Volvo XC60
Volvo
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Investment Recommendations
Targeted investment recommendations for Volvo XC60, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
39 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
45 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
62 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
60 DMAs
9 States
|
Brand Insights
Brand Insights reveal Volvo XC60’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC60 shows stable performance with 4.9% average growth across 51 markets (15.9% avg brand interest), with positive growth in 21 of 51 markets
Top performing markets for Volvo XC60 demonstrate exceptional results in Wyoming (+100.0% growth, 27.0% brand interest, +27.0% change), Montana (+53.9% growth, 20.0% brand interest, +7.0% change), and Rhode Island (+17.6% growth, 20.0% brand interest, +3.0% change)
Volvo XC60 has 6 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Volvo XC60 include Arizona (+18.2% growth, 13.0% brand interest), Montana (+53.9% growth, 20.0% brand interest), and North Dakota (+100.0% growth, 13.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Volvo XC60, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC60, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Audi Q5 demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alabama (+19.1%, 25.0% brand interest), Alaska (+30.4%, 30.0% brand interest), and Florida (+15.0%, 23.0% brand interest)
In high-growth state markets, Audi Q5 maintains an average brand interest of 29.2% with consistent performance across 12 markets
Audi Q5 shows strong momentum with 8.2% average brand interest growth across key state markets: Alaska (+30.4% growth, +7.0% brand interest), Idaho (+28.1% growth, +9.0% brand interest), and Nebraska (+26.1% growth, +6.0% brand interest)
Audi Q5 captured additional brand interest in 32 state markets, averaging +3.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Volvo XC60 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +9.1% | +0.0% |
| Atlanta GA | 2,277,873 | 14.0% | +0.0% | +16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +0.0% | +6.7% |
| Boston MA-Manchester NH | 2,206,762 | 19.0% | +5.6% | +5.6% |
| Detroit MI | 1,646,663 | 13.0% | -7.1% | +8.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 18.0% | +5.9% | +0.0% |
| Salt Lake City UT | 975,902 | 13.0% | -7.1% | +8.3% |
| Kansas City MO | 866,618 | 15.0% | -11.8% | +7.1% |
High Growth Priority
Large markets showing strong consistent growth
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 10.0% | +11.1% | +11.1% |
| Chicago IL | 3,081,097 | 14.0% | +16.7% | +7.7% |
| Houston TX | 2,266,381 | 10.0% | +11.1% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 13.0% | +18.2% | +18.2% |
| Phoenix AZ | 1,818,040 | 12.0% | +20.0% | +9.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 13.0% | +18.2% | +18.2% |
| Denver CO | 1,523,659 | 17.0% | +13.3% | +13.3% |
| Charlotte NC | 1,124,890 | 17.0% | +6.3% | +13.3% |
Maintain & Optimize
Stable markets with consistent performance
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 15.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 11.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +0.0% | +0.0% |
| Columbus OH | 865,632 | 15.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 14.0% | +0.0% | +0.0% |
| Youngstown OH | 221,187 | 12.0% | +0.0% | +0.0% |
| La Crosse-Eau Claire WI | 192,704 | 17.0% | +0.0% | +0.0% |
| Corpus Christi TX | 177,217 | 9.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
60
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +0.0% | -8.3% |
