additional brand interest in 63 dma markets, averaging +2.1% brand interest growth in key growth dma
Toyota Corolla shows strong momentum with 11.2% average brand interest growth across key dma markets: Wheeling WV-Steubenville OH (+115.4% growth, +15.0% brand interest), Cheyenne WY-Scottsbluff NE (+106.2% growth, +17.0% brand interest), and Parkersburg WV (+104.8% growth, +22.0% brand interest)
Toyota Corolla captured additional brand interest in 113 dma markets, averaging +5.8% brand interest growth in key growth dma
Nissan Sentra shows strong momentum with 13.9% average brand interest growth across key dma markets: Fairbanks AK (+900.0% growth, +9.0% brand interest), Marquette MI (+900.0% growth, +9.0% brand interest), and San Angelo TX (+700.0% growth, +14.0% brand interest)
Nissan Sentra captured additional brand interest in 62 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Toyota Corolla with 15.7 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 30.0% brand interest, 70.7% growth), Atlanta GA (gap: 17.0% brand interest, 10.0% growth), and Augusta GA (gap: 15.0% brand interest, 13.3% growth)
In select markets, Honda Civic outperforms Hyundai Elantra despite weaker overall growth (-2.1% vs +8.9% overall): Albany GA (Honda Civic leads: 40.0% share, +2.6% growth vs Hyundai Elantra: 14.0%, -17.6%)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-3.9% vs +8.9% overall): Amarillo TX (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 11.0%, -15.4%) and Baton Rouge LA (Volkswagen Jetta: +50.0% growth vs Hyundai Elantra: -7.7% growth)
In select markets, Hyundai Elantra outperforms Toyota Corolla despite weaker overall growth (+8.9% vs +11.2% overall): Lima OH (Hyundai Elantra leads: 14.0% share, +55.6% growth vs Toyota Corolla: 10.0%, -37.5%) and Mankato MN (Hyundai Elantra: +36.4% growth vs Toyota Corolla: -20.0% growth)
In select markets, Honda Civic outperforms Toyota Corolla despite weaker overall growth (-2.1% vs +11.2% overall): Alpena MI (Honda Civic leads: 100.0% share, +212.5% growth vs Toyota Corolla: 0.0%, -100.0%), Binghamton NY (Honda Civic leads: 39.0% share, +5.4% growth vs Toyota Corolla: 23.0%, -14.8%), and Bluefield-Beckley-Oak Hill WV (Honda Civic leads: 39.0% share, +18.2% growth vs Toyota Corolla: 21.0%, -8.7%)
In select markets, Volkswagen Jetta outperforms Toyota Corolla despite weaker overall growth (-3.9% vs +11.2% overall): Bowling Green KY (Volkswagen Jetta: +16.7% growth vs Toyota Corolla: -4.8% growth), Columbus GA (Volkswagen Jetta: +12.5% growth vs Toyota Corolla: -8.0% growth), and Grand Junction-Montrose CO (Volkswagen Jetta leads: 20.0% share, +17.6% growth vs Toyota Corolla: 19.0%, -9.5%)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+8.9% vs +13.9% overall): Anchorage AK (Hyundai Elantra leads: 11.0% share, +37.5% growth vs Nissan Sentra: 5.0%, -50.0%) and Atlanta GA (Hyundai Elantra leads: 14.0% share, +16.7% growth vs Nissan Sentra: 9.0%, -10.0%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (-2.1% vs +13.9% overall): Augusta GA (Honda Civic leads: 41.0% share, +2.5% growth vs Nissan Sentra: 10.0%, -9.1%)