Wendy's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wendy's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
48 DMAs
50 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
42 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Monitor & Maintain
|
All other markets
|
70 DMAs
|
Brand Insights
Brand Insights reveal Wendy's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wendy's shows strong performance with 246.8% average growth across 51 markets (64.6% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Wendy's demonstrate exceptional results in Hawaii (+660.0% growth, 76.0% brand interest, +66.0% brand interest change), North Dakota (+446.1% growth, 71.0% brand interest, +58.0% brand interest change), and California (+414.3% growth, 72.0% brand interest, +58.0% brand interest change)
Wendy's has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Wendy's include Alabama (+221.1% growth, 61.0% brand interest), Alaska (+288.9% growth, 70.0% brand interest), and Arizona (+288.2% growth, 66.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Wendy's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wendy's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Wendy's demonstrates category dominance with 246.8% average brand interest growth, showing exceptional performance in Alabama (+221.1%, 61.0% brand interest), Alaska (+288.9%, 70.0% brand interest), and Arizona (+288.2%, 66.0% brand interest)
In high-growth markets, Wendy's maintains an average brand interest of 64.6% with consistent performance across 51 markets
Burger King shows strong momentum with 38.7% average brand interest growth across key markets: Utah (+160.0% growth, +16.0% brand interest), Wyoming (+141.7% growth, +17.0% brand interest), and Montana (+127.3% growth, +14.0% brand interest)
Burger King captured additional brand interest in 44 markets, averaging +6.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Wendy's in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Baltimore MD | 1,011,542 | 64.0% | -1.5% | +0.0% |
| Albuquerque-Santa Fe NM | 634,260 | 66.0% | -1.5% | +266.7% |
| Buffalo NY | 556,257 | 58.0% | -3.3% | +190.0% |
| Wilkes Barre-Scranton PA | 519,543 | 58.0% | -1.7% | +163.6% |
| Knoxville TN | 492,492 | 63.0% | -1.6% | +173.9% |
| Lexington KY | 449,592 | 62.0% | -1.6% | +129.6% |
Emerging Market
Smaller markets showing strong growth potential
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 55.0% | +150.0% | +150.0% |
| Peoria-Bloomington IL | 218,337 | 72.0% | +380.0% | +380.0% |
| Bakersfield CA | 217,518 | 70.0% | +311.8% | +400.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 70.0% | +337.5% | +366.7% |
| Monterey-Salinas CA | 204,934 | 70.0% | +536.4% | +536.4% |
| La Crosse-Eau Claire WI | 199,505 | 70.0% | +600.0% | +600.0% |
| Chico-Redding CA | 166,232 | 60.0% | +328.6% | +275.0% |
| Salisbury MD | 163,214 | 71.0% | +446.2% | +373.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 66.0% | +214.3% | +214.3% |
| New Orleans LA | 604,657 | 61.0% | +221.1% | +190.5% |
| Providence RI-New Bedford MA | 584,232 | 58.0% | +132.0% | +141.7% |
| Memphis TN | 567,037 | 60.0% | +160.9% | +150.0% |
| Fresno-Visalia CA | 558,026 | 70.0% | +483.3% | +483.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 62.0% | +210.0% | +181.8% |
| Little Rock-Pine Bluff AR | 507,874 | 63.0% | +215.0% | +215.0% |
| Tucson (Sierra Vista) AZ | 431,693 | 68.0% | +325.0% | +325.0% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 61.0% | +221.1% | +205.0% |
| Los Angeles CA | 5,137,519 | 74.0% | +428.6% | +393.3% |
| Chicago IL | 3,189,842 | 67.0% | +252.6% | +294.1% |
| Philadelphia PA | 2,735,885 | 61.0% | +165.2% | +165.2% |
| Dallas-Ft. Worth TX | 2,676,555 | 72.0% | +0.0% | +300.0% |
| Atlanta GA | 2,358,268 | 59.0% | +145.8% | +156.5% |
| Houston TX | 2,346,370 | 67.0% | -2.9% | +346.7% |
| Washington DC (Hagerstown MD) | 2,303,268 | 67.0% | +1.5% | +252.6% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Presque Isle ME | 24,798 | 84.0% | +0.0% | +0.0% |