| Philadelphia PA | 2,642,616 | 14.0% | -12.5% | -6.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | +0.0% | -10.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 9.0% | -10.0% | -10.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 16.0% | -5.9% | +0.0% |
| Nashville TN | 993,259 | 14.0% | -6.7% | +0.0% |
| Hartford & New Haven CT | 862,036 | 18.0% | -18.2% | +0.0% |
| Austin TX | 831,742 | 14.0% | +0.0% | -6.7% |
Brand Insights
Brand Insights for Volvo XC60 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC60 shows stable performance with 2.7% average growth across 203 markets (11.3% avg brand interest), with positive growth in 72 of 203 markets
Top performing markets for Volvo XC60 demonstrate exceptional results in Albany GA (+100.0% growth, 22.0% brand interest, +22.0% change), Butte-Bozeman MT (+100.0% growth, 22.0% brand interest, +22.0% change), and Columbia-Jefferson City MO (+100.0% growth, 21.0% brand interest, +21.0% change)
Volvo XC60 has 35 markets with high growth (>15%), 35 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 61 declining markets
Notable high-growth markets for Volvo XC60 include Albany GA (+100.0% growth, 22.0% brand interest), Albuquerque-Santa Fe NM (+18.2% growth, 13.0% brand interest), and Anchorage AK (+21.4% growth, 17.0% brand interest)
Volvo XC60 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+100.0% growth, +22.0% gain, 22.0% current brand interest), Bend OR (+50.0% growth, +7.0% gain, 21.0% current brand interest), and Butte-Bozeman MT (+100.0% growth, +22.0% gain, 22.0% current brand interest)
Volvo XC60 successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 22.0% brand interest, +100.0% growth), Bend OR (maintained 21.0% brand interest, +50.0% growth), and Butte-Bozeman MT (maintained 22.0% brand interest, +100.0% growth)
Volvo XC60 achieves significant brand interest gains in Albany GA (+22.0% brand interest growth, now at 22.0%) and Bend OR (+7.0% brand interest growth, now at 21.0%)
Volvo XC60 shows accelerating brand interest growth in Albany GA (+100.0% growth, 22.0% brand interest) and Albuquerque-Santa Fe NM (+18.2% growth, 13.0% brand interest)
Volvo XC60 demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+18.2% growth, 13.0% brand interest) and Anchorage AK (+21.4% growth, 17.0% brand interest)
Volvo XC60 maintains stable brand interest performance in mature markets: Charleston SC (-4.3% growth, 22.0% brand interest) and Harrisonburg VA (-2.9% growth, 33.0% brand interest)
Volvo XC60 faces growth challenges in historically strong markets: Charlottesville VA (-30.8% growth, 27.0% brand interest) and Harrisonburg VA (-2.9% growth, 33.0% brand interest)
Volvo XC60 performance in major markets: Detroit MI (-7.1% growth, 13.0% brand interest, 1.9M TVHH), Hartford & New Haven CT (-18.2% growth, 18.0% brand interest, 1.0M TVHH), and Kansas City MO (-11.8% growth, 15.0% brand interest, 1.0M TVHH)
Volvo XC60 shows positive brand interest growth in markets representing 46.9% of total TVHH coverage
Volvo XC60 maintains strong brand interest positions (>30% share) in key markets: Champaign & Springfield-Decatur IL (21.0% brand interest, -2.0% change), Charleston SC (22.0% brand interest, -1.0% change), and Charlottesville VA (27.0% brand interest, -12.0% change)
Volvo XC60 achieves significant brand interest gains in Albany GA (+22.0% brand interest), Albuquerque-Santa Fe NM (+2.0% brand interest), and Anchorage AK (+3.0% brand interest)
Volvo XC60 maintains dominant market position with >35% brand interest in key markets: Charlottesville VA (27.0% brand interest, -30.8% change) and Harrisonburg VA (33.0% brand interest, -2.9% change)
Competitive Insights
Competitive Insights showcase how Volvo XC60 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC60 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC60 can focus its competitive strategy.
