Volkswagen Jetta
Volkswagen
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Investment Recommendations
Targeted investment recommendations for Volkswagen Jetta, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
48 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
32 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
88 DMAs
22 States
|
Brand Insights
Brand Insights reveal Volkswagen Jetta’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volkswagen Jetta shows challenging performance with -0.2% average growth across 51 markets (13.2% avg brand interest), with positive growth in 14 of 51 markets
Top performing markets for Volkswagen Jetta demonstrate exceptional results in Wyoming (+25.0% growth, 25.0% brand interest, +5.0% change)
Volkswagen Jetta has 3 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Volkswagen Jetta include Hawaii (+20.0% growth, 6.0% brand interest), Ohio (+20.0% growth, 12.0% brand interest), and Wyoming (+25.0% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Volkswagen Jetta, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volkswagen Jetta, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nissan Sentra demonstrates category leadership at state level with 3.7% average brand interest growth, showing exceptional performance in Montana (+20.0%, 6.0% brand interest), Nebraska (+25.0%, 10.0% brand interest), and Pennsylvania (+16.7%, 7.0% brand interest)
In high-growth state markets, Nissan Sentra maintains an average brand interest of 8.2% with consistent performance across 4 markets
In direct competition, Nissan Sentra outperforms Honda Civic with 34.1 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 31.0% brand interest, 27.6% growth), Arizona (gap: 34.0% brand interest, 7.7% growth), and Idaho (gap: 36.0% brand interest, 17.4% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.2% vs +0.3% overall): Alaska (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 8.0%, -11.1%), California (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -12.5% growth), and Hawaii (Volkswagen Jetta: +20.0% growth vs Hyundai Elantra: -12.5% growth)
Investment Recommendations
Strategic recommendations for Volkswagen Jetta in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | +0.0% | +16.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 15.0% | +7.1% | -11.8% |
| Denver CO | 1,523,659 | 15.0% | +0.0% | +7.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | +0.0% | +12.5% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +7.7% | +0.0% |
| St. Louis MO | 1,066,886 | 16.0% | +6.7% | +0.0% |
| Salt Lake City UT | 975,902 | 17.0% | +0.0% | +6.3% |
| Hartford & New Haven CT | 862,036 | 15.0% | -6.3% | +7.1% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 998,699 | 19.0% | +11.8% | +11.8% |
| Nashville TN | 993,259 | 10.0% | +11.1% | -9.1% |
| Columbus OH | 865,632 | 10.0% | +11.1% | +11.1% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 13.0% | +8.3% | +18.2% |
| Oklahoma City OK | 631,839 | 12.0% | +9.1% | +9.1% |
| Wilkes Barre-Scranton PA | 501,832 | 22.0% | +10.0% | +10.0% |
| Dayton OH | 418,047 | 12.0% | +20.0% | +9.1% |
| Columbia SC | 382,874 | 10.0% | +25.0% | +11.1% |
Maintain & Optimize
Stable markets with consistent performance
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | +0.0% | +0.0% |
| Chicago IL | 3,081,097 | 11.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 11.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 9.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 8.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 11.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 11.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
88
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 6.0% | +0.0% | -14.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -11.1% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 12.0% | -7.7% | -7.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 9.0% | +0.0% | -10.0% |
| Detroit MI | 1,646,663 | 15.0% | -6.3% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 7.0% | -12.5% | +0.0% |
| Charlotte NC | 1,124,890 | 10.0% | +0.0% | -9.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 10.0% | -9.1% | +0.0% |
Brand Insights
Brand Insights for Volkswagen Jetta in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volkswagen Jetta shows challenging performance with -0.0% average growth across 210 markets (13.7% avg brand interest), with positive growth in 61 of 210 markets
Top performing markets for Volkswagen Jetta demonstrate exceptional results in Juneau AK (+100.0% growth, 28.0% brand interest, +28.0% change), North Platte NE (+100.0% growth, 100.0% brand interest, +100.0% change), and Presque Isle ME (+100.0% growth, 32.0% brand interest, +32.0% change)
Volkswagen Jetta has 27 markets with high growth (>15%), 32 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 88 declining markets
Notable high-growth markets for Volkswagen Jetta include Abilene-Sweetwater TX (+28.6% growth, 18.0% brand interest), Alexandria LA (+33.3% growth, 8.0% brand interest), and Biloxi-Gulfport MS (+28.6% growth, 9.0% brand interest)
Volkswagen Jetta demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+20.8% growth, +5.0% gain, 29.0% current brand interest), Juneau AK (+100.0% growth, +28.0% gain, 28.0% current brand interest), and Missoula MT (+21.1% growth, +4.0% gain, 23.0% current brand interest)
Volkswagen Jetta successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 29.0% brand interest, +20.8% growth), Juneau AK (maintained 28.0% brand interest, +100.0% growth), and Missoula MT (maintained 23.0% brand interest, +21.1% growth)
Volkswagen Jetta achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+6.0% brand interest growth, now at 13.0%) and Casper-Riverton WY (+5.0% brand interest growth, now at 29.0%)
Volkswagen Jetta shows accelerating brand interest growth in Abilene-Sweetwater TX (+28.6% growth, 18.0% brand interest) and Alexandria LA (+33.3% growth, 8.0% brand interest)
Volkswagen Jetta demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+28.6% growth, 18.0% brand interest) and Alexandria LA (+33.3% growth, 8.0% brand interest)
