Volvo XC90
Volvo
Integrate Volvo XC90's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Volvo XC90, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
41 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
40 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
107 DMAs
29 States
|
Brand Insights
Brand Insights reveal Volvo XC90’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC90 shows challenging performance with -1.8% average growth across 51 markets (15.1% avg brand interest), with positive growth in 16 of 51 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in Wyoming (+17.6% growth, 20.0% brand interest, +3.0% change)
Volvo XC90 has 3 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Volvo XC90 include District of Columbia (+18.8% growth, 19.0% brand interest), Oklahoma (+16.7% growth, 14.0% brand interest), and Wyoming (+17.6% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mercedes-Benz GLE demonstrates category leadership at state level with 17.4% average brand interest growth, showing exceptional performance in Alabama (+22.2%, 22.0% brand interest), Alaska (+44.4%, 13.0% brand interest), and Arizona (+17.6%, 20.0% brand interest)
In high-growth state markets, Mercedes-Benz GLE maintains an average brand interest of 17.9% with consistent performance across 30 markets
Mercedes-Benz GLE shows strong momentum with 17.4% average brand interest growth across key state markets: Vermont (+150.0% growth, +6.0% brand interest), Alaska (+44.4% growth, +4.0% brand interest), and Idaho (+42.9% growth, +3.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 45 state markets, averaging +2.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Volvo XC90 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | +0.0% | +9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +7.1% | -6.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | +6.7% | -5.9% |
| St. Louis MO | 1,066,886 | 15.0% | +7.1% | +0.0% |
| Pittsburgh PA | 998,699 | 17.0% | -5.6% | +6.3% |
| Columbus OH | 865,632 | 15.0% | -6.3% | +15.4% |
| New Orleans LA | 584,044 | 12.0% | +9.1% | -7.7% |
| Providence RI-New Bedford MA | 564,315 | 19.0% | +5.6% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cincinnati OH | 810,849 | 13.0% | +18.2% | +0.0% |
| Jacksonville FL | 671,993 | 15.0% | +25.0% | +25.0% |
| Oklahoma City OK | 631,839 | 15.0% | +25.0% | -6.3% |
| Memphis TN | 547,706 | 12.0% | +20.0% | -14.3% |
| Richmond-Petersburg VA | 516,962 | 16.0% | +14.3% | -15.8% |
| Wilkes Barre-Scranton PA | 501,832 | 18.0% | +12.5% | +5.9% |
| Tulsa OK | 462,154 | 12.0% | +20.0% | -20.0% |
| Lexington KY | 434,265 | 14.0% | +16.7% | -22.2% |
Maintain & Optimize
Stable markets with consistent performance
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 15.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 19.0% | +5.6% | -5.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 11.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 18.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 13.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 11.0% | +0.0% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 17.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
107
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 8.0% | -11.1% | -11.1% |
| Chicago IL | 3,081,097 | 12.0% | +0.0% | -7.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +0.0% | -8.3% |
| Atlanta GA | 2,277,873 | 11.0% | -8.3% | -15.4% |
| Houston TX | 2,266,381 | 9.0% | +0.0% | -10.0% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | -5.9% | -5.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 10.0% | +0.0% | -9.1% |
| Detroit MI | 1,646,663 | 12.0% | +0.0% | -7.7% |
Brand Insights