| Glendive MT | 3,450 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 73.0% | +2.8% | +329.4% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 65.0% | +1.6% | +170.8% |
| Ft. Myers-Naples FL | 543,946 | 65.0% | +0.0% | +261.1% |
| Richmond-Petersburg VA | 535,207 | 65.0% | +0.0% | +195.5% |
| Albany-Schenectady-Troy NY | 509,309 | 64.0% | +0.0% | +300.0% |
| Tulsa OK | 478,465 | 71.0% | +0.0% | +373.3% |
| Dayton OH | 432,802 | 62.0% | -3.1% | +169.6% |
| Green Bay-Appleton WI | 414,647 | 70.0% | -2.8% | +536.4% |
Brand Insights
Brand Insights for Wendy's in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wendy's shows strong performance with 133.9% average growth across 207 markets (63.9% avg brand interest), with positive growth in 132 of 207 markets
Top performing markets for Wendy's demonstrate exceptional results in Duluth MN-Superior WI (+711.1% growth, 73.0% brand interest, +64.0% brand interest change), Honolulu HI (+660.0% growth, 76.0% brand interest, +66.0% brand interest change), and Mankato MN (+610.0% growth, 71.0% brand interest, +61.0% brand interest change)
Wendy's has 102 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 40 stable markets (0-5%), and 57 declining markets
Notable high-growth markets for Wendy's include Albany GA (+118.2% growth, 48.0% brand interest), Alexandria LA (+125.0% growth, 54.0% brand interest), and Anchorage AK (+252.6% growth, 67.0% brand interest)
Wendy's maintains strong brand interest positions in key markets: Albuquerque-Santa Fe NM (66.0% brand interest, -1.0% change), Alpena MI (72.0% brand interest, -3.0% change), and Amarillo TX (63.0% brand interest, -2.0% change)
Wendy's shows positive brand interest momentum in 132 markets, notably in Albany GA (+26.0% brand interest), Alexandria LA (+30.0% brand interest), Anchorage AK (+48.0% brand interest)
Wendy's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+118.2% growth, +26.0% gain, 48.0% current brand interest), Alexandria LA (+125.0% growth, +30.0% gain, 54.0% current brand interest), and Anchorage AK (+252.6% growth, +48.0% gain, 67.0% current brand interest)
Wendy's successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 48.0% brand interest, +118.2% growth), Alexandria LA (maintained 54.0% brand interest, +125.0% growth), and Anchorage AK (maintained 67.0% brand interest, +252.6% growth)
In large markets, Wendy's shows strong growth with high brand interest: Baltimore MD (-1.5% decline, 64.0% brand interest) and Charlotte NC (-3.2% decline, 61.0% brand interest)
In medium markets, Wendy's shows strong growth with high brand interest: Albuquerque-Santa Fe NM (-1.5% decline, 66.0% brand interest) and Austin TX (-2.7% decline, 72.0% brand interest)
In small markets, Wendy's shows strong growth with high brand interest: Alpena MI (-4.0% decline, 72.0% brand interest) and Amarillo TX (-3.1% decline, 63.0% brand interest)
Wendy's maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (66.0% brand interest, -1.5% change) and Alpena MI (72.0% brand interest, -4.0% change)
Wendy's achieves significant brand interest gains in Albany GA (+26.0% brand interest growth, now at 48.0%) and Alexandria LA (+30.0% brand interest growth, now at 54.0%)
Wendy's shows accelerating brand interest growth in Albany GA (+118.2% growth, 48.0% brand interest) and Alexandria LA (+125.0% growth, 54.0% brand interest)
Wendy's maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-1.5% decline, 66.0% brand interest) and Alpena MI (-4.0% decline, 72.0% brand interest)
Wendy's faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-1.5% decline, 66.0% brand interest) and Alpena MI (-4.0% decline, 72.0% brand interest)
Competitive Insights
Competitive Insights showcase how Wendy's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wendy's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wendy's can focus its competitive strategy.
