Volvo XC90
Volvo
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Investment Recommendations
Targeted investment recommendations for Volvo XC90, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
20 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
44 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
27 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
118 DMAs
39 States
|
Brand Insights
Brand Insights reveal Volvo XC90’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC90 shows challenging performance with -1.3% average growth across 51 markets (15.1% avg brand interest), with positive growth in 11 of 51 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in Alaska (+16.7% growth, 21.0% brand interest, +3.0% change) and District of Columbia (+16.7% growth, 21.0% brand interest, +3.0% change)
Volvo XC90 has 4 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for Volvo XC90 include Alaska (+16.7% growth, 21.0% brand interest), Arkansas (+15.4% growth, 15.0% brand interest), and District of Columbia (+16.7% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus RX demonstrates category leadership at state level with 6.0% average brand interest growth, showing exceptional performance in Delaware (+20.8%, 29.0% brand interest), Idaho (+30.4%, 30.0% brand interest), and Kansas (+17.9%, 33.0% brand interest)
In high-growth state markets, Lexus RX maintains an average brand interest of 27.7% with consistent performance across 6 markets
Lexus RX shows strong momentum with 6.0% average brand interest growth across key state markets: Vermont (+53.9% growth, +7.0% brand interest), Idaho (+30.4% growth, +7.0% brand interest), and Wyoming (+23.8% growth, +5.0% brand interest)
Lexus RX captured additional brand interest in 22 state markets, averaging +3.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Volvo XC90 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 998,699 | 18.0% | +5.9% | +12.5% |
| Hartford & New Haven CT | 862,036 | 19.0% | +5.6% | +5.6% |
| Austin TX | 831,742 | 15.0% | +7.1% | -11.8% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 15.0% | +7.1% | -11.8% |
| Oklahoma City OK | 631,839 | 16.0% | +6.7% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 13.0% | +8.3% | -7.1% |
| Ft. Myers-Naples FL | 525,402 | 10.0% | -9.1% | +11.1% |
| Wilkes Barre-Scranton PA | 501,832 | 16.0% | +6.7% | -5.9% |
High Growth Priority
Large markets showing strong consistent growth
44
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,563,558 | 17.0% | +13.3% | -10.5% |
| Memphis TN | 547,706 | 14.0% | +16.7% | +0.0% |
| Knoxville TN | 475,703 | 14.0% | +16.7% | -6.7% |
| Honolulu HI | 411,655 | 9.0% | +28.6% | -10.0% |
| Des Moines-Ames IA | 401,464 | 17.0% | +21.4% | +6.3% |
| Omaha NE | 384,022 | 17.0% | +13.3% | -10.5% |
| Flint-Saginaw-Bay City MI | 375,743 | 14.0% | +40.0% | -6.7% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 9.0% | +12.5% | -18.2% |
Maintain & Optimize
Stable markets with consistent performance
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 10.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 10.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 10.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 14.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 12.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 9.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 19.0% | +0.0% | +0.0% |
| Buffalo NY | 537,294 | 15.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
118
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | -7.7% | -7.7% |
| Los Angeles CA | 4,962,377 | 8.0% | -11.1% | -11.1% |
| Chicago IL | 3,081,097 | 13.0% | +0.0% | -7.1% |
| Philadelphia PA | 2,642,616 | 14.0% | -6.7% | -17.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | -8.3% | -15.4% |
| Atlanta GA | 2,277,873 | 11.0% | -15.4% | -21.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +0.0% | -16.7% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | -5.3% | -10.0% |
Brand Insights
Brand Insights for Volvo XC90 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC90 shows strong performance with 11.4% average growth across 208 markets (13.3% avg brand interest), with positive growth in 60 of 208 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in Billings, MT (+900.0% growth, 20.0% brand interest, +18.0% change), Elmira NY (+500.0% growth, 36.0% brand interest, +30.0% change), and Zanesville OH (+170.3% growth, 100.0% brand interest, +63.0% change)
Volvo XC90 has 35 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 54 stable markets (0-5%), and 94 declining markets
Notable high-growth markets for Volvo XC90 include Bakersfield CA (+25.0% growth, 10.0% brand interest), Bangor ME (+17.1% growth, 41.0% brand interest), and Billings, MT (+900.0% growth, 20.0% brand interest)
Volvo XC90 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+17.1% growth, +6.0% gain, 41.0% current brand interest), Bluefield-Beckley-Oak Hill WV (+24.1% growth, +7.0% gain, 36.0% current brand interest), and Butte-Bozeman MT (+44.4% growth, +8.0% gain, 26.0% current brand interest)
Volvo XC90 successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 41.0% brand interest, +17.1% growth), Bluefield-Beckley-Oak Hill WV (maintained 36.0% brand interest, +24.1% growth), and Butte-Bozeman MT (maintained 26.0% brand interest, +44.4% growth)