Brand Insights for Volvo XC90 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC90 shows stable performance with 2.3% average growth across 208 markets (13.1% avg brand interest), with positive growth in 67 of 208 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in Grand Junction-Montrose CO (+100.0% growth, 23.0% brand interest, +23.0% change), Marquette MI (+100.0% growth, 48.0% brand interest, +48.0% change), and Parkersburg WV (+100.0% growth, 100.0% brand interest, +100.0% change)
Volvo XC90 has 40 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 68 stable markets (0-5%), and 73 declining markets
Notable high-growth markets for Volvo XC90 include Albany GA (+100.0% growth, 15.0% brand interest), Biloxi-Gulfport MS (+15.4% growth, 15.0% brand interest), and Chico-Redding CA (+33.3% growth, 16.0% brand interest)
Volvo XC90 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Grand Junction-Montrose CO (+100.0% growth, +23.0% gain, 23.0% current brand interest), Marquette MI (+100.0% growth, +48.0% gain, 48.0% current brand interest), and Parkersburg WV (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Volvo XC90 successfully defends strong market positions while maintaining brand interest growth in Grand Junction-Montrose CO (maintained 23.0% brand interest, +100.0% growth), Marquette MI (maintained 48.0% brand interest, +100.0% growth), and Parkersburg WV (maintained 100.0% brand interest, +100.0% growth)
Volvo XC90 achieves significant brand interest gains in Albany GA (+15.0% brand interest growth, now at 15.0%) and Flint-Saginaw-Bay City MI (+7.0% brand interest growth, now at 15.0%)
Volvo XC90 shows accelerating brand interest growth in Albany GA (+100.0% growth, 15.0% brand interest) and Biloxi-Gulfport MS (+15.4% growth, 15.0% brand interest)
Volvo XC90 demonstrates emerging brand interest strength in Albany GA (+100.0% growth, 15.0% brand interest) and Biloxi-Gulfport MS (+15.4% growth, 15.0% brand interest)
Volvo XC90 faces growth challenges in historically strong markets: Bangor ME (-40.9% growth, 26.0% brand interest) and Billings, MT (-13.3% growth, 26.0% brand interest)
Volvo XC90 performance in major markets: Atlanta GA (-8.3% growth, 11.0% brand interest, 2.7M TVHH), Cleveland-Akron (Canton) OH (-6.7% growth, 14.0% brand interest, 1.6M TVHH), and Columbus OH (-6.2% growth, 15.0% brand interest, 1.0M TVHH)
Volvo XC90 shows positive brand interest growth in markets representing 23.6% of total TVHH coverage
Volvo XC90 maintains strong brand interest positions (>30% share) in key markets: Bangor ME (26.0% brand interest, -18.0% change), Billings, MT (26.0% brand interest, -4.0% change), and Elmira NY (21.0% brand interest, -8.0% change)
Volvo XC90 achieves significant brand interest gains in Albany GA (+15.0% brand interest), Biloxi-Gulfport MS (+2.0% brand interest), and Chico-Redding CA (+4.0% brand interest)
Volvo XC90 maintains dominant market position with >35% brand interest in key markets: Bangor ME (26.0% brand interest, -40.9% change) and Billings, MT (26.0% brand interest, -13.3% change)
Volvo XC90 shows challenging performance with -7.4% average growth across 210 markets (13.1% avg brand interest), with positive growth in 33 of 210 markets
Competitive Insights
Competitive Insights showcase how Volvo XC90 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Mercedes-Benz GLE demonstrates category leadership at dma level with 17.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 28.0% brand interest), Albany-Schenectady-Troy NY (+33.3%, 16.0% brand interest), and Alexandria LA (+60.9%, 37.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLE maintains an average brand interest of 20.2% with consistent performance across 93 markets
Mercedes-Benz GLE shows strong momentum with 17.0% average brand interest growth across key dma markets: Chico-Redding CA (+185.7% growth, +13.0% brand interest), Binghamton NY (+100.0% growth, +12.0% brand interest), and Clarksburg-Weston WV (+100.0% growth, +20.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 135 dma markets, averaging +5.3% brand interest growth in key growth dma