Audi Q5 demonstrates category leadership at dma level with 12.0% average brand interest growth, showing exceptional performance in Amarillo TX (+81.5%, 49.0% brand interest), Anchorage AK (+32.0%, 33.0% brand interest), and Augusta GA (+107.7%, 27.0% brand interest)
In high-growth dma markets, Audi Q5 maintains an average brand interest of 36.0% with consistent performance across 70 markets
Audi Q5 shows strong momentum with 12.0% average brand interest growth across key dma markets: Twin Falls ID (+127.3% growth, +56.0% brand interest), Duluth MN-Superior WI (+125.9% growth, +34.0% brand interest), and Augusta GA (+107.7% growth, +14.0% brand interest)
Audi Q5 captured additional brand interest in 101 dma markets, averaging +11.6% brand interest growth in key growth dma
In direct competition, Audi Q5 outperforms Lexus NX with 20.1 percentage point brand interest advantage across 203 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 100.0% growth), Albany GA (gap: 21.0% brand interest, 4.5% growth), and Austin TX (gap: 11.0% brand interest, 0.6% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (-5.2% vs +2.7% overall): Augusta GA (BMW X3 leads: 29.0% share, -9.4% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (BMW X3: 21.0% share vs Volvo XC60: 16.0% share), and Champaign & Springfield-Decatur IL (BMW X3: 32.0% share vs Volvo XC60: 21.0% share)
In select markets, Mercedes-Benz GLC outperforms Volvo XC60 despite weaker overall growth (-0.5% vs +2.7% overall): Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (Mercedes-Benz GLC: -10.0% growth vs Volvo XC60: -20.0% growth), and Champaign & Springfield-Decatur IL (Mercedes-Benz GLC: -7.1% growth vs Volvo XC60: -8.7% growth)
In select markets, Volvo XC60 outperforms Audi Q5 despite weaker overall growth (+2.7% vs +12.0% overall): Abilene-Sweetwater TX (Volvo XC60: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Volvo XC60 leads: 22.0% share, +100.0% growth vs Audi Q5: 21.0%, -4.5%), and Austin TX (Volvo XC60: +0.0% growth vs Audi Q5: -7.7% growth)
In select markets, Lexus NX outperforms Audi Q5 despite weaker overall growth (+4.2% vs +12.0% overall): Abilene-Sweetwater TX (Lexus NX: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Lexus NX: +0.0% growth vs Audi Q5: -4.5% growth), and Austin TX (Lexus NX: -7.1% growth vs Audi Q5: -7.7% growth)
In select markets, BMW X3 outperforms Audi Q5 despite weaker overall growth (-5.2% vs +12.0% overall): Abilene-Sweetwater TX (BMW X3 leads: 100.0% share, +100.0% growth vs Audi Q5: 0.0%, -100.0%), Albany GA (BMW X3: 32.0% share vs Audi Q5: 21.0% share), and Austin TX (BMW X3 leads: 30.0% share, +3.5% growth vs Audi Q5: 24.0%, -7.7%)
In select markets, Mercedes-Benz GLC outperforms Audi Q5 despite weaker overall growth (-0.5% vs +12.0% overall): Abilene-Sweetwater TX (Mercedes-Benz GLC: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Mercedes-Benz GLC: 25.0% share vs Audi Q5: 21.0% share), and Austin TX (Mercedes-Benz GLC: +11.8% growth vs Audi Q5: -7.7% growth)
In select markets, Volvo XC60 outperforms Lexus NX despite weaker overall growth (+2.7% vs +4.2% overall): Albuquerque-Santa Fe NM (Volvo XC60: +18.2% growth vs Lexus NX: -5.9% growth), Amarillo TX (Volvo XC60: +0.0% growth vs Lexus NX: -12.5% growth), and Atlanta GA (Volvo XC60: +0.0% growth vs Lexus NX: -11.8% growth)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (-5.2% vs +4.2% overall): Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Lexus NX: 16.0%, -5.9%), Amarillo TX (BMW X3: 30.0% share vs Lexus NX: 21.0% share), and Atlanta GA (BMW X3 leads: 28.0% share, +3.7% growth vs Lexus NX: 15.0%, -11.8%)
In select markets, Mercedes-Benz GLC outperforms Lexus NX despite weaker overall growth (-0.5% vs +4.2% overall): Amarillo TX (Mercedes-Benz GLC: +0.0% growth vs Lexus NX: -12.5% growth), Atlanta GA (Mercedes-Benz GLC leads: 20.0% share, +0.0% growth vs Lexus NX: 15.0%, -11.8%), and Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Lexus NX: 16.0%, -23.8%)
In select markets, BMW X3 outperforms Mercedes-Benz GLC despite weaker overall growth (-5.2% vs -0.5% overall): Albany GA (BMW X3: 32.0% share vs Mercedes-Benz GLC: 25.0% share), Albany-Schenectady-Troy NY (BMW X3 leads: 37.0% share, -5.1% growth vs Mercedes-Benz GLC: 9.0%, -30.8%), and Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Mercedes-Benz GLC: 11.0%, -15.4%)
Volvo XC60 successfully defends market leadership positions while maintaining brand interest growth in Duluth MN-Superior WI (maintained 39.0% brand interest, +21.9% growth), Burlington VT-Plattsburgh NY (maintained 35.0% brand interest, +2.9% growth), and Bangor ME (maintained 38.0% brand interest, +11.8% growth)