Volvo XC90 maintains dominant market position with >35% brand interest in key markets: Bangor ME (41.0% brand interest, +17.1% growth), Bluefield-Beckley-Oak Hill WV (36.0% brand interest, +24.1% growth), and Elmira NY (36.0% brand interest, +500.0% growth)
Volvo XC90 achieves significant brand interest gains in Bangor ME (+6.0% brand interest growth, now at 41.0%), Billings, MT (+18.0% brand interest growth, now at 20.0%), and Bluefield-Beckley-Oak Hill WV (+7.0% brand interest growth, now at 36.0%)
Volvo XC90 shows accelerating brand interest growth in Bakersfield CA (+25.0% growth, 10.0% brand interest) and Bangor ME (+17.1% growth, 41.0% brand interest)
Volvo XC90 demonstrates emerging brand interest strength in Bakersfield CA (+25.0% growth, 10.0% brand interest) and Champaign & Springfield-Decatur IL (+20.0% growth, 18.0% brand interest)
Volvo XC90 maintains stable brand interest performance in mature markets: Burlington VT-Plattsburgh NY (-3.0% growth, 32.0% brand interest) and Charleston SC (-4.8% growth, 20.0% brand interest)
Volvo XC90 faces growth challenges in historically strong markets: Burlington VT-Plattsburgh NY (-3.0% growth, 32.0% brand interest) and Charlottesville VA (-13.3% growth, 26.0% brand interest)
Volvo XC90 performance in major markets: Atlanta GA (-15.4% growth, 11.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-5.3% growth, 18.0% brand interest, 2.6M TVHH), and Charlotte NC (-6.7% growth, 14.0% brand interest, 1.3M TVHH)
Volvo XC90 shows positive brand interest growth in markets representing 15.9% of total TVHH coverage
Volvo XC90 maintains strong brand interest positions (>30% share) in key markets: Bend OR (23.0% brand interest, -7.0% change), Burlington VT-Plattsburgh NY (32.0% brand interest, -1.0% change), and Casper-Riverton WY (23.0% brand interest, -2.0% change)
Volvo XC90 achieves significant brand interest gains in Bakersfield CA (+2.0% brand interest), Bangor ME (+6.0% brand interest), and Billings, MT (+18.0% brand interest)
Competitive Insights
Competitive Insights showcase how Volvo XC90 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Mercedes-Benz GLE demonstrates category leadership at dma level with 17.9% average brand interest growth, showing exceptional performance in Alexandria LA (+933.3%, 31.0% brand interest), Billings, MT (+100.0%, 2.0% brand interest), and Biloxi-Gulfport MS (+17.6%, 20.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLE maintains an average brand interest of 16.2% with consistent performance across 41 markets
Lexus RX shows strong momentum with 8.5% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+650.0% growth, +26.0% brand interest), Fairbanks AK (+400.0% growth, +20.0% brand interest), and Mankato MN (+200.0% growth, +12.0% brand interest)
Lexus RX captured additional brand interest in 82 dma markets, averaging +7.5% brand interest growth in key growth dma
Mercedes-Benz GLE shows strong momentum with 17.9% average brand interest growth across key dma markets: Alexandria LA (+933.3% growth, +28.0% brand interest), Missoula MT (+900.0% growth, +9.0% brand interest), and Greenwood-Greenville MS (+485.7% growth, +34.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 64 dma markets, averaging +4.8% brand interest growth in key growth dma
BMW X5 shows strong momentum with 6.2% average brand interest growth across key dma markets: Lima OH (+480.0% growth, +24.0% brand interest), Mankato MN (+425.0% growth, +34.0% brand interest), and Great Falls MT (+357.1% growth, +25.0% brand interest)
BMW X5 captured additional brand interest in 70 dma markets, averaging +9.8% brand interest growth in key growth dma
Audi Q7 shows strong momentum with 16.7% average brand interest growth across key dma markets: Sioux City IA (+900.0% growth, +18.0% brand interest), Amarillo TX (+800.0% growth, +8.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+533.3% growth, +16.0% brand interest)
Audi Q7 captured additional brand interest in 80 dma markets, averaging +3.8% brand interest growth in key growth dma
Volvo XC90 shows strong momentum with 11.4% average brand interest growth across key dma markets: Billings, MT (+900.0% growth, +18.0% brand interest), Missoula MT (+750.0% growth, +15.0% brand interest), and Elmira NY (+500.0% growth, +30.0% brand interest)
Volvo XC90 captured additional brand interest in 59 dma markets, averaging +6.1% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLE outperforms Audi Q7 with 8.6 percentage point brand interest advantage across 201 shared markets: Abilene-Sweetwater TX (gap: 22.0% brand interest, 66.7% growth), Albany-Schenectady-Troy NY (gap: 2.0% brand interest, 36.2% growth), and Alpena MI (gap: 0.0% brand interest, 100.0% growth)
In select markets, BMW X5 outperforms Lexus RX despite weaker overall growth (+6.2% vs +8.5% overall): Abilene-Sweetwater TX (BMW X5 leads: 46.0% share, +48.4% growth vs Lexus RX: 30.0%, -9.1%) and Albany GA (BMW X5: +8.7% growth vs Lexus RX: -13.9% growth)
In select markets, Lexus RX outperforms Mercedes-Benz GLE despite weaker overall growth (+8.5% vs +17.9% overall): Amarillo TX (Lexus RX leads: 39.0% share, +5.4% growth vs Mercedes-Benz GLE: 12.0%, -42.9%)
In select markets, BMW X5 outperforms Mercedes-Benz GLE despite weaker overall growth (+6.2% vs +17.9% overall): Abilene-Sweetwater TX (BMW X5 leads: 46.0% share, +48.4% growth vs Mercedes-Benz GLE: 22.0%, -33.3%)