Volkswagen Jetta maintains stable brand interest performance in mature markets: Bend OR (-4.8% growth, 20.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (-4.8% growth, 20.0% brand interest)
Volkswagen Jetta performance in major markets: Detroit MI (-6.2% growth, 15.0% brand interest, 1.9M TVHH), Hartford & New Haven CT (-6.2% growth, 15.0% brand interest, 1.0M TVHH), and Indianapolis IN (-7.7% growth, 12.0% brand interest, 1.2M TVHH)
Volkswagen Jetta shows positive brand interest growth in markets representing 18.9% of total TVHH coverage
Volkswagen Jetta maintains strong brand interest positions (>30% share) in key markets: Bend OR (20.0% brand interest, -1.0% change), Grand Junction-Montrose CO (22.0% brand interest, -2.0% change), and Grand Rapids-Kalamazoo-Battle Creek MI (20.0% brand interest, -1.0% change)
Volkswagen Jetta achieves significant brand interest gains in Abilene-Sweetwater TX (+4.0% brand interest), Alexandria LA (+2.0% brand interest), and Biloxi-Gulfport MS (+2.0% brand interest)
Volkswagen Jetta maintains dominant market position with >35% brand interest in key markets: Helena MT (26.0% brand interest, -29.7% change) and Casper-Riverton WY (29.0% brand interest, +20.8% change)
Volkswagen Jetta shows stable performance with 0.0% average growth across 210 markets (13.7% avg brand interest), with positive growth in 72 of 210 markets
Competitive Insights
Competitive Insights showcase how Volkswagen Jetta performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volkswagen Jetta can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volkswagen Jetta can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 7.2% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 12.0% brand interest), Albany GA (+15.4%, 15.0% brand interest), and Alexandria LA (+40.0%, 21.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 11.7% with consistent performance across 54 markets
Nissan Sentra shows strong momentum with 7.2% average brand interest growth across key dma markets: Jonesboro AR (+222.2% growth, +20.0% brand interest), Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest), and Meridian MS (+100.0% growth, +10.0% brand interest)
Nissan Sentra captured additional brand interest in 83 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Honda Civic with 32.3 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 28.0% brand interest, 58.8% growth), Beaumont-Port Arthur TX (gap: 29.0% brand interest, 25.1% growth), and Biloxi-Gulfport MS (gap: 25.0% brand interest, 11.7% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.0% vs +2.0% overall): Albuquerque-Santa Fe NM (Volkswagen Jetta leads: 13.0% share, +0.0% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Volkswagen Jetta leads: 16.0% share, -11.1% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -7.1% growth)
In select markets, Toyota Corolla outperforms Hyundai Elantra despite weaker overall growth (-4.4% vs +2.0% overall): Albuquerque-Santa Fe NM (Toyota Corolla leads: 23.0% share, -4.2% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Toyota Corolla leads: 22.0% share, +0.0% growth vs Hyundai Elantra: 13.0%, -7.1%)
In select markets, Volkswagen Jetta outperforms Honda Civic despite weaker overall growth (-0.0% vs +2.3% overall): Alexandria LA (Volkswagen Jetta: +33.3% growth vs Honda Civic: -10.0% growth), Billings, MT (Volkswagen Jetta: +5.0% growth vs Honda Civic: -18.4% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Honda Civic: -2.6% growth)
In select markets, Toyota Corolla outperforms Volkswagen Jetta despite weaker overall growth (-4.4% vs -0.0% overall): Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Volkswagen Jetta: 16.0%, -11.1%), Austin TX (Toyota Corolla leads: 26.0% share, -3.7% growth vs Volkswagen Jetta: 10.0%, -9.1%), and Baton Rouge LA (Toyota Corolla: 23.0% share vs Volkswagen Jetta: 7.0% share)
Volkswagen Jetta demonstrates relative improvement against Toyota Corolla in select markets despite weaker overall momentum (-0.0% vs -4.4%): Abilene-Sweetwater TX (Volkswagen Jetta: +28.6% growth vs Toyota Corolla: -36.7% growth), Albany GA (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -20.0% growth), and Albany-Schenectady-Troy NY (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -9.5% growth)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+2.0% vs +7.2% overall): Bangor ME (Hyundai Elantra leads: 13.0% share, -7.1% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Hyundai Elantra leads: 13.0% share, +18.2% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Hyundai Elantra leads: 16.0% share, +14.3% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (+2.3% vs +7.2% overall): Bangor ME (Honda Civic leads: 32.0% share, +3.2% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Honda Civic leads: 41.0% share, +5.1% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Honda Civic leads: 37.0% share, -2.6% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Volkswagen Jetta outperforms Nissan Sentra despite weaker overall growth (-0.0% vs +7.2% overall): Bangor ME (Volkswagen Jetta leads: 25.0% share, +13.6% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Volkswagen Jetta: +10.0% growth vs Nissan Sentra: -20.0% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Nissan Sentra: -14.3% growth)
In select markets, Toyota Corolla outperforms Nissan Sentra despite weaker overall growth (-4.4% vs +7.2% overall): Bangor ME (Toyota Corolla leads: 26.0% share, +8.3% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Toyota Corolla leads: 23.0% share, -8.0% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Toyota Corolla leads: 26.0% share, -3.7% growth vs Nissan Sentra: 12.0%, -14.3%)
Honda Civic successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 41.0% brand interest, +24.2% growth), Elmira NY (maintained 37.0% brand interest, +23.3% growth), and Erie PA (maintained 47.0% brand interest, +27.0% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 29.0% brand interest, +20.8% growth), Juneau AK (maintained 28.0% brand interest, +100.0% growth), and North Platte NE (maintained 100.0% brand interest, +100.0% growth)