Wendy's shows market leadership with 133.9% average brand interest growth and notable strength in Albany GA (+118.2%, 48.0% brand interest), Alexandria LA (+125.0%, 54.0% brand interest), and Anchorage AK (+252.6%, 67.0% brand interest)
In high-growth markets, Wendy's maintains an average brand interest of 64.4% with consistent performance across 102 markets
Burger King shows strong momentum with 18.0% average brand interest growth across key markets: Billings, MT (+255.6% growth, +23.0% brand interest), Butte-Bozeman MT (+180.0% growth, +18.0% brand interest), and Columbia-Jefferson City MO (+166.7% growth, +15.0% brand interest)
Burger King captured additional brand interest in 130 markets, averaging +4.6% brand interest growth in key growth markets
Wendy's shows strong momentum with 133.9% average brand interest growth across key markets: Duluth MN-Superior WI (+711.1% growth, +64.0% brand interest), Honolulu HI (+660.0% growth, +66.0% brand interest), and Mankato MN (+610.0% growth, +61.0% brand interest)
Wendy's captured additional brand interest in 109 markets, averaging +43.0% brand interest growth in key growth markets
Burger King maintains market dominance with an average 31.8% brand interest across key markets: Billings, MT (32.0% brand interest, +255.6% growth), Idaho Falls-Pocatello ID (31.0% brand interest, +93.8% growth), and Columbus OH (34.0% brand interest, +9.7% growth)
Wendy's maintains market dominance with an average 64.2% brand interest across key markets: Albany GA (48.0% brand interest, +118.2% growth), Alexandria LA (54.0% brand interest, +125.0% growth), and Anchorage AK (67.0% brand interest, +252.6% growth)
Wendy's dominates in 127 of 207 key battleground markets against Burger King, notably in Albany GA (25.0% vs 48.0% brand interest), Baton Rouge LA (16.0% vs 66.0% brand interest), and Burlington VT-Plattsburgh NY (15.0% vs 68.0% brand interest)
Burger King dominates in 185 of 199 key battleground markets against McDonald's, notably in Albany GA (25.0% vs 27.0% brand interest), Baton Rouge LA (16.0% vs 18.0% brand interest), and Burlington VT-Plattsburgh NY (15.0% vs 17.0% brand interest)
Wendy's dominates in 168 of 207 key battleground markets against McDonald's, notably in Albuquerque-Santa Fe NM (66.0% vs 15.0% brand interest), Alpena MI (72.0% vs 9.0% brand interest), and Amarillo TX (63.0% vs 14.0% brand interest)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 26.0% brand interest, +62.5% growth), Billings, MT (maintained 32.0% brand interest, +255.6% growth), and Butte-Bozeman MT (maintained 28.0% brand interest, +180.0% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 48.0% brand interest, +118.2% growth), Alexandria LA (maintained 54.0% brand interest, +125.0% growth), and Anchorage AK (maintained 67.0% brand interest, +252.6% growth)
McDonald's emerges as competitive challenger to Burger King with superior brand interest growth rates in Alpena MI (+28.6% vs +5.6% growth), Bowling Green KY (+16.7% vs +0.0% growth), and Cheyenne WY-Scottsbluff NE (+16.7% vs +8.7% growth)
Burger King emerges as competitive challenger to Wendy's with superior brand interest growth rates in Bend OR (+15.4% vs -1.4% growth), Billings, MT (+255.6% vs +87.1% growth), and Binghamton NY (+15.8% vs -4.9% growth)
McDonald's emerges as competitive challenger to Wendy's with superior brand interest growth rates in Alpena MI (+28.6% vs -4.0% growth), Bowling Green KY (+16.7% vs -3.1% growth), and Cheyenne WY-Scottsbluff NE (+16.7% vs -6.2% growth)