Audi Q7 shows strong momentum with 7.8% average brand interest growth across key dma markets: Columbus GA (+175.0% growth, +7.0% brand interest), Butte-Bozeman MT (+125.0% growth, +20.0% brand interest), and Albany GA (+100.0% growth, +10.0% brand interest)
Audi Q7 captured additional brand interest in 88 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLE outperforms Audi Q7 with 11.3 percentage point brand interest advantage across 208 shared markets: Albany GA (gap: 16.0% brand interest, 116.1% growth), Anchorage AK (gap: 7.0% brand interest, 50.0% growth), and Biloxi-Gulfport MS (gap: 1.0% brand interest, 128.6% growth)
BMW X5 demonstrates relative improvement against Lexus RX in select markets despite weaker overall momentum (-3.0% vs -6.2%): Albany GA (BMW X5: -14.8% growth vs Lexus RX: -38.1% growth), Albany-Schenectady-Troy NY (BMW X5 leads: 31.0% share, -11.4% growth vs Lexus RX: 22.0%, -18.5%), and Albuquerque-Santa Fe NM (BMW X5: +14.3% growth vs Lexus RX: -7.9% growth)
In select markets, Lexus RX outperforms Mercedes-Benz GLE despite weaker overall growth (-6.2% vs +17.0% overall): Anchorage AK (Lexus RX leads: 26.0% share, +0.0% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), Biloxi-Gulfport MS (Lexus RX leads: 31.0% share, -8.8% growth vs Mercedes-Benz GLE: 15.0%, -28.6%), and Bluefield-Beckley-Oak Hill WV (Lexus RX leads: 56.0% share, +24.4% growth vs Mercedes-Benz GLE: 0.0%, -100.0%)
In select markets, BMW X5 outperforms Mercedes-Benz GLE despite weaker overall growth (-3.0% vs +17.0% overall): Albany GA (BMW X5: -14.8% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (BMW X5 leads: 28.0% share, -6.7% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (BMW X5 leads: 25.0% share, -21.9% growth vs Mercedes-Benz GLE: 15.0%, -28.6%)
In select markets, Audi Q7 outperforms Mercedes-Benz GLE despite weaker overall growth (+7.8% vs +17.0% overall): Albany GA (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (Audi Q7 leads: 19.0% share, +35.7% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -28.6% growth)
In select markets, Volvo XC90 outperforms Mercedes-Benz GLE despite weaker overall growth (+2.3% vs +17.0% overall): Albany GA (Volvo XC90: +100.0% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (Volvo XC90 leads: 15.0% share, -6.2% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (Volvo XC90: +15.4% growth vs Mercedes-Benz GLE: -28.6% growth)
In select markets, Lexus RX outperforms BMW X5 despite weaker overall growth (-6.2% vs -3.0% overall): Albany GA (Lexus RX: 26.0% share vs BMW X5: 23.0% share), Anchorage AK (Lexus RX: +0.0% growth vs BMW X5: -6.7% growth), and Atlanta GA (Lexus RX: 30.0% share vs BMW X5: 25.0% share)
In select markets, Lexus RX outperforms Audi Q7 despite weaker overall growth (-6.2% vs +7.8% overall): Alexandria LA (Lexus RX leads: 25.0% share, -26.5% growth vs Audi Q7: 0.0%, -100.0%), Augusta GA (Lexus RX leads: 33.0% share, -5.7% growth vs Audi Q7: 10.0%, -16.7%), and Baton Rouge LA (Lexus RX leads: 34.0% share, -8.1% growth vs Audi Q7: 11.0%, -8.3%)
In select markets, BMW X5 outperforms Audi Q7 despite weaker overall growth (-3.0% vs +7.8% overall): Alexandria LA (BMW X5 leads: 38.0% share, +40.7% growth vs Audi Q7: 0.0%, -100.0%), Augusta GA (BMW X5 leads: 21.0% share, +0.0% growth vs Audi Q7: 10.0%, -16.7%), and Baton Rouge LA (BMW X5 leads: 18.0% share, -5.3% growth vs Audi Q7: 11.0%, -8.3%)
In select markets, Volvo XC90 outperforms Audi Q7 despite weaker overall growth (+2.3% vs +7.8% overall): Alexandria LA (Volvo XC90: +0.0% growth vs Audi Q7: -100.0% growth), Augusta GA (Volvo XC90 leads: 13.0% share, +0.0% growth vs Audi Q7: 10.0%, -16.7%), and Bend OR (Volvo XC90 leads: 19.0% share, -17.4% growth vs Audi Q7: 14.0%, -44.0%)